TikTok Shop has taken over many of our FYPs. With creators of all sizes (starting with a minimum 1K followers) sharing their favourite TikTok Shop products, and many earning a pretty penny from commissions, we want to share how creators can earn on TikTok Shop, and what the benefits are.
How to Set up TikTok Shop for Creators
Setting up your TikTok shop tab is a seamless process, however there are some requirements to meet.
TikTok Shop Requirements
In order to qualify for promoting products, a TikTok creator must be over 18, have over 1,000 followers, and have posted on TikTok within the last 28 days.
Setting up your TikTok Shop
The first step to earn on TikTok Shop is to go to the Creator Tools section by clicking the three lines in the top right corner of your profile page.
The second step is to tap TikTok Shop for Creator under the Creator Next section of the page.
If you meet the requirements to earn on TikTok Shop, you will be able to press Apply at the bottom of the page. Make sure to check out the Community Guidelines to ensure you stick to all rules set by TikTok, and avoid a possible ban.
If you meet the requirements, you will then be taken through to a new page that informs you how to set up a commission account, explains the benefits of promoting products with TikTok Shop.
Then, you will be required to fill in a form, detailing the information that aligns with your beneficiary account (AKA the details on your chosen withdrawal bank account). According to TikTok, the approval for this application can take up to 48 hours, so don’t panic if you aren’t accepted immediately.
While you’re waiting for approval, or post-approval, you can browse The Creator Hub, which allows access to tools such as Product Marketplace, your Commissions, Campaigns to register for, the TikTok Shop Academy, and more, and also shows the trending products, video and LIVE inspirations, and the top creators on TikTok Shop.
Once you have been approved, you can begin adding products to your TikTok Shop, which your followers can view through the basket tab on your profile page.
How to Earn Commission
There are a few ways of earning commissions through TikTok Shop.
The main way of earning on TikTok Shop is through creating shoppable short videos about a product or products, and linking them within your TikTok video. These videos appear on a user’s For You Page, and feature a shopping basket above the caption. When clicking the icon, viewers can explore the product/s mentioned in the video, within TikTok, and even make a purchase.
Another way to earn on TikTok Shop is by hosting Live Shopping videos. TikTok Live Shopping allows creators to host livestreams where they showcase products to their viewers in real time. Viewers can engage with the creator during the livestream, and also make a purchase through the basket icon that appears on the video. The basket showcases all videos mentioned within the video, but can be set to feature the product currently being discussed first.
The final way to earn on TikTok Shop is by curating a Product Showcase Tab. The tab is located on a creator’s profile, and acts as a dedicated selection of recommended products. Viewers can peruse the collection, and purchase directly within the app. When purchased through a creator’s page, the creator earns commission.
The amount of commission a creator gains for each product purchase varies due to the earning percentages set by each brand. Commission profit can be anything from 1% to 20%.
Benefits for Creators
TikTok Shop is a social commerce feature that has created a seamless buying journey for consumers. Not only does it benefit creators by allowing them to earn money from their promotions, but it creates a close community where people can discover and enjoy the same brands and products.
Using TikTok Shop, creators can transform their profile pages and content into a visual storefront, supporting their favourite brands (the ones available on TikTok Shop, at least), whilst helping their audience find the best products at the best deals—TikTok Shop discounts can be extraordinary.
Not only this, but by showing off their ability to promote products on TikTok Shop, they are also showcasing their ability to promote products in general. As a result of this, they could be noticed by other brands that are relevant to their TikTok Shop tab, and gain more influencer marketing collaborations.
If you want to find industry insights, visit our influencer marketing and social media blogs here.