A Month in Fashion: May 2023

May 31st, 2023 by

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! 

Fashion Spotlight: New Tech

Crocs launches AR game in Minecraft  

Crocs has worked with Minecraft to launch an interactive AR experience in-game. Choose Your Mode allows Minecraft players to engage in two AR-powered games inspired by the footwear brand. The two AR-themed games can be accessed in two ways: owners of the limited-edition Crocs can scan the charm on their shoes; and non-owners can scan a QR code located on the campaign’s official landing page.

Fashion Spotlight: New tech

Fashion Spotlight: New Collaborations

ASOS x Hirestreet

ASOS has worked with Hirestreet to launch its first ever rental collection. The collection includes over 180 different women’s occasion wear outfits and is available in various sizes. Retail prices range up to £275, and individual items are available to hire for four, 10 and 30-day periods starting from £20.

Fashion Spotlight: Collaborations

Fashion Spotlight: Content

Nike: What Type of Runner Are You?

For the release of the new Pegasus trainer, Nike created a personality filter where TikTokers can find out what type of runner they are. Nike released a fun and engaging TikTok ad, showing mascots of the different personality types, and sponsored influencers across Europe to take the filter quiz and encourage their audiences to do the same. The supporting hashtag #NikePegasus has over 124.8M views to date.

@nike

What is your running personality? Take the test now and discover what gets you moving.

♬ Promoted Music – nike

@rosiebreenx

ALWAYS taking it at my own pace with @Nike 👏🏽 I’m not in a competition with anybody but myself! Try the quiz and let me know what type of runner you are! #NikePegasus #RunTok

♬ Loony Bunny – Laurent Dury

Clockhouse: GRWM

Clockhouse has leaned into the popular GRWM TikTok format, and used influencers to create outfits for specific events/outings, to make the content relatable. Content was initially posted to the creators’ own channels, before being reposted and boosted from the Clockhouse brand account. A significant number of videos on the account have over 1M views.

@clockhouse

GRWM for date night, according to @linda.szaa 🥂 #clockhouse #ckhstyle #TikTokFashion #ootd #outfitinspo #datenight

♬ Lovingcall – Official Sound Studio

@clockhouse

Another day, another banging outfit for @Richlove Rockson ❤️ #clockhouse #ckhstyle #tiktokfashion #grwm

♬ I Can Feel It v3 – Nick Sena and Danny Echevarria

Shein x O Beach 

Shein and O Beach in Ibiza collaborated for a takeover event for the venue’s opening party for Summer ‘23. Inviting influencers and reality stars from across Europe, attendees used the hashtag #SheinxOBeachIbiza across Instagram and TikTok. The hashtag on TikTok has over 2.2M views, and over 279 posts created on Instagram.

@demijones

Shein bikini ready for O Beach opening today😏🫶💖 #shein #sheinfinds #sheinbikini #obeach #ibiza @SHEIN UK @SHEIN

♬ original sound – yurrr

@benoit_chevalier

Incroyable weekend avec @SHEIN France 😍 #SHEINparty #sheinxobeachibiza #MeetSHEIN

♬ I’m Good (Blue) – Cupido

Speedo: Bikini Breakdowns

Speedo worked with influencers to promote its new summer FLU3NTE collection. Influencers created try-on videos, showing the new swimsuits on, discussing new elements and features, and why they were perfect for the summer. Influencers were allowed to create videos in their own style, adding authenticity to the content produced. Content was posted to the influencers’ own channels, and to Speedo’s, and boosted from the brand channel.

@speedo

@Isabela Grutman giving is all the inspo for summer outfits wearing the FLU3NTE collection #summeroutfit #summeroutfitinspo

♬ original sound – Speedo

@raeannlangas

Speedo is back and cooler than ever with the Fluente collection! I love how this collection combines sporty and trendy elements so you can be ready for anything AND look hot. I saved my favorite for last so be sure to watch til the end 🙂 I am wearing a size L in all of these pieces! Check the Fluente collection now available at us.speedo.com @speedousa @speedo #speedo #ad

♬ Hey Lover – The Daughters Of Eve

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Posted in Industry Trends, Social Media Platforms, Social Trends

The Most Followed TikTok Accounts Advocating For LGBTQ+ Rights

May 15th, 2023 by

Pride month is fast approaching. There are multiple ways brands can get involved and display their allyship during the month of June. 

Being an ally of the LGBTQ+ community is not only a decent thing to do, but also opens your brand up to a new, invaluable audience. As we know, new audiences equal higher chances at driving engagement, increasing brand awareness and gaining more followers. 

Too many brands have had a brush with performative advocacy in the past, so we’re here to put them onto the most followed TikTok accounts advocating for LGBTQ+ rights in the hope that they can learn something and turn their inauthenticity into allyship. Recruiting the help of a TikTok marketing agency is always a great idea, should this be your first Pride campaign, as they will know how to keep things professional and authentic. 

Without further ado, here are the top 22 most followed TikTok accounts and LGBTQ+ advocates taking TikTok by storm.

The top 22 most followed TikTok accounts advocating for LGBTQ+ rights

@queeeerchameleon

Queer Chameleon is a pocket of the internet where cartoon chameleons talk about their experience as a member of the LGBTQ+ community. Using a mix of audio from other queer creators and original audio, each video touches on a unique aspect of the LGBTQ+ community.

@queeeerchameleon

👁️👄👁️ #lesbiansoftiktok #lesbian #lesbianpride #lgbtq #lgbtqia

♬ original sound – mylesweberjoker

@alokvmenon

Poet, comedian, speaker and author Alok is a trailblazer in the LGBTQ+ community. Along with calling for degendering fashion, they fiercely advocate for the visibility and acceptance of members of the queer community. Head to Alok’s account for motivational speeches and outfit inspo!

@alokvmenon

To all the #queer #trans and #nonbinary people in the world I am so proud of you. Thank you for having the courage to be yourself. #purpose #life #healing #dissociation

♬ original sound – alokvmenon

@esme.louisee

Have you ever wondered about the origins of the chastity belt? Or what dirty talk sounded like in the 1700s? If so, you need to check out Esme on TikTok. The Australian Ph.D candidate is best known for her ‘Kinky History’ lecture series in which she discusses history through a lens that highlights the queer experience.

@esme.louisee

Queer icon, activated 🌈🤺 #KinkyHistory #JulieDAubigny #History #LearnOnTikTok #QueerHistory

♬ Pirate orchestra for events and games – RYOpianoforte

The Old Gays

What started as a reaction series for Grindr’s YouTube channel, is now a beloved four tet advocating for LGBTQ+ rights by sharing their experiences growing up queer in a time when it was unacceptable. The Old Gays, Robert, Bill, Jessay and Mick, make entertaining and educational content on their TikTok account for their 10.8M followers, always ensuring a touch of comedy is sprinkled throughout.

@oldgays

Men in black 😎 #transformation

♬ suono originale – Carman

@sethsanker

Seth is one of the #femboys pioneering the fashion de-gendering movement. They excel at connecting fashion with current trends and advocates for more skirts to be worn by all genders. We would be lying if we said we weren’t jealous of their hair too…

@sethsanker

Reaaallllyyy leaning into my daddy era with a bit of Blokecore this summer. Thanks @Major League Soccer and @LA Galaxy for the dope Pride jersey! #blokecore #fashion #lgbtq #pride

♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

@camerongraggg

Cameron has found the perfect approach to mixing entertainment with educational content that discusses microaggressions and transgender issues in 2023! We couldn’t not include them in our list of LGBTQ influencers!

