How To Increase Followers On Instagram

February 2nd, 2023 by

The year is 2012. 

You’ve just come home from a long day at work or school and to unwind you open up your new Instagram app. 

After scrolling through your feed consisting of posts shared by your friends and family, you decide to upload a photo of your lunch that day with the hashtags #lunch #food #yum. 

You only have 80 followers and will probably only receive 20-30 likes on your lunch post, but you don’t care. Life’s good. 

Fast forward a decade, and we’ve become a society centred around numbers. We’re always looking for new ways to increase followers on Instagram, earn that small endorphin boost, and give our time on the platform some purpose.

However, for many, Instagram has become a full time job. A job for which the number of Instagram followers they have, matters. For these people, their follower account can determine their influencer status (i.e, micro, mega, celebrity) and, therefore, affects which companies approach them for brand deals. 

If you are looking to increase followers on Instagram, whether it’s for business purposes or for your own personal gain, you’ve come to the right place. We will share with you our proven strategies for organically growing your account without using spam accounts or bots. 

Tips for gaining more followers on Instagram

1. Optimise your account

Before thinking about how you will gain more followers, it is important to ask yourself:

Does your profile look the part?

To determine this, you should take into account:

  1. Your bio 
  2. Your profile picture
  3. Your bio link

These details will define your brand’s identity straight away to any newcomers to your profile, so craft them well. 

Your bio

This should include:

  1. A clear description of what you do
  2. Hints of your personality
  3. A call to action 
  4. A link 

Tips for gaining more followers on Instagram

Your Profile Photos

Make your profile picture professional with an appropriately-sized logo. Any text on your profile picture should be legible on a smartphone screen.

Your bio link

This is crucial for turning followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and/or promotions.

2. Create great content

Sure, this might seem self-explanatory, but high-quality, thoughtful content is what will increase followers on Instagram

Consider the following:

Design an aesthetically pleasing Instagram grid

When new users visit your profile, your content should make them want to click on each individual post and, eventually, click that follow button. 

Design an aesthetically pleasing Instagram grid

@juniperoats does this perfectly with her neutral-toned grid. The overlapping of each section of the grid is what captures the newcomer’s attention and makes them want her posts displayed in their Feed.

Post content that is meant to be re-shared

When planning your posts, think about content that might inspire others to reshare it.

For example, people love sharing infographics. You could lean into this by providing some expert insights and if someone embeds this into their blog or reposts it onto their Instagram Stories, you’re exposed to a whole new audience of potential followers. 

Embrace Instagram Stories and Reels

If you want to increase followers on Instagram, you must use Stories. 

Half a billion Instagram accounts use Stories every day and 45% of those most-viewed are businesses. 

You can use the hashtag and location features in your Stories to expose them to people who do not already follow you.

The same applies to Reels. 

Viewers in the Reels feed are fed high-interest content from users they follow and users they don’t, leading to increased engagement. This means that any Reels you create can reach far beyond your follower list. 

For the best results:

  1. Use trending sounds
  2. Use keywords and hashtags in your descriptions that best describe your video content
  3. Keep your Reels short and snappy
  4. Create original content
  5. Add on-screen text for those watching without sound
  6. Aim for high-quality video footage

 

View this post on Instagram

 

A post shared by MADE BY MITCHELL (@madebymitchell)

3. Make yourself findable

This is an essential step for increasing followers on Instagram, as your efforts to reach those outside of your following list are just as important as catering to those who already follow you.

There are several ways you can increase these efforts:

  1. Use relevant hashtags: check out our blog for hashtagging best practices
  2. Tag your location
  3. Tag relevant users
  4. Encourage others to tag you
  5. Cross-promote your Instagram account onto other platforms: TikTok is a major platform to do this on

Make yourself findable

6. Embed Instagram posts in your blog: like this 

 

View this post on Instagram

 

A post shared by Socially Powerful (@sociallypowerful)

7. Instagram QR codes: this way you can promote your account on physical materials like packing slips and product packaging.

8. Aim for the explore page: check out our blog to know exactly how to do this!

4. Engage with your community

Finally, in order to increase followers on Instagram, you must engage with your community. 

You can do this in several different ways:

Follow relevant accounts

When you follow someone on Instagram, there is a high chance that they will check out your feed and consider following you back.

Remember: keep an eye on your follower ratio, as it’s important for credibility.

Engage with existing communities

Do this by liking, commenting on, and sharing content from other credible users within your community. This will help draw attention from the right people.

Work with influencers in your niche

60% of consumers say they’d follow a brand on Instagram if it was recommended by an influencer, so if you’re not already, we highly recommend hopping on this bandwagon!

Use interactivity features in your Stories

Stories offer plenty of features to help engage your followers; such as polls, questions and chat stickers. If users come across your Story from a hashtag or location page, they will be able to engage with your content straight away. 

FAQ

How can I increase my followers on Instagram, fast?

  1. Optimize your account
  2. Create great content
  3. Make your account findable
  4. Engage with your community

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Social Media Platforms

The Beer Influencers on Instagram to Cheers to

February 1st, 2023 by

Instagram has fast become an indispensable marketing tool for the craft beer industry. 

For breweries, posting product shots, announcing new releases and giving customers a glimpse into the happenings behind the scenes, has become essential to their marketing strategies. Without the accessibility the internet provides, the craft beer industry might not have experienced the meteoric growth that it has in recent years and a lot of this can be attributed to influencer collaborations.

Partnering with beer influencers on Instagram is another effective way to reach new audiences and boost brand awareness. Luckily, there is no shortage of beer influencers, and we’re here to list them for you!

Top beer influencers on Instagram

Tanya Lawrence – @babels_cameron 

Tanya began her brewery journey over a decade ago.Today she is hailed as the #craftbeerqueen and has over 50,000 followers. Her travels to breweries and distilleries have earned her previous mentions in Men’s Health Magazine as one of its 30 Female Beer Lovers You Must Follow on Instagram in 2017.

 

View this post on Instagram

 

A post shared by Tanya Lawrence (@babels_cameron)

@beercanvas

What do all beers have in common? Glasses.

Beer canvas create and sell bespoke glassware. Often depicting pop culture references, you can expect to find glasses featuring anywhere from Rick and Morty to The Notorious B.I.G. 

 

View this post on Instagram

 

A post shared by BeerCanvas (@beercanvas)

@beerkulture 

Beer Kulture is a non-profit organisation that advocates for the increase in diversity, equity and inclusion within the white-dominated craft drinks space. Through sponsorships, scholarships, mentorships and more, Beer Kulture is creating opportunities to make changes to BIPOC communities one beer at a time. 

