How to do Podcast Marketing Using Social Media

January 29th, 2021 by

Podcasts are extremely popular in today’s society and there are over 30 million podcast episodes in the world. They attract regular listeners through their constant content that is easily accessible, so it is no surprise that podcasts are in high demand. Whether you tune in from home or in the car, there are no restrictions as to where you can access your favourite podcast show.  

The internet is filled with podcast content from various categories such as business and education, so it can sometimes be tricky to create a successful marketing strategy to ensure your podcasts receive lots of listener activity. It is then crucial that you understand how to carry out podcast influencer marketing, as social media is unquestionably the best way to promote your content. There is no standard way to market your business, so even the best marketing podcasts use different techniques to guarantee a high number of views. 

Are you a podcaster or business owner who wants to attract wider audiences? We wanted to give you some podcast influencer marketing tips to make things a tad easier for your content to receive high user engagement.

A guide to podcast marketing on social media

Social media platforms are by far the most successful ways for your podcasts to be viewed by your target audience. Facebook, Instagram, Twitter, LinkedIn and YouTube are among the most popular platforms for podcast influencer marketing. However, certain social media sites do not suit every podcast, so it is important that you understand how each platform functions in order to decide what works best for you. 

Research the demographic of your desired platforms

It is vital that your content is located in the right place so that it is easier to reach your target audience. One of the most important things to remember is that your desired audience should align with that of the social media platform you wish to promote your content. For example, if you are focusing on B2B content, then platforms such as LinkedIn may be the best fit for you instead of other sites like Instagram. 

If your content appeals to an extensive audience, then it is worth considering marketing your podcasts across different platforms in order to drive more traffic to your website.

Use a variety of images and videos 

Some of the most appealing features of social media is the ability to post an unlimited number of photos and videos. By thinking outside of the box, using a combination of video clips and photos related to your podcasts is a great way for social media users to engage with your content. A prime example would be to post behind-the-scenes footage of your podcast shows to social media, which gives a different perspective to your content. 

Be consistent 

Ensuring that your podcasts are released on a regular basis is key to attracting loyal listeners. Creating a weekly schedule dedicated to launching new podcasts is ideal for prioritising your target audience’s desires. The more content you release, the more your listeners will engage with your podcasts. In terms of social media marketing, platforms such as Instagram are perfect for anticipating new podcast releases. Instagram Stories has a countdown sticker which makes it easier for users to keep track of new releases.

More podcast marketing methods

Podcasting is turning many podcasters into social media influencers, who are then able to create a large following based on their content alone. From YouTube influencers to Instagram influencers, podcasts provide followers with an alternative way to connect with their favourite topics. As a podcast can belong to any category, fans can learn about podcast influencers on a personal level. 

Be creative 

One way to stand out is to include unique elements to your podcast influencer marketing. For example, if you have a special guest featuring in a soon-to-be released podcast, coming up with an alternative approach will generate excitement among your listeners. Using software such as Photoshop to create cool digital posters about the special guest feature, or even simpler methods such as a short video introduction from the guest will create a buzz from your audience. 

Create your own hashtags 

Another way to successfully implement podcast influencer marketing is to create hashtags specific to your content. Hashtags are commonly used on most social media sites, which help those interested in specific topics easily find what they are looking for. Utilising both your own hashtags as well as general hashtags assists users in identifying with your content. 

Experiment with your content 

The best social media marketing podcasts often consist of a variety of content. Even within a niche topic, there are ways to alter your content so that it remains fresh and exciting for your listeners. Varying your tone will change the way your audience reacts to your content, so it is important to change your tone according to the topic. Podcast episodes that focus on Q&A sessions should have a relaxed, conversational tone, whereas episodes that focus on storytelling should be more dramatic and suspenseful.


Although there are many ways for podcast influencer marketing to be rewarding for podcasters, research, strategy and originality are the best ways to captivate your audience. 

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