Female UK Twitch Streamers that have “Levelled Up” the Game

May 31st, 2023 by

The gaming sphere has always been seen as a “boys club”, but recent data shows a more balanced picture. A survey in March 2023 showed that 47% of video game players were women. However, the popular streaming site Twitch doesn’t seem to reflect this.  

In 2022 female Twitch streamers constituted only 35% of Twitch’s streamer base, while males made up a whopping 65%. Nevertheless,  female UK Twitch streamers have thrived on the site!      

Twitch is filled to the brim with different streamers from all types of niches, game genres and locations worldwide. Female UK Twitch streamers offer a wide variety of content, including action intensive FPS games to immersive role-playing games – the female UK Twitch streamer scene has it all!

UK female Twitch streamers are defying expectations and gaining visibility! Many popular female streamers have partnered with global brands and esports teams. One notable example is popular UK female Twitch streamer Wolfabelle who has recently joined the prestigious ranks of TSM. 

As streaming has exploded in popularity, brands have taken notice. Companies like Lenovo Legion and Asus ROG have created “Stream Teams.” Apparel brands like GymShark, streamer sites like Crunchyroll, and even movies like the recent Dungeons & Dragons film recognize the value of streaming and more specifically UK female Twitch streamers. The question now is, who will be the next brand to capitalise on this trend?

If you’re looking for some of the top UK female Twitch streamers for your next campaign don’t worry, we’ve got you covered.

Our top 15 UK female Twitch streamers

Sweet Anita – 1.9M

First and foremost, Sweet Anita. She is the UK’s Top Female streamer with a whooping 1.9 Million Followers on Twitch! She streams a variety of games from Overwatch, Apex Legends and Among Us. On her stream and in her spare time, she also advocates for animal rescue and neurodivergent awareness as she has Tourette’s syndrome herself.

Talia Mar – 746K

Singer, songwriter and streamer extraordinaire, Talia Mar streams a variety of games including Among Us and, more recently, Valorant. She streams herself reacting to trending content such as Sidemen videos and “try not to laugh” compilations.

Apricot (ask about V Tubers) – 403K  

Apricot or better known by her Vtuber name Froot. Vtubers or Virtual Youtubers are a new wave of streamers where the person behind the stream will show themselves as their 2D/3D Character Models. Apricot usually streams a variety of games from FPS like Apex Legends To MOBA’s like Smite.

Kiwo – 341K 

Kiwo is best known for her exceptional roleplay on games like GTA 5 and even streamed D&D campaigns. She usually streams GTA 5 roleplay on the private servers where she plays a variety of characters from hardened cops to crazy criminals.

Wolfabelle – 293K 

Member of the Lenovo Legion UKI Stream team and the newest content creator to the Esport team TSM, Wolfabellle is another roleplay and variety streamer playing games such as FFXIV, GTA 5 and Valorant.

female UK Twitch streamer Wolfabelle

Freyzplayz – 277K 

Freyzplayz, also known as Freya, is a variety streamer that does everything. No matter if you’re looking for a fright in Outlast or some Fall Guys Action, Freyz has you covered.

Chloe Lock – 227K 

Self-proclaimed to be “good and bad at games”, Chloe is a variety streamer who plays everything. But at the moment is focusing on the Uncharted Series of games.

Geenelly – 187K 

If she’s not being plastered on a billboard for a Samsung campaign in Piccadilly Circus, geenelly is back at home streaming Fortnite & Minecraft in her cosy set-up!

LEAH – 175K 

Leah or Leahviathan is a streamer, gaming host and TTRPG fan. You may have already seen her presenting at the BAFTAGameAwards or even as her character in Dying Light 2. Catch her on Twitch streaming variety including Apex & League of Legends.

Ashi – 118K 

The second Vtuber on the list is known for her GTA RP antics and more recently taking on the brand new The Legend Of Zelda game.

Female UK Twitch Streamer Ashi's Twitch page

Karagii – 77.2K 

Content creator for Legendary Esport Team T1, Karagii is an FPS streamer who shows her skills in Valorant. Whether she’s smoking Corners with Omen or watching Corners with Cypher, Karagii has you covered.

Alyska – 76.3K

Another member of the Lenovo Legion Stream team, Alyska is a variety streamer who truly plays everything. If a new hot game is out chances are you’ll find Alyska playing it.

Holiwhirl – 68.8K 

You can usually find Holiwhirl dominating the outlands of Apex Legends showing her high-level skill and mechanics in her Master Solo Queue Games.

Kay Wordley – 43.6K 

As a self-confessed Riot Games addict and Fnatic content creator, you can catch Kay streaming any Riot Game from Valorant to TFT or even hosting watch parties for Fnatics Valorant Matches.

LexieMariex – 41.2K 

Lexie is known for her interactions with her audience and viewers, often doing Q&A and Agony Aunt segments in between playing matches on Valorant.


Who is the #1 female Twitch streamer?

As of the writing of this blog, the most subscribed female streamer is the South Korean streamer Jinnytty.

What percentage of Twitch streamers are female?

In 2022 Female Twitch Streamers only made up 35% of Twitch’s streamer base.

What is the most popular game among female Twitch streamers?

Valorant is the most popular game for female Twitch streamers. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

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Top Tech Influencers on YouTube To Spark Your Interest In 2023

May 31st, 2023 by

YouTube is an ideal home for technology influencers, but why?

YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can’t. In our case, we are talking about the biggest tech influencers with their cool gadgets and gizmos.

YouTube is the second most popular social media platform boasting 2.1 billion active users worldwide, with 122 million users per day. Those are some impressive stats,  and yes, they include your grandma Rosie when she sends you a cringe-worthy video from 2006.

This makes the platform an ideal medium for technology influencers to showcase their expertise through tantalising tech tutorials, riveting reviews, product comparisons, and in-depth DIY demonstrations of your dream gaming rig being pieced together. All in all, whatever the content, us nerds are picky; we want to know about the latest tech in the most engaging and informative way possible. YouTube is the platform for this.

With this in mind, we want to take you on a deep dive into our top tech influencers on YouTube. So stick around and read on because you’re about to embark on a journey to discover the best technology influencers in the game, celebrating their electrifying content & intricate personalities.

Introducing our top 20 Technology Influencers

Marques Brownlee

Who better to start this list than the man, the myth, the legend, Marques Brownlee. With his unrivalled knowledge, witty charm, and infectious enthusiasm, Marques takes the tech world by storm, one gadget at a time. Whether conducting in-depth reviews on smartphones or laptops, Marques always captivates and informs his audience daily, making it no surprise that he has amassed a whopping 16.9 million followers.

Unbox Therapy

If you haven’t heard of this technology influencer, you have been living under a USB port. Unbox Therapy, the tech titan with 18.2 million subscribers, is one of the undisputed legends of unboxing and gadget exploration. (I mean, it’s in his name) If a hot new gadget is hitting the market, you can bet your motherboard that Unbox Therapy has already torn into it with the excitement of an adolescent child on their birthday. Unbox Therapy effortlessly blends charm, humour, and a passion for tech, making him a key figure in the space.

Linus tech tips

It’s time to fix your gaze on Linus Tech Tips, a must-have personality on any technology influencer list! From epic PC builds to riveting tech experiments, Linus Tech captures his audience with charm, boundless energy and a sprinkle of Canadian humour when talking about his passion for tech. Linus’s influence is prominent through his Wikitubia accolade-winning Favourite Tech Channel in 2021, so if you need a talking tech textbook or are just looking for a good old laugh, Linus is your guy!


IJustine is the tech maven whose content knows no bounds. From breaking down the greatest gaming consoles to in-depth tech reviews, unboxing and vlogs across the board, she simply is the queen of entertainment & insights in tech. Her success is noted through her 7 million followers and brand collaborations, including the high-end Luggage brand Samsara.

