SEO is arguably one of the best techniques to adopt for your digital marketing strategy. However, as Google becomes more effective and powerful, there is added pressure on marketers and businesses to work harder to create better and faster web pages. Due to the fact that Google is constantly evolving, the search engine is getting better at answering queries, which ultimately favours ads instead of organic listings.
We have created a guide to the top SEO techniques that will drive organic traffic to your web pages.
Top 10 SEO techniques for your business
1. Re-optimise existing non-performing content
One of the key SEO techniques is to re-optimise the content on your website that is not gaining the traffic that you anticipated. There may be a number of reasons why your content is not receiving much traffic, and there are many simple yet effective ways to re-optimise your content. It is important that you make the most of Google Analytics, as the software shows you exactly the number of visitors that your content receives.
We have created a list of on-page SEO suggestions in order for you to successfully re-optimise your existing content:
– Add new images
– Use keywords in your headlines
– Add more headlines and subheading to make your content easier to read
– Create new sections to your website with updated information
One of the benefits of re-optimising content is that you don’t need to completely change the content that you have already created. Making alterations to your existing content is enough to increase traffic to your website.
2. Blog regularly
Having a blog on your website is one of the best SEO techniques to drive organic traffic to your website. When deciding on your blog content, you must meet the needs of your audience in order to ensure that they are genuinely interested in reading your blogs. Conducting keyword research is crucial when creating your blog posts, given that the more keywords that are evident in your blogs, the more discoverable your content will be.
3. Perform a competitor analysis
Observing your competitors is a great way to improve your own SEO techniques. In this way, you will be able to analyse the types of content that your rivals are creating, as well as the content that receives the highest and lowest engagement. Your competitors can give you great insight into how to effectively improve your own SEO techniques.
4. Make the most of YouTube SEO
As the second most popular search engine (after Google), having an active presence on YouTube is undoubtedly one of the best SEO techniques for your business. With over 2 billion YouTube users across the globe, you are guaranteed to expand your reach by using keywords in your YouTube videos and descriptions.
5. Improve user experience
Creating a positive user experience is one of the best search engine optimisation techniques. Producing high-quality content that your audience can enjoy will boost your rankings on Google search results pages. This is because websites that are outdated appear untrustworthy to online users. Ensuring that your website is modern will make your business appear credible.
6. Design a mobile-friendly site
Ensuring that your website is mobile-friendly is one of the tactics of white hat SEO that will drive traffic to your web pages. It is important to understand that the layout of websites on PCs differ to that of smartphones, so you must make sure that your website is easily accessible on a mobile device. Given that over 80% of the UK population has smartphones, it is likely that your audience will access your website via mobile phone. One way to make your website mobile-friendly is to create a mobile version of your desktop site using conversion platforms such as Duda Mobile.
7. Write longer content
There are existing studies that prove that writing longer content creates more backlinks to your website. This means that the more keywords you include in your content, the more likely your site will rank higher on search results. If you are new to the world of SEO, there are many agencies that offer SEO services. These services essentially help companies to succeed in search optimisation through their expertise in SEO practices. They can even provide you with the keywords that you need to help optimise your content.
8. Technical SEO is essential
Technical SEO is crucial to driving traffic to your website. A technical SEO audit can help you to uncover which functions of your website may be reducing organic traffic. Certain aspects of technical SEO such as investing in crawling software can help you to identify and fix the technical issues within your website.
9. Create a content marketing strategy
Content marketing is the creation and sharing of online material that is intended to spark interest in a brand’s products or services. Features such as social media posts, blogs, and videos are all aspects of an effective content marketing strategy. SEO link building is an important step to an impactful content marketing strategy, where off-page SEO such as backlinks can help to increase the visibility of your website.
10. Promote your website
In order to maximise the visibility of your website and expand your reach, you must consider promoting your website. Whether it is through paid advertising such as PPC or your own social media accounts, online advertising can help you to reach your target audience.
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