Due to the surge in popularity of social media sites like Tik Tok, being a social media influencer is becoming more and more desirable among this generation of youths. There are countless social media influencers with huge followings across platforms like Instagram, Twitter and YouTube, so there is no real way to tell who the best social media influencers are.
The majority of the top social media influencers have amassed devoted followers on one social media platform. However, the best social media influencers are able to transcend one social media platform by having large followings across a number of sites. They normally accumulate a strong presence on one site, which helps them to utilise their authenticity and credibility to transfer their followers to all of their social media accounts. The most famous social media influencers are celebrities, who garner millions of followers on just one platform. However, the best social media influencers are considered internet personalities for their dedication to pushing out quality content on a regular basis.
The most popular social media influencers typically concentrate their content on niche categories. This makes it easier to find exactly the type of content that you are searching for. From travel influencers to fashion influencers, there are no limitations as to the type of content a social media influencer can produce.
We have constructed a list of some of the most influential social media influencers with a huge online presence.
Who are the top 10 social media influencers?
- Nash Grier
Nash Grier rose to fame in 2013 on the Vine app and was one of the most popular Vine stars during that time. Nash also has a strong following on Instagram with 10.8M followers, and he also has 6.5M Twitter followers. He has ventured into releasing mobile games and social media apps such as Cash Dash, Mobli and Challenged.
He has since transitioned to YouTube and has a loyal following on the platform. He currently has 4.6M subscribers and frequently posts videos and vlogs detailing his family adventures.
- Addison Rae
At just 20 years old, Addison Rae is the highest-earning Tik Tok star. With 76.1M followers on the platform, she has amassed a huge following from uploading dance videos to trending challenges on the app.
Since her quick rise to fame, Addison has become active on other social media platforms. She has 35.4M Instagram followers and 4.6M YouTube subscribers. She is known for collaborating with other Tik Tok stars and has also befriended many celebrities such as the Kardashians.
- Joe Wicks
Joe Wicks AKA The Body Coach is a British fitness coach who posts workout videos online. He has written best-selling cookbooks and he has also launched his own website called The Body Coach where he sells fitness and nutrition plans.
Joe has gained 4M Instagram followers after posting his exercise routines on the site, as well as 2.7M YouTube subscribers.
Gamer and vlogger, Preston, is one of the highest-paid YouTube stars, making him one of the best social media influencers. With 16M YouTube subscribers, each video he uploads receives at least 1M views.
Preston has a large following on Instagram with 1.5M followers, where he shares his personal life as well as his collaborations with different brands.
- Lele Pons
Lele Pons got her career start on Vine and is recognised for her comedy sketches. Since leaving Vine, she has garnered 43.4M Instagram followers, 21.2M Tik Tok followers and 17.5M YouTube subscribers.
Lele has made a number of TV and film appearances, including her own docu-series which outlines her personal life. She has been nominated for several social media awards since 2014.
- James Charles
James Charles began his career on social media by posting makeup tutorials on YouTube. He has since been recognised as one of the most famous beauty influencers in the world with a staggering 25.5M subscribers. He is also active on Instagram with 26.7M followers. James also has devoted followers on Tik Tok with 34.7M followers, where he posts a combination of makeup, singing and dance videos.
James has collaborated with a number of famous stars and has also partnered with the makeup brand, Morphe, to release his own collection.
- Huda Kattan
Huda Kattan is arguably one of the most influential beauty influencers, making her one of the best social media influencers of all time. After being a makeup artist for the likes of Eva Longoria and Nicole Richie, she launched her own cosmetics line called Huda Beauty.
Huda is a top Instagram influencer, where she focuses on posting makeup tutorials to her 47.9M followers. However, she is so popular that she also has 4.1M YouTube subscribers and 2.9M Tik Tok followers.
- Cameron Dallas
Cameron Dallas is another popular social media influencer who rose to fame on Vine. Since then, he has gained 21.4M Instagram followers and 5.2M YouTube subscribers. He primarily posts about his personal life on the platform.
Cameron has ventured into film and theatre, starring as the lead character in Expelled and Aaron Samuels in Broadway’s production of Mean Girls.
- Chloe Ting
Chloe Ting is a fitness media influencer who regularly constructs workout programs on YouTube as well as her own website. In the space of 3 years, she has earned 17.7M YouTube subscribers. Chloe is also active on Instagram and posts her workout routines and nutrition plans to her 3.1M followers.
Chloe has also won a number of social media and fitness awards as a result of her fitness videos going viral.
- Zach King
Zach King is one of the most famous social media influencers. As an internet personality and filmmaker, he has earned 10.2M YouTube subscribers where he posts videos based on illusions. He is also popular on Instagram with 24.1M followers.
Zach has a huge fan base on Tik Tik with 56.3M followers. His videos often go viral, with one his illusion videos being the most watched video on the site.
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