 

View this post on Instagram

 

A post shared by Beer Kulture™️ (@beerkulture)

Dee – @beerliveshere

For the creatives among you, @beerliveshere is one of the beer influencers on Instagram that you do not want to miss. Her soft colour palettes and natural patterns and textures compliment the craft beer and wine being showcased, perfectly; adding that extra touch of beauty to your Feed.

 

View this post on Instagram

 

A post shared by dee (@beerliveshere)

@beermules

No other photographer out there is able to capture such bright orange and yellow hues from their beer shots, undeniably saving @beermules a space on our list. The account mostly focuses on California breweries, but you can occasionally expect to find other hoppy options from popular American producers. 

 

View this post on Instagram

 

A post shared by Beer Mules (@beermules)

Geriz Ramirez – @beerwithflavour

Geriz is the general manager of the brewery Other Half by day and a capturer of beer, the New York cityscape and food by night. His posts immediately make us want to be there experiencing the moment with him. 

 

View this post on Instagram

 

A post shared by Geriz | Craft Beer Guy (@beerwithflavor)

Eugenia Brown – @blackbeerchick

Certified beer server and brewer, no one has quite managed to do what Eugenia has done. She is, in fact, the only one on our beer influencer on Instagram list who has paved the way to help 100 women of colour become certified cicerones by launching the Road To 100 campaign.

 

View this post on Instagram

 

A post shared by BEER CHICK LLC ©️ (@blackbeerchick)

@blackbrewculture

Celebrating black beer and food culture, @blackbrewculture aims to bring diversity and equity to the craft beer space along with their 16.3K followers. Their spotlight on Spaceway Brewing led them to become one of the first African American breweries to make People’s Jubilee IPA as part of the People’s National Beer Collaboration.

 

View this post on Instagram

 

A post shared by Black Brew Culture (@blackbrewculture)

Michael Wilson, Marc Kelly & Scot Edgar – @craftandslice

Two of life’s greatest loves. Pizza and beer. This UK and Ireland-based trio bring us just this by giving us reviews on beer primarily from this region. With 12.6K followers, @craftandslice have managed to bag themselves a Beer Geek Reviewer Award at Brewdog’s Beer Geek Awards in 2018 with thanks to their exceptional craft commentary.

 

View this post on Instagram

 

A post shared by Craft & Slice 🍻🍕 (@craftandslice)

Julie – @craftbeerdeer

@craftbeerdeer’s posts popping up on your Feed are like a breath of fresh air. Who knew that drinking out of a 32 oz tulip glass could look so glamorous? She manages to capture each beer in a perfectly-suitable location and, for that, we think she deserves a follow. 

 

View this post on Instagram

 

A post shared by Julie (@craftbeerdeer)

@dogsontap

If you were on the fence about delving into the world of craft beer, then ponder no more, as this account is bound to tip you over the edge. Bethany Vinton is the genius behind showcasing craft beers with their perfect fluffy companion and we couldn’t be happier. Another necessary addition to our Instagram Feeds. 

 

View this post on Instagram

 

A post shared by Dogs on Tap (@dogsontap)

@elitraks

Eli is more than just a beer photographer. She combines this with her photoshop skills to create some of the greatest beer images we have ever seen. As far as beer influencers on Instagram go, she is certainly among the most whimsical; bring a sense of playfulness to the craft beer industry. 

 

View this post on Instagram

 

A post shared by Eli Traks (@elitraks)

@agirlnamedjake

Sticking to the beer photographer theme, next up is Jake. While her shots all consist of holding a different beer out in her hand, the backdrops selected are quite something, making us instantly crave the drink she is holding.

 

View this post on Instagram

 

A post shared by Jake 🍻 (@girlnamedjake)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Social Media Platforms

Beverage Marketing Industry Trends for 2023

January 31st, 2023 by

Trends are what manage the ebb and flow of every industry. This constant shift keeps consumers interested and excited about upcoming launches from companies and can boost sales numbers.

In a post-pandemic world, consumer profiles are changing and new trends continue to appear. The beverage industry is ever-evolving and, with this, comes companies constantly looking to diversify themselves. They do this by innovating new products to encourage market growth – a lot of which pioneer new trends. 

In this blog, we will explore the beverage marketing industry trends forecast for the coming year and what consumers can expect to get a taste of.

Beverage industry overview

Before we delve into the beverage trends forecast, let’s take a look at the insights and analytics that have determined this year’s trends.

On-the-go lifestyles

More and more consumers have become increasingly mobile, as workplaces have offered more flexible schedules, including working from home and hybrid opportunities. These adjustments mean that fast food and fine dining establishments are likely to see an increase in sales. 

On-the-go food and beverage products are also becoming increasingly popular, with pre-packaged snacks and portable protein shakes now accommodating more flexible lifestyles.

Direct-to-consumer

As a result of the pandemic, direct-to-customer (DTC) has become one of the leading methods for selling products. For brands, selling online is now the way to go. To know how to do this exactly, look into materials that teach you how to run a wholesale business, to get started. 

Increased digitisation 

Following on from the previous point, companies who move to the online space have seen an increase in digital strategy innovation. 

Including digital offerings within the beverage industry is a sure way to speed up growth. Going digital can also aid the backend of operations with inventory management and provides a quicker ordering process by putting QR codes on menus in restaurants. 

Online ordering systems

The modern day consumer is ordering for pick up or delivery at least once a week. Companies within the food and beverage industry must ensure they are catering to this by having online ordering systems that are functional and easy to use. 

We have seen an increase in subscription boxes as a result of this; from coffee to spirits. 

Beverage marketing industry trends

Hard seltzers

Hard seltzers have taken the beverage industry by storm by adding a low-calorie convenient option to the mix. They are essentially an alcoholic, flavoured sparkling water and are perfect for taking out. This is what contributes to their popularity. The increased demand for ready-to-drink (RTD) beverages has propelled the growth of these hard seltzers. Any beverage brand looking to succeed in 2023 will want to scale up their RTD offerings.

 

View this post on Instagram

 

A post shared by White Claw Hard Seltzer (@whiteclaw)

Premium alcoholic beverages

Thanks to Gen Z, we live in an age where premium everything is the goal. And premium drinks are no exception. It seems consumers are gravitating towards the premium side of the drinks industry in a bid to cut out cheap and unnecessary additives. Not only this, but they seek the feeling of luxury. 

To back this, Bacardi’s 2021 Global Brand Ambassador survey revealed that 50% of bartenders reported that their customers are opting for premium drinks, while vodka brand Diago has seen a 21% increase in sales after expanding their high-end range of spirits. 

But why are consumers veering towards this end of the industry?

Appreciation for production and origin plays a huge part. Consumers want more knowledge about the products they are buying, making them more willing to splash out on higher quality products; both at home and out and about. 

