How Much do YouTubers Make a Year? Top Earners of 2023

February 22nd, 2021 by

It is no secret that the internet has become a popular way for people to make money, pronto. 

Today, 70% of kids say they are more connected to YouTubers than traditional celebrities so it’s no wonder that over 52% of children between the ages of 6-17 aspire to become a YouTuber. 

But how can you make YouTube your source of income and, more importantly, how much do YouTubers make?

We’ll walk you through just how much YouTubers can potentially earn by shining a light on the top earners of 2023. However, we must preface this by stating that the figures we will discuss are reserved for the small, elite group of YouTubers on the platform who make such extraordinary money. The average YouTuber will make just a fraction of this, but oftentimes even this is enough for many to live comfortably. 

Source: Marques Brownlee Youtube Channel

Ways that YouTube pays

Just because your subscriber count isn’t in the millions, it doesn’t mean you can’t still monetise your channel. 

To set your account up for monetisation, you will need to do the following:

  1. Enable your account for monetisation: there is a monetisation option that you can tick in your YouTube account
  2. Connect your channel to an adsense account: either create a new adsense account or attach your new channel to an existing one that you have
  3. Review video criteria and ad formats: you can only monetise what YouTube considers to be ‘advertiser-friendly’ content, so any videos you want to charge for must be compliant with guidelines and copyright laws. You must also choose which ad types you want ie, skippable video ads, display ads, overlay videos etc.
  4. Set up the videos to monetise: you will need to individually go into each video to set it up for monetisation and choose your ad types.
  5. Wait for YouTube to review your channel: after doing this, YouTube will check that everything is in order and approve your channel for monetisation

There are several other ways to cash in your cheque through YouTube without solely relying on millions of views and subscribers. These are:

  1. Ad revenue: earn revenue from watch page ads and Shorts feed ads
  2. Channel memberships: members can make recurring monthly payments in exchange for special perks that you offer
  3. Shopping: fans can browse and buy items, such as merch, from your YouTube shop
  4. Superchat & Superstickers: fans can pay to get their messages or animations highlighted in chat streams
  5. Super Thanks: fans can pay to get their messages highlighted in the comments section
  6. YouTube premium revenue: get part of a YouTube Premium subscriber’s fee when they watch your content 

Do bear in mind that each of these features come with their own set of eligibility criteria which you must meet to be able to cash in on your YouTube content. 

The top earners of 2023

To finally answer the question, ‘how much do YouTubers make?’, here’s a list of 2023’s current top earners.

1. MrBeast

Subscribers: 130 million

Net worth: $105 million

Est. 2022 income: $54 million

2. Vlad & Niki

Subscribers: 94.7 million

Net worth: $88 million 

Est. 2022 income: $43 million

3. Ryan’s World

Subscribers: 34.5 million

Net worth: $100 million

Est. 2022 income: $27 million

4. Like Nastya

Subscribers: 104 million

Net worth: $106 million

Est. 2022 income: $18 million

5. Logan Paul

Subscribers: 23.6 million

Net worth: $245 million

Est. 2022 income: $18 million

6. Jeffree Star

Subscribers: 15.9 million

Net worth: $200 million

Est. 2022 income: $15-20 million

7. Pewdiepie

Subscribers: 111 million

Net worth: $64 million

Est. 2022 income: $15-20 million

8. Ninja

Subscribers: 23.7 million

Net worth: $40 million

Est. 2022 income: $6-12 million

9. Markiplier

Subscribers: 34.5 million

Net worth: $35 million 

Est. 2022 income: $6 million

10. DanTDM

Subscribers: 26.7 million

Net worth: $35 million

Est. 2022 income: $3 million


How much do YouTubers make per year?

While this is totally dependent on the YouTubers subscribers and views, there are some key average statistics:

  1. The average YouTube pay in the US in 2022 was $1,154 per week, or $4,616 per month, meaning they would earn $55,392 per year. 
  2. Creators earn around 55% of the revenue on their channels.
  3. The average YouTuber makes $0.18 per view or $18 per 1,000 views

Who is the highest paid YouTuber?

Mr Beast is with an estimated 2022 YouTube income of $54 million.

How much do YouTubers make through AdSense?

Roughly $0.2-$2.5 per 1,000 views.

How much do YouTubers make a year with 1 million subscribers?

Roughly $60,000.

Who are the top YouTube earners of 2023?

  1. Mr Beast
  2. Vlad & Niki
  3. Ryan’s World
  4. Like Nastya
  5. Logan Paul
  6. Jeffree Star
  7. Pewdiepie
  8. Ninja
  9. Markiplier
  10. DanTDM

How much do YouTubers with 3 million subscribers make per year?

Following the same trajectory as a YouTuber with 1 million subscribers, they would earn roughly $180,000 per year.


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