Austin Evans

Austin Evans is a sight to behold. With his sharp wit and uncanny ability to break down the most  complex tech, from custom gaming rigs to Phones and high-octane cars, his content can’t go unnoticed. His ability to delve into the tech ecosystem weaving masterful stories to hook his audience into the expansive circuit board of technology, is a sight to behold, and his followers agree too, with over 5.38 million subscribers.


You’re due for a new phone upgrade? Don’t worry; MrMobile’s (Michel Fisher) got you covered with in-depth product reviews and hands-on experiences for everything mobile and tablets. He’s teamed up with Future PlC – a multimedia company revolving around everything tech, further discerning Fisher’s clear niche and passion. He has amassed an impressive 1.22m subscribers.


Mr who? Mr whoseyourboss, the technology influencer with a staggering 14.7 million subscribers, that’s who. He intertwines a peak level of tech prowess paired with palpable charm and British humour to yield high engagement and audience reach. On top of his creative content, he often collaborates with big names Like Vikstar123 from the Sidemen, creating humorous and trending content outfitted in his unique style.

Sara Dietschy

Sara is a multifaceted influencer with content revolving around tech, creativity and entrepreneurship, attracting a broad and eagle-eyed fan base of over 916k subscribers. Regarding her technology prowess, Dietschy doesn’t limit herself to showing knowledge across the board, from cameras and drone reviews to laptop comparisons and tech apparel demos; Dietschy also advocates entrepreneurship motivating her audience daily.


Get ready to blast from the past with LGR’s retro-fitted tech content. With over 1.62m subscribers under his belt, LGR fits a niche within the market with his old-school pc reviews, retro gaming lets plays, unboxings and elusive tech tales. It’s like stepping into a time machine where floppy disks and pedantic loading screens reign supreme.


It’s time to introduce the wizard of gaming tech and pc builds, OzTalksHW, as he dazzles his audience with magical cutting-edge tech content revolving around custom pc builds, detailed gaming specs tailored to your needs paired with a spell-binding persona to entrance his audience of 371k followers. So if you’re in the market for a powerful PC rig to handle your gaming demand, let OzTalksHW conjure suggestions.


Meet Ur everyday AvgConsumer (the not-so-average technology influencer with 3.22 million subscribers. Regarding gadgets, UrAvgConsumer will help you discern the newest tech, from smartphones and earbuds to smart home devices, desktop setups, work apparel and gaming devices, helping you navigate the ever-evolving tech landscape like a pro.


Now we focus on one of our fave technology influencers in the UAE, known as Omardizer, a tech superstar with a sizable follower count of 4.09 million subscribers. Regarding tech and gadget reviews, Omardozar has the Midas touch, fearlessly delving into the latest tech trends, gadgets, and toys on the market.

Haider Tech

Technology influencers are in full force today. That’s why it’s rare to find someone that stands out from the crowd – you know where we’re going with this. Haider Tech is a master of his craft, broadening his tech knowledge exponentially. From smartphones and cool toy gadgets that pack a punch to tablets and smart devices that redefine portability, he explores the tech galaxy, showcasing the best and brightest stars balancing user practicality and fun in his content. He has a growing audience with 574k subscribers.

Created by Ella

It’s time to spotlight Created by Ella, a courageous computer science university student by day and tantalising tech influencer by night. She has amassed 271k subscribers and is here to show that geekiness and glam go hand in hand. Her content revolves around cutting-edge technology and user innovations with core content pillars, including tech comparisons, reviews and unboxing videos that just leave you yearning for more.


Techmeout is a creator you have to follow – non-negotiable! Is it her ability to find and review the hottest tech trends and gadgets? Yes. Is it because of her mastery of smartphones to discern the best apps to download for IOS and Android, respectively? Double yes!! And is it because of her experience collaborating with brands like Rivian – an electric car company showing her expertise and reach in the tech space, triple yes!!! Tech me out is a rising star with 391K subscribers and earns a spot on our technology influencers list.

Krystal Lora

Jolt your interests for Krystal Lora, a tech influencer turning heads with 330k followers and counting. Putting her on our list was a no-brainer when going through her electrifying channel. From smartphone and laptop hardware, informative product reviews & experiments, creative DIY videos showcasing stylish desktop designs and surprising knowledge of the latest cars making, Loras’ channel the golden CPU that powers your interest.

The Tech Chap 

The Tech Chap is a tech influencer that is the epitome of English satire. I mean, his name couldn’t be any more British. Armed with a sharp wit, a cuppa in hand, and a passion for laptops, phones, and PC hardware, this chap is here to help you with all your tech troubleshooting. Regarding specific user issues around product pricing and firmware, The Tech Chap is like Sherlock Holmes deceiving your needs and wants – it’s no shock he has over 1.38 million subscribers.

Oliur / UltraLinx

Oliur is one of those technology influencers that we all gravitate towards. Whether through his DIY magic for workspaces and houseware, his knowledge in all your favourite tech amenities like Monitors, phones, speakers and electric cars or his personal touch of lifestyle content, Oliur is unforgettable in content and persona. He has over 279k followers.

Hayls World 

Welcome to Hayls World, a tech influencer supercharging the space with a staggering 1.5 million subscribers. Her tech-centric content allows you to transport to a world of tech tips and tricks, secret hardware features, crazy gadget findings, reviews, and product demos and tutorials.

Russell Stannard (Teacher Training Videos)

Lastly, we have tech influencer and teacher extraordinaire Russel Stannard, with 75.5k followers. What makes Russel unique in the tech community is his ability to not only review and showcase the latest and greatest gadgets, gizmos and trending software like AI but also educate his audience on how to harness the power of these technologies and make the most out of them, ultimately jumpstarting our and your user – product experience.


How do technology influencers make money?

Typically, the most common ways for tech creators to make money are through sponsored posts and affiliate marketing, where brands will reach out to creators to promote their product or service on respective social media platforms or have them work on commission for every affiliate link sale.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

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A Month in Fashion: May 2023

May 31st, 2023 by

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! 

Fashion Spotlight: New Tech

Crocs launches AR game in Minecraft  

Crocs has worked with Minecraft to launch an interactive AR experience in-game. Choose Your Mode allows Minecraft players to engage in two AR-powered games inspired by the footwear brand. The two AR-themed games can be accessed in two ways: owners of the limited-edition Crocs can scan the charm on their shoes; and non-owners can scan a QR code located on the campaign’s official landing page.

Fashion Spotlight: New tech

Fashion Spotlight: New Collaborations

ASOS x Hirestreet

ASOS has worked with Hirestreet to launch its first ever rental collection. The collection includes over 180 different women’s occasion wear outfits and is available in various sizes. Retail prices range up to £275, and individual items are available to hire for four, 10 and 30-day periods starting from £20.

Fashion Spotlight: Collaborations

Fashion Spotlight: Content

Nike: What Type of Runner Are You?

For the release of the new Pegasus trainer, Nike created a personality filter where TikTokers can find out what type of runner they are. Nike released a fun and engaging TikTok ad, showing mascots of the different personality types, and sponsored influencers across Europe to take the filter quiz and encourage their audiences to do the same. The supporting hashtag #NikePegasus has over 124.8M views to date.


What is your running personality? Take the test now and discover what gets you moving.

♬ Promoted Music – nike


ALWAYS taking it at my own pace with @Nike 👏🏽 I’m not in a competition with anybody but myself! Try the quiz and let me know what type of runner you are! #NikePegasus #RunTok

♬ Loony Bunny – Laurent Dury

Clockhouse: GRWM

Clockhouse has leaned into the popular GRWM TikTok format, and used influencers to create outfits for specific events/outings, to make the content relatable. Content was initially posted to the creators’ own channels, before being reposted and boosted from the Clockhouse brand account. A significant number of videos on the account have over 1M views.


