YouTube is the original video-based social platform and, despite its age, still plays a huge role for marketers with live streaming. With 2 billion monthly users, YouTube is the second biggest search engine in the world, just behind Google.
One of the platform’s most popular features is livestreaming—for both creators and brands. Live streaming performs incredibly well on YouTube, with many brands racking up millions of concurrent views. A main benefit of YouTube as a live streaming platform is that videos are saved after you stream, so viewers can watch the content whenever—particularly useful if timezones mean they miss the live version.
Livestreaming is an incredibly powerful way to connect with audiences and personalise your brand’s messaging. Using a live streaming platform to maximise your social media reach, you can stream content to huge audiences and offer your followers a glimpse into your brand. Top YouTube streamers have been able to build amazingly engaged communities that brands are able to access with partnerships. Brands can use top YouTube streamers to host branded livestreams on brand-owned channels, or
Live streaming growth has been huge in recent years, with the market increasing from $30 billion in 2016 to an anticipated value of over $184 billion by 2027. This growth has made marketers sit up and pay attention.
Who are the top YouTube streamers?
Below listed are just some of the top YouTube streamers of all time:
PewDiePie: 110M subscribers
Felix Kjellberg is a UK-based Swedish gamer who has been online since 2010. He is predominantly known for gaming walk-thoughs, and his meme-style content and quirky comedy.
Kids Diana Show: 81.4M subscribers
Ukrainian 6-year-old Diana’s YouTube channel showcases her playing with her family, including her brother Roma, and her friends. Her channel’s content is all about childhood, such as toy unboxings, stories, and games.
MrBeast: 65.2M subscribers
Mr Beast, AKA Jimmy Donaldson, launched his YouTube channel in 2012! MrBeast is one of YouTube’s most random, dazzling, and attention-grabbing channels. The channel is known for its viral challenges on this platform.
Você Sabia?: 40.9M subscribers
The Brazilian duo Lukas Marques and Daniel Molo post interesting and fun facts—‘Você Sabia?’ translates to ‘Did you know?’ in Brazilian. The channel covers topics from 10 facts on random themes (such as 10 deaths caused by video games or Disney’s 10 biggest secrets) to the most expensive fruits in the world.
ElRubiusOMG: 39.9M subscribers
Rubén Doblas Gundersen is a gaming YouTuber who doesn’t just stick to a specific game, but plays in the horror and FPS genres. That also creates “epic Vlogs” of his travels, lifestyle and more.
Biggest YouTube streamers in 2022
As of January 2022, the biggest YouTube streamer so far is Luis Fernando Flores Alvarado, aka Fernanfloo, who has 44.3 million subscribers, making him one of the most popular gaming YouTube channels.
Following this channel is Spanish gamer Samuel de Luque Batuecas—more commonly known online as Vegetta777—with 32.6 million.
Who are the top YouTube streamers?
YouTube is a fierce competitor amongst livestreaming platforms. 2020 was one of its strongest years so far, particularly for streamers and gamers active on the platform. We’ve listed some of the biggest YouTube streamers in gaming.
In fifth place in the list of biggest YouTube gaming streamers is DanTDM with 26 million subscribers. Dan is a British YouTuber predominantly known for playing Among Us, Minecraft and Spiderman.
In fourth, we have VanossGaming (aka Evan Fong) with 26.5 million subscribers. The Canadian gamer can usually be found playing Among Us or multiplayer online games. He also makes music under the pseudonym Rynx.
The third top YouTube streamer in gaming is Jacksepticeye. Irish streamer Sean has more than 28 million subscribers and is a variety streamer. You name it, he’s streamed it. From fun games such as Among Us and Happy Wheels, to horror games such as Resident Evil.
With more than 28 million subscribers on YouTube, Markiplier takes second place on the list. The American YouTuber’s genre is mainly horror and survival games. His livestreams of the Five Nights at Freddy’s games have the highest views—he’s also often hailed as the King of FNAF.
Unsurprisingly, PewDiePie wins the title of the biggest gaming YouTuber and streamer. With the incredible amount of 108 million subscribers, his channel specialties are Minecraft videos, Reddit reviews, and AAA-Games such as Cyberpunk and reaction videos.
Which country has the most YouTube users?
The country with the most YouTube users, as of 2021, is India, with an estimated 225 million users.
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