 

View this post on Instagram

 

A post shared by Au Vodka (@auvodka)

No and low ABV drinks

Regarding beverage marketing industry trends, this one is among the most significant. The trend for mindful alcohol consumption will only continue to grow in 2023, pushing consumers towards low and no alcohol options. 

Pioneered by Millennials and maintained by Gen Z, gone are the days of disappointed sighs when someone announces they aren’t drinking. Health is one of the main factors driving this trend, with a quality improvement for low/no alcoholic beverages following closely behind. 

Successful beverage companies today are those who offer a range of low/no alcohol options, proving that they are considerate of all drinkers. 

 

View this post on Instagram

 

A post shared by Seedlip Drinks (@seedlipdrinks)

Spritz cocktails

What started out as the Aperol Spritz trend has now evolved into spritzes of all natures; from wine to gin. Aperol Spritz was marketed as the perfect summer drink. Something refreshing to relax outside with. But why has the Spritz now resonated with consumers all year round?

Because of the mindset shift towards ‘lighter’ and ‘healthier’ drinks. Younger consumers are looking for drinks that can be considered as more natural and the Spritz fits this perfectly. 

Flavoured spirits

Not only has there been a surge in high-end spirits, but consumers are also looking for those that have a unique taste. Because of this, it’s clear that the sensory experience of drinking has become a priority (such as drinking an Aperol Spritz in the sunshine). 

Flavoured vodka sales in particular have increased by 33% since 2019. Not only this but flavoured gins now account for 40% of the entire market and it is expected that this upward trajectory will only continue as more flavours will be revealed in 2023. 

As far as beverage marketing industry trends go, we think this is definitely the most profitable. 

 

View this post on Instagram

 

A post shared by Whitley Neill Gin (@whitleyneillgin)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Social Media Platforms

Food Influencers on YouTube To Really Sink Your Teeth Into

January 31st, 2023 by

Are you a self-proclaimed foodie? 

Or are you still very much in the midst of trying to find your way around a recipe book?

Whichever of the two you identify with, we just might have something to feed your curiosity. 

Food influencers. 

More importantly, food influencers on YouTube

With food being such a sensory experience, YouTube’s video format offers viewers the next best thing. Not only this, but long-form video is much more appropriate for influencers who explain recipe methods and teach their subscribers new skills. 

In this blog, we have composed a list of the top food influencers on YouTube who cater to all your needs; from learning new culinary skills to expanding your restaurant wish lists. There is something here to satisfy all cravings. 

You Suck At Cooking

Kicking things off, we have the nameless host behind one of YouTube’s most educational channels. Comedic, yet instructive, voiceovers are used to teach recipes that everyone can follow, no matter your experience level. 

You can expect to find every food group on this channel, from fudgestickles to Tikka Masala. Alongside step-by-step recipe videos, You Suck At Cooking also provides educational videos such as ‘41 Quick Food Tricks’, aimed at making people’s lives a whole lot easier in the kitchen. 

Joshua Weissman

With 7.4M subscribers, Joshua is one of the food influencers on YouTube you cannot afford to scroll past. Having trained as a professional chef after discovering his passion for cooking, you should know that you are in good hands when visiting his channel. 

His ‘But Better’ series teaches his audience how to recreate famous restaurant items, such as the McDonalds McChicken and the Chick FilA waffle fries, for a fraction of the price. Alongside this, his ‘But Cheaper’ series features delicious recipes on a budget and are often prepared and cooked in under 15 minutes. Perfect for families with small children or fussy eaters. 

The Icing Artist

Moving towards the realm of baking, our list of food influencers on YouTube would not be complete without mentioning The Icing Artist. If you weren’t a cake lover before, you will be now, as Laurie trials and tests cake decorating trends and turns store-bought cakes into masterpieces. 

Any of you with a sweet tooth are in for a treat. 

Not Another Cooking Show

Stephen Cusato believes that cooking should be a basic human skill. After all, the one thing we all have in common is that we need food to survive. To help bring this vision to life, Stephen creates educational videos that anyone can follow along with. His channel is stuffed full with helpful tips and easy-to-follow recipes for the next time you want to impress someone with your culinary skills. 

Mad Scientist BBQ

Vegans, vegetarians…feel free to scroll past this one, as we will be exploring the meatier side of food influencers on YouTube

Jeremy Yoder, host of Mad Scientist BBQ, combines his love of BBQ and his knowledge as a science teacher to create informative and delectable content for his channel. His videos teach his viewers how to BBQ all sorts of meat using all sorts of equipment. He runs viewers through the science behind common BBQ’ing mistakes and offers tips on how to take your grilling to the next level.

Tasty 

For those of you who see food as fun and experimental, this one’s for you. The Tasty YouTube channel is split into four categories – Tasty Junior, Tasty Happy Hour, Tasty Story and Mom Vs. Chef – to bring you content that covers almost every realm of the food world. So if you’re looking for the answers to how fortune cookies are made, or how to make flour flavour cheesecake, then look no further!

If you’re feeling fed up with eating the same food every day, want to expand your culinary skill set or simply want some entertaining food content to watch, then following food influencers on YouTube is the way to go. There are thousands of recipes to get you started on your journey and thousands more food influencers to discover with answers to questions you didn’t even know you had! So get searching and happy cooking!

FAQ’s

Who is the top food influencer on YouTube?

Buzzfeed’s Tasty channel, which has 21M subscribers.

Who is the best food reviewer on YouTube?

Best Ever Food Review Show is the most subscribed to food reviewing channel, but we would like to give an honourable mention to Mark Wiens too! 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Platforms

How To Sell On Instagram in 2023: A Complete Guide

January 31st, 2023 by

The digital era continues to provide new and innovative ways for us to make money and today’s method of choice is social media. More specifically, Instagram. 

With the platform predicted to have 1.35 billion users by the end of 2023, its growth trajectory shows no signs of plateauing; making it a go-to for many businesses looking to sell their products. With that being said, there are 2 million advertisers that take to Instagram each month to advertise their products and services. While this is only a small percentage of the 1+ billion users the platform holds, this is still a lot of competition!

To wrestle your way through this competition, you need to know the ins and outs of selling on Instagram. 

Does knowing how to sell on Instagram sound appealing to you? 

If so, you’ve stumbled upon the right blog. We will run you through the essentials to get your Instagram journey started and watch your sales skyrocket. 

Why sell on Instagram?

Social media has become a powerful tool that businesses and creators can leverage to market their products and gain new customers. 

