Influencer marketing is thriving as it is anticipated to become one of the biggest trends for brands everywhere. Influencers assist brands with gaining online exposure as well as promoting brand awareness. Due to the fact that influencers have a strong presence across major social channels, it is no wonder that influencer marketing platforms are on the rise.
An influencer marketing platform is a technology service that matches brands with influencers. Influencer Marketing Agency helps brands to find influencers that are suitable for their influencer marketing campaigns. Influencer marketing platforms also help influencers to find brands that are best suited to their content. For both influencers and brands, influencer marketing platforms saves time, as the software detects the appropriate influencers and brands with minimal effort.
The internet that we use today is full of influencer marketing platforms, so we have created a list of the top influencer marketing platforms to help boost your campaign.
Top 10 best influencer marketing platforms
BrandSnob is arguably one of the top influencer marketing platforms today. The site helps brands to find Instagram influencers that are guaranteed to be effective for their marketing campaigns. BrandSnob provides businesses with an app that has a database of 10,000 influencers. As an international influencer marketing platform with locations across the UK, USA and Australia, BrandSnob has worked with top commercial brands such as Tinder, ASOS and Boohoo.
TapInfluence is one of the best influencer marketing platforms for influencers. This is because at TapInfluence, influencers can create their own profiles on the app, with the options to select the type of work and rates that they are interested in. TapInfluence even evaluates cost per engagement, total reach, audience interests and other metrics.
Tagger is an ideal influencer marketing platform for large-sized brands. With over 3 million influencers on its database, Tagger boasts advanced psychographics that analyses people’s interests and hobbies. The platform also allows brands to track their competitors, which makes Tagger an effective social listening tool.
Grin is one of the influencer marketing platforms that focuses on eCommerce. This platform differs slightly from others as it allows brands to find influencers instead of influencers signing up to the site. Grin also provides brands with a list of influencers who have all previously purchased products or services from their companies.
Handbook is an influencer marketing platform that has a database of over 90,000 influencers and celebrities. The platform also provides businesses with brand deals and collaborations that each influencer has previously been involved with, which establishes the influencers that brands can approach in order to avoid conflicts of interest.
IZEA is an influencer marketing platform that launched an Augmented Sponsorship service which allows brands to send 3D assets to influencers. These influencers then use this service to create sponsored content. IZEA is also one of the many marketing platforms that also has a team of creatives that assist both brands and influencers with their content.
NeoReach is designed for large companies as its database boasts over 3,000,000 influencers. The influencer marketing platform creates several effective tools for its clients, offering features such as workflow automation, and tracking and reporting. NeoReach has also worked with a number of top brands including Amazon, Fox and Airbnb.
Upfluence is undoubtedly one of the biggest influencer marketing platforms today. The self-serve platform possesses a software that makes searching for influencers straightforward. From geographical locations to social media, Upfluence easily pairs brands with suitable influencers.
Scrunch is one of the influencer marketing platforms that has a huge database. With over 20 million influencers stored in its database, Scrunch is an ideal platform for large companies. Scrunch also offers a team of creatives that assists brands with planning their influencer marketing campaigns.
Sideqik is an influencer marketing platform that has a heavy focus on data and insights. With over 16 million influencer profiles stored in its database, Sideqik seamlessly provides advanced features such as demographics and profile analytics to its clients.
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