Influencer Marketing Statistics 2022

May 5th, 2022 by

Influencer marketing has become one of the most popular forms of marketing, with more and more brands using an influencer marketing agency to achieve the best influencer marketing stats. As the years go on, influencer marketing continues to grow with influencer marketing statistics reaching new heights, continuing to expand every year. 

Instagram is known as the leading platform for influencer marketing, achieving the best influencer statistics. Instagram has become a way of discovering influencers, offering a range of formats that creators can use to promote a brand’s product or service, ranging from photos to Reels to Stories and more. In 2020, the number of influencer posts on Instagram passed six million, with statistics on influencer marketing rising more than ever due to Instagram becoming the global influencer market. 

YouTube follows closely, with influencer marketing statistics reaching 6.6 billion dollars worldwide, up from 5.5 billion. YouTube enables creators to create longer length videos, with some creators creating 30-minute or up to an hour long videos. 

TikTok is also a great platform for influencer marketing, with the app achieving impressive influencer marketing statistics when it comes to audience reach and engagement rates from influencers. With TikTok, brands can achieve amazing influencer marketing statistics whilst staying up to date with viral trends, connecting with new customers and increasing brand exposure. 

With the three top influencer marketing platforms in mind, let’s delve into some of the most impressive influencer marketing statistics. Looking at influencer marketing effectiveness statistics, 49% of consumers rely on influencer recommendations, meaning if brands use influencer marketing, they will see a rise in purchases due to the trust that comes from influencer marketing. 

Another effective influencer marketing statistic is that influencer marketing campaigns earn $5.78 for every dollar spent, showing the effective rate of influencer marketing roi statistics. With marketers increasing their budgets, influencer marketing becomes the fastest-growing channel for brands, with some brands even seeing a ROI of $18 per influencer. Finally, another benefit of opting into influencer marketing, brands can acquire better customers with 51% of brands gaining more loyal and aligned consumers, showing some more great influencer marketing statistics.

Some more fun influencer marketing statistics include the amount of money marketers are now spending on influencer marketing campaigns, ranging from $100,000-$500,000. The budget on influencers has increased over the years aligning with the growth and popularity of influencer marketing, leading to 19% of marketers investing an average of $1,000 to $10,000 in campaigns. 

Another interesting influencer marketing statistic is couples are changing influencer marketing. Using their relationship, they are building brands. Reality TV is one of the main reasons for this, with couples coming from series such as ‘Love Island’ and ‘Strictly Come Dancing’, creating influencers that easily influence audiences. A great example of this is Molly-Mae Hague and Tommy Fury, combining their power on Instagram and becoming idols that followers look up to, resulting in effective influencer marketing statistics. 

Influencer marketing has become even more influential than celebrities, with teenage YouTube subscribers saying they relate to YouTube creators even more than traditional celebrities. Television adverts do not hold the greatest marketing statistics anymore, with the current generation growing up with the internet, finding their own celebrities, leading to an increase in influencer marketing statistics. 

To conclude, it is clear that influencer marketing is an unbeatable marketing tool for brands, with companies leveraging influencer marketing to succeed. 2022 will allow influencer marketing to continue, with changes to be made and influencer marketing statistics to continue to rise.


How is Influencer marketing growing?

Influencer marketing is growing through brands increasing their budgets for influencer marketing, brands running influencer campaigns in-house, social platforms expanding and gaining more users, a new group of influencers are available such as influencers, skinfluencers and more. Due to impressive influencer marketing statistics, more brands are learning the statistics about influencer marketing and are therefore willing to spend more money on influencer marketing, causing a growth. 

What percentage of top brands are already using influencer marketing?

57% of companies are now using influencer marketing, such as Benefit and Boohoo utilising Tess Daly which resulted in her gaining millions of followers. 21% of brands are planning to add influencer marketing into their strategy in the coming year.

What percentage of top consumers depend on influencer recommendations? 

82% of consumers trust opinions from influencers, helping them make the correct choice when it comes to purchasing a product or service, creating huge opportunities for marketers when promoting their products to connect with new demographics.

What is the average conversion rate for influencer marketing?

The average conversion rate for influencer marketing is 60%, with consumers purchasing a product if it is promoted by influencers.

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