Instagram is among the most powerful and here’s why:

  1. It’s the most popular app: since Instagram is among the most popular social media apps, you can get discovered by a lot more users.
  2. It has a massive user base: With over 1 billion users, that’s a lot of new eyes watching you!
  3. It’s an engaging social media platform: Instagram is incredibly user-friendly. It gives creators and businesses a chance to directly engage with followers/customers and, from here, create relationships to encourage loyalty.  

For those of you already selling online, it’s easy to sync up your existing ecommerce platforms to your Instagram catalogue. 

Not only this, but selling on Instagram also has the follow benefits:

  1. It allows you to target an audience within your niche. 
  2. It makes it easier for users to buy directly from your website or through the built-in checkout without leaving the app.
  3. Boosts brand exposure and drives traffic to your website.
  4. Instagram helps you tell a story and curate a customised shopping experience.
  5. Stories, feed content and videos drive product discovery.
  6. Let’s people browse and learn more about your brand. 

How to sell on Instagram: the essentials

Find your niche

This first step is crucial. If you aren’t aware of who your audience is, how can you ever expect to sell anything?

Knowing your niche is one thing, but knowing what consumers within your niche want on Instagram is what you need to strive for. 

Once you have this narrowed down, you will have an easier time building your following. From here, the people who engage with your content are going to be more likely to purchase your products. 

A great example of a brand knowing their niche is White Claw. They cater to health-conscious individuals who want to swap old habits out with fresher alternatives.

 

View this post on Instagram

 

A post shared by White Claw Hard Seltzer UK (@whiteclawuk)

Set up an Instagram business profile

You will need to set up a business profile in order to access the tools needed to sell on this platform. 

Don’t worry, they’re free and allow you to manage your brand’s presence and online store. As well as this, you will get access to insights, sponsored content, ads, links to Instagram Stories etc. All you need to do to set this up is go to SettingsAccount → and then Switch Account Type:

Set up an Instagram business profile

Once you’ve done this, exclusive Instagram content for businesses only will be yours and you’re all good to go!

Set up an Instagram shop

You’ve found your niche, set up a business profile and you’re now ready to get into the exciting part. 

Opening an Instagram shop.

To do this, you will need to log in to your account, head over to your dashboard and follow the next steps:

  1. Select SettingsCreatorSet up Instagram Shopping.
  2. Connect your catalogue.
  3. Enter your website.
  4. Set up your checkout option.
  5. Choose sales channel.
  6. Add products to at least one catalogue.
  7. Last, but not least, preview your shop to make sure it looks good.

Once you’ve done this, play around with the features Instagram offers here, to ensure that you create as immersive a shopping experience as possible for your customers.

Create shoppable posts

Shoppable posts and stories are a great way to learn how to sell on Instagram.

A shoppable post looks like the following:

Create shoppable posts

They are regular Feed posts, Reels or Stories that include product tags. These tags show the user the name of the product and price and let’s them add it to their cart for in-app checkout or will take them through to the brand’s website where they can checkout there. 

When creating shoppable posts, don’t forget to add a Call To Action (CTA), such as ‘Buy Now’ or ‘Add to Cart’, to encourage users to interact with your content. 

Remember, when it comes to shoppable posts, you can post organically or create an Instagram ad. As long as you get your content out there in front of as many people as possible, do what you must. 

Shoppable Stories:

Shoppable posts are great, but why not mix things up. 

To create shoppable Stories, you will need to do the following:

  1. Post a Story and tap on the Stickers option.
  2. Select the Shopping sticker to tag your product.
  3. Enter your product ID or search for its name.
  4. Publish your Story and voila!

You will want to avoid sounding too sales-y when it comes to posting shoppable content, so make sure you tap into your brand voice and use high-quality images or videos. 

Focus on the post and let the products speak for themselves. 

Try Live Shopping

Thanks to the popularity of live shopping in China, it has now become an essential social media marketing technique for ecommerce brands in the West. 

Instagram live shopping is a live, interactive shopping experience which allows you to sell products directly on your Instagram live broadcast. 

The benefits include:

  1. Interact directly with shoppers
  2. Show how to use a product and answer product questions
  3. Feature new products and promotions
  4. Collaborate with Instagram influencers

Got a product launch coming up?

Schedule a live shopping broadcast to build awareness.

Even if you don’t have a new product launching, still schedule a live shopping broadcast to showcase your best sellers and improve discoverability. 

Top Tip: the algorithm loves when accounts engage with their followers, so you have nothing to lose!

Happy selling!

FAQ’s

What is the easiest way to sell on Instagram?

  1. Set up a business account
  2. Set up an Instagram shop
  3. Post shoppable content/schedule live shopping broadcasts

How do you get approved to sell on Instagram?

While you don’t need a business licence, you must do the following:

  1. Follow Instagram’s policies
  2. Represent your business and domain
  3. Be located in a supported market
  4. Demonstrate trustworthiness
  5. Provide correct information and follow best practices

Is it free to sell through Instagram?

Yes! its is free to sell through Instagram

How many followers do you need to sell on Instagram?

There is no follower minimum for selling on Instagram.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Platforms

TikTok Shadow Ban: What is it, and how do you stop it?

January 31st, 2023 by

Are you the owner of a viral TikTok or two? 

There’s a high chance that your fame has propelled you into your dream role of being a creator on the world’s most talked about app. Any TikToks you post from here on are guaranteed high engagement and life’s generally great for you!

But what happens when engagement isn’t so high?

Well, you’re probably experiencing the infamous TikTok shadow ban.

This is the unofficial term for what happens when TikTok temporarily blocks (or partially blocks) the visibility of an account. When this happens, a user’s videos will stop appearing in the For You page and in the hashtags section of the app. 

Essentially, it’s TikTok’s way of putting you in a timeout for violating the app’s guidelines. 

As you can imagine, for creators, this is not ideal.

No need to worry though, as we will run you through everything you need to know about the TikTok shadow ban, including tips and tricks for getting out of one should you ever fall prey to it. 

@mas0n_jamez Probably gonna email @TikTok 😭 #shadowbanned #help #foryoupage #fyp #foryou #shadowbanned😔 #alt #alternative #alttiktok #transandproud🏳️‍⚧️ #transandproud ♬ original sound – Mason ᘛ⁐̤ᕐᐷ

How do users get shadow banned?

A TikTok shadow ban comes about after a user on the app has violated the community guidelines in one way or another. 

Here are some reasons why you could be shadow banned on TikTok:

Posting adult content

This falls under the ‘forbidden’ category within the app’s community guidelines and includes content that depicts nudity or pornography or content that is sexually explicit. 

To keep it simple, keep it PG and you’ll stay on the FYP. 

Bullying or harassment

TikTok actively promotes inclusivity and “individual expression without fear of abuse”, so, as you can imagine, any form of bullying or harassment does not go down well. 

