When designing any aspect of your business—physical and digital—you need to consider who will be using, viewing and buying. A website isn’t just a website; it’s a tool to help convert browsers to buyers. An outdated or confusing website design means a customer’s user experience will be tricky and negative. A poorly designed website will hurt your business.
In order for your business to thrive online, you need a web design services that is fast, professional and easy to use.
What is website design?
A website is often one of the first experiences a potential customer has with your business. Web design is the process of creating the overall appearance and feel of a website. It involves the planning and building of website elements from structure and layout to images, colours, fonts and graphics.
Web design used to focus on designing websites for desktop browsers, however this has expanded to include website design for mobile and tablet browsers.
There are various components that work together to create an ultimate website experience including graphic design, user experience design, user interface design, search engine optimisation (SEO) and content creation. Combining these elements determines how a website looks, feels and works on different devices.
A good web design will be easy to use, aesthetically pleasing and suitable to the target user group for a business. Most web designs are created with a focus on simplicity so no additional information or functions will distract and confuse users. Removing unnecessary and potential frustrations from a web design can gain the trust and confidence of target customers and audiences.
Web design vs web development
While website design services and website development sound like the same thing, they are different. Where web design is the conceptualisation of a website, web developers code the website to make it a reality. You need both together to build a website.
Some web designers are also user experience (UX) developers, but they have different skill sets.
Web designers create a mock-up of your website based on the ideas and briefs you have given them; they handle the creative part of web design.
Web developers—sometimes called coders or engineers—use this mock-up design to translate it into real coding so it can be used on the internet. They create functional websites and code other widgets and tools to make the website interactive. A web developer and marketing team can work together to ensure the website carries enough branding.
A UX developer makes websites user friendly. They combine technical and creative skills to make websites that attract and keep visitors. This is especially important as websites with an easy user experience have higher chances of ranking highly in search engines.
Why is web design important?
A first impression lasts a lifetime. If a consumer has a positive initial experience of your brand and website, they will be inclined to come back again.
If they are met with a confusing website, it will be holding back your brand.
If prospective customers search for your business and can’t find your website, they may think you have gone out of business.
Every good customer relationship is built with a great website—something that is only possible by getting your web design right.
If you are looking to build a website, you should look into the best website design and development company for your industry. A custom web development company will have pre-existing knowledge and experience of creating incredible websites. They will be able to provide assistance and advice on how you should go about building your own website.
What is good web design?
There isn’t one specific go-to web design that will work for every business. What’s considered good is subjective to the viewer. A good web design is one that caters to what your audience wants.
Good web design is an interface that encourages conversions. A conversion is any form of action from a consumer: a sale, a newsletter sign up or opening an account.
Key website design elements to consider are:
1. A good use of negative space
2. Clear choices for the user (ensure these are minimal to avoid confusion)
3. Clear call to actions
4. Limited distractions (avoid overusing images and buttons)
5. Responsive design (resizes itself to the user’s screen making it usable on any device)
6. Appropriately sized fonts
7. High quality content
8. A balance between text and image
While these basic elements will assist conversions, you need to ensure your website is also aesthetically pleasing and branded. Remaining true and consistent to your brand is key to a good website design.
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