What is Social Media Management And Why is it a Must For Your Business?

June 7th, 2021 by

Social media management consists of managing your social media platforms and involves plenty of time and creativity as well as a strategic approach. As a topline view of social media management, it involves creating and scheduling posts, responding to comments, moderating conversation, tracking analytics and building strong relationships with customers and influencers. Good social media management is essential to ensure you are using social media effectively and your pages are on brand and engaging.

In the past few years, social media has quickly become one of the fastest ways for businesses to grow. Social media is a great tool to utilise in order to effectively reach new audiences, connect with existing customers and promote your products and services. 

Read on to find out why social media marketing and management is so important and how to perfect yours.

Why social media management is important for businesses

There is no question that social media has become an integral part of our daily life. It is therefore important to utilise the platforms available to promote your business and attract new customers.

One reason social media management is important is because it can help you measure the success of your marketing campaigns. By measuring the degree to which your audience is engaged with your posts, you can assess how much brand awareness and conversions you have achieved.

Additionally, not only can you build closer relationships with your customers through social media management, but you can attract new customers and, thus, potential business. This is important to understand because, by interacting regularly with your audience, you are conveying to your customers how much you value them which in return leads to increased brand loyalty.

Finally, by tracking data such as impressions, clicks and conversions businesses can measure how effective their campaigns are. This can allow them to build and adjust their social media strategy in order to optimise results as much as possible.

Read on to find out how to manage your social media account effectively.

How to manage a social media account in 10 steps

Step 1. Combine all your social profiles into one place

If you are managing multiple accounts on different platforms, it is best practice to combine them all into one social dashboard. Not only does this free up your time, but it is more effective and allows you to remain organised.

Step 2. Schedule your posts

Taking the time to regularly post on your social media accounts can eventually eat into your day. By creating content in batches and scheduling your posts to go live at certain times, you can ensure you are spending your time efficiently.

Step 3. Post at the right times and frequency for each of your platforms

Not only does each platform have different analytics, but they also have individual ideal posting times and frequencies. To ensure you optimise your content as best possible, you can use various analytics tools to help you find the best time for your account.

Step 4. Ensure you are cross-posting effectively

As audiences and demographics differ across platforms, you must change up your content to ensure it performs well and reaches the right people. This doesn’t mean you need to create bespoke content for each platform, just adjust the content you do have accordingly and appropriately for the desired platform.

Step 5. Curate and repost content

It is likely that customers or other people in your industry are creating excellent content ideal for your platform. It is a great opportunity to reach out to these people to request to reshare their content. This is a valuable way to bring fresh content to your audience as well as build relationships.

Step 6. Use templates for content creation

Creating templates is a useful way to ensure your content has a recognizable brand look and voice. These templates will help reduce the amount of time you spend creating each post and helps to maintain a uniform brand feel.

Step 7. Keep up your engagement

Make time into your daily routine to reply to comments and DMs to make sure you are maintaining the relationships you have worked so hard to build. 

Step 8. Prioritise collaboration

Utilising a social media dashboard can help you manage your workload, particularly as this starts to grow. This means you can assign tasks to other team members to lighten the load and ensure your social media management is running smoothly.

Step 9. Utilise your analytics

One of the most important steps in social media management is understanding each platform’s built-in analytics tools. This is important in order to provide insightful reports on the status of your social media management.

Step 10. Connect your social to your other business tools

If you use other tools for tasks such as project management or image editing it may be useful to make sure these are all linked.

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