This point is particularly prominent during a time where community wellness should be at the forefront of every social media platform’s priority list. If TikTok can monitor this, then so can everyone else.

Copyright infringement 

Just like other platforms, TikTok has a zero tolerance policy for publishing others’ copyrighted content. 

Stick to being original – more people will like you that way.

By accident

There have been incidents where a TikTok shadow ban has been issued by accident. 

This is often the case when it comes to mass, automated moderation.

Some critics have claimed that TikTok’s algorithm has taken sides or intentionally stifled the voices of activists or protestors. At the height of the George Floyd movement in 2020, many users reported receiving 0 views on posts that contained the hashtags #BlackLivesMatter or #GeorgeFloyd. 

TikTok responded to this by suggesting there was a glitch in the algorithm and have since worked hard to ensure that this will never happen again. 

How can users tell if they’ve been shadow banned?

Unfortunately, users are not notified when they have been placed under a TikTok shadow ban. This means that many restrictions go unnoticed.

However, there are some key indicators to look for to determine whether you’ve been shadow banned:

  1. Content is not visible on the FYP or search results
  2. Videos won’t upload (they will say “under review” or “processing” instead)
  3. A lack of engagement

If all three apply, you have a TikTok shadow ban on your hands. 

But how long does this last?

Most creators on the app say that a shadow ban typically lasts for 2 weeks. However, some have also reported it lasting 24 hours and others up to a month. 

@dreamyanointed Get us back on the for you page guys. #shadowbanned #fypシ #fyp #trending #viral #foryou #foryoupage #foryourpage #foryour ♬ original sound – Dreamy

Seeing as the exact length of a TikTok shadow ban is unknown, there are things you can do to get rid of it, so that you don’t end up spending the entire two weeks restricted.

1. Delete flagged content

When you suspect a ban, comb through your posts to find the offender. Once found, remove it and wait for the algorithm to forgive you.

2. Reinstall the app

Once you’ve done the above, delete the app and reinstall it to check it’s officially been deleted. 

3. Avoid spam-like behaviour

A sudden decrease in engagement could lead you to thinking that more posts = getting that engagement back. 

This is not the case.

Instead, the algorithm will only shadow ban you again for spamming content.

You are not a bot, so don’t act like one.

4. Follow community guidelines

This one is self-explanatory. 

Community guidelines are there for a reason. 

This will allow you to continue your journey as a creator on TikTok without losing sleep at night. 

FAQ’s

What is a TikTok shadow ban?

This is when the app partially or fully blocks the visibility of an account for violating community guidelines.

How do I get out of a shadow ban on TikTok?

  1. Delete flagged content
  2. Reinstall the app
  3. Avoid spam-like behaviour
  4. Follow community guidelines

How do I know if I’m shadow banned on TikTok?

Unfortunately, there is no way to know this, but there are indicators to look out for:

  1. Content is not visible on the FYP or in search results
  2. Videos won’t upload
  3. Rapid decrease in engagement

How long does a shadowban last?

Typically around 2 weeks.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Platforms

Highest Paid TikTok Creators

January 27th, 2023 by

Online preferences are changing. The younger generations, Gen Z and Millennials, are gravitating towards faster-paced platforms that offer a multitude of creative options within the video format, and what better platform to offer exactly this, than TikTok. 

TikTok has dominated the creatorsphere in just 5 years and its 1.5 billion active users are a huge contributing factor to its popularity. The platform’s ease of use and access make it a go-to for a lot of social media influencers and a great starting point for aspiring influencers. TikTok is also a great way to generate income and, according to the Forbes annual 2022 report, the app’s top-earning creators collectively pocketed over $55.5M in 2021 alone. With the launch of TikTok business, it’s not surprising that figures are this high.

In this blog, we will highlight the highest paid TikTok creators and how their paths led them to stardom and a whole lot of money. 

Who are the highest paid TikTok creators?

Charlie D’Amelio

@charlidamelio♬ who tf are you ilovejhughes brynn – jack hughes gf

Est. annual earnings: $17.5M

No. of followers: 148.7M

Charlie D’Amelio rightfully tops our list as TikTok’s highest paid influencer. Her TikTok career began in 2019 after videos of her dancing continued to go viral. From here on, her follower count continued to rise. 

Her TikTok stardom has earned her gigs people could only dream of, from appearing as a guest on Jimmy Fallon’s The Tonight Show to attending Paris fashion week with Prada. A lot of her endeavours are in partnership with her sister, Dixie, and the pair have gone on to sign deals with the likes of Hollister and Morphe Cosmetics. Not a force to be reckoned with, the sister duo have even begun their own entrepreneurial adventures, with the launch of their own clothing brand, Social Tourist, and their very own TV mini series on Hulu. 

In terms of the highest paid TikTok creators, Charlie D’Amelio sets the bar. 

Dixie D’Amelio

@dixiedameliowild is out now and album out 6/10 omggg♬ Wild – Dixie

Est. annual earnings: $10M

No. of followers: 57.5M

Dixie D’Amelio is the sister of Charlie D’Amelio and the 2nd highest paid TikTok creator according to Forbes

Despite being the sister of TikTok’s most famous star, she has stuck true to herself and used her online fame to branch out into music. In 2021 she released 2 songs ‘Pyscho’ and ‘F—kboy’, which earned her a spot on the Billboard US pop chart. 

She uses her TikTok to give fans access to not only her family life, but also her love life with TikTok star, Noah Beck. 

Addison Rae

@addisonre @ITEM ♬ don’t come back – Tate McRae

Est. annual earnings: $8.5M

No. of followers: 88.9M

Addison rose to fame in a similar way to Charlie D’Amelio. By uploading dance videos. And within less than a year, she had gained 1M followers. 

Her first piece of sponsored content came from a fashion brand called Fashion Nova and since then she has gone on to sign brand deals with the likes of Daniel Wellington and American Eagle, top competitor to Hollister (the brand backing the D’Amelios). Not only this, but Addison has earned enough of a following to release her own makeup line, Item Beauty, as a joint venture with startup, Madeby Collective, which sells products in stores like Sephora. 

Since then, Addison has begun her acting career and has appeared in Netflix’s He’s All That, which has paved the way for other acting gigs for the streaming company. 

Bella Poarch

@bellapoarch Uniform of the day✨ #ragnarokorigin @Ragnarok Origin NA ♬ And why arent you in uniform – No context Spongebob

Est. annual earnings: $5M

No. of followers: 92.7M

Bella is the newest among the list of highest paid TikTok creators, after her video of her lip syncing to Millie B’s ‘Soph Aspin Send’ went viral. Her follower account rose to 80M, securing her spot as the third most followed account on the platform and her viral video as the most viewed video of 2020. 

