Social media is one of the most effective ways to market your business, which explains why most brands are actively seeking ways to drive engagement on major social media platforms. In the face of the pandemic, people are spending more time on social media, which is why it is crucial that you understand the positive effects of social media on your business. 71% of consumers that have had good experiences with brands on social media are more likely to recommend these brands to other social media users. For this reason, it is vital that you understand how social media marketing can affect your business.
Let’s take a look at the different effects of social media on business in 2021.
5 positive impacts of social media on business
1. Increase brand awareness
Brand awareness is one of the impacts of social media on business that is easy to achieve. On social media, people are open to connecting with new and unfamiliar brands, so you must make sure that you showcase your brand’s authenticity. For example, creating your own branded hashtags for a social media campaign can make you more memorable to new consumers.
2. Customer feedback
One of the effects of social media is that it is easy to receive feedback from customers. Customers can share their opinions about your products or services directly in the comment section of your posts or even on their own stories on social media. Ensuring that you are up to date with your customer feedback will show you the strengths and weaknesses of your social media marketing strategies. Whether you receive complaints or praise for your products or services, publicly responding to each individual is a great way for you to present your company as reputable and professional.
3. Humanise your brand
The rise and impact of social media in marketing has led to brands connecting with their social media followers on a human level. It is essential that your customers know that there are real people behind your profile who are genuinely interested in listening and speaking to them. By connecting with your followers on a human level, you are guaranteed to come across as trustworthy to your audience. A prime example would be to use memes or GIFs when having conversations with your followers on any platform. This will heighten your brand as entertaining and engaging.
4. Allow businesses to become omnipresent
The existence of several social channels means that you can reach wider audiences by becoming active across a number of platforms. This has a positive social media impact on brands that are seeking to reach large audiences, as the visibility of products and services are increased by being active on many sites.
5. Partner with influencers
Social media influencers dominate the internet with their loyal fan bases and authentic content. As a result, they have a huge impact on social media for business. Consumers are more likely to buy your products or services if you collaborate with their favourite influencers. Between 20% and 50% of purchasing decisions are influenced by the reviews of social media influencers, so partnering with an influencer who is a fan of your products is a no-brainer.
Whilst there are countless positive impacts of social media on business, there are several variables that determine how your audience engages with your business on social channels. Factors such as the type of content that you create as well as your posting schedule can affect the ways your audience interacts with your business. Experimenting with different elements of social media can help you to figure out what works for your business. Remember to keep an open mind when trying new things on social media — if you don’t try, you will never know the social media impact it will have on your business.
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