GRWM for date night, according to @linda.szaa 🥂 #clockhouse #ckhstyle #TikTokFashion #ootd #outfitinspo #datenight

♬ Lovingcall – Official Sound Studio


Another day, another banging outfit for @Richlove Rockson ❤️ #clockhouse #ckhstyle #tiktokfashion #grwm

♬ I Can Feel It v3 – Nick Sena and Danny Echevarria

Shein x O Beach 

Shein and O Beach in Ibiza collaborated for a takeover event for the venue’s opening party for Summer ‘23. Inviting influencers and reality stars from across Europe, attendees used the hashtag #SheinxOBeachIbiza across Instagram and TikTok. The hashtag on TikTok has over 2.2M views, and over 279 posts created on Instagram.


Shein bikini ready for O Beach opening today😏🫶💖 #shein #sheinfinds #sheinbikini #obeach #ibiza @SHEIN UK @SHEIN

♬ original sound – yurrr


Incroyable weekend avec @SHEIN France 😍 #SHEINparty #sheinxobeachibiza #MeetSHEIN

♬ I’m Good (Blue) – Cupido

Speedo: Bikini Breakdowns

Speedo worked with influencers to promote its new summer FLU3NTE collection. Influencers created try-on videos, showing the new swimsuits on, discussing new elements and features, and why they were perfect for the summer. Influencers were allowed to create videos in their own style, adding authenticity to the content produced. Content was posted to the influencers’ own channels, and to Speedo’s, and boosted from the brand channel.


@Isabela Grutman giving is all the inspo for summer outfits wearing the FLU3NTE collection #summeroutfit #summeroutfitinspo

♬ original sound – Speedo


Speedo is back and cooler than ever with the Fluente collection! I love how this collection combines sporty and trendy elements so you can be ready for anything AND look hot. I saved my favorite for last so be sure to watch til the end 🙂 I am wearing a size L in all of these pieces! Check the Fluente collection now available at us.speedo.com @speedousa @speedo #speedo #ad

♬ Hey Lover – The Daughters Of Eve

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An In-Depth Guide to Instagram Story Ideas in 2023

May 23rd, 2023 by

You might be thinking ‘what’s the point in Instagram Stories if they only last 24 hours?’, but in internet time, that’s plenty. Finding Instagram Story ideas to fill those 24 hours can be tough. 

You must also remember that 500 million Instagram users access this feature every day, with 58% stating that they’re more interested in a brand after viewing their Stories. That makes them pretty worthwhile in our books. 

Instagram Stories have the capacity to be more real and raw with the content they share, compared to Instagram posts, with unedited, in-the-moment pictures and videos often prioritised. However, only sharing this content to your Stories can soon become rather repetitive and boring for your audience. If you want to keep them engaged, you’ll need to start getting creative and planning ahead. 

With Pride month fast approaching, it is wise to plan your Instagram Story ideas in advance so that they remain engaging, fresh and interactive throughout the month of June. Content planning can be a tedious task, but recruiting the help of an Instagram marketing agency can make it a lot easier. Industry experts can plan a month-long content calendar filled with exciting Instagram Story ideas to spotlight your allyship for the coming month. 

Wanting fresh Instagram Story content? 

Read on!

Instagram Story ideas for increasing follower engagement

Conduct a poll

The great thing about polls is that they can be about anything you want them to be about. Not only this, but they serve as a way of getting more content ideas and feedback from your audience without being overly pushy for answers. 

Say you own a press-on nail business. You can poll your audience on their design choices, purchasing considerations and wearability expectations. The social media marketer for this press-on nail business could even use the Poll feature to discover that a percentage of their audience don’t know how to apply their own nails; creating the opportunity for a future Instagram Story dedicated to teaching others how to apply their own press-on nails.

Host a Q&A

A Q&A allows your audience to get to know your team better. 

Here are just a few of the benefits:

  1. You can quickly and directly connect with your audience in a low-effort way
  2. Based on the questions you get, you can create an FAQs highlight that will live on your profile and help all future visitors 
  3. You will discover information gaps between you and your audience

Spotlight your customers

Spotlighting your customers is a great way to kill two birds with one stone. While maintaining a relationship with an existing customer, you are also attracting new ones by leveraging social proof that your product or service is enjoyable. In turn, this will increase your credibility and serve as a testimonial for your brand.

Quiz your followers!

Everyone loves a quiz, making this Instagram Story feature one of the most fun and engaging ways to interact with your followers through your Stories. Alongside this, Instagram quizzes can also offer interesting insights. 

This Pride month, if it is relevant to your brand, consider opting for a quiz that tests your audience’s knowledge on the history of Pride month.

Re-post user-generated content

If you are struggling with Instagram Story ideas, reposting UGC is an easy, yet effective way to overcome this challenge. Pride month is all about lifting others up and celebrating differences, so be mindful of those whose content you share.

Ways to set yourself up for UGC success are:

  1. Start a hashtag and encourage your followers to incorporate it into any content they share about your brand
  2. Search relevant hashtags to find posts that are related to your brand without directly tagging you

Host a giveaway

Who doesn’t love a freebie?

Hosting a giveaway is a great way to increase your reach and this Pride month is all about that! They act as incentives for others to share your content with their own network of followers, strengthening their loyalty to you. 

When hosting a giveaway, make sure you create an in-feed Post featuring all of its details and entry requirements. This way, whenever you promote it on your Story (which you can do multiple times), users will be able to access it and enter at any time.

Cool Instagram Story ideas for products/services

Share testimonials and reviews

As mentioned earlier, testimonials are a great way to improve your brand’s credibility. 

When you find a favourable review you can turn it into an aesthetically pleasing Story. Once the 24 hours are up, consider adding it to a Story Highlight for future visitors to read. 

Top Tip: create a testimonial/review template that you can simply pop your customer’s review into each time and share with ease. 

Highlight your products/services 

Every now and then you’ll want to promote your products/services in Stories. This keeps things fresh and reminds your followers of what you have to offer. 

Say you have a sale going on over on your website, posting a Story of the sale items on your Story and making use of the Shopping Sticker is a great way to drive traffic to that product and generate sales.

Announce discounts and special deals

Discounts and special deals are a win-win. People love them, and your brand generates more sales. That is why you’ll want to share this information with your audience via Stories. From here, you can share a link to your website, creating a seamless shopping experience. 

These Instagram Story ideas in particular should be loud and entice the viewer to click through, so make use of all of the animated stickers and colourful fonts that Instagram has to offer. 

Instagram Story ideas for educational content

Pride month is all about educating others, whether that’s on the history of Pride, social media advocates to follow or stories about famous members of the LGBTQ+ community. 

If this is your goal this June, then consider doing the following:

Share community news

With an array of Pride-related activities and events taking place throughout the month of June, consider sharing the information with your audience via your Stories. Being a reliable source of information will build trust with your audience. On a similar note, sharing your opinion on Pride-related news this month could make you a thought leader in the LGBTQ+ space. 

Post tutorials

Valuable, short tutorials add value to your audience. For this to work, your tutorial must be to-the-point and include bold visuals to keep your audience swiping right.

If you’re a beauty brand, consider sharing a one-Story graphic on potential makeup looks your audience could rock at their next Pride parade. Something as simple as this makes it easily digestible and shareable! 

There you have it – a detailed list of Instagram Story ideas to make sure you never run out of content this June!


How do you make a catchy Story on Instagram?

To attract attention, get creative! Include Emojis, Stickers, colourful fonts and fun language that includes CTAs.

How can I increase my Story views?

  1. Add an engagement-driving Sticker (ie, a Poll, Emoji Slider or Quiz)
  2. Add an extra Story at the end of the day 
  3. Share exclusive content on Stories (for brands this could be a 24-hour discount code and for creators a personal story)

What is the current Instagram Story trend?

