Weekly Marketing News, 13th August 2021August 13th, 2021 by Socially Powerful
Louis Vuitton mobile game, KSI throws Roblox party, Reebok AR basketball court, Altered images detrimental to mental health, Instagram Audio tab, American Eagle bitmojis, Amazon sponsor Stevenage FC.
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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…
1. Instagram adds new ‘Audio’ tab to its search options to boost Reels engagement
Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Now, when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab, which will highlight the various tracks available for use within the app.
2. Mental health: Altered images on social media ‘detrimental’
Social media adverts must clearly state the use of manipulated images because of the risk to people’s mental health, campaigners have said. A study by London’s City University found 90% of women surveyed would edit pictures to reshape their nose or jaw, brighten their teeth or alter their waist before posting on social media. It was announced in Norway last month a law would come into force to stop influencers posting modified photos without declaring what they have done.
3. Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC
Prime Gaming, Amazon Prime’s destination for gamers, has announced an exclusive two-year shirt sponsorship with EFL League Two’s Stevenage FC. The news comes after Stevenage FC completed its two-year partnership with Burger King. The Stevenage Challenge saw gamers in 13 countries score goals with Stevenage in FIFA to win Burger King meals, making Stevenage FC become the most used team in the game at the time.
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4. Louis Vuitton releases new mobile game in celebration of founder’s 200th birthday
The game, dubbed “Louis: The Game,” stars the fashion house’s mascot Vivienne – a wooden doll adorned with the flower motif from the house’s monogram – taking the user on a journey through the brand’s history. The worlds of fashion and gaming are coming closer together in an effort to capture the attention of a young, tech-savvy audience.
5. KSI to throw a London-themed launch party on Roblox
Musician-turned-boxer-turned-gaming-YouTuber KSI is making a play for new listeners by engaging with online game platform Roblox to host a launch party for his new album. The unorthodox gathering will see Olajide William ’JJ’ Olatunji, aka KSI, reach out to the gaming community with a live performance on August 14, with encore shows following hourly over the weekend, followed by an after-hours VIP party and fan Q&A.
6. Reebok’s new AR tool helps basketball players set up their own courts
Reebok has launched “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations.
7. American Eagle debuts digital clothing on Bitmoji in creator-focused push
Virtual versions of brand ambassadors Addison Rae, Chase Stokes, Madison Bailey, Caleb McLaughlin and Jenna Ortega are decked out in the retailer’s back-to-school collection and appear on the standalone Bitmoji app and Snapchat. Their outfits mirror the ones they wear in new “Future Together. Jeans Forever” ads that try to capture the excitement of friends being able to get together in person again.
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