@camerongraggg

Like mind your business #fyp #trans

♬ nosey nelly – Tik Toker

@kissyduerre

Kissy is at the forefront of reminding others that queer youth matter, are valuable and are not just a trend. Her educational content uses trending audio on TikTok to reach wider audiences, with acceptance and love being at the core of everything she creates. Follow Kissy if you need that motivational pep talk!

@kissyduerre

We need to stop with compliments at the expense of degrading another person/woman. It only perpetuates toxic beauty standards, hate, and distorted self-esteem and body image. @Dylan Mulvaney sending you my love and soldier on sis! #transisbeautiful #learnontiktok #beyou

♬ original sound – Kissy Duerré

@jayhawkridge

Jay’s content is frank, upfront, tongue-in-cheek and informative when it comes to living with HIV. Approximately 38 million people are living with HIV, globally, so knowledge is paramount when it comes to discussions surrounding it. With his bio saying “education we could all do with”, it is great to see accounts dedicated to breaking stigmas and raising awareness.

@jayhawkridge

Regular sti testing is hot

♬ Hot Girl (Bodies Bodies Bodies) – Charli XCX

@neoitgirl

Nykita is a trans model and MUA from New York. She is very open about surgeries most trans women undergo to complete their transition and shares with her audience her tips and tricks for more feminine-appearing makeup looks.

@neoitgirl

Replying to @justdaurnt anything for you 💗 #lashes #mascara #makeuptutorial #mua #neoitgirl

♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

@2deafgirls

Duo Becky and Immy share relatable relationship content, but from the perspective of a deaf couple. They challenge stereotypes and regularly highlight the intersectionality between disability and sexuality. On top of this, the majority of their videos are conducted using British sign language, making their content accessible to the deaf community and those who would like to learn.

@2deafgirls

Reply to @mariannagunzz any questions? Just ask. #deaf #2deafgirls #comments #xcyzba #learnontiktok #viral

♬ original sound – Becky & Immy 🤟🏻 🌈

@kai_isaiah_jamal 

Kai is a non-binary creator who shares their journey towards self-acceptance. Catch them walking for Mugler in a recent campaign and answering their most-asked questions as a member of the non-binary community.

@kai_isaiah_jamal

2 in one day. Full fit Ferragamo

♬ Oxlade x Kolo Sa x DJ Jesse x Smiley Music – Jesse Ogbomor (DJ Jesse)

@elliemedhurst

Looking to learn more about the history of the LGBTQ+ community in a cool and engaging way? Ellie is the creator for you! Expect to find content talking about the history of the word ‘lesbian’ and where “lesbian hair” originated from.

@elliemedhurst

Who else is a young priestesses of Lesbos?? #lesbianhistory #lesbianvisibilityweek #lesbianvisibilityweek2023 #lgbthistory #lesbiansoftiktok #queerhistory

♬ original sound – Eleanor

@djkrystallake

Krystal’s content covers everything the schools don’t. Calling out systemic issues such as racism and homophobia, you can expect to find content that educates people about the issues facing marginalised groups and moments throughout history that have impacted women, people of colour and the LGBTQ+ community.

@djkrystallake

❤️ What does being a feminist mean to you? 🎤 Hear what I had to say in the first-ever #FEMINISTZINE available now📓 Sign up now in the #linkinbio @feminist Commissioned by @wetransfer. #FEMINISTFORALL

♬ original sound – Krystal Lake

@totallyprincessjasmine

Jasmine is a desi, trans woman who shares her transition with her followers and celebrates the trans community. Her content helps to break down misconceptions and spotlights everyday trans experiences.

@totallyprincessjasmine

you have now <3 #transandproud #desi #indian

♬ оригинальный звук – speed songs

@therealasherah

Singer, songwriter and trans activist, therealasherah regularly amplifies trans issues and voices, spotlighting the importance of unlearning transphobia.

@therealasherah

1 year on hormones. It has changed my life thank you all so much. You have Changed my life make sure to donate link is in my bio. #gofundme #hormoneupdate #genderaffirmingcare i will be posting my crowdfunding video in a few hours

♬ original sound – Therealasherah

@glow_with_ola

Ever wondered how people make walking in heels look so effortless? Ola is the creator for you. Ola regularly calls out internalised racism and homophobia and unapologetically walks the streets in his iconic high heels, embracing his identity wholeheartedly.

@glow_with_ola

8 inch life #runninginheels #runninginheelschallenge #howtowalkinheels #howtowalktutorial #meninheels #catwalkchallenge

♬ america has a problem – NHLZS™

@itsmillyevans

Queer sex educator and author, Milly, shares content about sexual health and safety for the LGBTQ+ community. From encouraging lesbians to use protection during sex, to advocating for the ban of conversion therapy in the UK, Milly’s account is a great resource to follow.

@itsmillyevans

Part 2 coming soon! Dental dam tutorial 👉@itsmillyevans #healtheducation #learnontiktok #advice #wlw #lgbtq

♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

@maxhovey

Max is the queer bestie you needed growing up. His content is a great mix of relatable, funny and educational videos about life as a member of the LGBTQ+ community. Another great resource to follow!

@maxhovey

Replying to @CreePing_StarFish masculinity is a social construct🫶🏼 #queerness #internalisedhomophobia #internalisedmisogony

♬ Morning Moon – brd

@zoestoller

Social worker and queer writer, Zoe, provides TikTok users with endless educational content surrounding almost any and every LGBTQ+ topic you can think of. From explaining queer-related terms to helping others find their identity/sexuality, Zoe makes their content easily digestible.

@zoestoller

👋🏻 Here’s your reminder that lesbians don’t have to be women! 🌈 Some people see the identity lesbian as very rooted within the gender binary of man and woman, and so they define lesbian as “women who love women.” And it’s valid for anyone who wants to define it as that — but in truth, the word lesbian can go so much further beyond just the gender binary. There are nonbinary lesbians. Lesbians who might connect to womanhood in a way that’s different from how society traditionally defines it. Lesbians who might connect to manhood! There can be lesbians that connect with any gender— because it doesn’t have to be constricted within that gender binary. As such, some people choose to define lesbian as “non-men who love non-men” — but even that label doesn’t feel comfy for everyone, as it defines lesbianism in opposition to manhood, and it also excludes any lesbians who do connect with manhood in their identity. In the end, you’re allowed to define the word lesbian in whatever way feels most validating for you — while also keeping in mind that anyone of any gender identity can use the label lesbian if that’s what feels best for them!❤️ 💬 How do you define the word lesbian? Do you have any questions about expanding the label beyond the gender binary? 💬 #zoestoller #lesbianvisibilityweek #lesbianvisibilityday #nonbinarylesbiansarevalid

♬ Daylight – David Kushner

@justflintisfine

As a queer student and LGBTQ+ educator of nearly 10 years, Flint shares invaluable videos about allyship and creating queer-inclusive classrooms, along with a range of other topics.

@justflintisfine

We can’t all just outrun this, my dudes. #trans #transtok #transrights #queer #queertok #lgbtq

♬ som original – SUZY SANTOS

@thejeffreymarsh

Jeffrey is no stranger to the online LGBTQ+ community. Marsh uses their platform to encourage and empower viewers of all identities and sexualities with positive, affirming content and a soothing voice. Their account also promotes trans, non-binary and queer-inclusivity.

@thejeffreymarsh

finding peace 😇💛✨️🌈💕 #lgbtq #nonbinary #trans #peace #healing #meditation #manifestation

♬ original sound – Jeffrey Marsh

@hellomynameiswednesday

Coming back full circle, we have another animated TikTok account headed by trans illustrator Wednesday Holmes. With a focus on mental health, Wednesday creates inclusive artwork that celebrates and encourages all of their followers.

