Weekly Marketing News, 7th April 2021

April 7th, 2021 by

This week we’ve seen Instagram’s TikTok clone, YouTube hiding dislikes, Nike suing ‘Satan Shoes’, a streamer forgets to pay his electricity bill, KFC pulls more slogans and Burger King’s trick shots.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram launches a TikTok Duet clone: How to remix Reels

Instagram is introducing a Remix feature for Reels. It copies an incredibly popular TikTok feature: Duets. Duets allow TikTok users to create new videos that showcase another existing video on the platform, with both videos appearing side by side on the screen. This means users can effectively reply to other videos with their own videos – which then can be shared publicly.

2. YouTube experiments with hiding public ‘Dislike’ counts, citing creator well-being

The platform is testing a new display whereby video ‘dislike’ counts wouldn’t be publicly shown. The experiment is being conducted among a small group of users and was conceived “in response to creator feedback around well-being and targeted dislike campaigns.” Creators will still be able to see the exact number of likes and dislikes on their videos on the back-end in YouTube Studio.

INDUSTRY NEWS

3. Nike sues over ‘Satan Shoes’ with human blood

Nike is suing Brooklyn art collective MSCHF over a controversial pair of “Satan Shoes” that contain a drop of real human blood in the soles. The $1,018 (£740) trainers, which feature an inverted cross, a pentagram and the words “Luke 10:18”, were made using modified Nike Air Max 97s. MSCHF released 666 pairs of the shoes on Monday in collaboration with rapper Lil Nas X and says they sold out in less than a minute.

INFLUENCER NEWS

4. Streamer xQc knocked offline over unpaid electricity bill

Canadian Twitch streamer xQc was knocked offline during a live broadcast because he forgot to pay his electricity bill. Felix Lengyel – to use the streamer’s real name – is a former pro esports player and one of the biggest game streaming stars on earth. After his stream abruptly ended, he tweeted: “Forgot to pay the electricity bill.”

WORK WE LIKE

5. KFC plucks slogans from other brands as finger lickin’ remains ill-advised

With finger-licking still advised against according to pandemic guidelines, KFC has looked to other brands for inspiration, adopting their famous slogans as its own.

6. WATCH: Burger King ties NBA 2K21 trick shot challenge to real-world rewards

Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation. The burger chain used in-game editing tools to create a custom court, called The Menu Court, that features several of its most popular menu items. Players who complete a shot from an item marker can post a video to Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt to redeem the real-world equivalent of the product.

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