SEO and social media are two highly influential marketing tools. Ignoring SEO and social media could be detrimental to the success of your brand. SEO and social media are critical in assisting with product discovery and research and helping consumers make purchasing decisions. Instead of pitting SEO and social media against each other, it makes sense to find the links between them to ensure social media optimisation and high search engine results page (SERP) rankings.
What is SEO?
SEO stands for Search Engine Optimisation. SEO is the process of improving your website to increase visibility and SERP rankings. The more visibility your website or business has, the more likely you are to garner attention from prospective and existing customers.
Search engines like Google use bots to crawl website pages to collect information about what those pages offer and put them in an index. Algorithms then analyse the pages within the index and determine the order pages should appear in search results.
On-page SEO factors to consider include: short page URLS, optimised title tags, SEO keywording and keyword density, optimised headers and mobile user experience
The benefits of SEO
SEO is one of the most impactful methods of increasing your discoverability. Other benefits of SEO include:
- SEO increases high-quality website traffic
- SEO offers a high ROI
- SEO improves credibility and trustworthiness
- SEO reaches your target audience
- SEO optimises a user’s experience
- SEO is a long-term marketing strategy
Social media SEO
Optimising your social media through SEO can make your content easier to find within social media platforms. Making SEO part of your social media strategy will benefit your business.
One platform where SEO is particularly powerful is YouTube. YouTube SEO primarily involves keywording. To find keywords, you should use the YouTube search bar and type in your content topic. The search bar will present the list of keywords most frequently searched for.
For the biggest impact from your YouTube SEO, you need to keyword your titles, descriptions and video tags. You’ll want to use popular but low-competition keywords.
Another method of finding keywords is to check out your competitor’s content. By looking at their social media metrics including views and engagement, you can search by most views. See which keywords they used in their most popular videos.
SEO and Social Media
So, how do SEO and social media work together? This topic has been frequently debated online. The general consensus is that SEO and social media working together is an SEO grey area. However, there is still no denying that the connection between SEO and social media can boost your brand’s visibility in search engines.
Social media profiles consistently appear at the top of SERPs, especially when branded keywords are being searched for. For example, if a user types a brand name into Google’s search bar, it is highly likely that the top listings will include any available social media accounts.
For example, the results for “Depop” show Depop’s Twitter and Instagram profiles. Also included are previews of Depop’s most recent Tweets. This suggests there is a relationship between SEO and social media, but only when the social media page is its own landing page.
When sharing your website on social media, there are more reasons to do so than increasing traffic. When posting on social media, the chances of someone else seeing and linking to your page increases, which is known as social media link building.
Backlinks and social link building are huge parts of SEO; they show search engines that other people find your content valuable. Social media is a prime location for links and content to spread, even if you don’t have a tonne of followers.
Building relationships with potential customers and fans online can help you easily with social media link building. All it takes is one person linking to your page or content for even more people to see it.
Social media statistics have confirmed that using social media can increase your website traffic. The more time people spend on your website, the higher you will be ranked in search results. Furthermore, good social media profiles build trust. Trusting relationships with customers often result in word-of-mouth recommendations to friends, meaning your website will have higher relevant traffic.
How do SEO and social media work together?
SEO and social media don’t directly work together, but act as a support for each other. Keyworded social media profiles appear as their own search landing pages in SERPs. Content pages or landing pages can be shared on social media, increasing traffic and in turn, rankings.
What is the best social media SEO in 2021?
The primary objective of most SEO and social media strategies is to bring in more leads and traffic. LinkedIn is the most effective method of generating business leads, making it highly valuable for brands.
Is SEO important for social media?
SEO is important for certain social media websites. For example, YouTube has its own SEO algorithm and ranking system.
Is SEO better than social media?
SEO and social media both have their own benefits. They are both incredibly powerful marketing tools that all brands should be focusing on.
It is hard to say whether one is better than the other as they both have different purposes and can benefit brands in different ways.
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