@hellomynameiswednesday

Love u ✨✨✨✨

♬ outside – Øneheart

FAQs

Who is the most followed person on TikTok?

@khaby.lame is the most followed TikTok account with 157.4M followers.

Who are the top 10 most followed TikTok accounts?

  1. @khaby.lame 
  2. @charliedamelio
  3. @bellapoarch
  4. @addisonre
  5. @mrbeast
  6. @zachking
  7. @kimberly.loaiza
  8. @cznburak
  9. @domelipa
  10. @dixiedamelio

Who is the highest paid TikTok creator?

Charlie D’Amelio with an est. annual earnings of $17.5M.

Who is the most famous female TikToker?

Charlie D’Amelio with 150.5M followers.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, News, Social Media Platforms, Social Trends

A Month in Beauty: March 2023

March 31st, 2023 by

Welcome back to another beauty roundup! Every month we round up our favourite beauty ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend Spotlight

Stop motion makeup

A beauty trend taking over TikTok in March is stop motion makeup, where beauty gurus animate their makeup routine. This is done by stopping to take a photo of every new application and blend before continuing with the rest of the routine to create a stop motion animation technique.

@colleen.makeupp

This lipstick omg its my fave part. Another stopmotion makeup video i have so many ideas hehe #stopmotion #graphicliner #CapCut

♬ Boy’s a liar Pt. 2 – PinkPantheress & Ice Spice

@thisartperson

First time trying stop motion too!!! How did i do? 🖤🎥 #stopmotion #makeup #gothmakeup

♬ Christmas Kids – Roar

Brand Spotlight

Nature Spell 

This month’s spotlight is shining brightly on skin and hair care brand Nature Spell. Through a high volume of user-generated content, the brand’s rosemary oil sales have skyrocketed to 287K units sold through TikTok Shop alone, despite not having a TikTok account linked to the product page. This just goes to show the power that UGC on TikTok holds!

@bygeorgiaobrien

Day 2 of using @Nature Spell rosemary oil for hair growth 💖 #fyp #foryoupage #hairgrowth #hairgrowthtips #hairgrowthjourney #rosemaryoil #rosemaryoilforhairgrowth #scalpmassage #mua #beauty #skincareroutine #hairroutine

♬ Fake ID X Walking On A Dream Carter Walsh Remix – CarterWalsh

@melcampbell_

Best rosemary oil on the market!! 👏 @Nature Spell #rosemaryoil #oilmask #rosemarywater #rosemarywaterforhair #rosemaryoilforhairgrowth #hairgrowth #fyp #viral #tiktokmademebuyit

♬ original sound – Melissa Campbell

Creator spotlight

Aditya Madiraju

Aditya (he/him) is a self-proclaimed “makeup nerd” based in New Jersey, US. With 192K TikTok followers, and an additional 330K on Instagram, Adi loves to share his own journey with skincare, beauty and makeup not only as a person of colour, but also as a man in the beauty industry. On his accounts you can find a range of content, from makeup hacks to reviews from top brands like Fenty Beauty and Charlotte Tilbury. 

@adityamadiraju

The way this had my jaw dropped 🤯✨ @Charlotte Tilbury #HollywoodHighlighter Glow Glide Face Architect Highlighter 🙌🏾 #GlowGlide #Ad #Highlighter #HighlighterTutorial #MakeupReview #Makeup

♬ Feel Things – Free Arlo

Content spotlight

e.l.f Cosmetics: #elfOFACE

e.l.f Cosmetics launched a campaign for the release of its new O Face Satin Lipstick. Using its second original song ‘Lip Positions’ to promote the rollout, the brand encouraged TikTok users to post their interactions with the product through a lips-only “dance” to the trending sound. To date, over 500 pieces of UGC have been created using the song.

@meredithduxbury

Going out tonight 💋 Tune in on 3/22 for a GRWM featuring @elfyeah 💄 #elfcosmetics #elfOFACE #elfpartner

♬ original sound – Meredith Duxbury

@mangomoniica

Showing my #elfOFACE using my fav shades of the NEW O FACE Satin Lipstick💄 #elfpartner #elfcosmetics #elfyeah #satinlipstick #affordablelipstick #liptutorial #elfOFACE @elfyeah

♬ Lip Positions (O FACE) – e.l.f. Cosmetics

PROVOKE: #BlondeRehab

PROVOKE promoted the launch of its Blonde Rehab range through partnering with social media beauty influencers, who incorporated the #BlondeRehab campaign hashtag into their captions, amassing 6.4M interactions across the platform. The campaign involved influencers checking their blonde hair into and out of “rehab”, showcasing the noticeable difference the products made to their hair after use. 

@eleanorcerys

Getting date night ready, checking into Blonde Rehab with my faves 🧼💕 AD @PROVOKE Haircare #ProvokeHairCare #ProvokeAReaction #blonderehab #CheckInCheckOut #fyp #hairtok #haircare

♬ GASLIGHT – INJI

@millyhancockk

Checking into Blonde Rehab with my faves @provokehaircare #ProvokeHairCare #ProvokeAReaction #BlondeRehab #CheckInCheckOut AD#OlsaSüperOlur

♬ GASLIGHT – INJI

NYX Cosmetics: #BareWithMeBlur

To promote the UK launch of its new Bare With Me Blur skin tint foundation, NYX gathered real people with real skin problems, such as texture, acne scarring and shine, to feature in its latest beauty campaign on TikTok. Some creator videos have amassed over 1.1M views.

@nyxcosmetics_uk

Blur ON ✨ NEW! Blurring Pro Foundation ✨ only £9.99! 👀 shop all 24 shades @Boots UK #BareWithMeBlur #NYXCosmetics_UK #MatteFoundation #AffordableMakeup #CrueltyFreeBeauty

♬ original sound – nyxcosmetics_uk

@izzierodgers_

MY SKIN LOOKS LIKE BUTTER😧🧈✨ @nyxcosmetics_uk ‘s new Bare With Me Blur Foundation is £10 of heaven 🫶🏼✨😍 ad #foundationreview #makeupreview #acnepositivity #selflove #makeuplook

♬ original sound – IZZIERODGERS

Estée Lauder: #MyShadeMyStory

As a continuation of its #MyShadeMyStory campaign promoting the Estée Lauder Double Wear foundation, the beauty brand recruited creators within the beauty space to share sponsored videos within which they revealed their shade number along with a story they wish to tell the world about them as a person.

@jahanara.makeup

Can you believe this base lasted me all day?! 🫶🏽The @esteelauder double wear foundation is perfect for someone like me who doesn’t have time for touch ups on busy days. ad. You didn’t know you needed this until now!⭐️ #MyShadeMyStory #Doublewear #ad

♬ original sound – Jahanara Rahman

@linnygd

First date get ready with me using all @esteelauder products AD 💗 my favourite pairing is the night repair serum and the double wear foundation (with over 55 shades) for glowy healthy looking skin that lasts for 24 hours 🌟 you can use the virtual try-on on their website to find your shade 💘#MyShadeMyStory #DoubleWear

♬ original sound – Linasha

Eborian UK: Super BB Cream 

The Korean skincare and cosmetics brand, Eborian, promoted the launch of its new Super BB Cream using beauty and lifestyle influencers on TikTok. The brand asked its partners to emphasise the products ease of use and full coverage despite not being a foundation.

