A Month in Beauty: January 2023

January 31st, 2023 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

De-influencing 

Move over influencers… it’s time to de-influence! This year has started off with creators giving their opinions on products they deem to be overrated and warn their followers to be cautious before buying. 

@daralevitan Has anyone been able to make these work?? #pixiblushstick #beautytok #notworththehype #makeupnottobuy #deinfluencing #fyp ♬ original sound – Dara Levitan

@pranksinatra69 Replying to @xchelsxannex28 #greenscreen THIS IS MY OPINION!!! pt 3 #beauty #makeup #productsihate #productsiregretbuying #grwm #trending #skincare #fyp ♬ original sound – abby monea

Rosemary oil

New year, new hair. The first hair trend of the year is a TikTok cult classic: Rosemary oil. Users have been organically sharing their rosemary oil hair transformations, while offering haircare tips to other users. 

@kirstenindetox_ Hair Growth Journey! 💜💃🏼 #rosemary #rosmaryoil #hairloss #hairlossremedy #hairlosssolutions ♬ оригинальный звук – ISHTAR

@imofficialmaria Replying to @imofficialmaria the update on rosemary oil you’ve all been waiting for! The only thing that stopped my hair loss after getting COVID #rosemaryoil #1yearupdate #growthoil #rosemaryhairgrowthoil #miellehairproducts #miellehairoil ♬ original sound – Maria | Latina Content Creator

Brand Spotlight

Maybelline

This month, Maybelline has gone viral once again thanks to its new SuperStay Powder Foundation. The powder foundation picked up organic traction on TikTok, and has since been tried and tested by some of the biggest beauty creators on the platform. 

@jordanlipscombe the new maybelline superstay powder foundation😮 #fyp #makeupreview #beauty ♬ original sound – Jordan

@theoliviasaurusrex trying the lighest shade of the maybelline superstay 24h powder foundation on very pale skin ☺️ #maybellinesuperstay #maybellinesuperstayfoundation #maybellinepowderfoundation #maybelline24h #powderfoundation #powderfoundationreview #affordablefoundation #paleskin #neutralundertone #paleskinmakeup ♬ original sound – olivia ancell

Creator spotlight

Rhian Davies 

Rhian is an up-and-coming beauty creator, sharing her rediscovery of makeup for maturing skin and the fun of creativity when making new looks. She has very quickly gained over 31K TikTok followers thanks to her transparent GRWM videos. 

@rhiandavies46 Another make up look today using these brown/copper/gold tones from this HUDA palette. Don’t know why I ended up using a pink lipstick. though 🤷‍♀️ theres a link for the gorgeous @Opretty velvet powder puff & the fab @thebeautycrop loose powder. #makeup #llovemakeup #matureskin #maturemakeup #maturemakeuplook #maturemakeupover50 #maturemakeupmatters #maturemakeupover40 #over50women #over50style #over50andfabulous #over50tiktok #styleover50 #styleover50blogger #styleblogger #styleover50women #womenover50ontiktok #stylehasnoage #womenover50 #womenover50club #over50club ♬ original sound – Rhian

@rhiandavies46 I wish I’d started a skincare regime years & years ago 😩 I didn’t realise how different my skin would feel & look. Softer hydrated and glowing! I’m using @oprettyltd products, which so many of you had nothing but praise for, and I’ve linked them for you too! Thank me later 😉 #over50women #over50andfabulous #over50tiktok #styleover50blogger #womenover50ontiktok #womenover50 #womenover50club #over40 #womenover50ontiktok #petitestyleblogger #womenover50fyp #matureskin #matureskincare #matureskincaretips #matureskincaretip #lookafteryourskin #skincare #skincareroutine ♬ original sound – Rhian

Content spotlight

NYX Cosmetics: ASMR

ASMR is always popular on TikTok, and NYX leaned into this approach for its Smooth Whip Lip Creams. Creators were encouraged to emphasise the smoothness in the captions, and the short videos were posted to the creator’s own page before boosting to wider audiences. 

@rubytrue_asmr #AD Lip smacking #ASMR tingles with @nyxcosmetics_uk NEW affordable #Smoothwhip Lip Cream #smoothtalker #veganmakeup #lips ♬ original sound – Ruby True

@emmakirkmua #AD The smoothest lips going @nyxcosmetics_uk NEW, affordable #SmoothWhip Lip Cream! #SmoothTalker #veganmakeup #lips ♬ original sound – Emma Kirk

Rimmel London: Thrill Seeker Mascara

Rimmel used beauty creators to promote its Thrill Seeker Mascara, and had creators take their audiences through their mascara routine, showing the fluffy lash effect that was easy to achieve using the product. Both new and old content was boosted to wider audiences for this. 

