It’s no longer a secret that a strong social marketing strategy is key for businesses to survive nowadays. With more social media users joining platforms everyday, the importance of social media marketing for businesses is more prevalent than ever before.
An effective social media marketing strategy can increase website traffic, drive brand awareness and sales, improve brand loyalty and provide a location for businesses to connect and service their customers.
Social media is a vast landscape of platforms. Choosing the right social media platform for your business is easy as long as you understand your audience. The key social media marketing channels to be aware of are: Facebook, Instagram, YouTube, TikTok, Twitter and LinkedIn. Each platform has their own social media trends, so it’s a good idea to see which blend best with your business’s tone of voice.
5 benefits of social media marketing
The benefits of social media marketing are endless and can have a real positive impact on your business.
Connect with key audiences
The number of social media platforms and users is constantly growing. While this is beneficial for gaining brand awareness, it can make it a little harder to target specific audiences. In order to connect with specific audiences, you need to make sure you are on the most relevant platforms. For example, to connect with Gen Z, you will want to be on different platforms compared to Baby Boomers.
Furthermore, being on the right platforms means you can use the platform’s algorithms to your advantage. By providing content that is specific to audiences, algorithms can put your content directly into their native feeds.
Raise brand awareness
Building brand awareness on social media is a long-term focus and you need to constantly show customers they can rely and trust your brand. Being visible on social media can help you connect with new audiences and build that trust. By producing high quality content you can prove to audiences your business is leading its industry and niche.
To make sure you are maximising your brand awareness, you need to be providing valuable content. Valuable content can increase the likelihood of your content being shared, reaching even more audiences.
Consistency is also key in raising awareness. Consumers want to be continually updated and shown new content, and giving that to them will encourage them to stay.
Increase brand loyalty
Brand loyalty grows when a company fosters a trusting relationship. Brand loyalty is the key factor that keeps customers coming back each time, leading to higher revenue and customer referrals.
By leveraging the power of social media, brands can build trusting connections with potential and existing customers. Growing audiences can create a fan base of loyal customers that can act as brand ambassadors on and offline.
Drive website traffic
The importance of social media for businesses needing more website traffic is poignant. Social media has the ability to drive traffic to your website. By sharing engaging forms of content, you can draw audiences into your social media profiles and direct them to your website.
Posts can easily be shared on social media, meaning your posts can reach multiple users across different locations and time zones.
Most social media platforms offer linking capabilities, either on specific posts or in biographies. Making a post with a call to action to visit your website can drastically increase traffic.
Provide customer service
Social media has changed the way customer service works. Instead of customers ringing call centres, they have begun taking to social media to contact brands directly. By publicly naming their problem, they give brands an immediate incentive to solve the issue.
By neglecting social media as a customer service tool, brands are risking their online reputations. By actively and timely responding to complaints, brands can create a positive reputation.
In addition to responding to complaints, brands can also interact with positive and organic mentions from fans. By doing so, they are further fostering a positive relationship and encouraging other fans to create more organic content.
Why is social media marketing so important?
Social media marketing is becoming one of the most impactful methods of digital marketing available to businesses. As the number of social media users continues to climb, as does the pool of potential customers and audience members.
In order to stay competitive against other brands, it is important that your business has a strong business presence. Consumers have begun using social media as a search engine in its own right and regularly research businesses on social media before making a purchase.
What is the role of social media in marketing?
Social media within marketing allows brands to connect with existing and potential customers where they live online. By natively connecting with customers on Instagram, TikTok, YouTube, LinkedIn, Twitter or Facebook, marketers can stay at the forefront of their audience’s minds and further understand their wants and needs.
The impact of social media also means you are easily searchable online. By having developed social media accounts on all major platforms relevant to your audiences, you are constantly able to remind them you are a suitable choice to make a purchase with.
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