For social media marketers, the holiday season is an extremely busy and important time. Social platforms are buzzing with Christmas enthusiasts towards the end of the year, and this buzz certainly doesn’t die down as the New Year approaches, as people turn their attention to their resolutions and search for the best ways to achieve them.
Your New Year marketing ideas can tap into these resolutions as a way of targeting specific groups and launching new products.
Additionally, entering the New Year with engaged shoppers already frequenting your site is a great way to ensure extra cushioning during the following months when sales are prone to declining.
Looking to maximise your New Year marketing ideas? Look no further. Here, we’ll outline some of the most effective marketing strategies to set your business up for a prosperous 2023.
New Year marketing campaign ideas
Cater to impulse buyers
Impulse purchases are a key part of the checkout process. Items that surround the checkout line and last minute cart add-ons are irresistible to many.
The New Year sees many product returns. After all, people get given gifts they might not necessarily want or they didn’t get a chance to use the things they’d purchased specifically for the holidays. You can leverage this increase in returns by persuading returning customers to purchase something else. This is most successful through promoting impulse buys, as the decision-making process is a lot shorter than buying other items.
If you have a physical store, place your impulse buys next to your returns counter and for online stores, include “suggested products” on a page of the returns process.
Launch new products
The New Year centres entirely around the idea of ‘new year, new me’, but this doesn’t have to only apply to individuals. As a business, you can use this mindset to your advantage as a way of promoting new product launches.
To ensure that a product launch around the New Year is a success, you should start sending out promotional efforts in early December across various social media platforms to ensure you reach as many people as possible.
Boost sales with New Year marketing promotions
New Year marketing ideas that offer promotions are a great way to boost sales and increase brand awareness.
These promotions can take on whichever form you wish. Freebies, a discount on a customer’s first purchase with you, bundles, coupons and even extra rewards for those involved in your loyalty program.
Remember, New Year promotions should offer something beneficial to those celebrating it. For example, if you are a brand who sells beauty or fashion items, ensure that your promotions are done well ahead of time so that they can be used by your customers for New Year’s Eve/Day.
Promotions that also help people work towards their New Year resolutions are also extremely popular. Consider using engaging phrases such as “New Year, new beginnings” to entice this certain group of people and, just like with any promotional activity, create a sense of urgency surrounding it by using calls-to-action like “buy now” and “click here before time runs out”.
Incorporate traditional marketing methods
While coming up with new marketing techniques can be fun, don’t forget to incorporate traditional marketing methods in your New Year marketing ideas. There is a reason why they’ve stood the test of time and continue to remain effective.
By traditional marketing we mean physical displays within brick and mortar stores.
- Plan your display ahead of time – you will need to swap your Christmas decorations out on the 26th-27th in preparation.
- Get permission to post banners and posters in prominent locations to attract passersby to your store. This ensures that you take advantage of the increased foot traffic, as many people will be out and about to make their returns after the Christmas period.
Start a customer loyalty program
A well-formulated loyalty program can encourage repeat customers. Customers who are more likely to refer their friends and family to your store.
To ensure your loyalty program is a success, create a social media campaign surrounding it. These campaigns should mention how easy it is to sign up and all the great benefits it offers. Use your presence on social media to promote your loyalty program.
Sponsor a New Year’s event or party
While this perhaps isn’t the most conventional of New Year marketing ideas, it most certainly is the most fun.
Ensure you choose an event that you know your target audience would be interested in and make the people who attend it aware of your brand. For example, if you are a fashion brand, consider sponsoring a launch event for a new clothing line by a start up.
On the other hand, you can make yourselves the host of a New Year’s event. Here, you can launch your own new products and promote the event in whichever way you see fit.
For example, Ciroc partnered with P.Diddy to promote their #CirocTheNewYear event. Here, their classic Vodka flavours would be highlighted.
Run an email marketing campaign
There is no better way to ring in the New Year than by wishing happiness to those you care about. For small businesses, these people are your customers.
People’s inboxes are usually flooded with emails on New Year’s Day, so how do you ensure you stand out from the rest?
By sending one before the New Year instead.
This will make your customers feel as though your brand prioritises them.
Simply put, if you are not taking advantage of the endless marketing opportunities that can be implemented during the turn of the New Year, then you are missing out on potential sales. Many people put a pause on their spending between the months of January and March, so take advantage of the lingering Christmas spending spree by running New Year’s sales.
With the right marketing ideas for the New Year, you can boost sales, increase brand awareness and encourage repeat customers; all components of setting your brand up with an advantage ahead of the slow few months to follow.
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