Weekly Marketing News, 30th July 2021

August 2nd, 2021 by

This week we’ve seen a Twitter pilot shopping, IG Story link stickers, more TikTok livestreaming, Facebook’s Ray-Ban smartglasses, consumers loyal when treated as individuals and people turning themselves into cartoon characters on Zoom.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter pilots a new shopping section for brands

Twitter Shopping - The Shop Module

Twitter is piloting a new feature that allows businesses to add a shopping section to the top of their profiles. The Shop Module launches in the US today and offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving Twitter.

2. Instagram tests letting anyone share a link in stories

Instagram tests letting anyone share a link in stories

Instagram has always limited who can post swipe-up links to their stories but the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up that people will be able to offer, but instead a linking sticker. These stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe.

3. TikTok’s live video push continues with new features for creators and viewers

TikTok’s live video push continues with new features for creators and viewers

TikTok has announced a slew of new live video features coming to the popular video app platform for both creators and viewers, including scheduled “events,” picture-in-picture support for iOS and Android, and group livestreams with two users. It’s part of the company’s increased efforts to push users to create and watch live videos.

4. Instagram makes under-16s’ accounts private by default

Instagram makes under-16s' accounts private by default

Instagram has made new under-16s’ accounts private by default so only approved followers can see posts and “like” or comment. Tests showed only one in five opted for a public account when the private setting was the default, it said. Existing account holders would be sent a notification “highlighting the benefits” of switching to private.

5. How to turn yourself into a cartoon for your next Zoom call

How to turn yourself into a cartoon for your next Zoom call

Want to make your next quarterly Zoom check-up a little more interesting? Feel like aggravating your colleagues at the virtual all-hands? If so, why not turn yourself into a freakish living DreamWorks / Pixar cartoon, courtesy of Snapchat’s desktop app?

INDUSTRY NEWS

6. Two-thirds of UK consumers return to brands that treat them as individuals

Two-thirds of UK consumers return to brands that treat them as individuals

In a survey of 2,000 UK respondents, four out of ten (43%) UK consumers said they only buy from brands that make them feel they understand their preferences. This includes communicating with them through their favourite channels or providing tailored deals. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%).

TECH NEWS

7. Facebook’s next product will be its long-awaited Ray-Ban smart glasses

Facebook's next product will be its long-awaited Ray-Ban smart glasses

During the company’s latest earnings call, CEO Mark Zuckerberg said its next product release would be a pair of smart glasses from Ray-Ban. Alongside virtual reality, augmented reality (AR) is integral to building the “metaverse,” Zuckerberg said. In the future, Facebook will morph into a shared, liveable platform that lets you “teleport” between different social experiences using VR and AR.

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