Content Marketing vs. Digital Marketing: All You Need to Know

January 7th, 2021 by

Nowadays, the majority of online marketing campaigns use a range of tactics and strategies integrated together to form a whole, cohesive system. A lot of marketing strategies can work together seamlessly – so seamlessly it’s often difficult to distinguish the differences between them. This is usually the case with content marketing and digital marketing. Both strategies are just as important as the other when it comes to marketing your brand or product, and they both have the same aims: increase traffic, generate sales, gain leads and grow your business. 

So, let’s take a closer look at the difference between content marketing and digital marketing.

Content Marketing vs. Digital Marketing: Key Differences

As we mentioned before, digital marketing and content marketing have the same end goals. The difference comes in when we discuss the strategies and tactics each marketing method uses. 

Digital marketing, to put it simply, is using digital technology and media to achieve marketing objectives. It is a huge term that covers any form of marketing online. A few examples of this include social media marketing, Search Engine Optimisation (SEO) and email marketing.  

Content marketing is exactly what it sounds like: content. It involves creating consistent, targeted content to build relationships with current and potential consumers, and raise brand awareness. Generally speaking, content marketing comes under the overall digital marketing umbrella. A content marketing strategy will use a variety of digital marketing techniques to speak to a brand’s consumer base.

The digital vs content marketing debate can be summarised as: digital marketing is mainly focused on sales, whereas content marketing is focused on engagement.

Content Marketing Strategies

So, now you’ve got a basic understanding of what content marketing is, let’s further discuss some content marketing strategies and its purpose. 

Content marketing is the main strategy a brand will use for customer acquisition and retention. It requires creating content that is specific to a brand’s current and potential audience; if the content isn’t targeted, you might as well not make it. Creating content is one of the only methods a brand has to directly communicate with consumers. The content can be entertaining or educational, but it should be valuable enough that viewers will want to share it with their friends and followers, or relate it back to their own content. 

The type of content produced varies greatly between brands and audiences. Here are just a handful of content marketing examples:

1. Blogs

2. Videos

3. Infographics

4. Case studies

5. User-generated content

6. Gated content

7. Memes

8. Reviews

9. Whitepapers 

10. Influencer/paid ad content

The previous mentioned examples aren’t the only content marketing strategies out there. There are many, many more, and the best way to find which ones work for your brand are through trial and error. You need to really consider your audience and which types of content will interest them the most.

Digital Marketing Strategies

We’ve discussed all-things content related, let’s talk digital. Digital marketing uses a variety of digital technologies and online marketing tactics such as SEO, email marketing and social media. It encompasses all channels and platforms a business could use to promote itself within the overcrowded digital world and achieve its objectives. In order for a business to be considered competitive in this digital age, it is vital to integrate digital marketing into the overarching marketing strategy.

Here’s a list of tactics you can use to find the best way of digital marketing for your business.

1. SEO

2. Search Engine Marketing (SEM)

3. Pay Per Click (PPC) 

4. Social Media Marketing 

5. Email Marketing

6. Affiliate Marketing 

This list is not a full list of every digital marketing technique out there, and not all of these methods will work for you. As with content marketing, it’s a case of time, creativity and patience when finding the best way of digital marketing for your brand.

Content Marketing vs. Digital Marketing: Working Together

While we’ve established the difference between content marketing and digital marketing, it’s important to note that it’s not a case of using either/or, but rather using both. These two marketing strategies together will result in a seamless engagement-to-sale process. You can create targeted content and then use social media marketing to distribute the content to social platforms in hopes of converting customers. 

Using digital and content marketing together will put you ahead of the competition, and get organic conversations rolling. Some of the best social media campaigns have been able to fully utilise social media marketing and content marketing, simply because the brands know their audiences.

Content Marketing vs. Digital Marketing: The Takeaway

Finding the best combination of digital and content marketing takes time and patience. It is vital to know your brand messaging and audience like the back of your hand. Using the right digital marketing platforms and tactics is just the beginning – you also need to consider seriously targeted content in order to achieve the most sales and engagement possible. 

You need to forget the “content marketing vs digital marketing” debate and start thinking how to use content marketing with digital marketing.

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