@alxcext Putting the @rimmellondon Thrill Seeker mascara to the test ❤️ #ad. It gives my lashes amazing bold volume leaving them super full and long! Shop now @superdrug #RimmelThrillSeeker #rimmellondon ♬ original sound – Alice T

@frishtaxx GUYS i am IN SHOCK!!!! 😱 #RimmelLondon #RimmelThrillSeeker #mascara @rimmellondon ♬ original sound – Frishta

Maybelline: Sky High Mascara

Maybelline has been promoting its TikTok-favourite Sky High Mascara using GRWM-style videos. Creators posted videos to their own channels, taking their audiences through their usual makeup routine, but with a focus on the mascara and the lash transformation it offers. Creator videos were boosted, with many receiving over 50K likes. 

@makeupbysamanthaharvey #AD GRWM using my favourite @maybelline Sky High mascara!! 🤩 #GRWM #skyhighmascara #mascara #getreadywithme ♬ original sound – Samantha Harvey 🤍

@tarabarzz #AD I’m obsessed with my lashes 🤩 the @maybelline Lash Sensational Sky High Mascara is absolutely amazing for giving you that length & volume you need! #GRWM #skyhighmascara #mascara #getreadywithme ♬ original sound – Tarabarzz

The Inkey List: Skincare Routines 

The Inkey List worked with a number of creators across the UK this month to promote a few products, but mostly its moisturiser, oat cleansing balm and hyaluronic acid. Influencers took their audiences through their varying skincare routines, informing their audience about the specific product benefits.

@poppymead Can’t get enough of this stuff @theinkeylist #theinkeylist ♬ original sound – Poppy Mead

@theoliviasaurusrex advert ☺️. will never stop raving about @theinkeylist ‘s hyaluronic acid! so simple but effective – i apply a small amount to damp skin after cleansing and then press it into my face until it’s absorbed. so glowy & hydrated! ♥️ #theinkeylist #theinkeylisthyaluronicacid #hyaluronicacid #hyaluronicacidserum #affordableskincare #affordableskincareproducts #affordableserum #hydratingskincare #hydratingskincareproducts ♬ original sound – olivia ancell

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Weekly Marketing News, 6th January 2023

January 6th, 2023 by

What’s this?

TikTok trends in 2023, YouTube swearing restrictions pisses off creators, Love Island contestants to suspend their accounts, experience Cape Town in VR, and share the love! 

PLATFORM NEWS

1. TikTok releases 2023 Trend Report

TikTok releases 2023 Trend Report

TikTok has released its 2023 trends, focusing on three main macro forces: Actionable Entertainment, Making Space For Joy, and Community-Built Ideals. These core shifts will influence how marketers speak to their target audiences in the upcoming year. (Via TikTok)

2. YouTube cracks down on profanities

YouTube cracks down on profanities

Under YouTube’s updated terms, videos containing profanities will be automatically demonetized if the words appear in the first eight seconds. The change in policy has brought the video platform a wave of complaints from creators. (Via TubeFilter)

3. Love Island contestants to suspend their accounts

Love Island contestants to suspend their accounts

In order to protect the latest contestants from unruly online hate, Love Island will be asking participants to suspend their social media accounts whilst in the villa. Family and friends will not be able to publish anything on their behalf, as part of an overhaul of measures to discharge the duty of care to contestants. (Via The Guardian)

WORK WE LIKE

4. Explore Cape Town in VR


Cape Town Tourism has launched a new global campaign blending virtual and real-life experiences. The game-style platform features Thabiso the Fearless Foodie, Storm the Nature Warrior, and Anathi the Urban Adventurer as virtual tour guides, leading users through short, vibrant videos showcasing the city’s cultural attractions. (Via Trend Hunter)

5. Explore queer experiences

Explore queer experiences

Queering the Map is a community generated counter-mapping platform that digitally archives LGBTQ2IA+ experiences in relation to physical space. Featuring real life experiences, each location shares a unique story from a member of the queer community. (Via Queering the Map)

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Posted in Marketing News, News, Social Media Marketing News

Weekly Marketing News, 23rd December 2022

December 23rd, 2022 by

What’s this?

Messi vs Egg, news on TikTok, Twitter in shambles, TikTok explains the FYP, and MAC gives virtual tutorials.

PLATFORM NEWS

1. Messi dethrones the Instagram egg

Messi dethrones the Instagram egg

First the World Cup, then Instagram. Lionel Messi has taken the lead for the most-liked post ever on Instagram, with a photo of him lifting the World Cup. His post on Instagram received more than 61 million likes, surpassing the previous record holder – an infamous picture of an egg which had 56.6 million likes. (Via Sky News)

2. Publishers are distributing news through TikTok

Publishers are distributing news through TikTok

Around half (49%) of top news publishers are regularly publishing content on TikTok, and a large proportion of these have joined TikTok in the last year. In the UK, 81% of publishers have active accounts on TikTok. (Via Reuters Institute

3. Twitter is in shambles (again)

This week on Twitter Turbulence: Elon posts a poll asking if he should step down as CEO, he announced cross-platform promotion would be banned (and then quickly revoked this), and Twitter profile pictures were changed from circles to squares. 

