Despite the coronavirus pandemic keeping most of us stuck at home in our sweatpants, Instagram has remained a great way for people to showcase their fashion and personal style. With constantly changing trends and a growing demand for inclusivity, staying in the spotlight in this industry requires you to always be reactive and up to date within any context.
We have seen a dramatic increase in celebrities and influencers dominating social feeds with branded content, gifted products, and newly formed partnerships. Whether you are looking for shoes, dresses or jewellery, the flourishing world of Instagram fashionistas is a great place to start! To help you with this, we have compiled a list of our Top 10 favourite fashion influencers on the platform. They are known for their individuality and for being part of successful influencer marketing campaigns.
10) Justin Livingston – @justinliv
In tenth place, we have 32-year-old male fashion influencer Justin. He is a New York-based blogger known for his fabulous style and creative captions. With well over 300,000 followers, Justin enjoys treating his large audience to snapshots of his latest outfit looks and beauty tips. He has also begun to chronicle his fitness journey. In the past, Justin has collaborated with well-known brands such as Asos and Dr Martens.
9) Maria Joynson- @mariajblogs
Stylish UK fashion influencer Maria is able to source the perfect outfit for any occasion. At the petite height of 5ft2, Maria shows other girls of her stature that they too can style the same clothes made for taller people and often make them more chic! By mixing both high-end and affordable fashion labels, Maria inspires her followers to try both worlds and find the perfect balance.
8) Steph Ahn- @stephanieahn
Canadian sweetheart Steph, who is originally from Korea, is certainly proving herself to be one to watch. Whether going for a coffee run or meeting up with friends, her fabulous outfits inspire her followers and fans to doll up for each and every occasion. She is also a brand ambassador for top clothing retailer ‘Revolve’, which she consistently does justice to with her flawless posts.
7) Katie Sturino- @katiesturino
New York City business entrepreneur, blogger and fashion influencer Katie showcase a colourful range of plus size outfits. She is most known for re-creating celebrity outfits and looks, such as those worn by Olivia Munn, Hilary Duff and the Royal family.
6) Emma Slad Edmondson – @emmasladedmondson
Unlike many influencers you see on Instagram, Emma cuts through the noise of the platform with her unique sense of style and most importantly, her love for sustainability. Emma represents the world of sustainable fashion and encourages her followers to re-wear outfits and to buy second-hand clothes from charity shops.
5) Kirandeep Kaur – @kanika868
Young and confident fashion influencer Kirandeep is from India. She loves to share her adventurous styles, outgoing personality and cultural heritage with her followers. Her Instagram feed ranges from sports outfits, to beautiful cultural clothing and elegant looks.
4) Helena Coelho – @helenacoelhooo
Portuguese urban fashion influencer Helena is popular for the distinctly white and neutral colour palette that makes up the majority of her wardrobe, with a signature style that is generally comprised of jeans, trainers, and classic blazer looks. She recently launched her own successful trainers’ collection in partnership with Cubanas Shoes.
3) Alissa Wilson – @stylishcurves
Fashion editor and influencer Alissa from New York shares her experience as a plus-sized woman in the fashion world with her personal blog. She shows her fans how to style and complement your curves to encourage body confidence and diversity.
2) Eugene Lee Yang – @eugeneleeyang
As one of Buzzfeed’s Try Guys, Eugene’s fashion sense is one not to be missed! With over 6.5 million subscribers on YouTube, Eugene makes sure he looks his very best when presenting himself. He is well known for his bold outfits as much as he is for working closely with LGBT charities and human rights activism.
1) Aimee Song – @aimeesong
Aimee Song is a fashion world OG with over 5 million followers, having earned her spotlight after establishing herself as part of the first generation of fashion influencers. She is popular for her modest clothing and jewellery brand, as well as for collaborating with many clothing brands such as Levi’s and True Religion.
Could you see your brand working with any of these influencers as part of an influencer marketing strategy? If that does sound like something you would be interested in, contact us today and let us launch a successful campaign together.
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