@quettalawson

AD The key to flawless makeup WITHOUT foundation @erborian_uk #erborian #makeuptutorial #makeuptransformation

♬ original sound – Quetta Lawson

@maddylucydann

AD @erborian_uk ‘s Super BB is my favourite way to even my complexion, add coverage with SPF and it’s 50% skincare too so while it’s making me look good it’s doing good for my skin too! #erborian

♬ original sound – Maddy

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Social Trends

Metaverse Fashion Week 2023 is Coming

March 9th, 2023 by

Metaverse Fashion Week is back for its second annual showcase! Taking place March 28th to 31st, Decentraland will welcome back brands from its initial show, as well as a bunch of new participants. 

This year’s Metaverse Fashion Week focuses on the potential of interoperability between open metaverses, and how brands can push the boundaries of digital fashion. Led by Decentraland and UNXD (a curated NFT marketplace), and in collaboration with the Spatial and OVER metaverses, MVFW23 will be a hub for fashion lovers across the globe to get together and witness the newest advancements in digital fashion. 

 

View this post on Instagram

 

A post shared by Decentraland Foundation (@decentraland_foundation)

According to Decentraland, “the MVFW23 theme ‘Future Heritage’ connects the next gen of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds.” The event hopes to showcase the connection between innovation and tradition, and expose how fashion’s future lies within the digital realm. 

MVFW23 will take place across multiple metaverses, but the majority of installations and storefronts will be hosted within Decentraland’s Luxury District.  

So, what are some of the exciting experiences we can expect from MVFW23?

Dear Vivienne: A Tribute to the Punk Queen of Fashion

The Digital Design Community will be paying tribute to the late fashion icon Vivienne Westwood. The art collective Vuelta is creating an experience that’s part memorial, part gaming. The installation has been created with the intention of encouraging people to learn about the designer’s life, work, and activism.

Dear Vivienne

The Clarks Arcade 

British shoe brand Clarks—yes, Clarks—will be showcasing the Clarks Arcade. The experience will be part funfair, part rooftop nightclub, and will offer nostalgic activities, including vintage fairground rides, dance battles, and even Clarks-themed video games. The arcade will be held within the Threedium virtual shopping mall in Decentraland. 

Adidas’ community-focused experience

Adidas is joining the MVFW event for the first time with a community-focused runway show, bringing Decentraland and ITM holders (owners of its Into the Metaverse NFTs) together. The brand will be showcasing its “adidas virtual gear,” its first ever collection in digital fashion. Virtual Gear NFT holders will receive an exclusive 3D twin of their piece for their Decentraland avatar to wear inside the virtual world. 

Adidas’ community-focused experience

Miami Fashion Week runway 

Resortwear-focused Miami Fashion Week will be hosting an activation (including events and panels) and runway on the rooftop of its new L’Atelier in Decentraland. MFW is recognised by the CFDA, which means MVFW is another step closer to being recognised by the mainstream fashion world. 

Miami Fashion Week runway 

Tommy Hilfiger experience

Tommy Hilfiger’s MVFW 2023 experience will include daily product drops, AI-generated fashion, unique collaborations, and a community competition, where he winner will be hand-picked by Tommy Hilfiger himself. 

Tommy Hilfiger experience

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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A Month in Beauty: February 2023

February 22nd, 2023 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

This makeup? 

A trend taking over TikTok in February is the “this makeup?” trend, where users begin the video with flawless makeup, before transitioning into showing the realities of fading makeup and skin texture. 

@gumbogirl makeup will always be just that.. makeup #realisticmakeup #makeuptexture #realmakeupforrealpeople ♬ original sound – EX7STENCE™

@_annnabel Can you all pls leave me alone now all I’m trying to show is that when with “good skin” texture showing through makeup is normal and that social media hides that and it shouldn’t now please leave me the hell alone Ty ❤️ #makeup #fyp #skincare ♬ original sound – EX7STENCE™

Brand Spotlight

Fenty Beauty 

Fenty Beauty was thrust into the limelight this month thanks to Rihanna’s half time performance at the Super Bowl. Following the performance to attendees and 100M+ viewers at home, the brand received a Google search uplift of 883%, making it the fourth most searched topic of the evening. 

 

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

@fentybeauty That #FENTYGAMEFACE never fumbles! 💯🏈 Start the play with a layer of #HYDRAVIZOR to tackle any SPF worries 🌞 Then, touchdown on #PROFILTRFOUNDATION for that fresh AF, soft matte flex 💪🏿💪🏾💪🏽 #GAMEDAY is just 6 days away, so re-up on the essentials now to prep for the big day at the 🔗 in bio, @sephora, @sephoracanada, and #sephoraxkohls ♬ original sound – Fenty Beauty

Creator spotlight

Kali Ledger 

Kali Ledger is a German beauty creator with over 587K followers on Instagram, and 859K followers on TikTok. She creates beautiful makeup looks for her followers, as well as sharing tips and tricks to the perfect base or lip combo. Her audience is highly engaged across all her focused platforms. 

@kali.ledger HAPPY VALENTINESS to all single pringles staying at home eating kfc w/ your roomie it’s been a fun night for me hehe products in order: @nablacosmetics frecklemaker & lip plumper @halfmagicbeauty lipliner and pink lip stain @makeupbymario gold lipgloss @anastasiabeverlyhills brow pencil for eyeshadow mapping @hindash brown contour pigment @aboutfacebeauty eye paint pigment @colourpopcosmetics fade into hue palette @lemonhead.la houdini space paste @tartecosmetics mascara @ardellbeauty lashes #makeup #makeuptutorial #makeuphacks #makeuptransformation #makeuproutine #skincare #glowup #tutorial #eyeliner #makeuptips ♬ Ain’t Shit – Doja Cat

@kali.ledger Would you try bloody red lips?? ❤️‍🔥 I was thinking of filming a youtube vid about the eye look wdyt @emcosmetics Lipliner @fentybeauty STUNNA LIP PAINT Uncensored @victoriabeckhambeauty lip gloss #makeup #makeuptutorial #makeuphacks #makeuptransformation #makeuproutine #skincare #glowup #tutorial #eyeliner #makeuptips ♬ Boy’s a liar Pt. 2 – PinkPantheress & Ice Spice

Content spotlight

CeraVe: #MoisturizeLikeADerm 

CeraVe partnered with dermatologists and reputable skincare creators to inform audiences on the best way to moisturise. Using a commissioned song called Moisturize Like a Dermatologist, creators took their audiences through the steps mentioned in the song, while encouraging users to make their own videos to be featured on the CeraVe channels. 

@dr.mamina #CeravePartner I’ve been recommending CeraVe moisturizers to patients since 2010! Use this song with #MOISTURIZELIKEADERM and tag @cerave ♬ CeraVe Moisturize Like a Dermatologist – Tom Allison

@corinthsuarez #CeraVePartner Step 2 is life changing and I haven’t stopped doing it since! Here are 4 tips on how to moisturize like a dermatologist. Also, isn’t this song so catchy? Create and share your own video on how you moisturize and hashtag #MoisturizeLikeADerm ♬ CeraVe Moisturize Like a Dermatologist – Tom Allison

Rimmel London: #LiveTheLondonLook

Playing on its iconic catchphrase “get the London look”, Rimmel used beauty creators to show an aesthetic day in the life in London video, including lipstick top ups on the tube, mascara application in a phonebox, and more. The hashtag has over 178.6M views. 