4. TikTok gives insight into FYP algorithm

TikTok gives insight into FYP algorithms

TikTok is providing more insight into what you’re seeing in your feed with a new ‘Why Am I Seeing This?’ explainer tool that lists potential reasons that guide its algorithmic decisions. (Via Social Media Today)

WORK WE LIKE

5. MAC’s virtual try-on tutorial tech

MAC’s virtual try on tutorial tech

MAC Cosmetics has rolled out a new AR tool that lets customers sample multiple styles and products at once through their phones. Scanning a QR code, users can be virtually taken through a makeup tutorial, while virtually trying on the products. (Via AdWeek)

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A Month in Beauty: December 2022

December 22nd, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

Holiday makeup

It’s the holidays! Beauty creators have been sharing their favourite holiday makeup looks, including candy cane eyeliner, snowman blush and the glitz and glam Christmas sparkles. 

@hollierose.mua Christmas makeup ideas🎄 which one is your fav?🥰 #makeup #christmas #christmasmakeup #makeupinspo ♬ Underneath The Tree – christmas>>

@alicekingmakeup simple snowman eyeliner⛄️ #makeup #makeuptutorial #eyeliner #eyelinertutorial #makeupartist #makeuplook #tutorial #christmasmakeup #christmas ♬ Snowman – Sia

TikTok takes over Google

Google’s Search Roundup for 2022 in the beauty sector reveals the true power of TikTok. Aesthetics and looks trending on TikTok dominated the top beauty search queries for 2022. Top searches included the Passport Makeup Look, the White Dot Trend, and Addison Rae Lip Gloss Trend.

@addisonre♬ Toxic x Pony – ALTÉGO

@georgia.barratt Replying to @&lt3 howd i do lol #xyzbca #makeup #beauty #passportmakeup ♬ original sound – georgia barratt

Creator spotlight

Kate Grant

Kate Grant is a beauty and fashion influencer from Northern Ireland with Down’s Syndrome. She is the first model signed in the UK and Ireland with Down’s Syndrome, and shares TikTok GRWMs with her audience, as well as joining in on popular beauty TikTok trends. 

@kategrantmodel not as if i’m running an hour late💀🤪 #grwm #disability #downssyndrome #fyp #trending ♬ original sound – Kate Grant

@kategrantmodel fyi if you want any makeup on your eyes don’t ask tiktok🤪 #asktiktok #disability #downssyndrome #trending #fyp ♬ original sound – Kate Grant

Content spotlight

NYX Professional Makeup: House of NYX

Nyx Professional Makeup has revealed a new digital experience in Roblox, through which it has unveiled its spring 2023 collection. House of Nyx Professional Makeup is set in the platform’s iHeartLand, where gamers can collect three limited-edition makeup looks for their in-game avatars.

NYX Professional Makeup House of NYX

Estee Lauder: Winter Glam

Estee Lauder worked with lifestyle and beauty influencers to show how you can create the perfect winter glam and glowy skin with Estee Lauder products. Content was posted to the influencers’ channels and then boosted to wider audiences.

@kirra.mov POV: you finally found the perfect holiday lip balms (ASMR edition) 🤍 I love the @esteelauder #PureColor Crystal Balms because they’re so hydrating, soothing, and give my lips that ✨ extra glow ✨ #EsteePartner #Esteelauder #ad #asmrsounds #asmrunboxing #makeupasmr #lipstickasmr #holidaylipstick #holidaymakeup ♬ Hey It’s Me – Official Sound Studio

@asapabes the @esteelauder double wear foundation is my go-to this holiday season! ✨ #EsteeLauder #EsteePartner ♬ original sound – abelyn

ELF Cosmetics: Elf on a Shell 

ELF Cosmetics has been working with influencers this month, but one partnership stood out in particular. Shell Rowe and ELF created a TikTok poking fun at Elf on the Shelf. The cheeky elves glamified Shell whilst she was sleeping, and she woke to a sign saying “Sleigh Queen”. The video has nearly 90K likes and 7M views. 

@shellrowe I woke up feeling snatched @elfyeah #ad #ELFCosmetics #ELFBeauty @elfcosmetics ♬ original sound – ShellRowe

Garnier UK: Sheet Masks 

Garnier UK worked with influencers to promote its range of sheet masks. Using creators to show how consumers can tailor their sheet mask usage to various skin needs and issues, content was posted to influencers’ own channels before being boosted to in-feed ads. 

