We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into their marketing strategies and the users serve as pawns in their campaigns.
Instead of keeping up to date with what your distant family and friends are getting up to, ‘social media’ is now all about which brands can persuade you to buy their product first.
To combat the criticism surrounding this transformation, purpose driven campaigns have begun to emerge in an attempt to put users back in the priority line. A noteworthy example of this is WeAre8; a sustainable online platform that aims to bring about transformative change through billions of small actions.
How does this platform work?
WeAre8 users receive push notifications asking them to watch 2 minutes of ads per day in exchange for a small amount of cash. The ads are typically promotional and are pushed by brands to gain views/increase brand awareness, however, this time you are rewarded for your attention and not just regarded as another statistic. The money earned will add itself to your online wallet and you can either claim it for yourself, donate it to one of the onsite charities or even pay your EE phone bill with it directly within the app. How cool!
What’s in it for the brands?
Brands choosing to promote through WeAre8 will automatically donate 5% of their total advertising spend directly to charities across the platform’s 8 key impact areas:
The user watching can earn money, while the brand receives a 100% view through rate and a reduced carbon footprint. And so the cycle continues. It’s a win-win situation.
We know what you’re probably thinking. What’s the point of this when I can make donations to charities of my choice on my own terms?
If earning a little cash on the side isn’t enough to entice you, perhaps WeAre8s brand message and promises will be. The platform wants to be a safe space for unification; offering no space for hate speech, no algorithms and no infinite feeds. Something that is incredibly rare to find online nowadays. Alongside this, their larger goals include being able to distribute 50% of every dollar or pound spent on media back to its users; with 5% of it going to charitable partners and carbon offsetting.
If earning money and saving the planet is a bit of you, then WeAre8 could be your perfect match.
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