@charbarker ad Living my London look with @rimmellondon 💋 #livethelondonlook #citygirlaesthetic #rimmellondon ♬ Lust in Paris – Atlas Azure

@daniellemarcan living the london look with the @rimmellondon AD #livethelondonlook #citygirlaesthetic #rimmellondon ♬ original sound – DANIELLE

Fenty Beauty: #FentyGameFace 

To build hype for Rihanna’s Super Bowl performance, Fenty Beauty created videos with some of the biggest names in the beauty game, including Bretman Rock and Mikayla Nogueira. With a custom soundtrack called BAD GAL RIRI ON THE WAY, and the hashtag #FentyGameFace, creators showed their excitement by creating their own Fenty looks. The sound has over 144 videos and the hashtag has over 25.8M views. 

@jawarshere ALL READY FOR THE FENTY BOWL!! @sephoracanada @Fenty Beauty #fentygameface #fentybowl ♬ original sound – Jawaria

@fentybeauty We quizzed our #FENTYFAM ♬ BAD GAL RIRI ON THE WAY – Fenty Beauty

Garnier UK: Micellar Peeling Water

To promote its new Micellar Peeling Water, Garnier used creators with different skin types to show the product in action, discuss the PHA & AHA benefits of the product, and inform on appropriate skincare after using acids. Content was posted to the brand and creators’ channels, and boosted from the creator. 

@sydneypurl There’s a new micellar water in town 😍 this time it’s a PEELING water which includes a low % of PHA/AHA so it’s suitable for all skin types including sensitive 🥳🧖🏼‍♀️ @garnieruki AD #garniermicellarwater #garnier #sensitiveskincare #skincareroutine #skincaretips ♬ original sound – SYDNEY PURL ❤️

@embracingfifty New Micellar Peeling water from @garnieruki with PHA & AHA removes makeup and gently exfoliates in one swipe #ad #skincare #skincaretips #tiktokbeauty #over50 ♬ original sound – Val – Life at 60

Superdrug: Superdrug Presents

To promote its annual beauty festival, Superdrug used popular UK beauty creators to inform their audiences about the event, and the £300+ pound goody bag they would receive for attending. Content was posted on Superdrug’s own page, as well as the creators’.  

@superdrug Superdrug Presents ✨ 24-26th February 🗓 Get your tickets now from the link in our bio 🎟 @MaggieA #superdrug #superdrugpresents #event #beautyevent ♬ original sound – Superdrug

@superdrug Get your Superdrug Presents tickets from the link in our bio 🎟💗 @C H A R fills us in on what to expect at the event 😍 #superdrug #superdrugpresents #event #beautyevent ♬ original sound – Superdrug

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Posted in Social Trends

Social Media Updates: February 2023

February 21st, 2023 by

The social world never stops moving. With trends and platforms changing like the wind, what are the latest social media updates you need to know about?

TikTok Updates

TikTok Shop US allows users to check out in-app

Although already available in the UK, TikTok Shop in the US is now testing in-app checkout. Previously, customers had been redirected to a retailer’s website, but now they can complete a purchase in-app with selected retailers. Pacsun, KinChi Chic, Revolve and Willow Beauty are reportedly part of the beta test. 

TikTok Shop US allows users to check out in-app

TikTok Promote helps drive discoverability 

TikTok Promote has added four new ways to boost branded content. Promote originally launched in 2021 with promotional options for video views, website visits and TikTok follows, but it has now added new promotional capabilities. These include, driving more visits to your TikTok page, receiving more messages from potential customers, boosting other creators’ content, and targeting your audience by location. 

TikTok Promote helps drive discoverability 

TikTok adds new video analytic feature

TikTok has added a video insights analytic feature that offers creators further information about each video upload. Users can explore performance trends and compare their results against industry benchmarks for each industry. They will have access to granular insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and comment analysis by theme and sentiment. 

TikTok adds new video analytic feature

TikTok drops 70,000 new data insights

TikTok has added a further 70,000 new insights to its TikTok Insights tool, which marketers can use to find out specific usage trends and shifts. Users can filter by location, audience, insights, industry, holidays and events, and year to ensure the insights they’re looking for are specific and up to date. 

TikTok drops 70,000 new data insights

Instagram Updates

Instagram tests commenting with GIFs

Instagram is testing out GIF comments. Users will be able to comment a GIF on feed posts and to Story replies. Instagram is gradually rolling out the feature, so we can expect to see more GIFs on the app in the coming weeks. 

Instagram tests commenting with GIFs

Instagram tests Broadcast Channels

Broadcast channels is a one-to-many public messaging feature. Creators can share photos, videos, GIFs, voicenotes, and polls in an unlimited number of channels, and members can react to messages and participate in polls, but they can’t post their own content. All Instagram users can discover broadcast channels, but only followers who join the channel will receive notifications when the creator posts updates.

Instagram tests Broadcast Channels

Instagram removes ads from livestreams

From 16th March, users will no longer be able to tag products within their livestreams. While livestream shopping and social commerce is booming in Asian markets, it has struggled to gain popularity in the West, but particularly in the US. 

Instagram removes ads from livestreams

Meta updates

Meta Verified lets you pay for checkmark

Meta is testing a Verified programme, which will allow users to purchase verification on Instagram and Facebook. Subscription is priced at $11.99 USD per month on the web or $14.99 per month on iOS and Android. Subscribers will have a blue checkmark, proactive account protection, access to account support and more exclusive features. Businesses aren’t eligible to apply yet, but it is likely to come eventually. 

YouTube updates

YouTube expands Creator Music scheme

The Creator Music scheme is now available to all US creators within the YouTube Partner Programme. The scheme allows creators to use pre-approved licensed music in longform videos, without having to sacrifice ad revenue. Creators can browse music within the YouTube Studio, and can either buy a licence for a single video and keep their full revenue share, or pay for the track by sharing video revenue with the original artists and rights holders. 

YouTube expands Creator Music scheme

YouTube adds Shorts as comment replies

YouTube has added a new way to utilise Shorts: as a reply. Creators can now add Shorts clips as comment replies in-stream, offering a new engagement method. The function is rolling out to iOS users now, and to Android users in the coming months. 

YouTube adds Shorts as comment replies

Twitter updates

Twitter introduces long-form tweets

Elon wasn’t kidding when he said he was going to boost Twitter revenue… Twitter users can now tweet up to 4,000 characters in the US, but they’ll have to pay for it. Available only to Twitter Blue users, long tweets show up as standard tweets in the timeline, but with a “show more” link, which shows the full tweet once tapped. 

Pinterest updates

Pinterest launches Pinterest Academy

Pinterest is looking to help marketers build more successful Pinterest ad campaigns with the Pinterest Academy. The Pinterest Academy offers a digestible guide to Pinterest marketing, including courses on setting up a business account, ad formats, bidding, the Pinterest Tag and Conversions API, and measurement solutions. 

Pinterest launches Pinterest Academy

Pinterest makes Ideas Pins longer

Pinners can now upload 5-minute Idea Pin videos, which is 5X longer than the previous limit. Ideas Pins live permanently on a user’s profile, and can be edited with text, still images, music, links, product tags, and more to create a dynamic piece of content. The style of Pin is best suited for storytelling, how-to guides, and tutorials. 

Pinterest makes Ideas Pins longer

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Tech Nostalgia: Users are Nostalgic for Old School Technology

February 21st, 2023 by

Nostalgia is one of the most powerful feelings a person can have. The psychological draw to a time long-gone is something brands haven’t shied away from utilising. Nostalgia marketing is used to associate a customer’s positive emotion towards the past with a product/brand. Marketers will use references to familiar events, ideas, objects, or elements to tug at their audience’s heartstrings.

Nostalgia marketing is typically aimed at younger consumers—millennials and Gen Z. The most popular way for marketers to use nostalgia is through social media. Through social media, marketers can target similar age groups and connect them through shared life experiences and common memories.