@kaushal #ad there’s no better feeling than taking your making off 💜 I love unwinding with my fave @garnieruki Sheet Masks 🧖🏽‍♀️ #sheetmask #skincare #skincaretok ♬ original sound – Kaushal

@howeydon Garnier Moisture Bomb Sheet Masks have been my skin savour. @garnieruki Sheet Mask Discovery Collection on Amazon @Garnieruki #ad ♬ original sound – Howey Ejegi

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A Month in Fashion: December 2022

December 22nd, 2022 by

The year might be slowing down as it draws to a close, but the fashion world is as bustling as ever. We’ve rounded up the top insights we’ve seen over the past month.  

Keep reading to find out who’s been busy! 

eBay: #BuyBetterThanNew 

eBay has relaunched its #BuyBetterThanNew creative on TikTok, spearheaded by its pre-loved fashion ambassador, Tasha Ghouri. The campaign connects its second hand proposition showing how campaign stars will be pledging to buy second hand. 

@ebay_uk Whatever you wear this festive season, be sure to make it pre-loved 🙌🔁💕 Just like Tasha Ghouri and her pre-loved sparkle team ✨ #BuyBetterThanNew #eBayWay ♬ original sound – eBay UK

Tesco’s F&F Clothing lands on TikTok 

Tesco’s F&F Clothing launched on TikTok with a giveaway and challenge called #AisleWalkToCatwalk. To be in with a chance to win, users had to show their best outfits while using the Branded Effect to strut down a greenscreen Tesco aisle with a trolley. F&F also used influencer to promote its arrival and giveaway. 

The #AisleWalkToCatwalk hashtag has over 466.8K views to date.

@fandfclothing 🔈Announcement🔈 We’re ✨ officially✨ on TikTok and to celebrate, we’re giving you the chance to feature in a F&F influencer campaign AND win £250 to spend in store All you have to do is give us a follow, strut your stuff down our custom aisle background and show us your best #AisleWalktoCatwalk ♬ What I Want for Christmas – Tripov

@sophiena_official #ad Walking in an F&F wonderland 🎄 How to enter 💫 UK 18+ only. Max 1 entry p/person. Internet access and TikTok account required for entry. Opens 30.11.22, closes 23:59 7.12.22. Follow @fandfclothing , use the Branded Effect Feature to walk towards the shopping trolley & show your catwalk strut and include #AisleWalktoCatwalk. Judging criteria: Enthusiasm (35%), Fun (25%), Individuality (20%), Pose (20%). 1 prize winner. Prize is a £250 F&F Gift Card plus a chance to participate in the F&F January 2023 Influencer Social Campaign. Ts&Cs at Prizeology.com/strut. Promoter: Tesco Stores Ltd. #fyp #viral ♬ What I Want for Christmas – Tripov

New Balance teams up with Snap Inc 

New Balance has teamed up with Snap Inc’s augmented reality tech and voiceML speech recognition tech to recommend users the right accessories, apparel, and footwear as gifts for the holiday season. 

In selfie mode, the lens will prompt users to answer questions about the person they are shopping for, and voiceML will help them use their own voice and answers in matching them with gift ideas for family, friends or themselves.

New Balance teams up with Snap Inc 

Pinterest reveals its fashion predictions for 2023

Pinterest revealed that 2023 fashion trends will be femenine, with airy styles and ethereal detailing such as lace, ruffles, tulle and shimmer fabrics leading the way. We can expect to see Romcom Core lead the way, with fringing and galactic fits peeking through. 

Pinterest reveals its fashion predictions for 2023

Virtual fashion influencers are here to stay

Virtual fashion influencers are still gaining popularity with consumers. A study by Roblox found that 42% of digital world users value expressing themselves digitally just as much as they do in the real world. Marks and Spencer recently revealed its first virtual influencer, Mira. 

Virtual fashion influencers are here to stay

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TikTok Trends Roundup 2022

December 14th, 2022 by

TikTok has had another tremendous year. With over 3 billion downloads, and a user increase of over 180%, it’s safe to say we’ve been glued to the addictive app. 

So, what have been the standout trends on TikTok for 2022? 

January

Ok I like it… Picasso 

Kicking off the TikTok year in review, we have a TikTok classic. Posted originally by @itsreefa, the sound has racked up 1.7 billion views, and over 202.9K videos have been created using it.

@itsreefa Welcome to Coventry 🤩 #fyp #foryou ♬ Whats this I like it Picasso Yeah datway – ReefaTV

@thesorrygirls trust 👏🏻 the 👏🏻 process 👏🏻 #okayilikeitpicasso #picasso #booktable #booktok ♬ Whats this I like it Picasso Yeah datway – ReefaTV

Renaissance Eyes

The first TikTok filter to make it onto the trend list: Renaissance Eyes. With over 195.8K videos, users clicked through the Renaissance paintings with their own eyes over the original.

