Weekly Marketing News, 29th October 2021October 29th, 2021 by Socially Powerful
Instagram Story links for everyone! New creator monetization options for TikTok and IG, Burger King give away free meals at 3am, Whatsapp Shopping Collections and War photographers go inside Call of Duty.
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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…
1. Instagram now lets all users share links in Stories via Link Stickers
The expansion comes as the company recently ditched the “swipe-up” link in Instagram Stories in favor of the new Link Stickers. Both the previous “swipe-up” link and new Link Sticker feature have been historically limited to businesses and high-profile creators.
2. TikTok’s testing a new ‘Tips’ option for selected creators
TikTok’s trying out another new creator monetization option, with some users seeing a new ‘Tips’ tab in their TikTok settings. Some creators now have a Tips section in their account options, through which they can apply to receive tips from their audience. To be eligible for Tips, users need to have at least 100k followers and their account needs to be in good standing, in line with TikTok’s platform rules and regulations.
3. WhatsApp rolls out ‘Collections’ to make it easier to shop
WhatsApp is launching a new feature called “Collections” to make it easier for users to shop for items using categories. The Facebook-owned platform is rolling out catalog collections to small businesses around the world starting today. WhatsApp has added a number of shopping features in recent years to expand the e-commerce experience on its app.
4. Instagram adds more tools to help creators maximize branded content partnerships
Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements. First off, Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications.
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5. WATCH: At 3AM, ghosts come out. So do free meals at Burger King
Burger King launched a new campaign inviting people to face the scariest hour of the day for a free meal—or what the brand is referring to as “3 AM Apparitions.” According to paranormal experts, 3 AM is the time when most paranormal activity happens.
6. War photographers go inside Call of Duty: Vanguard to capture images
Activision sent war photographers into Call of Duty: Vanguard, and their images illustrate the realism of the video game world’s graphics. The war journalists will auction off limited edition photo prints of their shots with the proceeds going to the Call of Duty Endowment – a non-profit organization that helps veterans find high-quality careers. For every photo sold, the endowment will fund one veteran job.
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