The ‘Add Yours’ Sticker creates a public thread in Stories. You can customise the prompt (such as ‘show me a picture of your pet’) and wait to see who responds to it with a picture on their Story. For brands, this is a great way to encourage UGC.

How do I make my Instagram Stories interesting?

To hold your audience’s attention you can:

  1. Start a ‘this or that’ game on your Story
  2. Show how something is made
  3. Share a buying guide
  4. Create fun graphics with useful tips
  5. Create a fun quiz
  6. Start a trend using the ‘Add Yours’ Sticker
  7. Participate in a Story trend

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

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The Snapchat Renaissance of 2023

May 23rd, 2023 by

Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life. 

With Snapchat updates including new monetisation features for Snap creators, a brand new AI bestie, larger options for discovery and sharing, and more interactive marketing features, Snapchat is set to become a dream for users, brands and creators. 

Snapchat Updates: Engagement insights

As of 2023, Snapchat has over 383 million active users, and over 350 million Spotlight users, which is also showing a 170% uplift in annual viewership. 

The audience is still skewed towards younger audiences, with the majority aged between 18 and 24, but this can climb up to 35. 

But what are the updates the platform has implemented to keep this number climbing, and more importantly, will they work?

Snapchat Updates: Creator

Creator monetisation: Crystals

Snapchat’s update for creator monetisation has made the platform become a creator favourite, attracting some of social’s biggest names. Snapchat’s Snap Stars revenue stream reportedly splits revenue 50/50—a significantly more lucrative split than other platforms offer. 

Creators within Snap Stars are paid in Crystals—the exchange rate works out to $1 to 10 Crystals, and can be paid out once a creator has earned over 1,000 Crystals (or $100). 

Snapchat also allows Stars to earn through gifts. This is where users essentially tip their favourite creators by sending sticker-like or filter gifts, to even more expensive items like Bitmoji outfits and Lenses. Users need to purchase Snap Tokens in order to send virtual gifts.

Stories Revenue Share Program

Creators with over 50K followers, 25M views, or 12 hours of view time are eligible for Snapchat’s Stories Revenue Share Program. Creators within the program can place ads within their Stories, generating recurring revenue. 

The Program allows users over 18 to share their Story content with friends and a wider audience from one account, and even schedule Stories to go live at any time. Scheduled Stories is particularly useful given Snapchat’s new feature of tagging locations. 

Snapchat Updates: New features 


One of Snapchat’s newest features is MyAI—an artificial intelligence bestie for Snapchatters. The tool can hold a conversation, help you find gift ideas, answer trivia, and more. Users can start a chat with the bot just as they would with a real friend. 

Snapchatters can even bring their AI into group chat conversations by @’ing them, and asking questions on behalf of the group. 

The bot was initially only available to Snap+ subscribers, but has since rolled out to all users. The bot has gone viral on multiple other social platforms for people posting funny conversations, but also for safety concerns. 

The AI bot is still learning and developing, and runs on a custom version of AI tech provided by ChatGPT’s maker OpenAI. The bot can often switch from responsible adult to mischievous friend within the same conversation.

After Dark

After Dark is Snapchat’s edited version of BeReal. It’s where users can make and send content to their friends after 8PM, but recipients can only view the content after posting their own Story. The feature was added to allow users to create a space to “relive last night’s escapades.” 

This feature can not only be used by Snapchatter, but brands. Brands could post exclusive After Dark discount codes and deals to their most loyal fans. 

Snapchat Updates: Marketing opportunities 

AR Enterprises Services (ARES)

ARES allows brands to use AR tech to enhance brand experiences for users through the Shopping Suite. Through the Shopping Suite, users can access three AR elements; the 3D Viewer, AR Try-On, and the Fit Finder. Tools available within the Shopping Suite work in tandem to provide bespoke virtual shopping experiences for brands and users. 

Snapchat has been at the forefront of AR tech since its conception. ARES has made third-party integrations seamless, offering a fluid shopping experience to users that brands can leverage. AR tech makes shopping interactive and fun for users.

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If you want to find industry insights, visit our influencer marketing and social media blogs here.

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Posted in Industry Trends, Influencer News, Marketing News, News, Social Media Marketing News, Social Media Platforms

Using Instagram Reels Hashtags to Increase Engagement During Pride Month

May 16th, 2023 by

It’s no secret that social media content is becoming more and more saturated, making it increasingly more difficult for brands and creators alike to stand out from their competitors. 

Luckily, through extensive social listening and years of trial and error, we now know which variables affect growth and engagement online and can tune into these to help you take your marketing efforts this Pride month, up a notch.

Instagram is a frontrunner when it comes to achieving exceptional social media marketing results. Its more recent introduction of Reels has made it even easier for more brands and creators to elevate their content and widen their reach. Just like usual hashtag strategies, a careful selection of Instagram Reels hashtags can ensure that this content is seen by the right people and engaged with sufficiently. The Instagram Reels algorithm also highly favours hashtags that are intentionally set and follow the basic rules when it comes to hashtag best practices. Click here for more information on how you can use the Instagram Reels algorithm to your advantage.

If you are unsure where to begin with your Instagram Reels hashtags strategies, then hiring the help of an Instagram marketing agency is the best way to alleviate your worries. The agency experts will handpick trending hashtags to help elevate and circulate your content. However, if you are ready to take on the challenge alone, then keep reading for all you need to know about maximising your Pride month marketing efforts using Instagram Reels hashtags.

Let’s begin!

Top trending Instagram Reels hashtags 

The top 30 trending hashtags for your Reels are:

  1. #reels
  2. #reelsinstagram
  3. #reelsvideo
  4. #reelitfeelit
  5. #reelsindia
  6. #holareels
  7. #reelsbrasil
  8. #reelsteady
  9. #outfitoftheday
  10. #reelseat
  11. #instagramreels
  12. #viralvideos
  13. #reelsinsta
  14. #reelsofinstagram
  15. #k
  16. #music
  17. #reelsportswear
  18. #reelshutter
  19. #bhfyp
  20. #outfitinspiration
  21. #disney
  22. #tiktokindia
  23. #videooftheday
  24. #instareel
  25. #streetwearstyle
  26. #foryoupage
  27. #fyp
  28. #instafeeds
  29. #indianreels

Consider mixing some of the top trending Pride hashtags into your caption to maximise your reach:

  1. #pride
  2. #gay
  3. #LGBT
  4. #love
  5. #loveislove
  6. #LGBTQ
  7. #instagay
  8. #gayboy
  9. #pridemonth
  10. #gaypride

How to find Instagram Reels hashtags to incorporate into your captions


Instagram’s search function is known to benefit creators and brands in more ways than one. 

To conduct hashtag research, simply type your keyword into the search bar and click on the ‘Tags’ tab. From here, you will see the most popular hashtags used in relation to your keyword, with the number of posts containing that hashtag next to it. 

For example:

Instagram Reels hashtags search example for clothing

Competitor research

Without blatantly copying them, it is wise to look to your competitors when putting together your list of Instagram Reels hashtags. You are most likely aware of the top performing brands and creators within your industry, so take a look at their top performing Reels and make note of the hashtags used and in what way they are being used. 

Other social networks 

Taking trending hashtags from other social networks – particularly TikTok – that haven’t yet caught on over on Reels is a great way to skyrocket content to the top of the trending list.

Social listening

Making use of social listening tools is vital if you want valuable information about what your target audience wants from your brand. What’s great is that this data can be applied to hashtags too. 