But marketers aren’t the only ones using nostalgia to create content. Nostalgia has creeped into the everyday social media usage of normal users, shaping many of the content trends we see across multiple platforms, particularly from Gen Z users.

@afewmegapixels Is shooting on film destroying your bank account? Why not try one of these digital cameras from the 2000’s #digicam #compactcamera #nostalgia #asthetic #camera #digitalcamera ♬ Point and Kill – Little Simz & Obongjayar

Gen Z has grown up with the pressures of social media weighing them down since their very early teens. The eldest in the generation also grew up during the biggest tech developments—from polaroids, to digital cameras, and finally to smartphones. 

Over the past couple of years, and particularly at the start of COVID restrictions, we began to see a shift away from perfectly edited content on social media towards more authentic and raw content. Instead of brightened images, users began posting unedited photodumps showing the realities of their everyday lives. 

Following the unedited photodumps, we began to see the rise of film cameras and users editing their photos to appear as if they were taken on film. Users have now taken the tech nostalgia trend into the early 2000s. Digital cameras (and flip/brick phones) are on the rise. 

Across TikTok and Instagram, users are sharing the photos they’ve taken on digital cameras, and their tips and tricks to taking the best photos with the old school camera. The hashtag #digitalcamera on TikTok has over 264.2M views so far and the search “digital camera” has over 2.1 billion views, with countless videos created by users. 

@nadish_life ✨My new Hobby✨ #photographer#digitalcamera#digitalphotography#digiclub#digicam#62digiclub#cutecamera#cutecam#camcover#samsungcamera#samsungcam#цифроваякамера#самсунг#cutecamcorder#oldcamera#oldcameras#fyp#aesthetic#aesthetic#эстетика#fypシ#рек #врек ♬ maybe im in love – flo

But where is this tech nostalgia stemming from? 

Entering adulthood and managing big responsibilities is a stressful time for any generation, but particularly so during a global pandemic and looming recession. So, yearning for their early years and a simpler time makes sense. Gen Z are the most avid social media users, and spend the majority of their free time connecting online. Because Gen Z creates content freely and consistently, the nostalgia has been amplified and shared on a global scale. 

For younger Gen Z users who have no recollection of original technology, this technostalgia trend opens up a world of nostalgia they are free to explore as they wish. Many have begun combining this with the ever-popular Y2K lifestyle trend to create their own versions of the early 2000s style. 

Not only has this nostalgic trend offered comfort to Gen Z during times of uncertainty, but helped creators and brands make content that users perceive as authentic. Incorporating generational nostalgia into content connects huge groups of people together with a shared memory. In doing this, accounts have been able to create a community of people that are genuinely connected and enjoy their content. 

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Posted in Influencer News, Social Trends

London Influencers: Food and Drink Edition

January 5th, 2023 by

To most, it can feel like social media influencers are taking over the world. To others, like us, they are welcomed and their opinion is highly valued.

When it comes to food and drink content, influencers are highly sought after and even more so if they are based in London. Let’s be honest, we’re all suckers for a scrumptious tiktok recipe every now and then. If this doesn’t float your boat, perhaps a list of the best places in London to grab a cocktail…or seven…is more your thing. 

Whatever your preference, this blog post will cover noteworthy London influencers in the food and drink industry who are bound to get your mouths watering with their delicious content. 

Food Influencers

Top food accounts on Instagram

Ed – @onehungryasian

Ed is an experienced food finder and taste tester. His palette caters only the best of flavours in and around London and his content is sure to have you Googling directions to tons of restaurants to claim your slice of the pie. Everything is covered on his Instagram account, from desserts to wagyu beef and breakfast spots to sushi restaurants. 

 

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A post shared by Ed T – Food & Travel (@onehungryasian)

@LondonFoodBabes

Looking for the trendiest food and drink spots in London? Look no further. The London Food Babes is run by three friends eating and drinking their way through London. Their love for food is so strong that they also run the accounts @amsterdamfoodbabes and @newyorkfoodbabes

 

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A post shared by London Food, Drinks & Travel (@londonfoodbabes)

KS T – @ks_ate_here

Of all food-related Instagram accounts, this is the one to leave you salivating over food you wish you were sat in front of instead of KS. No cuisine is off limits and it is all beautifully presented. 

 

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A post shared by KS T (@ks_ate_here)

@londonfoodee

The London foodee highlights the best halal food spots and recipes you can find in the big city. Their account focuses a lot on halal-friendly fast food places, with small breaks for personal ‘How To:’ recipes. 

 

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A post shared by LONDON FOODEE | Halal Food (@londonfoodee)

@TheMunchBrunchKids

If you are a breakfast enthusiast, we think we’ve found your perfect match! The Munch Brunch kids go around eggs-ploring London trying to find the best breakfast spots so that you don’t have to. We might just start getting up earlier for breakfast now!

 

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A post shared by The Munch Brunch Kids (@themunchbrunchkids)

Ekta – @spicyprawnxx

Ekta likes to balance fitness with showstopping food finds. Her account is a safe haven for fitness fanatics who simply cannot live without tasty food. As well as this, Ekta is definitely one of the London influencers you should be listening to when it comes to food recommendations. 

 

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A post shared by Ekta | London Food Blogger (@spicyprawnxx)

Top food accounts on TikTok

Martyn – @lagomchef

Our first chef needs no introduction. He rose to post-pandemic fame on TikTok for his zero-waste efforts and entertaining online cooking lessons. While his TikTok page is where he demonstrates his culinary skills, his Instagram page is where you can find recipes for any food waste you’re hesitant to throw away. Delicious food and doing your bit for the planet, what’s not to love?

@lagomchef How to prepare a butternut squash. So many ways you can prepare the thing but it is all about being safe as it’s quite a crazy awakened ingredient. The bigger ones are more tough to go through but the same principle applies. Good luck and look out for the filthy mac n cheese recipe coming soon 👀 #fyp #foryoupage #viral #knifeskills #butternutsquash #cooking ♬ original sound – Lagomchef

@TheSaladLab

Now, we know that salads can be incredibly boring; especially when we’re pitting them against all of these other incredible food accounts. However, there is nothing remotely boring about The Salad Lab. Pick any flavours and toppings you want and The Salad Lab can turn them into a show stopping salad bowl; proving that salads is more than just eating leaves.

@thesaladlab Roasted Vegetable Salad with Polenta Croutons #salad #saladsoftiktok #thesaladlab #roastedvegetables #polentacroutons #kalesalad #mealprep #wintersalad #wintersaladrecipe @McEvoy Ranch ♬ Inspiring Emotional Piano – Metrow Ar

Emily – @emilymariko

Emily is the TikToker who is single handedly responsible for making the entire internet mix day-old salmon fillets with rice and avocado as a quick and easy meal. Fast forward one year and Emily now shares with her followers meal recipes she makes when she isn’t eating her famous salmon rice bowl. 

@emilymariko♬ original sound – Emily Mariko

Hyunwoo – @hwoo.lee

Hailed as a magician in the kitchen, Hyunwoo takes classic recipes and puts his own twist on them. Focusing mostly on Korean food, his page is a food-lover’s dream. Even non-food lovers will find themselves wanting a taste of his cooking. 

@hwoo.lee chekyn wing, chykyn wing, chekenne wing, cheken wing 🇰🇷#chickenwing #kfc #korean #koreanfriedchicken #yuzu #asmrfood ♬ original sound – h woo

@whatwilly

Who’d’ve thought up a better combination than food and comedy? Willy did. His TikTok account takes the stress out of cooking and offers light-hearted follow-along recipes. 

