In this day and age, social media is one of the best ways for people to communicate with each other. In the face of the pandemic, people are spending more time online than ever before, so it is no wonder that social media is in such high demand by more than half of the world’s population. Social media marketing is crucial in today’s society, given that brands can gain mass exposure and appeal to wider audiences through a number of social channels. Social media statistics are extremely important when it comes to social media marketing, as they help brands to gain a stronger online presence.
We have created a list of the top social media marketing statistics for 2023.
Social media statistics 2023
1. General social media statistics
With 4.2 billion users worldwide, social media is a force to be reckoned with. Some of the top social channels include Facebook, Instagram, Twitter and TikTok. In recent years, social media has grown exponentially, which means that implementing an effective social media marketing strategy is essential for your brand.
2. Facebook stats
Facebook is the world’s leading social media platform with roughly 2.85 billion monthly active users across the globe. Facebook user stats are indeed impressive, which explains why the site is a powerful marketing tool. Facebook ads even make up 92% of total revenue on the platform.
3. Instagram stats
Instagram is another popular social media platform that boasts a large number of users. With just over 1 billion monthly active users, Instagram user stats prove that the site is a popular choice for millennials and the Gen Z population as over 71% of Instagram users are under the age of 35. Instagram is also in high demand for businesses as 90% marketers claim that Instagram is the most important social media app for influencer marketing.
4. TikTok stats
TikTok is currently the fastest-growing social media app in the world with over 2 billion downloads across the globe. The social media statistics for TikTok’s monthly active users boast over 689 million users worldwide. TikTok is extremely popular among younger generations, with 62% of its users being aged between 10 and 29. TikTok is a great choice for small and independent businesses, given that the site provides mass exposure for several brands. More than 1 billion videos are viewed on TikTok on a daily basis, which makes it more likely for videos to go viral on the app.
5. Twitter stats
The social media statistics for Twitter is another impressive number, with the platform boasting 353 million monthly active users. The site always receives high engagement rates, with the average engagement rate per tweet being 0.045.
6. Consumer stats
It is impossible to speak about social media statistics without mentioning consumer behaviour statistics. Many studies have reported that in the last six months, over 50% of consumers have increased their social media usage. This underlines that the global pandemic has had a huge impact on social media marketing.
More social media statistics worldwide highlight just how important it is for brands to be active on social media. For example, 71% of consumers are influenced to make purchasing decisions on social media.
7. How much time do people spend on social media?
In terms of social media statistics worldwide, the average daily usage of social media is 2 hours and 25 minutes. This has increased by 3 minutes since 2020, which shows that the world is becoming more dependent on social media and technology.
8. Influencers help to build trust
Influencer marketing contributes to the success of social media marketing. Social media influencers are considered trustworthy and authentic by their audiences, which explains why they amass huge followings. As a result, 49% of consumers rely on influencer recommendations on social media.
9. Mobile users
Accessing social media via mobile device is common in today’s society. 91% of social media users access social media via mobile devices, which highlights that smartphones are evolving alongside social media. Brands should always make sure that their websites are mobile-friendly, given that social media users have easy access to sites via social media.
10. Social media marketing
Another social media statistic that is important to know is that social media marketing is proving to be effective for several marketers. 73% of marketers claim that social media marketing has been very effective for business. From influencer marketing to paid ads, marketers recognise that social media marketing is a great way to build brand awareness.
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