Top trending Instagram Reels hashtags according to industry

Fitness Instagram Reels hashtags 

  1. #fitness 
  2. #fitnessmotivation
  3. #fitnessreels
  4. #health
  5. #lifestyle
  6. #gymlife
  7. #muscle
  8. #instagood
  9. #gymmotivation
  10. #beastmode

Travel hashtags 

  1. #travelling
  2. #travelblogger
  3. #traveling
  4. #travel
  5. #travelmore
  6. #travelbug
  7. #traveldiary
  8. #instatravel
  9. #travelholic
  10. #travelers 

Food hashtags 

  1. #mealsandreels
  2. #foodgasm
  3. #yum
  4. #eat
  5. #foodpics
  6. #dinner
  7. #foodpic
  8. #lunch
  9. #foodphotography
  10. #breakfast

Fashion hashtags

  1. #fashion
  2. #fashionstyle
  3. #fashionmodel
  4. #fashionweek
  5. #fashiongram
  6. #style
  7. #styleblogger
  8. #styleblog
  9. #makeupforever
  10. #beautytips

Funny hashtags 

  1. #funny
  2. #memes
  3. #funnymemes
  4. #dailydose
  5. #memestagram
  6. #funnyreels
  7. #funnymeme
  8. #funnyvideo
  9. #comedyreels
  10. #lol

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, News, Social Media Marketing News, Social Media Platforms

The Most Followed TikTok Accounts Advocating For LGBTQ+ Rights

May 15th, 2023 by

Pride month is fast approaching. There are multiple ways brands can get involved and display their allyship during the month of June. 

Being an ally of the LGBTQ+ community is not only a decent thing to do, but also opens your brand up to a new, invaluable audience. As we know, new audiences equal higher chances at driving engagement, increasing brand awareness and gaining more followers. 

Too many brands have had a brush with performative advocacy in the past, so we’re here to put them onto the most followed TikTok accounts advocating for LGBTQ+ rights in the hope that they can learn something and turn their inauthenticity into allyship. Recruiting the help of a TikTok marketing agency is always a great idea, should this be your first Pride campaign, as they will know how to keep things professional and authentic. 

Without further ado, here are the top 22 most followed TikTok accounts and LGBTQ+ advocates taking TikTok by storm.

The top 22 most followed TikTok accounts advocating for LGBTQ+ rights


Queer Chameleon is a pocket of the internet where cartoon chameleons talk about their experience as a member of the LGBTQ+ community. Using a mix of audio from other queer creators and original audio, each video touches on a unique aspect of the LGBTQ+ community.


👁️👄👁️ #lesbiansoftiktok #lesbian #lesbianpride #lgbtq #lgbtqia

♬ original sound – mylesweberjoker


Poet, comedian, speaker and author Alok is a trailblazer in the LGBTQ+ community. Along with calling for degendering fashion, they fiercely advocate for the visibility and acceptance of members of the queer community. Head to Alok’s account for motivational speeches and outfit inspo!


To all the #queer #trans and #nonbinary people in the world I am so proud of you. Thank you for having the courage to be yourself. #purpose #life #healing #dissociation

♬ original sound – alokvmenon


Have you ever wondered about the origins of the chastity belt? Or what dirty talk sounded like in the 1700s? If so, you need to check out Esme on TikTok. The Australian Ph.D candidate is best known for her ‘Kinky History’ lecture series in which she discusses history through a lens that highlights the queer experience.


Queer icon, activated 🌈🤺 #KinkyHistory #JulieDAubigny #History #LearnOnTikTok #QueerHistory

♬ Pirate orchestra for events and games – RYOpianoforte

The Old Gays

What started as a reaction series for Grindr’s YouTube channel, is now a beloved four tet advocating for LGBTQ+ rights by sharing their experiences growing up queer in a time when it was unacceptable. The Old Gays, Robert, Bill, Jessay and Mick, make entertaining and educational content on their TikTok account for their 10.8M followers, always ensuring a touch of comedy is sprinkled throughout.


Men in black 😎 #transformation

♬ suono originale – Carman


Seth is one of the #femboys pioneering the fashion de-gendering movement. They excel at connecting fashion with current trends and advocates for more skirts to be worn by all genders. We would be lying if we said we weren’t jealous of their hair too…


Reaaallllyyy leaning into my daddy era with a bit of Blokecore this summer. Thanks @Major League Soccer and @LA Galaxy for the dope Pride jersey! #blokecore #fashion #lgbtq #pride

♬ Jiggle Jiggle – Duke & Jones & Louis Theroux


Cameron has found the perfect approach to mixing entertainment with educational content that discusses microaggressions and transgender issues in 2023! We couldn’t not include them in our list of LGBTQ influencers!


Like mind your business #fyp #trans

♬ nosey nelly – Tik Toker


Kissy is at the forefront of reminding others that queer youth matter, are valuable and are not just a trend. Her educational content uses trending audio on TikTok to reach wider audiences, with acceptance and love being at the core of everything she creates. Follow Kissy if you need that motivational pep talk!


We need to stop with compliments at the expense of degrading another person/woman. It only perpetuates toxic beauty standards, hate, and distorted self-esteem and body image. @Dylan Mulvaney sending you my love and soldier on sis! #transisbeautiful #learnontiktok #beyou

♬ original sound – Kissy Duerré


Jay’s content is frank, upfront, tongue-in-cheek and informative when it comes to living with HIV. Approximately 38 million people are living with HIV, globally, so knowledge is paramount when it comes to discussions surrounding it. With his bio saying “education we could all do with”, it is great to see accounts dedicated to breaking stigmas and raising awareness.


Regular sti testing is hot

♬ Hot Girl (Bodies Bodies Bodies) – Charli XCX


Nykita is a trans model and MUA from New York. She is very open about surgeries most trans women undergo to complete their transition and shares with her audience her tips and tricks for more feminine-appearing makeup looks.


Replying to @justdaurnt anything for you 💗 #lashes #mascara #makeuptutorial #mua #neoitgirl

♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design


Duo Becky and Immy share relatable relationship content, but from the perspective of a deaf couple. They challenge stereotypes and regularly highlight the intersectionality between disability and sexuality. On top of this, the majority of their videos are conducted using British sign language, making their content accessible to the deaf community and those who would like to learn.


Reply to @mariannagunzz any questions? Just ask. #deaf #2deafgirls #comments #xcyzba #learnontiktok #viral

♬ original sound – Becky & Immy 🤟🏻 🌈


Kai is a non-binary creator who shares their journey towards self-acceptance. Catch them walking for Mugler in a recent campaign and answering their most-asked questions as a member of the non-binary community.


2 in one day. Full fit Ferragamo

♬ Oxlade x Kolo Sa x DJ Jesse x Smiley Music – Jesse Ogbomor (DJ Jesse)


Looking to learn more about the history of the LGBTQ+ community in a cool and engaging way? Ellie is the creator for you! Expect to find content talking about the history of the word ‘lesbian’ and where “lesbian hair” originated from.


Who else is a young priestesses of Lesbos?? #lesbianhistory #lesbianvisibilityweek #lesbianvisibilityweek2023 #lgbthistory #lesbiansoftiktok #queerhistory

♬ original sound – Eleanor


Krystal’s content covers everything the schools don’t. Calling out systemic issues such as racism and homophobia, you can expect to find content that educates people about the issues facing marginalised groups and moments throughout history that have impacted women, people of colour and the LGBTQ+ community.


❤️ What does being a feminist mean to you? 🎤 Hear what I had to say in the first-ever #FEMINISTZINE available now📓 Sign up now in the #linkinbio @feminist Commissioned by @wetransfer. #FEMINISTFORALL

♬ original sound – Krystal Lake


Jasmine is a desi, trans woman who shares her transition with her followers and celebrates the trans community. Her content helps to break down misconceptions and spotlights everyday trans experiences.


you have now <3 #transandproud #desi #indian

♬ оригинальный звук – speed songs


Singer, songwriter and trans activist, therealasherah regularly amplifies trans issues and voices, spotlighting the importance of unlearning transphobia.


