Which Are the Best Social Media Channels For Influencer Marketing?

April 15th, 2021 by

Influencer marketing is at an all-time high, with social media channels such as TikTok and YouTube dominating the internet. Social media influencers are in high demand for brands given that they boost brand awareness and increase the visibility of different types of businesses. Whilst it is important that marketers know which types of influencers are best suited for their marketing campaigns, it is equally as important that marketers are aware of the social media channels that are best for influencer marketing strategy. Although platforms such as Instagram are some of the top social media channels, it is crucial that you choose the channels that are right for you. 

Let’s take a look at some of the best social media channels for business.

Top social media channels for influencer marketing

1. TikTok

social media channels

TikTok is the video-sharing app that is taking social media by storm. With over 2 billion downloads worldwide, TikTok is the fastest-growing social media app. Whilst the site is famous for its trending dance challenges, it is arguably one of the best social media channels to use for influencer marketing. Many businesses are realising that TikTok can be used as an effective marketing tool. This is because there are countless types of content available on the site, which makes it easier for influencers to reach brands’ audiences within their respective niches. 

Benefits and features: TikTok’s distinctive feature of the For You Page uses an algorithm that meticulously tailors content to each individual user’s tastes. For example, users that like, comment and interact with posts within the beauty niche are guaranteed to find tonnes of beauty content on their For You Page. There are also several TikTok influencers that partner with brands on the site, which creates high conversion rates for these brands.

2. YouTube

social media channels

YouTube is one of the influencer marketing channels that generates mass exposure for brands. With over 2 billion monthly active users, YouTube is known as a site that boosts conversions for businesses. YouTube is dominated by social media influencers and YouTube influencers that have large followings, so it is fairly easy for brands to reach out to influencers on this platform. 

Benefits and features: YouTube is recognised for being packed with ads, which is beneficial to many businesses. This allows brands to receive exposure and reach wider audiences. For example, when a person watches YouTube videos, they are likely to come across plenty of ads, which then makes it more likely for YouTube users to become customers of brands as a result of viewing ads. Video marketing is also favourable among audiences, so by investing in YouTube ads and partnering with influencers, you will considerably increase your target audience.

3. Instagram

social media channels

Instagram is one of the social media marketing channels that is utilised by several types of brands. The social media channel’s aesthetic photo and video options are great for influencer marketing, as audiences are able to visually engage with your products and services. 

Benefits and features: Instagram’s distinctive attributes such as Stories, Reels and IGTV, all enable Instagram influencers to post detailed information about your brand. These features are also highly interactive, which allows Instagram users to like, comment and privately message influencers in response to your products and services. Instagram also boasts live videos which is a great way for influencers to host giveaways and contests in collaboration with your brand. This is guaranteed to drive engagement and generate a buzz around your brand.

4. Facebook

Facebook is one of the social media channels to consider in terms of influencer marketing. With 2.8 billion monthly active users, Facebook is the platform with the highest number of users, so it is a no-brainer to reach out to influencers on this site. 

Benefits and features: Facebook is a great social media channel to use for influencer marketing campaigns. Due to the fact that the site is inundated with users, it makes gaining exposure for brands a lot easier. Many top influencers are active Facebook users, and they are known to collaborate with brands through Facebook Live as well as through paid ads.


When deciding on the right social media channels for your business, you must prioritise your company’s goals as well as your audience’s needs. Social media channel strategy is more than just about joining a platform because it is popular. You must thoroughly research the platforms that interest you in order to help reach wider audiences.

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