Top UK Instagram Influencers in 2022 That Are Followed Worldwide

April 20th, 2021 by

Instagram is one of the major social media platforms that is best known for its aesthetic photos. This explains why Instagram influencers dominate the app, as they are famous for delivering high-quality photos that belong to a specific niche topic on the social channel. Instagram influencers are in high demand for brands to collaborate with seeing as they amass huge online followings and they help to promote brand awareness. Although Instagram creates endless opportunities for brands and influencers alike, the platform is saturated with influencers so it can be overwhelming to find exactly what you’re looking for. American influencers like Kylie Jenner are prevalent on Instagram, so it can be tricky to find the top UK influencers. 

We have created a list of the top UK Instagram influencers who are turning heads on the platform.

Top 7 Instagram influencers UK

1. Sherlina Nym


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A post shared by SHERLINA (@sherlinanym)

Instagram followers: 1.5M

German-born Sherlina is a UK-based fashion influencer with a massive online presence. She is undoubtedly one of the best Instagram fashion influencers in the UK. Sherlina made her career start on Twitter after receiving lots of engagement with her polished ‘Outfit of the Day’ looks. Renowned for her extensive sneaker collection, she is committed to purchasing exclusive and limited-edition shoes from brands such as Nike. She frequently hosts sneaker giveaways on her Instagram Stories, which has contributed to her large fan base. Sherlina also has a YouTube channel, where she posts clothing hauls as well as tours of her sneaker collection, all of which collectively have millions of views. Sherlina also posts travel vlogs, documenting her life around the world in cities such as Tokyo, Los Angeles and Paris.

2. Penelope Gwen


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A post shared by Penelope Gwen (@pennold)

Instagram followers: 281K 

Penelope Gwen is one of the beauty influencers in the  UK who is on the rise. The makeup artist and fashion model shares both makeup and modelling content to her Instagram account. Her makeup tutorials revolve around colourful, high fashion looks. She is arguably one of the best Instagram influencers in the UK as she has also represented brands such as Fenty Beauty and Kat Von D Beauty, and she has even been featured on the cover of HUF Magazine.

3. Zoe Sugg


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A post shared by Zoë Sugg (@zoesugg)

Instagram followers: 9.2M 

Zoe Sugg AKA Zoella is British YouTube personality. She is one of the top fashion influencers based in the UK. Zoe is known for her fashion related content which often includes clothing and beauty hauls. Since her YouTube debut in 2009, Zoella has earned loyal fans from all over the world. As a result, Zoella has also created a separate YouTube channel, Zoe Sugg, that is dedicated entirely to vlogs. Her content on this channel centres on her daily life.

4. Noorie Ana


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A post shared by Noorie Ana (@noorieana)

Instagram followers: 55.6K

Noorie Ana is one of the Instagram influencers based in the UK whose following is rapidly growing. The fashion influencer is known for her style which draws inspiration from minimalist fashion, where she often wears neutral colours such as brown and white. She regularly shops at Zara, and she also has a YouTube channel where she posts Zara hauls to her subscribers. Noorie also typically adds high fashion elements to each look, such as designer handbags from Chanel to Prada.

5. Kaz Crossley


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A post shared by Kaz (@kazcrossley)

Instagram followers: 1.2M 

Kaz is one of the top social media influencers in the UK. She rose to fame after her stint on the reality TV show Love Island in 2018, and has since become a household name on Instagram. Kaz’s Instagram content ranges from travel to fitness. She enjoys Muay Thai and is currently staying in a Thai village, helping to fundraise a bigger home for the kids that train at the local Muay Thai gym.

6. Nush Cope


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A post shared by TV Presenter and Mum ✌️ (@nushcope)

Instagram followers: 54.5K 

Nush is a top UK influencer who is best known for hosting and presenting events from the likes of MTV, Sony, Universal Music and ASOS. She is one of the Instagram influencers in the UK who regularly posts about her personal life to her Instagram account. As a first time mum to 9-month-old Shaka, Nush posts about the reality of becoming a mother.

7. Kelsey Heinrichs


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A post shared by Travel & London Life 🇬🇧 (@kelseyinlondon)

Instagram followers: 153K 

Kelsey is one of the social media influencers based in the UK with a huge presence on Instagram. Known for her travel content and aesthetically pleasing photos, Kelsey has travelled to countries such as Italy, Australia and the USA.

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