The Ultimate Guide to Social Media for MusiciansMarch 21st, 2022 by Socially Powerful
Social media is one of the most powerful marketing tools available, and not just for brands. Social media for musicians can help with discovery, fan social media engagement, fanbase growth and so much more. Marketing for musicians can be a hefty task, so working with a social agency can be hugely beneficial, especially if you don’t know where to start.
Why social media matters for musicians
While social media on a whole is always beneficial, it still takes careful consideration to make a music marketing strategy across the various platforms available. Instagram has over 1 billion active users, TikTok also has over 1 billion active users, and Facebook has over 2 billion active users. In addition, YouTube is actually the most popular streaming service, so optimising your YouTube presence can help hugely with discovery. With so many potential new listeners and fans, you need to make social media a priority if you want to grow your music presence.
The music industry is notoriously cutthroat. With so many huge artists, it can be hard to cut through the noise. Using social media can signal your status as a professional, and having pristine profiles lets people know you aren’t here to mess around.
Social media community management is another bonus for musicians on social media. With platforms like Twitter that allow quick responses, fans and musicians can connect and increase their bond. Being in-touch with your fans can also help you stay up to date with any social media trends. Joining in on these trends can help you be discovered by new audiences.
The best types of social media for musicians
The best types of social media for musicians can vary depending on what you want to achieve. For example, if you want to use social media for music discovery, you are best on a platform similar to TikTok. If you want to engage your fanbase, you should consider using Twitter.
The rise of TikTok has completely changed the music industry. As sound is so prominent, artists have taken to teasing and releasing new music directly on the platform. Songs on the platform can regain popularity even if they have been outside the mainstream and charts for decades (case and point: Celine Dion’s It’s All Coming Back to Me Now).
Using influencers to promote new music on TikTok has become a popular social media marketing method for many musicians. If you want to find exciting influencers to work with, consider using an influencer marketing agency to find the top social media influencers that engage your target listeners. Working with influencers and creators to release new music regularly results in a spark of user-generated social media videos from existing and new fans.
As a music social network, TikTok has also just launched its own music distribution channel, SoundOn. The platform aims to help musicians release new music to a global audience, on TikTok and elsewhere, while musicians maintain ownership and receive 100% of royalties.
Facebook can be hugely beneficial to host events for upcoming tour dates. Fans can tick “Interested” or “Going”, and the events will be shared to their friends and followers.
Social media for musicians not only helps with fan engagement and discovery, but can actually help with selling merch. Many social media platforms are developing their own social commerce capabilities, where users can shop directly within the platform. Opening your own store and selling your merch on social media is a quick and easy way to sell your merch.
Which social media is best for musicians?
The best social media for musicians is TikTok. Not only is TikTok the best social media for musicians to be discovered, but it has recently launched its own music distribution platform, SoundOn, which is designed to help musicians have their music heard and discovered by TikTok users across the globe.
Is social media necessary for musicians?
Social media for musicians is absolutely essential. Not only is it one of the most effective tools for artist discovery, but social media for musicians is an ideal location to interact and engage with fans. Musicians are brands in their own right, and engaging with audiences is one of the best ways to build an incredibly loyal fan base.
How do musicians use social media effectively?
Social media for musicians is an ideal method to interact with fans. Daily interactions with fans can help musicians build a loyal fanbase and following of people that want to listen to their music.
Social media for musicians is also a great location to tease, announce and release new music. Due to the ease of resharing content on social media, musicians can easily increase their potential reach of announcements.
Why is social media good for musicians?
The benefits of social media marketing don’t just apply to brands or influencers. Social media for bands and musicians can assist with artist discovery, song downloads, fanbase growth and helping discover your own sound.
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