YouTube is undoubtedly one of the most popular social media platforms in the world, which makes the site an effective marketing tool for any business. With 2 billions users across the globe, it is no surprise that YouTube marketing is in high demand for businesses everywhere. With content ranging from gaming to fashion, the opportunities for businesses to gain exposure on the platform are limitless.
Is YouTube right for your business?
YouTube is the second most popular search engine in the world (after Google), which explains why the platform is saturated with YouTube influencers and brands that amass huge followings. YouTube is also primarily used for posting video content, so this platform is a great start for businesses that want to develop a video marketing strategy. Video is also one of the most effective ways to engage audiences, seeing as the majority of social media users prefer visual aids to written text. Whilst video is available across the major social channels, YouTube offers more in-depth and detailed videos than other platforms that use videos as a primary feature.
How to create a YouTube marketing strategy
There are countless aspects of YouTube marketing, so it can sometimes be difficult to come up with an impactful YouTube marketing strategy for your business. However, it is important to remember that there are several factors that determine the most appropriate strategy for your brand.
Prioritise your business goals
The vision that you have for your business should be placed at the forefront of building an impressive YouTube marketing strategy. If your main goal is to grow your audience, then being creative and thinking outside of the box is an exciting way to approach YouTube marketing. Remember that most brands already have strong marketing strategies, so setting yourself apart from your competitors will help you to find your edge.
There is no right way to tell a story, however, the narrative of your YouTube videos is especially important to appealing to your target audience. Your videos should take your viewers on a journey, so including the right elements is necessary. Inspiring your audience means that you should think about incorporating factors such as tone, colours, cinematography and scripts in order to generate certain emotions from your demographic. You should also think about other aspects from pre-production to post-production such as voice overs and graphics, which will make your videos more attractive.
Even if you have zero experience with camerawork, there are countless ways for you to create engaging YouTube videos. You can consider hiring a video production agency to assist you with making your YouTube videos look professional.
Reach out to YouTube influencers
Making the most of YouTube influencer marketing is ideal for reaching new audiences and captivating your existing customers. YouTube influencers have a strong presence on the platform as they typically earn a close-knit community of supporters. Partnering with YouTube influencers is guaranteed to expose your business to wider audiences. YouTube influencers are considered trustworthy and authentic among their fan bases, so getting an influencer onboard with your brand will considerably increase your conversion rates. It is equally as important to contact influencers who have a genuine interest in your brand and your values, as it will be easier to build a relationship with your chosen influencer.
Types of YouTube marketing videos
- How-to videos
How-to videos are prevalent on social media which makes it a great way to engage your audience. Whether you specialise in hair, beauty, cooking, or fitness, any niche category can benefit from how-to videos. These types of videos are simple yet effective as they are filled with key information about a topic. For example, cooking tutorials typically include short captions which instruct users on how to cook a certain dish. These videos also include a list of ingredients needed to complete a recipe. How-to videos are also popular due to the fact that the majority of YouTube users utilise the platform to learn something new.
- Behind-the-scenes videos
Behind-the-scenes videos are arguably one of the most popular types of videos on YouTube. Businesses make the most of behind-the-scenes videos by sharing more information about their products or services with their audience. It is advisable to post short videos of behind-the-scenes footage to generate a buzz around your products. For example, a small business that makes and sells candles can demonstrate to their followers the process of making a candle. These types of videos can help you to receive constructive feedback from your audience as well as other businesses within your niche.
- Product demo videos
Many brands opt to include product demo videos as part of their YouTube marketing strategy. This is because these types of videos are informative and helpful to audiences, which ultimately influences the purchasing decisions of YouTube users. Creating videos that demonstrate specific features of your products shows that you put a lot of thought and care into your customers needs.
YouTube is a great way to promote brand awareness and reach wider audiences through video marketing. However, you must always prioritise your marketing goals as well as your audience’s needs in order to establish a powerful YouTube marketing strategy. Don’t be afraid to experiment with different ideas and strategies in order to find what works for you. Creating captivating videos as well as regularly communicating with your audience in the comments section of your videos will also increase the credibility of your business.
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