Influencer marketing is in high demand for brands everywhere given that influencers help to boost a brand’s reputation and credibility through the promotion of products and services to their fan base. 94% of recent studies claim that influencer marketing is an effective campaign strategy, which explains why there are countless influencer marketing campaigns across the major social media platforms. The best influencer marketing campaigns know exactly how to utilise influencers in order to promote brand awareness. They collaborate with influencers who are a perfect fit for their brand, which helps target their audience with ease.
Let’s take a look at some influencer marketing campaign examples that will inspire you to start your own campaign.
Top influencer marketing campaigns
1. Stride x DJ Khaled
Stride is a brand of sugar-free chewing gum that comes in a variety of flavours. The popular brand teamed up with music producer DJ Khaled for a Snapchat takeover to promote their Mad Intense Gum collection. This collaboration is the perfect influencer marketing campaign case study as it demonstrates how finding the right influencer can work wonders for your brand. DJ Khaled is not only a huge celebrity who has worked with almost every hit singer and rapper, but he is also a household name on Snapchat. He frequently posts videos of his lavish personal life on Snapchat, with each video earning him around 3 million views. Dubbed the ‘King of Snapchat’, many brands including Stride trust him to promote their products in a way that is ‘unpredictable’ and ‘fun.’
2. Dunkin’ Donuts x Charli D’Amelio
Dunkin’ Donuts is a popular American doughnut franchise which has chains across the world. Dunkin’ has undoubtedly created one of the best influencer campaigns of 2021 by collaborating with TikTok star Charli D’Amelio. The doughnut franchise first collaborated with Charli last year, when they named her favourite Cold Brew order after her. Since then, Dunkin’ has added another spin to the most followed TikToker’s order by creating the ‘Charli Cold Foam.’
Dunkin’ has taken things to another level by releasing limited-edition merchandise through their partnership with Charli D’Amelio. From onesies to iPhone cases, Dunkin’ and Charli D’Amelio fans can enjoy a number of products.
3. Chipotle x Loren Gray
In celebration of National Avocado Day, Chipotle took to TikTok to launch an influencer campaign promoting a free giveaway of guacamole with the purchase of any entree ordered online or via the Chipotle app. The fast food franchise also created their own branded hashtag challenge #GuacDance, which offered an alternative method for customers to win free guacamole by participating in the challenge.
Chipotle partnered with a variety of influencers including Loren Gray, to kickstart the challenge. As one of the most followed stars on TikTok, Loren Gray helped to substantially boost the visibility of Chipotle’s campaign, where #GuacDance received 1.1B views on TikTok.
@lorengrayyou know I ❤️ @Chipotle & 7/31 is national 🥑 day which = FREE GUAC online/in-app! ##guacdance ##ad♬ The Guacamole Song – Dr. Jean
4. Fiji Water x Danielle Bernstein
Fiji is recognised as one of the world’s leading water brands. Best known for selling fresh, natural bottled water, Fiji collaborated with fashion designer Danielle Bernstein’s blog We Wore What to offer fans with eight-minute workout videos with Danielle and personal trainer Eric Johnson.
The goal of this influencer marketing campaign was to promote the effectiveness of Fiji Water’s hydrating qualities. The campaign was promoted across Instagram and received high user engagement.
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If you are seeking to create your own influencer marketing campaign, there are a few things to bear in mind. Remember that you must find the influencers whose values align with your own in order to appeal to your target audience. It is also important to ensure that you launch your campaign on the social channels where your target audience is most active in order to boost awareness of your products and services.
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