@princessmiathechi She won. #renaissance #fyp ♬ Howl’s Moving Castle – Merry Go Round of Life – Vitamin String Quartet

@bidzovan3♬ Howl’s Moving Castle – Merry Go Round of Life – Vitamin String Quartet

February

It’s not pomegranate…

A soundbite from one of creator Max Fosh’s interviews went viral on TikTok. With 50.3K videos, people were using the soundbite to show situations they mistook something for something else. 

@maxfosh i do not know my fruit… #maxfosh ♬ original sound – Max Fosh

@sianpot Oops #fyp #sideprofile #dating ♬ original sound – Max Fosh

Shrek in the Sky

Need we say more? 224.1K videos were created showing a giant, latex-and-heels dressed Shrek in the sky. 

@minka840 #fyp ♬ LDN – Lily Allen

@organbutwithanm Shrek broke the O2 @happychrysler_ ♬ LDN – Lily Allen

March

Doors vs Wheels

Ah, the age old question… are there more wheels or doors in the world? With over 494.8M views on the debate, we’ve had arguments for Hot Wheels ruling wheels, and advent calendars and cruise ships ruling doors. (We’re Team Wheel). 

@ynezwilliams_ ughhhh idk what do u guys think? #teamwheels #teamdoors #fyp #wheelsvsdoors #doorsvswheels ♬ original sound – Follow Me

@sociallypowerful It really is the people you trust the most :/ #doorsvswheels #wheelsvsdoors #teamWHEEL ♬ AYSMD By Mike Hancho – Thereal_mikehancho

Reading Rainbow

Ever had a confusing sentiment in your mind, but no way to express it? The Reading Rainbow theme song, paired with the Space filter has your back. TikTok users created over 389K videos sharing their unique thoughts. 

@patrykwxjcik #fyp #foryou #britishschool ♬ Reading Rainbow Theme Song – Reading Rainbow

@aayushabhattarai8The question specifically didn’t need one, how did he even grade it?♬ Reading Rainbow Theme Song – Reading Rainbow

April

Jiggle Jiggle

An interview from Amelia Dimoldenberg’s Chicken Shop Date with Louis Theroux was remixed  by Duke Jones. The remix has over 6.7M videos created using it, and its own viral dance. 

@jessqualtermy money don’t jiggle jiggle.♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

@musicratingsx #GameTok #SixNationsRugby #louistheroux #chickenshopdate #ameliadimz #fyp #foryou #xyzbca #viral ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

Rotoscope

The Rotoscope filter and song In My Mind was used over 152K times to show situations where users have been mildly hypocritical. 

@sociallypowerful I’m a sucker for thirsty Thursdays #socialmediaagency #relatable #agencylife #worklife #workhardplayhard #dancemachine ♬ In My Mind (feat. Crystal Waters) – Never Dull

@miffz_ I’m joking, I will never get bored of talking about my acting days 🖤 #theholiday #childactor #childactress #wherearetheynow #christmasfilm ♬ In My Mind (feat. Crystal Waters) – Never Dull

“Ah”

A GRWM-gone-wrong  video by Katey Lorrel has been duetted nearly 80K times thanks to her pain-induced, but pitch-perfect cry of “Ah!”. 

@luccaladtrumpet #duet with @kateylorrell lol #funny #trumpet #meme #musiciansoftiktok #music #rickroll ♬ original sound – Kate 💥

@grizzlyflute #duet with @kateylorrell #funny ♬ original sound – Kate 💥

May

Tiny bee

The Tiny Bee filter went viral alongside the soundbite “And the best part of this plan is… no one can stop me!” Users were sharing their funny and relatable, but bad habits. The filter was used over 206.2K times. 

@alicemaee12 Hehehe #tiktok #fyp #tinybee ♬ original sound – Charlie Mosey

@primark every time x #primark #primarkhaul ♬ original sound – Charlie Mosey

June

Binley Mega Chippy

I think we all remember the Binley Mega Chippy phenomenon. A chippy in Coventry went viral and received visitors from all over the globe thanks to a TikTok-sound-gone-viral. 

@j2hundred Vid out soon #j2xkia #binleymegachippy #viral ♬ Binley Mega Chippy – Alex

@jeffersonmiaa Coventrys new spotlight #fyp #foryoupage #liverpool #viral #lfc #binleymegachippy #coventry #uk ♬ Binley Mega Chippy – Alex

Rainbow strobe  

The Rainbow Strobe filter has been used over 10.7M times, and was used to share unusual questions people have been asked in various situations. 

@joebxggs We all good though dont worry 🥲 @georgebxggs #uk #comedy ♬ original sound – Kyle & Jackie O

@noodleandtildefluffy 👹 not 👹 chubby 👹♬ original sound – Kyle & Jackie O

July

They’re a 10, but… 

A trend-turned-filter took over TikTok. Users would say “They’re a 10, but…” and proceed to name a niche ick or turn off in partners. The trend has over 25.6M views. 

