We caught up with musician and lover of all things 70s, Ashleigh Elizabeth, or as you may know her @daisyjonesirl. Check out what she has to say about getting creative within your own niche, vintage fashion and working hard to achieve your influencer goals.
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What inspired your love for 70s fashion?
My main inspiration for my love of 70s fashion is the music. Specifically The Beatles. My interest in The Beatles started to grow, and as I dug into their music I started to fall in love with late 60s early 70s fashion. Soon people like Janis Joplin and Jimi Hendrix started to stand out to me and all the bright and funky patterns just really excited me! Plus I’ve always liked alternative fashion to mainstream fashion, so jumping back in time was super fun!
Tell us about your background and how you started to build your following?
When I was around 15/16, I was very interested in Alt music and fashion, and had a YouTube channel where I made Alt music content. I managed to gain around 5K subscribers which was so exciting back then. When I started posting vintage stuff, I thought “I wonder if I could build my following again,” and so I started to find other girls into the same thing, and just started going for it! I was a little shocked when it took off so quickly!
“i am the impossible woman” 🌼 . . #daisyjones #daisyjonesandthesix #daisyjonesandthesixshow #daisyjonesirl #daisyjonesandthesixbook #outfits #daisyjonesandthesixbook #fyp #foryou #djats #60s #70s #retro #vintage #thehippieshake
Which platforms do you predominantly use and which are your favourite?
I mostly use Instagram and TikTok. Instagram is my favourite so far as I know how to work it, I know my audience and I know how to work the algorithm. I haven’t quite figured out the TikTok algorithm perfectly yet, but I enjoy making content for it so I keep on with it!
What type of content do you create, and which type works best for your audience?
I tend to make outfit content, that’s what my audience likes the most. Any Instagram posts that are funky outfits, patterns and colours tend to do well! In terms of video, I love making “Styling” videos; styling pieces to look vintage or trying on vintage dresses / clothes. They usually do well, I think my audience likes that the most.
How would you define influencer marketing?
I think influencer marketing is the promotion of yourself and your product; whether that product is something physical or you are your own brand. I think it is the same as selling a product; it’s really believing that what you have (your content) is really great and people will love it.
Have you worked with brands before? How do you decide which brands to work with?
I have worked with quite a few small Instagram clothing brands that align well with my aesthetic and my values. I usually pick brands to work with based on if I’d shop from them myself. If they offer products that I would genuinely wear or use myself, and if the company has an ethos that I agree with ie, sustainable small businesses.
How do you think influencer marketing will change over the next 12 months?
I think more people are growing in influencer marketing than ever before; people are learning and building themselves up and I think it’s great. I think influencer marketing will change for the better , and learning and information about it will become more accessible.
How has influencer marketing changed since you began working on social media?
For me, it’s changed quite a lot since I started growing my own platforms. It’s never something I considered seriously so I’ve had to learn a lot about how social media works and the best ways to optimise myself and my content. The algorithm and the market is always changing and I feel as though I’m always learning.
Do you use any software to help you create and edit your content?
When editing my photos, I use the app Prequel for funky effects and colours over the top. But for my video I use Final Cut Pro. I’ve been using it in a professional manner for years so I am really familiar with it.
How do you balance your online and offline lives?
I feel like my online and personal life are very intertwined. I like to make sure my online content is really real and raw, and I am my authentic self online. So I like to intertwine them when and where I can, though I do think it’s very important to keep some things separate. I do this by logging off for a certain amount of time a day, or week, and just read or watch some cosy shows (usually 70s related!)
Which influencers inspire you?
A lot of the influencers that inspire me. I have been lucky enough to call my friends! Some of my favourite influencers that really inspire me are @kaleidoscopemilly @gia.skye @conniemcclean and @emilyriboflavin
Where would you like to take your career as an influencer?
It’s my absolute biggest dream to eventually be able to make my influencer life my full time job. To be able to make money from doing what I love, making content for people who are like minded and just sharing the thing that I am the most passionate about , is the ultimate dream. I feel like I’ll stop at nothing to achieve that dream.
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