1 year on hormones. It has changed my life thank you all so much. You have Changed my life make sure to donate link is in my bio. #gofundme #hormoneupdate #genderaffirmingcare i will be posting my crowdfunding video in a few hours

♬ original sound – Therealasherah


Ever wondered how people make walking in heels look so effortless? Ola is the creator for you. Ola regularly calls out internalised racism and homophobia and unapologetically walks the streets in his iconic high heels, embracing his identity wholeheartedly.


8 inch life #runninginheels #runninginheelschallenge #howtowalkinheels #howtowalktutorial #meninheels #catwalkchallenge

♬ america has a problem – NHLZS™


Queer sex educator and author, Milly, shares content about sexual health and safety for the LGBTQ+ community. From encouraging lesbians to use protection during sex, to advocating for the ban of conversion therapy in the UK, Milly’s account is a great resource to follow.


Part 2 coming soon! Dental dam tutorial 👉@itsmillyevans #healtheducation #learnontiktok #advice #wlw #lgbtq

♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup


Max is the queer bestie you needed growing up. His content is a great mix of relatable, funny and educational videos about life as a member of the LGBTQ+ community. Another great resource to follow!


Replying to @CreePing_StarFish masculinity is a social construct🫶🏼 #queerness #internalisedhomophobia #internalisedmisogony

♬ Morning Moon – brd


Social worker and queer writer, Zoe, provides TikTok users with endless educational content surrounding almost any and every LGBTQ+ topic you can think of. From explaining queer-related terms to helping others find their identity/sexuality, Zoe makes their content easily digestible.


👋🏻 Here’s your reminder that lesbians don’t have to be women! 🌈 Some people see the identity lesbian as very rooted within the gender binary of man and woman, and so they define lesbian as “women who love women.” And it’s valid for anyone who wants to define it as that — but in truth, the word lesbian can go so much further beyond just the gender binary. There are nonbinary lesbians. Lesbians who might connect to womanhood in a way that’s different from how society traditionally defines it. Lesbians who might connect to manhood! There can be lesbians that connect with any gender— because it doesn’t have to be constricted within that gender binary. As such, some people choose to define lesbian as “non-men who love non-men” — but even that label doesn’t feel comfy for everyone, as it defines lesbianism in opposition to manhood, and it also excludes any lesbians who do connect with manhood in their identity. In the end, you’re allowed to define the word lesbian in whatever way feels most validating for you — while also keeping in mind that anyone of any gender identity can use the label lesbian if that’s what feels best for them!❤️ 💬 How do you define the word lesbian? Do you have any questions about expanding the label beyond the gender binary? 💬 #zoestoller #lesbianvisibilityweek #lesbianvisibilityday #nonbinarylesbiansarevalid

♬ Daylight – David Kushner


As a queer student and LGBTQ+ educator of nearly 10 years, Flint shares invaluable videos about allyship and creating queer-inclusive classrooms, along with a range of other topics.


We can’t all just outrun this, my dudes. #trans #transtok #transrights #queer #queertok #lgbtq

♬ som original – SUZY SANTOS


Jeffrey is no stranger to the online LGBTQ+ community. Marsh uses their platform to encourage and empower viewers of all identities and sexualities with positive, affirming content and a soothing voice. Their account also promotes trans, non-binary and queer-inclusivity.


finding peace 😇💛✨️🌈💕 #lgbtq #nonbinary #trans #peace #healing #meditation #manifestation

♬ original sound – Jeffrey Marsh


Coming back full circle, we have another animated TikTok account headed by trans illustrator Wednesday Holmes. With a focus on mental health, Wednesday creates inclusive artwork that celebrates and encourages all of their followers.


Love u ✨✨✨✨

♬ outside – Øneheart


Who is the most followed person on TikTok?

@khaby.lame is the most followed TikTok account with 157.4M followers.

Who are the top 10 most followed TikTok accounts?

  1. @khaby.lame 
  2. @charliedamelio
  3. @bellapoarch
  4. @addisonre
  5. @mrbeast
  6. @zachking
  7. @kimberly.loaiza
  8. @cznburak
  9. @domelipa
  10. @dixiedamelio

Who is the highest paid TikTok creator?

Charlie D’Amelio with an est. annual earnings of $17.5M.

Who is the most famous female TikToker?

Charlie D’Amelio with 150.5M followers.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, News, Social Media Platforms, Social Trends

The Facebook Demographics Every Marketer Should Know

May 15th, 2023 by

As a social media platform, Facebook has stood the test of time. Despite the constant change in trends, user behaviour and content preferences, it has continued to remain at the top of the social media leaderboard. Given this, what are the Facebook demographics to know for 2023?

But with the rise in competition coming from platforms like TikTok, how do marketers know if their audience are even still using Facebook? Facebook demographics are a foolproof way to know if you still have some form of standing on the platform or if it’s time to try your luck elsewhere. This blog will get you up to speed with the latest Facebook demographics, covering all you need to know about users, usage, and advertising on Facebook in 2023.

Facebook demographics: Users

As the third most visited website on the internet – following Google and YouTube – it’s safe to say there are a fair few people visiting Facebook, daily, but who are they and what is their purpose for visiting? 

1. Facebook has nearly 3 billion monthly active users

By Q3 of 2022, Facebook’s number of monthly active users increased to 2.96 billion. Though adoption has slowed down, usage is on the up, putting the platform in good stead for hitting the 3 billion mark. It is also important to note that 67.5% of these monthly active users are active every day. This means that there are potentially billions of people that your brand could reach every day.

2. Messaging friends and family is the top activity on Facebook

71% of users say they use Facebook to message friends and family, particularly if that family lives overseas. Other popular activities include photo sharing/posting (62.9%) and keeping up to date with events (59.5%).

3. India leads in total Facebook users

India boasts a total of 329 million Facebook users. That’s 23.88% of their entire 1.38 billion population. It might feel like they lead in everything, but the US and Canada only make up 10% of total Facebook users. 

In-keeping with country specifics, 66% of the UK population are Facebook users, while a whopping 71.43% of the US population are, too. 

4. Users aged 65 and over are the platform’s fastest growing demographic

A study conducted by the Pew Research Centre found that of all the Facebook demographics, those aged 65 or older grew the most between 2018 and 2019, from 26% to nearly 40%. Millennials and Baby Boomers only rose by 2%, while Gen X actually decreased by 2%. 

Speaking of millennials, an estimated 84% of millennials are active users of the social platform, making them the largest audience. 

5. Facebook is the most popular social media platform for men and women aged 35-44

This might not come as a surprise to most of you, since it feels like nearly every mum on the planet has a Facebook account to share pictures of their children and holidays on.

Facebook demographics: Ads

The world of Facebook ads is ever-expanding and 2023 is no exception. Read on to find out more about the current advertising statistics and trends. 

1. 93% of social media marketers use Facebook ads

Facebook ads are essential for most marketing strategies, internationally. As previously mentioned, billions of users worldwide flock to Facebook so it makes sense for marketers to expand their efforts through the platform.

2. 56.6% of Facebook’s ad audience are men

The largest Facebook ad audience in 2021 was men aged between 25-34, accounting for 19% of total reach. Men aged between 18-24 make up 15%, while women aged between 24-35 account for 13%. 

3. Facebook ads see an average click-through rate (CTR) of 0.90%

According to a WordStream study Facebook ads get a CTR of 0.90% across all industries. Having said that, it does vary industry by industry, with retail, legal, apparel, beauty and fitness seeing a CTR of 1%.

In addition to this the average cost per click (CPC) for Facebook ads across all industries is £1.31. The industry with the highest CPC is Finance and Insurance with £2.88, while the industry with the lowest CPC is apparel with £0.34. 

4. The average conversion rate across industries is 9.21%

Facebook is the leading social media platform when it comes to conversion rates, with Google Ads trailing in second place with a rate of 3.75%. Again, specifics depend on your industry, with Fitness, Education and Healthcare sectors seeing significantly higher conversion rates than others.