@hourwhen idk y im so aggressive #hesa10but #TikTokAwardsPH2022 #fyp ♬ original sound – arwen – Arwen F. Rockwell

@camkirkhambabyIs this bad?? New TMI episode is out now 🙂♬ original sound – Cam Kirkham

Horace

The Horace filter was used over 67K times this year, and was primarily used to make funny videos about an annoying person or sibling being in your presence. 

@nicole_keep♬ Dancing With Myself_WHENEVER WHEREVER Tutorial – NBC

@alice_nevin Wingwoman #shakira #dancing ♬ Dancing With Myself_WHENEVER WHEREVER Tutorial – NBC


August

It’s corn!

Arguably one of the most wholesome trends of the year. “Corn Kid” went viral in a video where he expressed his love for sweetcorn. The interview was made into a catchy tune that was used to show other things users loved and why. The sound has over 2.7 billion views. 

@mitchdorling All hail the corn kid #cheers #tok #fyp #foryou #yes #corn #itscorn #lookatthisthing #lumpofnobs #ithasthejuice #whatelse #supportsmall ♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

@elinalovesbubbie he looks like a corn #cats #fyp #catsoftiktok ♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

Police by JPhant

A filter of a police car with a green screen for the back window and the sound locked up – coinyes was used to share experiences users would be arrested for if they became illegal. The filter was used over 58.9K times. 

@hayleykiyoko DUE TO POPULAR DEMAND #lemonademouth ♬ locked up – coinyes

@vinnyguadagninoLock him up♬ locked up – coinyes

September

Butter Boards

Move over cheese boards, it’s butter board time. Users shared their favourite butter recipes and combinations, culminating in over 397.7M views.

@naughtyfork Butter board is my new fvaorite thing. Idea by @Justine Doiron !! #fyp #butterboard #foryou #tiktokfood #viral ♬ Chill Day – LAKEY INSPIRED

@twisted Check out this amazing autumnal butter board with brown butter, candied walnuts, hot honey and fried rosemary! 😍🙌 Made by our very own @spencooks #butterboard #charcuterieideas #autumnrecipes ♬ original sound – twisted

Red dress

The Red dress filter was used over 220.6K times, mostly when catching people off-guard. 

@jacksepticeye♬ Originalton – ᥫ᭡

@samsmith❤️‍🔥♬ Originalton – ᥫ᭡

Bizcochito

The song Bizcochito by Rosalia became a viral TikTok trend, where people would be acting judgemental and chewing gum, while listing bad habits other people have. There have been over 1.8M posts using the sound. 

@aoifemullen3 we beefin’ #womeninag #farmtok #fyp #livestock #farm #farming #buffalo ♬ BIZCOCHITO – ROSALÍA

@aurorashar 😒 #judging #dog #dogsoftiktok #dogs #dogtok #dogmom ♬ BIZCOCHITO – ROSALÍA

October

Negroni… sbagliato… with prosecco 

What’s your drink of choice? A soundbite from an interview with House of the Dragon stars Emma D’Arcy and Olivia Cooke went viral, and people began sharing their favourite experiences. The sound has over 50M views. 

@wang_lifestyle Can you tell my apartment is my personality? #loftapartment #apartmenttour #sanfrancisco #interiordesign ♬ a negroni sbagliato w prosecco l hbo max – hbomax

@sociallypowerful It’s called Happy FriYAY for a reason #officelife #officehumor #fridaywfh #wfhlife #agencylife #agencyjoke #socialmediamarketing #smm ♬ a negroni sbagliato w prosecco l hbo max – hbomax

November

Horror hotel

A filter inspired by The Shining was used over 41.4K times. Users shared funny moments they were running away from/avoiding certain tasks. 

@aliodriscoll_ We’ll circle back in 2023 #fyp #foryou #work #wfh #corporate #corporatelife #manager #joblife #job #worklife ♬ Psycho Killer – Talking Heads

@amyepohl it just takes me sooo long to commit… need to think about doing it for a few days first 😭🙌 #pov #relatable #fightwithamy ♬ Psycho Killer – Talking Heads

Remember – Sped Up

The song Remember by Becky Hill and David Guetta was used over 760.8K times by groups of friends creating a fun, concert-like experience using their phone torches. 

@northstarboysLYING IN BED🛌ON MY OWN🫃♬ Remember – Acoustic / Sped Up (with David Guetta) – Becky Hill & Speed Radio & xxtristanxo

@sofyan 🪄✨ #onlywhenimlyinginbedonmyown ♬ original sound – ʀᴇᴏ

December

2022 in photos

As we wrap up the year, users have begun sharing their year in photos. There are currently 34.4K videos for this, but expect more before the year is through. 

