Influencer marketing is at an all-time high given that social media influencers help businesses to promote brand awareness and build credibility and trust among their audiences. The industry is even estimated to be worth over $2 billion. Social media platforms such as Facebook, Twitter, Instagram and TikTok are renowned for utilising influencer marketing to grow businesses’ audiences.
We have created an extensive list of the benefits of influencer marketing to expand your business.
The benefits of influencer marketing
What are the pros of influencer marketing? As one of the most popular marketing strategies today, there are countless benefits of influencer marketing for your business. Given that major social channels are saturated with social media influencers, there are several ways to make the most of influencer marketing to boost your campaign.
1. Improves brand awareness
Brand awareness is one of the benefits of influencer marketing that is easy to achieve. On social media, people are open to connecting with new and unfamiliar brands, so you must make sure that you showcase your brand’s authenticity. For example, creating your own brand-specific hashtags for an influencer marketing campaign can make you more memorable to new consumers. They key to improving your brand awareness is to ensure that your content adds value to the content of your chosen influencers’ social media profiles. This is why it is crucial that you partner with influencers whose values align with your own.
2. Builds trust and brand authority
Businesses are becoming more trusting of influencers to produce content in their own unique ways. Brands that collaborate with influencers are making the most of influencers’ honesty and credibility, allowing them to use their passion for brands’ products and services to appeal to their target audiences. Social media influencers produce the content they wish to release online, with their originality and authenticity increasing a brand’s product sales. In the midst of a pandemic, giving influencers more authority in marketing campaigns allows for effective communication between businesses and influencers.
3. Boosts your website SEO
Influencer marketing is beneficial to your business in the sense that your social media content can improve your ranking on search results pages. Influencers who include SEO keywords in your influencer marketing campaign can considerably increase your ranking on search results, so keep this in mind when creating your influencer marketing strategy.
4. Influences purchasing decisions
One of the key benefits of influencer marketing is that it can increase the purchasing decisions of your audience. This is because your chosen influencers promote your content to audiences that are already interested in your niche. Therefore, it is essential that you reach out to influencers who share the same niche as your business. Social media influencers also help to increase purchases and conversion rates by actively mentioning your brand on their own social media accounts.
5. Suitable for any business
Regardless of the size of your business or the industry that your brand belongs to, influencer marketing can substantially grow your business. You can always leverage influencer marketing as long as there are influencers within your niche that have a loyal community of followers. However, it is important to note that in order to create an effective influencer marketing strategy, you must find influencers who are appropriate for your business.
6. Cost effective
Influencer marketing can be extremely cost effective for your business. This is especially true if you choose to partner with influencers with small followings. For example, micro-influencers are recognised for their dedication to producing content that belongs to a niche topic, and have anywhere between 1,000 and 10,000 followers on social media. They are a popular choice for businesses to collaborate with as they receive much higher rates of user engagement than the likes of celebrities. On social media platforms such as Instagram, micro-influencers typically charge between $100 and $500 per post.
7. Access to millennial and Gen Z audiences
In this day and age, millennials and Gen Zers make up a large portion of social media users. This explains why social media is more effective among younger audiences than traditional marketing methods. If your target audience includes millennials or the Gen Z population, you are increasing your chances of expanding your business. In the face of the pandemic, more people are spending more time on social media. This means that even if your desired demographic excludes younger audiences, you are more likely to reach your target audience.
8. Strengthens your content strategy
Sharing influencer content on your social media can help you to fill gaps in your content schedule. Social media influencers are typically given the creative freedom to come up with their own content within brand collaborations. This means that you will produce quality content without the pressure of completely producing influencer content yourself.
9. Provides value to your audience
Social media influencers are embraced for creating content that not only informs your audience, but also inspires them. As a result, your target audience is guaranteed to be provided with reliable information about your products and services. Essentially, a positive review from a social media influencer can make your audience highly value your business.
10. Creates long-term partnerships
Partnering with influencers can create strong long-term relationships. Building relationships with influencers means that you can expand your connections over time. Creating long-lasting relationships with influencers not only increases your credibility, but it also creates opportunities for you to collaborate with more influencers within your niche.
Is influencer marketing right for you? Ultimately, influencer marketing can benefit any business. Establishing your social media goals, as well as reaching out to influencers who are suitable for your business, can help you to create an impactful influencer marketing strategy. From expanding your audience to increasing brand awareness, there are numerous benefits of influencer marketing for your business.
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