Weekly Marketing News, 23rd December 2022

December 23rd, 2022 by

What’s this?

Messi vs Egg, news on TikTok, Twitter in shambles, TikTok explains the FYP, and MAC gives virtual tutorials.

PLATFORM NEWS

1. Messi dethrones the Instagram egg

Messi dethrones the Instagram egg

First the World Cup, then Instagram. Lionel Messi has taken the lead for the most-liked post ever on Instagram, with a photo of him lifting the World Cup. His post on Instagram received more than 61 million likes, surpassing the previous record holder – an infamous picture of an egg which had 56.6 million likes. (Via Sky News)

2. Publishers are distributing news through TikTok

Publishers are distributing news through TikTok

Around half (49%) of top news publishers are regularly publishing content on TikTok, and a large proportion of these have joined TikTok in the last year. In the UK, 81% of publishers have active accounts on TikTok. (Via Reuters Institute

3. Twitter is in shambles (again)

This week on Twitter Turbulence: Elon posts a poll asking if he should step down as CEO, he announced cross-platform promotion would be banned (and then quickly revoked this), and Twitter profile pictures were changed from circles to squares. 

4. TikTok gives insight into FYP algorithm

TikTok gives insight into FYP algorithms

TikTok is providing more insight into what you’re seeing in your feed with a new ‘Why Am I Seeing This?’ explainer tool that lists potential reasons that guide its algorithmic decisions. (Via Social Media Today)

WORK WE LIKE

5. MAC’s virtual try-on tutorial tech

MAC’s virtual try on tutorial tech

MAC Cosmetics has rolled out a new AR tool that lets customers sample multiple styles and products at once through their phones. Scanning a QR code, users can be virtually taken through a makeup tutorial, while virtually trying on the products. (Via AdWeek)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in News, Social Media Marketing News