@joselymiroslavaa 2022 i love youuu 🫶🏻 #trend #fyp #happiness #2022in100photos ♬ son original – justanunknownstar

@lenia.klm i could cry 🫂❤️‍🩹 #CapCut #2022in60photos #recap #trending ♬ son original – justanunknownstar

AI Face

AI has taken over TikTok recently, but the latest trend is the AI Face filter. Users line their faces up to the filter, and type in what they want themselves to turn into. There are 36.1K videos using the filter so far.

@officialmrkebs24 #voiceeffects #foryoupage #reaction #fypシ゚viral #pourtoi #Stitch #mrkebs24 #viral ♬ original sound – Itsyourboymrkebs

@matcha_samurai Hi, I’m Matcha Samurai 😂😂 #matchasamurai #didyoubowtho #fyp ♬ original sound – Matcha Samurai

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Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

View this post on Instagram

 

A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

View this post on Instagram

 

A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

View this post on Instagram

 

A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

View this post on Instagram

 

A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

View this post on Instagram

 

A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

View this post on Instagram

 

A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

View this post on Instagram

 

A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

View this post on Instagram

 

A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

View this post on Instagram

 

A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

View this post on Instagram

 

A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

View this post on Instagram

 

A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

View this post on Instagram

 

A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

View this post on Instagram

 

A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

View this post on Instagram

 

A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

View this post on Instagram

 

A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

View this post on Instagram

 

A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

View this post on Instagram

 

A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

View this post on Instagram

 

A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

View this post on Instagram

 

A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

View this post on Instagram

 

A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

View this post on Instagram

 

A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

View this post on Instagram

 

A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

View this post on Instagram

 

A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

View this post on Instagram

 

A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

View this post on Instagram

 

A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News, Social Media Marketing News, Social Media Platforms

TikTok Trends: Are they a thing of the past?

December 7th, 2022 by

TikTok erupted into the mainstream social landscape in March 2020. When everyone was stuck inside due to lockdown restrictions, TikTok became the go-to source of entertainment. 

TikTok trends were coming in thick and fast, reaching the furthest corners of the platform. Your entire For You Page would consist of people trying TikTok dance trends (remember Renegade?), TikTok food trends (whipped coffee, anyone?), and general mindless content (bored in the house). 

@jalaiahharmonayeeee🙈🔥♬ Lottery – K CAMP

Back then, we weren’t just consuming content. We were creating it. Many viral TikTok trends were started by user-generated content; most TikTok creators had yet to dominate the space. TikTok trend discovery was easy; all you had to do was visit the—since retired—Discover page. 

In its early days, TikTok was all about content. As the platform grew and creators began to gain popularity, TikTok introduced the Creator Fund Program. Then, trends seemed to shift. Instead of TikTok trends coming from users, they were made by creators. 

Instead of following trends, TikTok users began to follow creators. Followed creators and those similar were boosted organically through the For You Page’s algorithm, which was beginning to become the online opium we have today. TikTok didn’t need to rely on everyday users to create content anymore—creators were looking to do it professionally. 

Creators users follow dictate the experience they have on the app. These creators ignited the subcultures and niches present on the platform today. Rather than everyone experiencing the same TikToks and entertainment, the viewing experience is catered to the subcultures users are within. 

TikTok trends right now are mainly found within niches. While some TikTok trends reach virality (we’re thinking Dabloons or negroni sbagliato… with prosecco in it), they don’t last nearly as long as they once did. 

@sociallypowerful It’s called Happy FriYAY for a reason #officelife #officehumor #fridaywfh #wfhlife #agencylife #agencyjoke #socialmediamarketing #smm ♬ a negroni sbagliato w prosecco l hbo max – hbomax

In addition to this, TikTok has introduced new formats (photo slideshows) that has resulted in memes being recycled from other platforms. While this technically offers new variety in terms of TikTok trends, it also meant trends from other platforms were now replicable on TikTok, making it somewhat indistinguishable from the others. 

One benefit of the nicheness of new trends is that TikTok trends for brands are now easy to locate and replicate. As long as a brand is fully immersed in its niche, and understands how its audience communicates on TikTok, recreating TikTok trends for businesses is easy…ish. 

In the beginning, TikTok provided entertainment and an escape to users across the globe. It was a communal experience, with users of all sizes readily getting involved with trends and TikTok fun. As time progressed, subcultures and niches solidified their places on the platform, creating unique TikTok communities and a more personal social experience. 

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Social Media Updates: November 2022

December 2nd, 2022 by

A new month means new platform updates. What are the key social media updates you need to be aware of?

TikTok Updates

TikTok Shop launches in the US

US TikTok users can now make purchases in-app with TikTok Shop. TikTok Shop was previously only available in the UK and a few Southeast Asian markets. TikTok Shop US will only support US-based merchants. 

