Models have always been in high demand for marketing campaigns, especially for high fashion brands who utilise models to represent the elegance and luxury of their products. Many social media platforms are replacing more traditional marketing methods, so it is no surprise that models have such huge followings on sites like Instagram. This platform is the perfect place for fans to gain a deeper insight into the lives of their favourite models. Posting behind-the-scenes footage from photoshoots and brand collaborations to showcasing their hobbies and family lives on Instagram is a great way for models to show their personalities to the world. As a result, more and more models are utilising Instagram given that the site is ideal for gaining mass exposure.
The modelling industry is also evolving to become more inclusive of all body types, heights and skin tones, which means that Instagram is an ideal channel for talent agents to scout new models. Some of the most famous Instagram models actually got their start on Instagram and have since amassed millions of followers on the site. Some Instagram influencers are also considered to be some of the most popular Instagram models. This shows that society is becoming more accepting of what a model should look like, which also explains why there are so many models in the making who seek to make it big on Instagram.
Are you wondering who the top Instagram models are in 2021? We have created a list of the top 10 hottest Instagram models who are turning heads on the platform.
Top 10 Instagram models in 2023
1. Kendall Jenner (@kendalljenner)
Instagram followers: 154M
Kendall Jenner is by far one of the top Instagram models of this generation. After being signed to Wilhelmina Models at the tender age of 13, she has since attracted the attention of some of the world’s most famous fashion houses. Kendall has walked runway shows for the likes of Marc Jacobs, Chanel and Balmain as well as being brand ambassador for Estée Lauder. Kendall is recognised as a supermodel seeing as she is one of the highest-paid models in the world.
Kendall Jenner found fame before reaching supermodel status as she is part of the Kardashian family. Being part of this famous family means that her modelling debut was showcased on Keeping Up With The Kardashians. The world has seen Kendall mature into a powerful model who is celebrated for her beauty.
2. Winnie Harlow (@winnieharlow)
Instagram followers: 8.5M
Winnie Harlow is one of the top Instagram models who was scouted on the platform. Supermodel, Tyra Banks, cast Winnie on her modelling competition show, America’s Next Top Model. Since then, Winnie has appeared in advertising campaigns for Fendi, Tommy Hilfiger and Victoria’s Secret. She has also walked the runway in London Fashion Week.
Winnie has been applauded for changing the way people perceive the modelling industry as she often publicly speaks about her skin condition, vitiligo. She embraces her skin condition, which has inspired many young girls around the world to accept themselves as they are.
3. Ashley Graham (@ashleygraham)
Instagram followers: 12.1M
Ashley Graham is known as one of the top Instagram models on the platform. After being scouted in a shopping centre, she began her career at the age of 12. She has since walked for numerous fashion houses including Michael Kors and Dolce and Gabbana.
Ashley is also celebrated as a top plus-size model who advocates body positivity on Instagram. She subverts traditional modelling stereotypes by showing off her curves, which has influenced many young girls and women to accept their own bodies. Ashley is the first plus-size model to be featured on the cover of Vogue.
4. Lucky Blue Smith (@luckybsmith)
Instagram followers: 2.7M
Lucky Blue Smith has generated lots of media attention for his looks. After beginning his modelling career with Next Management at the age of 12, Lucky has been noticed by Roberto Cavalli, Versace and Calvin Klein. His career took off after dyeing his hair platinum blonde which led to his guest appearance on The Ellen DeGeneres Show. He has also appeared as the face of campaigns for Tom Ford and Philipp Plein. Lucky frequently uses Instagram to display his family life with his fans.
5. Chrissy Teigen (@chrissyteigen)
Instagram followers: 34.2M
Chrissy Teigen is one of the leading famous Instagram models with a huge fan base. After being signed to IMG Models, she has appeared in the annual Sports Illustrated Swimsuit Issue.
Chrissy has since become known for her ventures outside of the modelling world. She is known for her love for food and cooking, releasing her own cookbooks. She is also recognised for her bubbly and outspoken nature, where she often posts her thoughts on social media. On Instagram, Chrissy regularly posts her life with her husband, John Legend, and their two children.
6. Luka Sabbat (@lukasabbat)
Instagram followers: 2.5M
Luka Sabbat is one of the best Instagram models with a huge teen following. He has collaborated with several fashion brands such as Hugo Boss. He is best known among the Gen Z population as an actor in Grown-ish.
In 2016, Luka co-founded Hot Mess, a creative production company that creates global campaigns, art exhibitions and merchandise. Luka exhibits his cool persona and edgy fashion style to his Instagram followers.
7. Cara Delevingne (@caradelevingne)
Instagram followers: 43.5M
Cara Delevingne is a top Instagram model who is well known in the modelling world. She first started modelling at the age of 10 and has since landed catwalks in London Fashion Week and has walked for Moschino, Stella McCartney and Oscar de la Renta. Known for her thick eyebrows and wacky personality, she has made several TV appearances.
Cara has also ventured into acting and has been cast in Hollywood films such as Paper Towns and Suicide Squad.
8. Jon Kortajarena (@kortajarenajon)
Instagram followers: 2.8M
Jon Kortajarena is one of the world’s top Instagram models who rose to fame after appearing in Roberto Cavalli’s Just Cavalli campaign at the age of 18. He has since featured in campaigns for Guess and Lacoste. Jon is the first male model to be given a large feature in L’Officiel Hommes magazine. The Spanish model has also made several TV, film and music video appearances.
9. Emily Ratajkowski (@emrata)
Instagram followers: 27.1M
Emily Ratajkowski is one of the hottest Instagram models today. Although she has been modelling since the age of 14, she quickly rose to fame after appearing in Robin Thicke’s 2013 music video for ‘Blurred Lines.’ Emily is also an actress and appeared in the critically acclaimed film, Gone Girl.
Emily is known for showing off her body on Instagram and frequently posts her personal life on the site.
10. Liu Wen (@liuwenlw)
Liu Wen is a supermodel who is considered one of the top Instagram models. She was the first Chinese model to be cast in the Victoria’s Secret Fashion Show. She has been featured in campaigns for Calvin Klein, Hugo Boss and Diesel. Liu Wen regularly posts her modelling journey to her Instagram account.
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