Bella was born in the Philippines, but moved to Texas with her adoptive family when she was young. While her parents never wanted her to pursue show business, her TikTok fame has landed her a Billboard-placing original song ‘Build a Bitch’ which went on to earn her multiple MTV awards. As well as her successful music career, she has landed many Esports deals with the likes of 100 Thieves and FaZe Clan. 

Josh Richards

@joshrichardsFun at the People’s Choice Awards♬ you sexy as hell – ★

Est. annual earnings: $5M

No. of followers: 26M

Josh rose to TikTok stardom through lip syncing, dance and singing and all-round “bro-ish” videos, earning him the title as the platform’s resident heartthrob. 

But brands don’t seem to mind this, as he has gone on to sign deals with the likes of Amazon, CashApp and Reebok. As well as this, he has created his own merch line, leveraged YouTube ad revenue, signed a record deal with Warner Records, started his own energy drink business called Ani Energy, co-founded a talent management company called Talent X and joined Triller as its Chief Strategy Officer. All by the age of 20 years old. 

It’s no wonder he continues to remain one of the highest paid TikTok creators

Kris Collins

@kallmekris3 Months VS 3 Year Relationship💥♬ original sound – Kris HC

Est. annual earnings: $4.75M

No. of followers: 48M

Kris has achieved what not a lot of content creators have; fame on both TikTok and YouTube. Since the two platforms rely on different video formats (YouTube being long and TikTok, short) success on one doesn’t necessarily mean success on the other.

Like Bella Poarch, Kris is another example of how quickly fame can be accumulated on the platform. After being laid off of her hairdressing job during the pandemic, Kris took her comedy skills and sketches to TikTok and earned herself a whopping 48M followers in just three years (in addition to the 8.3M subscribers she has on YouTube). Her humour has resonated with brands such as Pantene, Hershey, Amazon and Lionsgate, contributing to her place on the list of highest paid TikTok creators

Avani Gregg

@avani♬ miss you southstar – EX7STENCE™

Est. annual earnings: $4.75M

No. of followers: 42.9M

Avani rose to fame after her video of her transforming herself into Harley Quinn went viral; earning her the name ‘Clown Girl’. From here on, many people began to look to her for makeup tips. 

In 2019, she joined the Hype House with Charlie D’Amelio and the pair regularly appear on each other’s TikTok accounts. Since then she has gone on to collaborate with Morphe Cosmetics on an eyeshadow palette, landed herself a role in web series Chicken Girls, and published a memoir titled Backstory: My Life So Far

FAQ

Who is the highest paid TikTok creator?

Charlie D’Amelio is the highest paid TikTok creator with an estimated average annual income of $17.5M.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Platforms

How to Post a Video on YouTube

January 24th, 2023 by

YouTube entered the scene all the way back in 2005, and today is the second most visited website in the world. Despite rising video competition, YouTube remains the most popular video-sharing platform on the planet, and is often used as a search engine in its own right.

With such a vast array of content on the platform, you can guarantee there’s something for everyone. With 2.1 billion monthly active users, and approximately 122 million daily users, having a YouTube marketing strategy is a great way to reach new audiences. 

But before you start crafting a YouTube strategy, it’s a good idea to know how to post a video on YouTube. Good thing we’ve dedicated this blog to telling you exactly how to do that! 

How to post a video on YouTube desktop

There are a few ways you can upload a video to YouTube, but the most common is through the YouTube desktop webpage. 

Step one: Sign in

Go to the YouTube homepage, and sign in to your YouTube account. Click Sign In on the top right corner, and enter your account information.

Step two: Create a video

To upload a video to YouTube or to go Live, press the Create button in the top right navigation bar. Select Upload a Video or Go Live. 

Create a video - How to post a youtube video

Step three: Upload your video

Select the video files you want to upload to YouTube. 

Upload your video

Step four: Complete the video information

Whilst the YouTube video is uploading, you can complete the necessary video information such as the video title and description. Once you have finished this, click Next, and then add additional video elements such as subtitle files and related content. 

Step five: Copyright checks

Once your video is ready for uploading, YouTube will assess the video for any copyright infringements. When all is well, press Next

Step six: Publish your video to YouTube

Press the Public button to ensure the video is visible to everyone, and then Publish. Your video can be published while it’s uploading, or you can wait until the upload has finished. The video will not appear online until you have pressed Publish

(Optional) Step seven: Schedule your YouTube video

Select the Schedule button and enter the date and time you want YouTube to publish the video. While scheduled, the video’s visibility will be set to Private.

How to post a video on youtube from your phone

While uploading a video to YouTube from a desktop is the most popular way, you can post a video to YouTube from your iPhone or Android. 

Create a Video

Open the YouTube app, and press the + symbol in the centre of the navigation bar. Then, select Upload a video from the pop up menu. 

How to Post a Youtube Video from Mobile

Upload a video

Select the video you want to upload from your camera roll, and tap Next in the bottom right corner. After this, you need to input the video details such as the title, description, location, and privacy settings. 

Publish your video

Once you have completed the details, you need to publish your video. Choose whether the video is appropriate for children, and then press Upload Video

Sharing your YouTube video to social media

Now you know how to post a video on YouTube via desktop and mobile devices, you need to know how to share your great content around. Sharing your YouTube video to other platforms exposes your content to new audiences, potentially bringing in new subscribers and fans. 

So, if you’re looking for how to post a youtube video on Twitter or how to post a youtube video on Facebook, then keep on reading! 

You can’t post a YouTube video directly to another social platform (duh), but you can share your YouTube video. 

Select the Share button below the video on desktop and mobile, and then scroll across to find the social media platform you would like to share your video on. 

This will then take you to the selected social platform, where you can adapt the post with your caption of choice, although you will be presented an initial recommendation from YouTube. Make sure you use a call to action within your post to encourage your followers to like, share and subscribe to your YouTube channel. 

In addition to this, make sure you are responding to comments on your video shares and engaging people that organically interact with your post—this will help build a relationship with your audience and keep them coming back for more! 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Platforms

How to Develop a Social Media Marketing Strategy

January 24th, 2023 by

Moving towards a digital future means taking our marketing strategies with us. The internet plays a huge role in securing and maintaining the success of a lot of brands nowadays, but a lot of this is a result of a carefully-crafted social media marketing strategy

A social media marketing strategy is essentially a summary of everything you plan to do and hope to achieve on social media regarding your business, such as new product launches and simply expanding your online presence. 

But why is an online presence even essential? 