Needless to say with such high conversion rates and low CPC, marketing on Facebook yields high returns, placing it at the top of the leaderboard for highest ROI generated. 

5. Over 1 billion people use Facebook Marketplace 

The buy-and-sell element to Facebook has grown substantially since its launch in 2016 and is now used by over 1 billion people worldwide. Expanding upon this in 2020, Facebook then launched Shops in an attempt to cater more towards the ecommerce world. With online shopping becoming more commonplace, Facebook users have 250 million stores to choose from, with an average of 1 million people using the feature on a monthly basis.

6. 94% of ad revenue is from mobile users

“Facebook really is a mobile app” said Zuckerberg and that doesn’t seem to be changing any time soon. From an estimated 34.45 billion in mobile ads, to 113 billion USD in 2022. 

This leads us into exploring Facebook as a mobile-first platform.

Facebook demographics by device

1. Most people access Facebook from a mobile device

97.4% of Facebook users access Facebook from any type of mobile device. Moreover, 68.7% of users exclusively use their mobile phones to access Facebook, indicating how much of an overwhelming preference there is for accessing the platform via mobile, therefore, how important it is for Facebook to optimise for mobile devices. 

Brands should keep this in mind when developing a content strategy for Facebook.

2. Only 2.6% of users exclusively use computers to access Facebook

This is quite a stark difference compared to those whose preference is a mobile device to access the platform. 

3. If you’re using Facebook, you’re more than likely to use the other apps in Meta’s family

Along with Facebook, Meta has a lot of other successful apps under its belt that you are most likely already using. 

  1. 74.7% of Facebook users also use YouTube
  2. 72.2% of Facebook users also use WhatsApp
  3. 78.1% of Facebook users also use Instagram

It was also found that Facebook users are least likely to use TikTok and Snapchat, two platforms that generally attract a younger audience. 

4. Facebook mobile users spend 57 minutes on the app per day 

This translates to an average of 28 hours every month and 14 days every year.

If your audience still frequent Facebook, hiring the help of a Facebook marketing agency is a great way to boost and manage your presence on the platform and ensure you are reaching the relevant people.


What is the largest Facebook demographic?

As of January 2023, it was found that men aged between 25-34 made up Facebook’s largest audience, accounting for 17.6% of total global users. 

What are the Facebook gender demographics?

In 2023, 56.5% of Facebook users are men, while 43.5% are women. 

What are Facebook’s age demographics?

18-24 years old = 18.1%
25-34 years old = 25.7%
35-44 years old = 18.1%
45-54 years old = 13.6%

Which country uses Facebook the most?

India has the most Facebook users globally, with 329 million users.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, News, Social Media Platforms

Understanding the TikTok Algorithm in 2023

May 15th, 2023 by

The TikTok algorithm is notoriously tricky.

Social media is no longer about posting whatever, whenever. There is an art to achieving success.

Getting to grips with a platform’s algorithm is crucial. It is responsible for what content is shown on a person’s feed and, from a brand’s perspective, determines which people are most likely to engage with it by displaying it to an appropriate audience. 

In the past, we’ve delved into the Instagram algorithm and even the Instagram Reels algorithm, but in today’s hot seat is the world’s most talked about social media platform, TikTok. 

The TikTok algorithm works so flawlessly that it keeps users hooked on their For You Page for hours. But how does it do this?

This blog will not only tell you how, but also reveal ways in which you can work with it to give your content a fighting chance of beating the myriad of competing content that awaits.

TikTok Algorithm: “There’s no magic formula”

One of the most interesting things about the TikTok algorithm is that it doesn’t rely on a user directly indicating whether they like something through a thumbs up or a save in order to decipher which content to feed them. Uniquely, it actively tests its own series of predictions by examining a user’s response to the videos it thinks they’ll like. 

Ever scrolled through your FYP and wondered how you ended up seeing gymnastic content or hairdressing videos? The TikTok algorithm is constantly working overtime to learn what type of content a user likes and engages with and what they prefer to ignore. If it thinks you like Formula One it will begin showing you videos of supercars and gauge your response to them before showing you more similar content. This is why there is an endless stream of content on the FYP. The algorithm wants to learn everything about you to give you the best experience possible!


TikTok now shows you why a particular video was recommended to you in your FYP! ✨ #tiktoknews #socialmedianews #tiktokfeature #fypexplained #greenscreen

♬ original sound – Later

How does the TikTok algorithm work?

In the past, social platforms would keep their algorithms a secret. This makes sense since a platform’s algorithm is what makes it unique. But in recent years sceptics have arisen questioning how their interests and behaviours have been tapped into by said platforms. This has forced many social media heads to be more transparent about their inner workings. Fortunately for us, this means we now know some of the key ranking signals the TikTok algorithm uses. They are as follows:

User interactions

The TikTok algorithm bases recommendations on a user’s interactions with content on the app. What kind of interactions?

  1. Which accounts you follow
  2. Comments you’ve posted
  3. Creators or sounds you’ve chosen to hide
  4. Videos you’ve liked/shared
  5. Videos added to favourites
  6. Videos marked as ‘Not Interested’
  7. Videos you’ve reported as inappropriate
  8. Longer videos you watch until the end
  9. Content you create
  10. Interests you’ve displayed by interacting with organic ads

Video information

Video information signals are based on the content you actively seek through Discovery and Search. This can include: 

  1. Hashtags
  2. Sounds
  3. Captions
  4. Effects
  5. Trending topics

Location and language

The TikTok algorithm recognises a user’s device settings (language and video) when deciding who may be interested in a video.

Some of the device and account settings picked up by the algorithm are:

  1. Language preference
  2. Type of mobile device
  3. Country setting
  4. Posting location


Trending sounds and songs are to TikTok what hashtags are to Twitter. They are crucial to a user’s experience. The TikTok algorithm knows this and categorises content based on what trending audio a user either engages with or uses in their own content.

What’s not included in the TikTok algorithm?

The following are NOT recommended by the algorithm:

  1. Duplicated content
  2. Content you’ve already seen
  3. Content the algorithm flags as spam
  4. Potentially upsetting content
  5. Unoriginal, low-quality, QR code content
  6. Inauthentic or misleading content

Ways to hack the TikTok algorithm

As the saying goes, ‘if you can’t beat them, join them’. The same applies to social media algorithms. From a creator’s perspective, working with the TikTok algorithm, rather than against it, is a sure way to boost performance and encourage growth, but what does this look like exactly?

Find your niche 

The nature of the TikTok algorithm makes finding existing communities to engage with, crucial. This is because, unlike other social media platforms where people spend their time engaging with accounts they already follow, TikTok users spend 70% of their time on the FYP discovering new accounts/content. If you can use the FYP to tap into a new community, you’re then likely to be amplified to the correct audience from then on. 

Some of the top communities currently circulating TikTok are:



love these books so much🫶🏻 #fyp #booktok #bookclub #bookrecs #books #read #bookhaul #sadbooks #sad

♬ original sound – 𝐂𝐇𝐀𝐑𝐋𝐈𝐄



#tiktokfood #asmr

♬ オリジナル楽曲 – バヤシ🥑Bayashi – バヤシ🥑Bayashi



Shower cleaning 🫧🤩 #cleantok #cleaningtiktok #cleaning #showercleaning #showerclean #shower #cleanwithme #cleaninghacks #cleaningmotivation #asmr #asmrcleaning #asmrclean #momcleaning #fy #fyp #foryou #momsoftiktok #asmrsounds

♬ original sound – Val | Cleaning & Organizing

Understanding your niche will allow you to create content that connects authentically with the relevant audience, enhancing credibility, brand loyalty and gaining even more exposure for your brand. TikTok users want brands to take this approach, with 76% of them saying they like it when brands are part of special interest groups. 