@whatwilly Teriyak-ish beef shroom rice NICE #FYP #FORYOU #RICE ♬ original sound – whatwilly

Mia – @freshlysmooth 

There are aesthetically pleasing food posts and then there’s freshlysmooth’s food posts. Mia creates the most mesmerising healthy smoothie bowls full of both colour and nutrition. If you are looking for a little break from all the cooked foods and hefty plates of beige food, then check her out!

@freshlysmooth BLUE lagoon SMOOTHIE BOWL 🌊 the simplest banana whip thick smoothie #AdjustClips ♬ Con La Brisa – Foudeqush & Ludwig Göransson

Food bloggers

Snita – www.herfavfood.com

Snita has been sharing her travel and foodie experiences with her subscribers for over a decade. Since then, her blog has certainly evolved with the times and now focuses on exactly what she loves; slow travel, slow food and local perspectives. 

Chris – www.cheesenbiscuits.blogspot.com

Cheesenbiscuits offers the best insight into London’s greatest gastropubs and fine dining restaurants, specialising in various European cuisines. For those of you looking for a high-end foodie experience, Chris’ blog is just what you need.

Dom – www.dominthekitchen.com

Dom is a cook, food writer and creative events producer based in Lincolnshire and London. He shares his hearty online recipes with his readers and inspires them to take to their own kitchens to try them out or put their own spin on them. 

Ciara – www.myfussyeater.com 

Ciara is a London-based food blogger who inspires other parents/carers to persevere with their children who may also be fussy eaters. Her blog offers a multitude of recipes from breakfasts to snacks and lunch box ideas to dinners. 

Katrin – www.sugarfreelondoner.com

Since 2015, Katrin has published hundreds of sugar free keto recipes on her website and in her e-cookbooks. If you are someone who suffers from inflammation, but is too big of a food lover to cut back on the foods you love, then try Katrin’s recipes! 

Nicola – www.eastlondongirl.com 

East London Girl was started in 2016 and documents London food finds and travelling adventures. Nicola has split her blog into different areas of London (North, East, South & West) to make it easier for her readers to navigate their way around her restaurant and bar recommendations. 

Drink Influencers

Bartenders

@mix.mann

Harp is a mixology consultant and presenter by day and a cocktail innovator and creator by night. As well as eye catching images, he includes his drink recipes in all of his captions. 

 

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A post shared by Harp Mann : #MixMann (@mix.mann)

Rich – @the_cocktailguy

Rich is the brains behind the lavish cocktails you can find at Lost Property Office in Waterloo. As well as this he shares his favourite cocktail recipes for every season and even shows us the distilling process for all drinks made for Lost Property Office.

 

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A post shared by RICH WOODS ✞ (@the_cocktailguy)

Matt – @theamateurmixologist

Let us be the first to tell you that there is nothing remotely amateur about the way Matt makes and presents his cocktails on Instagram. With arguably the most aesthetic profile in the game, Matt offers tidbits of cocktail-making information and sparks people’s creative minds with his own unique twist on cocktail classics. 

 

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A post shared by Matt | cocktails (@theamateurmixologist)

Cameron – @cameronattfield

Cameron was crowned the WorldClass bartender of the year. Alongside his cocktail creations, Cameron dedicates posts to the weird and wonderful ingredients he enjoys experimenting with on his cocktail-creating journey.

 

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A post shared by C A M E R O N A T T F I E L D (@cameronattfield)

Agostino – @agodragos

Director of mixology at The Connaught in London, Agostino shares the behind-the-scenes of what it’s like to work the bar of one of London’s best hotels. 

 

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A post shared by Agostino Perrone (@agodragos)

James – @jjhawkins94

As the head bartender at one of London’s most well-renowned bar and restaurant, Sexy Fish, James uses his platform to share his cocktail creations with his followers and inspires people to visit him in person. 

 

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A post shared by James Hawkins (@jjhawkins94)

TikTok influencers

Benji – @baristabenji2.0

Benji is best known for his latte art on TikTok. He teaches his followers how to get started with the art and what the best materials to use are. 

@baristabenji2.0This song is wild 😂😂 Education and entertainment all in one 😙♬ Originalton – Bassfahrer

Holly – @coffee.girl00

Sticking to the latte art theme, Holly is a barista who shares her ideas and inspirations with her followers. 

@coffee.girl00 Ah jheeze #fyp #rickandmorty #latteart #drawing #milk #coffee #london #2022 #swag #viralvideo #foryou #baristalife ♬ WHATS POPPIN – Jack Harlow

FAQ’s

How do I find London influencers?

A great first step is to search for hashtags on social media platforms such as #UKblogger and #londoninfluencer. Those using this hashtag are typically London influencers looking to share their profiles with a wider audience.

How much do influencers make in London?

The average salary for a UK-based social media influencer is £32,680. 

Who is the biggest food influencer in London?

Apart from you celebrity chefs such as Gordon Ramsay and Jamie Oliver, @the_lazyfoodie boasts an impressive 134k followers and shares her love for food on Instagram. 

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Posted in Social Media Platforms, Social Trends

A Month in Beauty: September 2022

October 4th, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month?  

Trend spotlight

Fall favourites

As we head into autumn, BeautyTok has begun sharing the makeup looks they’ll be wearing this season. Looks lean into the indie sleaze aesthetic, and further away from the “Clean Girl” look. Users have been sharing their top products to achieve their autumn/winter looks. 

@gabxxrielle Replying to @sam #fallmakeuplook #fallmakeup ♬ original sound – Gabrielle

@daceycash fall makeup look #fallmakeuplook #fallmakeuptutorial #makeuptrend #smokeyeye #makeuptutorial ♬ original sound – Dacey Cash

Spooky season 

With Halloween just around the corner, BeautyTok has already begun creating spooky (and not-so-spooky) Halloween looks. Users typically create their looks to trending sounds, and use creative transitions to make the content engaging. 

@brynnemarieeee First of all, OW???? Ib: @divinamuse ♬ super freaky girl nicki minaj out now – SUPER FRE@KY GIRL OUT NOW !!

@notilirida my 0 skill makeup routine for the 2 ppl that asked, happy friday be good :’-) #grwm #❤️‍🔥 #makeup #indiesleaze #bleachedbrows ♬ original sound – housewife

Moisture mania

The colder months bring dry skin, but TikTok creators have already begun sharing their tips for keeping your skin moisturised throughout autumn and winter. From 20-step skin routines to slugging, SkinTok is prepped and primed to avoid dry skin this season.

@skin_vestment I could talk for hours abt slugging & how it has TRANSFORMED my skin. Considering a name change to slug_vestment x #skintok #skincaretiktok #slugging #sluggingmethod #sluggingwithvaseline #sluggingskincare #sluggingroutine #vaselinestick #vaseline #skincare #skincaretips #skintok ♬ The People using my sound have more likes than me – Geometry Fox

@celestethomasrn This actually WORKS to heal dry skin & protect it from seasonal stress 🌬 #fall #fallskincare #cleanbeauty ♬ Sensual Seduction – Snoop Dogg

Creator spotlight

maggieanne.n

Maggie is a beauty TikTok creator who is rising to popularity thanks to her GRWM videos and hair tutorials. She has currently amassed over 238K followers and 7.3M likes on TikTok, and her videos regularly receive over 100K views. 