An online presence gives you the opportunity to tap into a free resource to help build your brand. It helps build new relationships, connect with new audiences, sell more products and is a whole hub of inspiring brands, entrepreneurs, designers, marketers and much more. Not only this, but being present online immediately brings you up to speed with the modern world. The future is digital and brands who remain stuck in their ways will falter in the coming years. 

If you’re a brand owner looking to do better than that guy, then developing a social media marketing strategy will be the key to navigating your path to success. Want to know exactly how to do this? Keep scrolling! 

The 5 Ws

So, you want to begin crafting your social media marketing strategy, but do you know your brand inside out?

If yes, then you can go ahead and scroll ahead to our step-by-step guide to creating your strategy. However, for the beginners among you, consider asking yourself the 5Ws before you begin.

1. Why do you want to be on social media?

When it comes to being present online, everything should be done with purpose. Your reason for this could be any of the following:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue
  5. Boost brand engagement
  6. Build a community around your business
  7. Provide social customer service
  8. Increase mentions in the online press
  9. Listen to conversations about your brand

Your ‘why’ can even be an amalgamation of these.

2. Who is your target audience?

Understanding your target audience will help you answer the following questions on what, where and when you will share.

A great way of doing this is to build a market persona. This is an imaginary profile of a likely consumer of your brand which you can pull from for future launches, promotional ads etc. 

To build this profile, answer the following questions:

  1. Who are they? (job, age, gender, salary, location etc)
  2. What are they interested in that you can provide? (entertainment, educational content, information on new products etc)
  3. Where do they usually hang out online? (TikTok? Instagram? More niche platforms?)
  4. When do they look for the type of content you can provide? (ie, weekends, daily commute etc)
  5. Why do they consume the content? (ie, to stay healthy, to get up to date on something etc)
  6. How do they consume the content? (do they read social media posts? Watch videos?)

3. What are you going to share?

When thinking about this question, your mind might automatically wander towards types of content; ie. videos and images. However, let’s take a step back and think about the bigger picture. What will your theme be?

Here a few brands and their themes:

  1. Huckberry is an outdoor and adventure brand who shares highly editorial and high-quality photos to their Facebook page. 

2. Burrow is a luxury sofa brand who mostly shares memes on their Instagram profile. 

 

View this post on Instagram

 

A post shared by Burrow (@burrow)

A lot of brands will appear to have more than one main theme, and that’s okay. This gives you the opportunity to share a range of content. 

4. Where are you going to share?

In other words, which social media platform(s) will you benefit from the most?

While it is not essential to be present on every social media platform (after all, quality over quantity is key), we do recommend that you be on at least one of the big four – Instagram, Facebook, LinkedIn and Twitter – as these are what will show on the first Google search results page when someone searches for you. 

Where are you going to share

This is where understanding your target audience comes in handy. Do you know where they frequent most? What makes them visit this place? For example, teens and young adults tend to prefer TikTok as a way of discovering which products their favourite creators are loving at the moment. Whereas, Gen X and older may prefer Facebook due to its ease of use and its structured way of relaying information.

Something else to consider is what your brand’s ‘X Factor’ is. Are you highly skilled at creating video content? Perhaps infographics are your thing? Certain platforms lend themselves to certain content types. For example, if you excel at long-form video, YouTube is the one for you.

Don’t forget not to overlook the smaller, more niche platforms too. These are great for finding specific audiences for more niche content.

5. When are you going to share?

You might be tempted to jump straight into searching for ‘the best times to post on…’, however, let’s look at this from a broader perspective. Tap into the habits of your target audience. What does their screen time look like?

For example:

  1. Sports fans tend to frequent social media just before, after and during an event to find information on what’s happening.
  2. Avid travellers might use social media on the weekends during their down time to book their next trip.
  3. Mothers might use the middle of the night during a feed to open up social media and pass the time.

Step-by-step guide on crafting your social media marketing strategy

Set goals that make sense for your business

Your social media marketing strategy begins with the goals you set. Whether these are to expand your reach, build a community or increase your following, taking the time to set your goals is the first step to achieving them. 

You can set S.M.A.R.T goals to ensure that you establish clear objectives. This simply means that they are

S – specific,

M – measurable,

A – attainable,

R – relevant,

T – time-bound. 

Tracking meaningful metrics should also be up there on your goals list. Vanity metrics, such as likes and number of followers are easy to track but difficult to prove. Instead, you should be focusing on conversion rates, click-throughs, and engagement. For example, your goal might be to drive traffic to your website via X amount of click-throughs. 

Your social media goals should always align with your business goals. Take a look at the table below for what this may look like.

Set goals that make sense for your business

Learn everything you can about your audience

Many social media platforms nowadays offer analytics tools which make it easier for you to understand where your followers are from, how they interact with your brand etc. 

We touched upon it earlier, but creating buyer personas is the best way to learn how to target your customers on social media and engage with them online. Once made, they can be used for future marketing campaigns or adjusted according to new analytic discoveries after a campaign launch. 

Here are just a few social media demographics for 2023 to help you decide which platforms to approach according to your target audience.

  1. Facebook and YouTube are both prime places for ads due to their high-earning user bases.
  2. The top social platforms among Millennials and Gen Z are Instagram and YouTube.
  3. Women make up more than 60% of Pinterest’s global audience. 
  4. LinkedIn’s user base is well-educated, making it perfect for in-depth, industry-specific content.

Learn everything you can about your competition

The odds suggest that your competitors are already on social media and that means there is an opportunity to learn from what they are doing. Or learn from their mistakes. Either or. 

You can conduct a competitive analysis to get a sense of what is expected of you in your industry depending on what you see doing well for your competitors. This will also help you spot gaps for opportunities. 

Social media listening is another great way to keep an eye on your competitors. Do searches of the company name, account handles and any other keywords to see what people are saying about them. If they are using influencer marketing, how much engagement are they seeing?

Don’t go overboard with the spy tactics and make sure you don’t find yourself constantly comparing your work to that of others. Instead, use this kind of intel to inform your own social media marketing strategy.

Create engaging social content

It is no surprise that your social media marketing strategy will essentially be centred around the content you create and share. 

At this point, you should have some idea of what it is you want to publish based on your goals and brand identity, but do you have a content strategy in place to ensure this gets out to the right people and is received well?

Your content strategy boils down to your goals.

Looking to educate your audience in the B2B space? Publish blogs, news and opinions. 

Trying to push eCommerce products? Post action shots of your products by leveraging user-generated content. 

Whatever your aim, consider using branded hashtags and really defining your brand’s voice before publishing your content. This will secure your audience and make you easily distinguishable online.