Optimise for search 

TikTok’s algorithm is prepped and primed for search engine optimisation. Its endless stream of content means almost every question typed into the search bar is met with a result. SEO relies heavily on keywording, a practice that all TikTokers can begin to incorporate into their content through hashtags, on-screen text and captions. Just like Google, TikTok will prioritise content that makes the most use of this keywording practice. 

Using hashtags is a great way to categorise your content, but using relevant hashtags that incorporate keywords will signal to the TikTok algorithm what your content is exactly about. For a more in-depth look at TikTok SEO strategies, click here.

Create high-quality content

As previously mentioned, the TikTok algorithm does not favour low-quality content. This isn’t to say you must go and buy the latest, most expensive equipment. Your phone quality will more than suffice, as long as you pair it with good lighting, a decent microphone and some above average editing skills. 

TikTok allows for videos to be anywhere between 5 seconds to 10 minutes in length, however, experts suggest always ensuring your videos are over 10 seconds to leave a lasting impression. 

TikTok also suggests users make the most of its built-in features like trending effects and text treatments, as these are capable of boosting your chances of appearing on the FYP.


Tiktok editing tutorial, if you are thinking of editing Tiktok videos in the app this is going to be super helpful for you. Learn video editing #videoediting #editing #tiktokediting #howtoedit #editingtutorials

♬ Blue Blood – Heinz Kiessling

Post at the right time for your audience

Active engagement is a key ranking signal of the TikTok algorithm, therefore you should be posting when your audience is most active. Click here for more information on how to find out more about your audience’s online activity and the best times to post on TikTok.

Be real, be you!

Unlike other social media platforms where a polished image gets you far, this isn’t the case on TikTok. 

  1. 65% of users agree that professional-looking videos from brands feel out of place or odd on TikTok.
  2. 78% of users agree that the best brands on TikTok create videos on all sorts of topics and interests.
  3. 77% of users like it when brands reveal more about themselves.
  4. 44% of users want to see something fun or entertaining from brands who advertise on TikTok.
  5. 64% of users prefer seeing ‘everyday people’ advertising products as opposed to celebrities.


What is the TikTok algorithm?

A set of key ranking signals TikTok uses to determine which content makes it to a user’s FYP.

What are the algorithms top ranking signals?

  1. User interactions
  2. Video information
  3. Location and language 
  4. Audio

How do you beat the TikTok algorithm?

  1. Find your niche
  2. Optimise for search
  3. Create high-quality content
  4. Post at the right time for your audience
  5. Use relevant hashtags 
  6. Use trending audio
  7. Experiment with new features
  8. Engage with similar creators
  9. Create accessible content 
  10. Be you!

What is the current TikTok algorithm in 2023?

In 2023, TikTok bases recommendations on a user’s interactions with the content it provisionally shares. 

How does the TikTok algorithm work?

TikTok uses the key ranking signals (mentioned above) to further suggest content it believes a user is most likely to interact with and like.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, News, Social Media Marketing News, Social Media Platforms

The Top YouTube Streamers to Level Up Your Marketing Campaigns in 2023

April 28th, 2023 by

In a generation that needs constant gratification, ‘YouTube Gaming’ is a staple of many hours of downtime for content consumers across the globe.

As one of the pioneers of influencer marketing, YouTube has helped both creators and brands bring in huge revenues. Today, live streaming has secured its place at the epicentre of ‘YouTube Gaming’ with the top YouTube streamers generating millions of views every day, further highlighting the opportunity for both brands and influencers to reach enormous audiences, promoting both themselves and their products.

Each type of streamer offers their own special, engaging persona, offering an array of content for each consumer to navigate through. Whilst this is good for the consumer, it also represents opportunities for brands to get different messages out, using the biggest streamers on YouTube as vehicles by which to do so.

This blog will list the top YouTube streamers in the gaming industry with the highest engagement rates and most organic content, perfect for brand collaborations.

Top YouTube Streamers in 2023


727K Subscribers

Ilyas Elmaliki is a prime example of variety streamer, building a huge following from reacting to trending videos as well as extending his reach to the gaming scene to further enhance his audience engagement. With an average of 34K views per stream and a whopping 8.9M hours watched in a month, Ilyasel has become one of the most popular YouTube streamers of 2023.


16.5M Subscribers

IShowSpeed is consistently one of the biggest YouTube streamers. In addition to his popularity in IRL video content, Speed has a cult following as one of the biggest YouTube gaming streamers, originally posting Fortnite in his rise to popularity and now focusing on FIFA. He has drawn in huge average viewership of around 46K per stream with an impressive total of 8.5M hours watched . As one of the youngest streamers on the list, his run at the pinnacle of the most popular YouTube streamers can only represent a bright future for IShowSpeed.


4.9M Subscribers

One of the veterans of YouTube, Timthetatman has been ever present at the forefront of live gaming, with his Call of Duty: Warzone, Fortnite and CS:GO content highlighting him as one of the most popular YouTube gaming streamers Tim’s following has grown and grown, and his popularity is already being utilised by some of the biggest gaming brands out there, such as HyperX and Discord.

YouTube streamer


14.2M Subscribers

The Brazilian streamer Nobru may be the only South American in the list of top YouTube streamers, but his content more than makes up for it. Posting mostly mobile games, he is the most popular mobile streamer on this list. Nobru is a top eSports player, offering mostly shooter game content as well as games such as ‘Fall Guys’ he is one of the most popular streamers, with around 7.1M hours of watchtime in a month.

YouTube streamer

Kazuha Channel

1.52M Subscribers

As the top YouTube streamer from the continent of Asia, Kahuza has amassed a large following through his gameplay of both gripping story-line games as well as popular multiplayer titles such as ‘Apex Legends’ and ‘League of Legends’. In addition to being one of the most popular YouTube streamers right now with 6.9M monthly views, Kahuza is VTuber, using a virtual avatar as a vehicle to connect with his fans rather than using a facecam.

YouTube streamer


2.62M Subscribers

Another prominent mobile streamer is Marsha Owaza, with his content focused on huge multiplayer battle arena games such as ‘League of Legends’. Marsha is currently the biggest YouTube streamer from Indonesia with his eccentric behaviour and Gen Z humour propelling him to his status as one of the top YouTube streamers.

YouTube streamer


10.4M Subscribers

Once again originating from Indonesia, Windah Basadura offers a variety of gaming content for viewers to enjoy. Operating in the mobile and console gaming scene, Windah has an enormous following creating content on games like ‘FIFA’, ‘Grand Theft Auto 5’ and other popular games with a particular proclivity for horror. His organic gaming content places him as one of the biggest YouTube streamers in the world.

YouTube streamer

Pekora Channel

2.22M Subscribers

Taking her place in the top 10, Pekora Channel is the first female entry in the list of top YouTube streamers. Another VTuber, Pekora uses an AI avatar to interact with her fans posting various types of gaming content with very upbeat and engaging content. As Japan’s 2nd most popular streamer, Pekora represents a growing community of female gamers becoming some of the top YouTube streamers.


4.33M Subscribers

DrDisrespect has been around for a long time, with a cult following and consistently high viewing stats, he is one of the top YouTube streamers ever, producing massive amounts of content spanning FPS, storyline and various games that have been hugely popular over the years. With around 6.25M monthly viewers, DrDisrespect is a staple of the YouTube Gaming scene.


4.18M Subscribers

Just squeezing in at the end is Xinnn, once again hailing from Indonesia and keeping up the trend of mobile gaming Xinnn is a popular eSports competitor drawing in around 5.5M monthly views. As well as Marsha and Windah, Xinnn concentrates on multiplayer battle ground titles such as ‘Mobile Legends’ and is not only one of the top players, but also top YouTube streamers for the game.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, News, Social Media Platforms