As we enter the new year, we wanted to look back at social media in 2018. We have compiled a list of some of the UKs most popular the social media influencers of 2018!
It comes as no surprise that Zoe Sugg (or ‘Zoella’, as she is more commonly known) is at the top of the list with 10.6 million Instagram followers! Zoe holds the record for the fastest selling debut author in history, and has a beauty and homeware range with Boots.
KSI is second on the list with 6.3 million Instagram followers. KSI began on Youtube, and also branched out into the music industry. KSI made headlines in early 2018 by competing in boxing matches against Dan Weller and Logan Paul.
Joe Sugg (younger brother of Zoe Sugg) is a comedy Youtuber with 5.8 million Instagram followers, and 8 million Youtube subscribers. He has been involved with a lot of traditional media, appearing on the 2014 charity song ‘Do They Know It’s Christmas’, and more recently, reaching the final of Strictly Come Dancing.
Dan Middleton is maybe one of the lesser known Social Media Influencers, as he began making his way on Social Media through gaming, which doesn’t always overlap like lifestyle or travel influencer. Despite this, Dan has managed to gain 2.9 million Instagram followers and is one of the top Youtubers, as he is 38th most subscribed. Could gaming influencers finally start to break through to lifestyle thanks to Dan?
Tanya Burr is a beauty and lifestyle Social Media Influencer with 3.1 million followers on Instagram and 3.5 million subscribers on Youtube. Tanya has her own cosmetics range and has
made an appearance in two TV roles and on stage in 2018. As well as her beauty and acting, she also has three books!
We can’t wait to see what happens in 2019, as even more social media influencers start to make an impact on our screens.