Here are some content ideas for social media marketing in 2023:

  1. Stories and time-sensitive posts
  2. Short-form video
  3. Posts that show off your human side
  4. Creator collaborations
  5. Metaverse marketing

Create a social media content calendar

Sharing content is essential for a successful social media marketing strategy, but knowing when to share it is what will create maximum impact.

Timeliness is key when it comes to assembling your calendar. While you are expected to always be switched on for your followers, you cannot expect them to operate on your clock. Let’s look at some ways to maximise your time spent on social media. 

Post at the best times to engage: 

By now, we all know that each social media platform comes with its own set of times that are best for receiving engagement, but what if this is during a time when your brand isn’t available to interact with this engagement or respond to any queries your followers may have?

A great way around this is to send out automated responses letting the customer know that someone will be in touch with them during online hours, and then state what these are for future reference. 

Determine the right content mix:

We know how tempting it is to hop on every trend and meme, but it is important that the content you publish aligns with the mission statement that you have assigned to each social profile. 

If you are starting from scratch and are not sure about what type of content to post, try the 80:20 rule where 80% of your posts inform, educate or entertain and the other 20% directly promote your brand. 

You could even try the Rule of Thirds:

  1. ⅓ of your content promotes your business, converts readers and generates profit.
  2. ⅓ of your content shares ideas and stories from thought leaders in your industry.
  3. ⅓ of your content is personal interactions with your audience.

Don’t post too much or too little:

Post too frequently and you run the risk of annoying your audience. Post too little and you risk losing their interest.

Start with these posting frequency recommendations:

  1. Instagram (feed): 3-7x per week
  2. Facebook: 1-2x per day
  3. Twitter: 1-5x per day
  4. LinkedIn: 1-5x per day

Evaluate and improve your social media marketing strategy

By now, you should have some idea of what your social media marketing strategy is looking like. However, it is important to adapt this throughout the year to keep up with any changes.

There is no doubt that operating a social media marketing strategy is all about trial and error, but monitoring the metrics behind each of your campaigns in real time allows you to make small tweaks rather than sweeping, time-consuming changes. 

FAQ’s

What is a social media marketing strategy?

This is a summary of what you plan to do and achieve online regarding your business. 

Why is a social media marketing strategy important?

Not only does it keep you up to date with the modern world, but it allows you to tap into a free resource to help build your brand by creating new relationships, starting a community, increasing brand awareness etc. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, Social Media Platforms

How to Market Beverages on Social Media

January 23rd, 2023 by

Given that the food and beverage industry is currently sitting at $7,221.73 billion as of this year, it only makes sense for beverage brands to want to claim their slice of the pie. However, to claim it, a foolproof marketing strategy is needed.

Sure, your beverage might taste great and you know your customers are going to love it, but in such a highly competitive industry the taste of the beverage will only get you so far. Well thought-out marketing strategies that elevate the taste of your beverage through packaging decisions and social media posts, are the key to maintaining success in this industry. 

New to the industry and not sure how to market beverage products?

We’ll run you through the essential steps to finalising a long-lasting and successful marketing strategy to get your drink flying off the shelves. 

Beverage marketing strategies 

Product packaging

Sure, how your product tastes will ensure returning customers at the end of the day, but people tend to shop with their eyes and equate great packaging with great tasting products. 

When it comes to packaging, consider the following:

  1. What the color and design of your packaging say about your product
  2. The design of your brand logo and how it’s presented on the product

Remember, even though you want your product to stand out from the competition and have a chance at being picked, your packaging reveals a lot about your brand so keep it in alignment!

Brand positioning

The key to knowing how to market beverage products is knowing your branding inside out. Reaching as many members of your target market as possible is all down to making your branding match the people you are selling to and using it to secure a permanent place in the consumer’s mind.

Think about the following:

  1. Have you identified your target audience and where they are located?
  2. Have you made use of enough of the necessary resources to ensure customers are aware you exist?
  3. Are you focusing on a small section of the marketing or targeting it as a whole?

The key to making effective moves in this industry is understanding your brand. KSI and Logan Paul’s Prime beverage marketing strategies are the perfect examples of this. 

Knowing that their target market is largely made up of younger audiences who became aware of them through their boxing events, they marketed their Prime drink as a sports beverage, with the packaging to match this intention. Social media marketing efforts were also made casual to reflect the type of content their audience prefer to see. Videos such as the pair going undercover in Walmart to sell Prime and posting TikToks of a monkey drinking their product were among them. 

Social media marketing

This list of marketing strategies for beverages would be futile if we did not mention how to leverage the power of social media.

The number one rule with social media marketing is to go where your customers go. Analyse which platform they frequent most and launch your marketing efforts here. 

For the food and beverage industry, Instagram is without a doubt the dominant social media platform. Instagram insights ran a survey asking 21,000 users what their primary reason for using Instagram was. Of those surveyed, 91% said they used instagram to follow at least one of their interests with 43% saying this interest is food and drink. 

Posting on Instagram not only ensures you reach your target audience, but if they like what they see and share your content on their own stories, you have the potential to reach their followers too. Like mentioned at the start, authenticity is key. Your audience is more likely to share content with meaning, a distinguishable tone of voice and a personality behind it. 

Seasonal deals and special offers

If you’re wondering how to market beverage products strategically, leverage the opportunities that holiday seasons bring. For example, selling a box of every flavour for a cheaper price than buying them all individually could make for a great christmas present. 

As beverages fall under the FMCG umbrella, there are lots more opportunities to offer special deals in store. You could run a 2-4-1 deal or discounts on specific flavours of your drink as an incentive for customers to buy them. 

PR via hosting special events

A great way to draw attention to your beverage products is to host an event for their launch or feature them at the many food & drink festivals or trade shows that take place every year.

Do keep in mind that you want to go where your target audience will be. If you’re selling an alcohol beverage, a great place to gain traction for it could be at a music festival or any live event. 

To elevate this, encourage participation by launching with a specific hashtag or challenge that people can integrate into their next Instagram Story or Facebook post. Free, organic promotion is a great way to increase reach.

In 2011, Coca Cola used the hashtag #ShareACoke to encourage people to go out and find a bottle with their name on it. In Australia alone, consumption among young adults increased by 7% as a result of the campaign. 

FAQ’s

How do you market a beverage brand?

  1. Have a social media presence
  2. Create a brand narrative
  3. Go behind the scenes
  4. PR with local events
  5. Have a trendy packaging style
  6. Lean into your unique selling point
  7. Omnichannel presence
  8. Catchy display designs
  9. Relatable content
  10. Seasonal deals and offers

How do you launch a new beverage product?

  1. Identify a list of target buyers
  2. Launch where your target audience will be
  3. Prepare your digital presence
  4. Clearly define your brand
  5. Consider product presentation

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, Social Media Platforms