It’s safe to say that the various types of social media marketing available can be overwhelming. With so many platforms, demographics and media formats to consider, finding the basis for a social media marketing strategy can be tough.
When each social platform offered its own unique media formats, it was much easier to decide which platform would most benefit your brand. However, since they have all begun offering similar experiences, brands need to consider exactly how users of each platform interact with content, and which platforms are favoured.
We have grouped together the different types of social media marketing available on platforms to help you define which types of social media marketing posts and the types of social media marketing campaigns that will ensure your success.
Types of social media marketing
Social audio platforms
The types of social media marketing services available on Clubhouse, Twitter Spaces and Spotify offer live conversations on specific topics.
Social audio platforms thrived during various COVID lockdowns, where people at home were unable to speak to others regularly in real life. The main advantage for brands using audio platforms and services is the high attention and engagement received from listeners.
Using these platforms allows you to host engaging conversations that can build your reputation as a leader within your niche and introduce you to audiences already interested in your industry.
You can host industry panels, broadcast news and announcements, host Q&As, record interviews and post them as podcasts or build your business’ thought leadership through a mini show.
Social video platforms
One of the most engaging types of social marketing is video. Video platforms including TikTok, YouTube, Instagram Stories and Reels, and Facebook Watch offer videos in long and short formats.
Video platforms are the best for capturing and keeping an audience’s attention, driving brand awareness, and bringing products to life. All video content published should be designed to entertain, educate and inspire your audience; videos made to sell won’t engage your audience.
Shoppable social platforms
One of the newest types of social media marketing is shoppable platforms. With social commerce growing, many social platforms have begun implementing commerce features. Pinterest Product Pins, Facebook Shops, Instagram Shops, and TikTok are leading the way with in-app purchases.
Shoppable social platforms allow users to discover, research and purchase from brands directly, all in one space. By taking advantage of mobile-friendly features that allow your audience to purchase from you without having to leave a social media app, you make your audience’s buying journey faster and easier.
Social live stream platforms
Live streaming has become increasingly popular over the past couple of years. Twitch, YouTube, Instagram, TikTok and Facebook all offer live streaming capabilities. Live streams can vary from an individual showing themselves and what they’re doing on their screen to professionally organized panels with multiple speakers.
Livestreams offer users the chance to interact with the hosts in real-time, so it’s important to monitor and engage with comments during the stream.
Ephemeral content is a great engagement tool for brands. Available on Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories, and soon to be TikTok Stories, brands can use in-the-moment content to share information or engage audiences for up to 24 hours.
Ephemeral content allows businesses to show a more personable and human side, with more genuine and less polished content. You can host polls, share teasers and countdowns to product or campaign launches, show behind the scenes content or just share daily updates.
What are the types of social media marketing?
We have narrowed down the types of social media marketing to: audio platforms, video platforms, shoppable platforms, live stream platforms and disappearing content.
What are the three main types of social networking marketing?
The main three ways to network with new audiences is by using audio platforms, video platforms and live stream platforms.
Which social media is best for marketing?
The social media that is best for marketing depends wholly on the brand and audience. Brands need to consider where their audience is most active, and how they want to be marketed to and engaged with.
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