Online preferences are changing. The younger generations, Gen Z and Millennials, are gravitating towards faster-paced platforms that offer a multitude of creative options within the video format, and what better platform to offer exactly this, than TikTok.
TikTok has dominated the creatorsphere in just 5 years and its 1.5 billion active users are a huge contributing factor to its popularity. The platform’s ease of use and access make it a go-to for a lot of social media influencers and a great starting point for aspiring influencers. TikTok is also a great way to generate income and, according to the Forbes annual 2022 report, the app’s top-earning creators collectively pocketed over $55.5M in 2021 alone. With the launch of TikTok business, it’s not surprising that figures are this high.
In this blog, we will highlight the highest paid TikTok creators and how their paths led them to stardom and a whole lot of money.
Who are the highest paid TikTok creators?
Est. annual earnings: $17.5M
No. of followers: 148.7M
Charlie D’Amelio rightfully tops our list as TikTok’s highest paid influencer. Her TikTok career began in 2019 after videos of her dancing continued to go viral. From here on, her follower count continued to rise.
Her TikTok stardom has earned her gigs people could only dream of, from appearing as a guest on Jimmy Fallon’s The Tonight Show to attending Paris fashion week with Prada. A lot of her endeavours are in partnership with her sister, Dixie, and the pair have gone on to sign deals with the likes of Hollister and Morphe Cosmetics. Not a force to be reckoned with, the sister duo have even begun their own entrepreneurial adventures, with the launch of their own clothing brand, Social Tourist, and their very own TV mini series on Hulu.
In terms of the highest paid TikTok creators, Charlie D’Amelio sets the bar.
@dixiedameliowild is out now and album out 6/10 omggg♬ Wild – Dixie
Est. annual earnings: $10M
No. of followers: 57.5M
Dixie D’Amelio is the sister of Charlie D’Amelio and the 2nd highest paid TikTok creator according to Forbes.
Despite being the sister of TikTok’s most famous star, she has stuck true to herself and used her online fame to branch out into music. In 2021 she released 2 songs ‘Pyscho’ and ‘F—kboy’, which earned her a spot on the Billboard US pop chart.
She uses her TikTok to give fans access to not only her family life, but also her love life with TikTok star, Noah Beck.
Est. annual earnings: $8.5M
No. of followers: 88.9M
Addison rose to fame in a similar way to Charlie D’Amelio. By uploading dance videos. And within less than a year, she had gained 1M followers.
Her first piece of sponsored content came from a fashion brand called Fashion Nova and since then she has gone on to sign brand deals with the likes of Daniel Wellington and American Eagle, top competitor to Hollister (the brand backing the D’Amelios). Not only this, but Addison has earned enough of a following to release her own makeup line, Item Beauty, as a joint venture with startup, Madeby Collective, which sells products in stores like Sephora.
Since then, Addison has begun her acting career and has appeared in Netflix’s He’s All That, which has paved the way for other acting gigs for the streaming company.
@bellapoarch Uniform of the day✨ #ragnarokorigin @Ragnarok Origin NA ♬ And why arent you in uniform – No context Spongebob
Est. annual earnings: $5M
No. of followers: 92.7M
Bella is the newest among the list of highest paid TikTok creators, after her video of her lip syncing to Millie B’s ‘Soph Aspin Send’ went viral. Her follower account rose to 80M, securing her spot as the third most followed account on the platform and her viral video as the most viewed video of 2020.
Bella was born in the Philippines, but moved to Texas with her adoptive family when she was young. While her parents never wanted her to pursue show business, her TikTok fame has landed her a Billboard-placing original song ‘Build a Bitch’ which went on to earn her multiple MTV awards. As well as her successful music career, she has landed many Esports deals with the likes of 100 Thieves and FaZe Clan.
@joshrichardsFun at the People’s Choice Awards♬ you sexy as hell – ★
Est. annual earnings: $5M
No. of followers: 26M
Josh rose to TikTok stardom through lip syncing, dance and singing and all-round “bro-ish” videos, earning him the title as the platform’s resident heartthrob.
But brands don’t seem to mind this, as he has gone on to sign deals with the likes of Amazon, CashApp and Reebok. As well as this, he has created his own merch line, leveraged YouTube ad revenue, signed a record deal with Warner Records, started his own energy drink business called Ani Energy, co-founded a talent management company called Talent X and joined Triller as its Chief Strategy Officer. All by the age of 20 years old.
It’s no wonder he continues to remain one of the highest paid TikTok creators.
@kallmekris3 Months VS 3 Year Relationship💥♬ original sound – Kris HC
Est. annual earnings: $4.75M
No. of followers: 48M
Kris has achieved what not a lot of content creators have; fame on both TikTok and YouTube. Since the two platforms rely on different video formats (YouTube being long and TikTok, short) success on one doesn’t necessarily mean success on the other.
Like Bella Poarch, Kris is another example of how quickly fame can be accumulated on the platform. After being laid off of her hairdressing job during the pandemic, Kris took her comedy skills and sketches to TikTok and earned herself a whopping 48M followers in just three years (in addition to the 8.3M subscribers she has on YouTube). Her humour has resonated with brands such as Pantene, Hershey, Amazon and Lionsgate, contributing to her place on the list of highest paid TikTok creators.
Est. annual earnings: $4.75M
No. of followers: 42.9M
Avani rose to fame after her video of her transforming herself into Harley Quinn went viral; earning her the name ‘Clown Girl’. From here on, many people began to look to her for makeup tips.
In 2019, she joined the Hype House with Charlie D’Amelio and the pair regularly appear on each other’s TikTok accounts. Since then she has gone on to collaborate with Morphe Cosmetics on an eyeshadow palette, landed herself a role in web series Chicken Girls, and published a memoir titled Backstory: My Life So Far.
Who is the highest paid TikTok creator?
Charlie D’Amelio is the highest paid TikTok creator with an estimated average annual income of $17.5M.
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