“The quality of content will be the decisive factor for success”

October 4th, 2018 by

Today, we caught up with Tanya Rybakova, from Russia. Tanya is a health and fitness influencer, who in her early years, was bullied for being severely overweight. Tanya rose to prominence after her story hit international news, as she lost almost half her body weight! Tanya has grown an enormous social media following with over 380K subscribers on YouTube and over 200K on Instagram, she now makes a living advising others on eating well and body confidence.

Tell us about you, your background and how you came to start on social media?

There was a time in my life when I was severely overweight. I weighed over 200 pounds, and now my story of success is shared all over the Internet from one «before and after» photo.

Then I started to get a lot of questions about how I did it and continued to share my answers in social media.

Tell us about what you do on your social channels? 

To get where I am today, I researched tons of scientific studies and articles, studied fitness and nutrition and helped many people to lose weight and change their lives. My content about health, food and lifestyle. Also I like to share travel moments because they open everything from the new side

What social channel have you grown your following on?

I love Instagram because of the possibility to transmit energy through photos!


How often do you post and update your audience? What content works best for you?

Usually  1-2 post in a day, most of the audience likes motivational posts!

When did you first start seeing you were building a following? What did it feel like?

My audience began to grow along with the development of an Instagram and a trend towards a healthy lifestyle. It was nice to feel needed!

What are your ambitions with your social channels? Where do you want to take it?

My audience helps me to develop and create useful projects, the goal is to grow it further

If you could work with any brand in the world, who would you choose and why?

Whole Foods – we have the common ideology.

Who’s an influencer you admire most and why? 

@sonyaesman – beautiful girl inside and out

@sheidlina – amazing artist

I love @jlo account – she is a magnificent example of a woman.

How do you think the influencer marketing industry will change in the next year?

I think that it will be growing. The quality of content will be the decisive factor for success.

What relationship do you have with your followers? How do you engage with them?

This requires regular communication with the audience on different topics. Subscriber comments often become topics for new posts.

What do you enjoy most about social media?

Opportunities to learn because everything changes very quickly

What do you enjoy least about social media?

Sometimes there are things you don’t want to talk about, but this is very interesting for the audience.

Is there something you wish brands knew about influencers?

Quantity doesn’t always mean quality!

What’s the toughest thing about running your own social media? 

Social networks provide many opportunities, but sometimes you have to meet the expectations of people – it can be complicated

Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?

– It is necessary to understand why you are doing this
– don’t be afraid to try

– be yourself

– content plan

– pay attention to constructive criticism

Where can people follow you?


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