TikTok expands Shopify deal, Beyonce & Jay-Z x Tiffany & Co., Taco Bell names Lil Nas X ‘CIO’, NHS vaccine ad that made you Shazam, beauty bets on livestreams, humanoid Tesla bots, RIP Swipe-Up’s!
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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…
1. TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada
The company announced an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come. Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile.
2. Instagram is retiring the swipe up
The swipe-up will be no more. Instagram is planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.
3. Beauty bets on livestream shopping app founded by early TikTok investor
Beauty and personal care startup Blume launched a campaign on March 14 with Shop LIT Live, a livestream shopping platform launched in September 2020 by Toby Zhang, an early investor in TikTok. For the campaign, the brand is running a series of themed weekly livestreams for four weeks, offering 20% off to viewers and hosting a gift set giveaway. The partnership is just one of a growing number of brand-and-tech collaborations betting on the future of shoppable livestreaming in the U.S.
4. Elon Musk is unleashing humanoid Tesla bots into the world
Inspired by Tesla cars’ self-driving autopilot feature, the 125 pound, 5’8” AI Tesla Bots are intended to automate repetitive human tasks – such as retrieving a bolt and attaching it to a car or going grocery shopping. The robots will feature the same eight-camera technology as on Tesla cars, screens on its head for “useful information”, and “human-level hands”.
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5. Beyoncé & Jay-Z are about to redefine Tiffany & Co.
Tiffany & Co. has always been one of the biggest players within the jewellery sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and JAY-Z being the latest celebrities to join the list. Dubbed “About Love,” the new jewellery collection celebrates “the most iconic love story of all time,” and marks the first time the two appear in a campaign together.
6. WATCH: Taco Bell names Lil Nas X ‘Chief Impact Officer’ in latest pop culture activation
Taco Bell has appointed musical artist Lil Nas X as its “chief impact officer,” an honorary position that will allow him to collaborate on the chain’s development of its brand experience. Lil Nas X will team up with Taco Bell to offer an exclusive experience surrounding the release of his upcoming album, help to launch new menu offerings and use his experience as a former Taco Bell employee to drive brand impact.
7. WATCH: The story behind the NHS vaccine ad that made you use Shazam
“Two shots yes please now chase the heat,” the opening line of this ad could be mistaken as a suggestion to enjoy your favourite tipple with a chaser, in fact, it’s referring to getting two doses of the Covid vaccine. The ad, running on VOD, was commissioned by Covid Comms and is on Nowords UK, the government-owned youth social media channels that deliver content direct to young people aged 16- 29 years.
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