@maggieanne.n A some what chaotic get ready with me for the @thebeautycrop X @amelia0livia event 🎉 #grwm #grwmmakeup #grwm_aesthetics #grwmmakeuproutine ♬ original sound – MaggieA

@oatmilkmakeup some slightly early inspo for ya. i did 3 more but those will have to be in a part 2 🎃 #halloweenmakeup #halloweeninspo2022 #halloweeninspo #thisishalloween #halloween2022 #halloweeneyeliner #halloweenlook ♬ Tear You Apart – She Wants Revenge

Brand Spotlight

YSL Beauté 

YSL Beauté has appointed Lil Nas X as its new brand ambassador. The rapper will release a new track as part of the collaboration, which will be released at a later date. He will also feature in a series of advertisements on YSL Beauté’s digital platforms and in the brand’s US media campaigns, and represent its men’s fragrance range.

@yslbeauty Our latest campaign with @lil nas x just dropped. Beauty as a force of change gets its own theme song and we’ve got it on replay. ​ #yslbeauty #lilnasx#lashclash #yslnubarelooktint #yeaudeparfum ♬ original sound – YSL Beauty

Content spotlight

CeraVe: Simple Skincare

To promote its blemish control products, CeraVe used influencers to show how easy simple skincare can be. Championing less is more, the influencers take their audiences through their 2 step CeraVe night time skincare routine, while explaining why the two products are all you need. Videos were posted through the influencers’ own channels and then boosted. 

@james_r_atkinson AD @cerave products you need right now! #blemishrange @bootsuk ♬ Dance Right Away – Magnofield

@izzierodgers_ AD my simple @cerave skincare routine for blemishes ✌🏼@bootsuk #cerave #skinpositivity ♬ original sound – IZZIERODGERS

Medik8: #PressForClearSkin

For the release of its new Press and Clear Toner, Medik8 used influencers to show the positive impact the product can have on their skin. Emphasising the improvements you can see within 7 days, some influencers showed their toner routines, and others documented the improvements they could see in 7 days. 

@quettalawson AD I’m actually shocked at how much my scarring cleared up this week. The new @officialmedik8 Press & Clear BHA toner is 10/10 from me #pressforclearskin #clearskin ♬ original sound – Quetta Lawson

@milliemacmakeup wait until the end for a special treat🥰 brand new toner from @officialmedik8, I’m obsessed with this glow!!!✨🤍✨🤍 #skincare #glowyskin #PressForClearSkin ♬ original sound – milliemacmakeup

Bondi Sands: Thirsty Skin

Bondi Sands used influencers to showcase its new skincare range, and Hyaluronic Acid Serum. Influencers created full looks using the products, and the content was then boosted. Some videos have received over 23K likes and over 640K views. 

@caressmd for the plumpest skin & affordable 🤌🏽 @bondisands thirsty skin available at @bootsuk #bondisands #bondisandskincare #bondisandspartner ♬ original sound – Music table

@ryley The best makeup starts with hydrated skin✨using @Bondi Sands Thirsty Skin Hyaluronic Acid Serum to set this look off 💦 @Boots UK #bondisandsskincare ♬ original sound – 8D AUDIO 🎧

Typology Paris: Lip Oils 

Typology Paris used influencers to showcase their lip oils—a product type that has been trending on TikTok. Typology Paris had influencers either showcase the shade ranges of the lip oils or create natural makeup looks using its products. The French brand boosted influencer content to increase reach. 

@rudiberry I mean… come on. These are a must. The packaging AND the formula is 😘😘😘😚😚😚 @Typology Paris lip oil #typology #typologyparis #typologylipoil ♬ original sound – Rudi Berry 🍓

@a.nya.c Love this natural look with @Typology Paris products! Check the link in the comments to purchase! #makeup #flawlesslook #naturalmakeup #typologyparis ♬ Pieces (Solo Piano Version) – Danilo Stankovic

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Posted in Social Trends

Social Media Updates: September 2022

October 4th, 2022 by

A new month means new platform updates. What are the key social media updates you need to be aware of?

TikTok Updates

TikTok increases caption character count

TikTok has increased the character count for captions to 2,200 from 300. The update comes after the news that TikTok is becoming young users’ go-to app for search and regular news updates.

Social Media Updates

The update means users can increase their SEO and discoverability on the platform by using more keywords within their captions. 

TikTok partners with Penguin Random House

TikTok’s new partnership with Penguin Random House means the US and UK BookTok community can tag books in their videos. The tags are interactive; clicking the link directs viewers to a book details page, including a summary and other tagged videos. 

@kimmybookss a new booktok feature is on the horizon!! #foryou #fyp #booktok #bookish #reading #bookclub #bookishthoughts #tbr #reader #greenscreenvideo ♬ the perfect pair – beabadoobee

Once the video is posted, the selected title will be featured above the captions. Users can save titles to their Favourites tab.

TikTok Now feature

TikTok has launched its own version of BeReal: TikTok Now. The new feature prompts users to share a dual camera shot at a random time of each day—exactly like BeReal—but users will have 3 minutes to share either a static photo or video of what they’re doing. 

Tiktok now feature

TikTok Now has several safety features for younger users, including friends-only comments for TikTokers aged 13-15. Users 18 and over can share their Now content to the broader community.

The feature is available in-app in the US, and as a standalone app in other locations. 

Instagram Updates

Instagram increases Story frames

Instagram is rolling its longer Stories out to users. Instagram will no longer split Stories into 15-second frames, as long as the video is under one minute. Videos over a minute long will automatically become a Reel unless the video is split manually into separate clips before uploading.

Instafram updates

While the feature will eliminate the glitches that often occur between frames, it could complicate practicality—users can’t skip through small clips. In addition, it will change how branded content is contracted; if you’ve agreed on 3 Story clips for an influencer partnership, these need to be manually uploaded. 

Instagram develops Branded Effects

Instagram is reportedly developing official branded effects for Reels. Branded Reels effects would likely be similar to Instagram Stories’ branded stickers and GIFs (and TikTok’s Branded Effect ad option…), but would work as a video filter that could include special effects or branded assets.

Discover new creators with Media Kits

Instagram is developing a tool for creators that will allow them to pitch themselves to brands for promotional partnerships. The Media Kit will act as a portfolio, where creators can upload a bio, their audience data and key analytics, and select their best work and previous brand partnerships to showcase themselves to brands. 

Discover new creators with Media Kits

Unlike the Meta Creator Marketplace, the Media Kit gives creators complete control in how they represent themselves to brands.

Twitter Updates

Twitter rolls out Communities 

Twitter is rolling out a Communities feature that allows professional users to spotlight a community on their profiles. The feature will only be available to those with a free Professional Profile, which you can enable via Twitter’s Business site.

 Twitter rolls out Communities 

Twitter test Shopping tab

Twitter is testing a dedicated Shopping tab for its users. The tab would let users explore Twitter Shops that appear as virtual storefronts. Twitter has been testing Shopping features for the past few months, and while we don’t know what the tab will look like yet, it will undoubtedly aid discoverability. 

YouTube Updates

New creator feature offers licensed music

YouTube recently announced Creator Music, a new feature within YouTube Studio that allows creators to use pre-approved music in videos while still generating ad revenue. Creators can either pay upfront to use music with no change to their revenue cut or share video revenue with the track’s artist and music rights holders.

YouTube Updates

Brands currently face restrictions on using copyrighted music in videos across social media due to laws around commercial use. But Creator Music provides a solution for creators who want to enhance their videos without sacrificing ad revenue.

YouTube directly monetises Shorts

YouTube is offering creators 45% of ad revenue from their Shorts videos. YouTube is also lowering the barrier for entry to its Partner Program, allowing creators with less than 1K followers to make money from Shorts ads. 

 YouTube directly monetises Shorts

Shorts ads enable gradual monetisation, where creators start monetising Shorts before moving into the more lucrative long-form video space.

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Posted in Social Trends