In a digital-first age, digital marketing is more important than ever before. Digital marketing trends have evolved alongside technology, and as technology becomes more complex, so does digital marketing. With the traditional digital marketing trends becoming baseline necessities, marketers are now looking out for digital trends such as new social channels, new media formats and exciting new consumer experiences.
Keep reading to find out our top digital marketing trends for 2022.
Top digital marketing trends 2022
It’s impossible to talk about digital marketing trends and not mention the Metaverse. Although not yet here, many brands have begun considering how they can make the most of the coming digital landscape. The Metaverse will be one of the most popular future digital marketing trends.
The metaverse (we aren’t just talking about Meta’s digital world) refers to a virtual world that blends AR, VR, holographic avatars and new means of communication (that may not yet exist). It isn’t a place for one-off experiences like gaming or virtual concerts, but a constant digital environment where people work, play and socialise.
Many brands have already begun testing the waters with experiences within centralized Metaverses (think Fortnite or Roblox), and have been met with extreme excitement and positive responses from their efforts.
Non-fungible tokens (NFTs) have been a huge buzzword and one of the most popular digital marketing trends within the marketing world over the past year, and their popularity is set to continue growing as consumers begin to understand their uses.
Platforms such as Twitter and Instagram have begun developing NFT integration. Twitter now offers users the opportunity to have an NFT as their profile picture, and Instagram is actively exploring ways it can bring NFTs to a wider audience.
As platforms begin to be more accommodating to NFTs, it offers brands more opportunities to be creative with digital marketing experiences. Brands could offer exclusive access to products, discounts and even events through the use of NFTs.
One of the most current digital marketing trends is video content. Video has taken over static posts and imagery to become the most popular media format to consume. When we say video content, we don’t just mean the incredibly popular short-form TikTok content (although this will continue to be the most popular format), we also mean live streams and grid video posts.
Video is an incredibly useful digital marketing trend as all content can be repurposed on various platforms. Video script can be written into a blogpost, important elements can be made into an infographic or you can create short clips and tease the full video across social channels.
One of the latest digital marketing trends is social commerce. Throughout the past couple of years, social platforms have been developing their own commerce capabilities to offer in-app shopping experiences. As platforms continue to develop these experiences, they offer brands a seamless customer journey from discovery to conversion.
This digital marketing trend isn’t just open to big brands either, startups and small businesses can make the most of the social commerce opportunities.
TikTok and Instagram are leading the social commerce evolution. Both platforms offer various types of shoppable content, including Live shopping, shoppable posts and shopping carts. Both creators and brands can share shoppable content to their social media profiles.
Social commerce is becoming a popular shopping channel for consumers. The ease of shopping in one destination, from discovery to sale, makes it highly appealing.
Following on from social commerce as one of the most popular digital marketing trends of 2022, we have livestream shopping. Livestream shopping has been a growing trend for the past few years, but has been boosted into the spotlight following the pandemic and social commerce developments.
Livestream shopping is particularly popular with consumers as they are able to view the product being used in real-time and have any questions or queries answered instantaneously. Whether the livestream is hosted on a social platform, traditional ecommerce platform or a platform created specifically to host livestream shopping events, livestreams have become a popular shopping destination.
Influencer and KOL marketing
Influencer and KOL marketing have been the most influential digital marketing trends for half a decade. These marketing methods have evolved from a fad into a vital marketing strategy. Influencer marketing works in every industry. Consumers are wary of content advertised directly from a brand, but are more willing to trust an influencer or KOL’s opinion.
What is the latest trend in digital marketing?
The most popular digital marketing trend entering 2022 is video content. Social platforms are beginning to change their algorithms to promote video content.
What are the top trends in digital marketing for 2022?
The top digital marketing trends for 2022 are:
- The Metaverse
- Social commerce
- Livestream shopping
- Influencer and KOL marketing
What is the future of digital marketing in 2022?
The future of digital marketing will be increasingly Metaverse focused. We will likely see an increase in Metaverse, VR and AR experiences.
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