Weekly Marketing News, 4th November 2022November 7th, 2022 by Socially Powerful
The Twitterverse of Madness, the return of Vine and Tumblr, M&S and Burberry go virtual, Netflix has ads, and TikTok helps with campaign planning.
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1. Twitter’s future as an advertising platform
Elon’s first week at Twitter has been a busy one. With his desire to make Twitter the “most respected advertising platform in the world,” Elon has already been discussing future advertising and monetization options—despite pushback from users and an exodus of advertisers. From charging users for verification, updating Twitter Blue features, paywalled videos, and potentially bringing back Vine, users should be prepared for an influx of ads and charges to continue using the platform. (Via The Verge, The New York Times)
2. Nostalgia breaks through with Vine and Tumblr
Social media could soon be a replica of 2014. With Elon’s plans to bring back the much-beloved Vine (following a poll where 70% of respondents voted YES to the platform’s return), and Tumblr once again allowing NSFW content, it seems as if we’re on the path towards platforms that aren’t led by algorithms. (Via Technology Review & Mashable)
3. Netflix launches ads
Netflix has finally rolled out its new advertising-backed subscription tier in eight countries. The Basic With Ads plan will go live in the U.S., UK, Australia, Japan, Brazil, France, Germany, Italy and South Korea. Pricing varies by region, but at $6.99 a month in the U.S., and just £4.99 in the UK, the plan is toward the low end of the streaming spectrum. (Via Deadline)
4. TikTok releases “This Works” insights
With so many brands flocking to TikTok for their marketing campaigns, TikTok has released a set of “This Works” insights, which will provide marketers guidance during their planning. The insights are based on three sections: Impact, Growth and Advantage. (Via TikTok)
5. M&S and Burberry are the latest to enter the Metaverse
Burberry has partnered with Minecraft to create a capsule collection inspired by the game. Not only this, but it has also created its own block within the game that users are free to explore and see the collection in game. M&S has dipped its toe into the virtual world with a new virtual influencer, Mira. Mira is part of M&S insiders and will be used to showcase M&S’ latest collections, trends and style tips. (Via Burberry & The Industry)
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