TikTok updates its Marketing Partners 

TikTok has now made it even easier for brands to find relevant partners on the platform. Marketers can find a partner across one or more of these six categories: campaign management, measurement, creative, effects, commerce and sound.

Marketers can filter partners by category, country and language. 

TikTok updates its Marketing Partners 

Instagram Updates

Add music to your static posts

Instagram users can now add a sound to their image posts. Users can add between five and 90 seconds of music to their post in the post creation flow when editing captions, tagging people and adding a location.

Brands will still be limited to licensed tracks from Meta’s Sound Collection. 

Add music to your static posts

Schedule Instagram posts in-app 

Instagram has finally rolled out native post scheduling. The feature is available to professional accounts, and supports posts, carousels and Reels scheduled up to 75 days in advance. 

To schedule, tap Advanced Settings, then toggle on Schedule This Post. Set a date and time, then tap Schedule. Users can manage and reschedule their posts under Scheduled Content.

Schedule Instagram posts in-app 

Twitter Updates

Twitter has refreshed three ad types

Twitter has released updates on three different ad types to make advertising more relevant. It has updated the Conversion goal, and the Dynamic Product Ads, and has launched Collection Ads—a swipeable carousel that sends users to a new landing page. 

Twitter verification has been revamped (again…)

Elon announced he would be pausing Twitter Blue sign ups and relaunching it a fortnite later in order to fix the various verification issues that caused parody and misleading accounts. 

Twitter Blue will relaunch on 2nd December with three check marks: grey for government officials, gold for companies, and blue for individuals, whether notable people or otherwise.

YouTube Updates

YouTube tests two new Community posting options

YouTube is updating its Community feed for channels with over 500 subscribers. YouTube is bringing image posts’ improved editing tools to a select number of creators on iOS—something already available on Android. 

YouTube is also beta testing quiz posts with a small number of creators. Creators with access can create quizzes the same way as other kinds of Community posts.

Snapchat Updates

Snapchat partners with BigCommerce

Snapchat has partnered with ecommerce platform BigCommerce, allowing merchants to integrate their product catalogues within Snapchat.

Merchants need the BigCommerce app installed, and from there they can place the Snap Pixel, sync product catalogues and run Snapchat ad campaigns optimised for online store visits, purchases and retargeting.

It’s currently available in the US and is expected to expand to other markets in the new year. 

Snapchat partners with BigCommerce

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How To Run Your Black Friday Ecommerce Store

November 24th, 2022 by

The dawn of ecommerce birthed the sister event to Black Friday known as Cyber Monday; a second sales event which pushes online retailers to give up their best deals/offers. 

Though Cyber Monday doesn’t have the traditional backing that Black Friday does, its numbers are not to be underestimated. The huge sales figures in previous years translate into a lot of potential traffic for your ecommerce store this year, so you’ll want to prepare yourself with a solid Black Friday ecommerce strategy. 

Not sure where to begin? We’ve got you covered! 

Keep reading for the best tips and tricks for making your Black Friday ecommerce store and strategy bulletproof.

Prepare your store

The number of people expected to shop online for deals this Black Friday sits at 69%; a 37% increase from 2021. Whether you’re a large retailer or a small ecommerce store, you should expect to see a spike in traffic. While this is all well and good, a dramatic increase in traffic to your site can lead to poor site performance should you not have the right ecommerce platform – such as Shopify – to support your business. 

It’s crucial for businesses to have their sites prepared. Here’s what you can do to ensure that it is:

Plan early

Here are some of the things you should be planning ahead:

  1. An intuitive user interface
  2. A strategic plan centering around a user’s experience
  3. A seamless checkout experience that offers multiple payment options
  4. A high level of mobile functionality

Check your site speed

As you can probably imagine, the biggest sales events of the year can be pretty stressful. We’d like to avoid adding to that stress with a slow website, at all costs. Having slow site speed also runs the risk of ruining credibility with customers.

You can use Google PageSpeed Insights to help with this.

Audit your checkout process

The point we just mentioned about avoiding stress-inducing activities for customers…the same applies here. 

Customers are expecting a smooth, fast and efficient checkout process. 

Test your checkout process for yourself before the chaos ensues. 

Here are some ways you can improve your checkout process:

  1. Whittle your checkout down to one page
  2. Offer multiple payment options (Apple Wallet, Paypal etc)
  3. Enable automated cart abandonment notifications

Get support on-deck

Customer service is an important part of running a successful Black Friday ecommerce store. 

Because so many online sales will be expected, you should prepare for an increase in customer service requests. 

Make sure the way in which your customers can reach you for queries is clearly identified throughout your website and have support on standby, to make this process as efficient as possible.

Black Friday ecommerce marketing strategy ideas

Black Friday boasts the perfect opportunity to experiment with new marketing and advertising tactics. To help you, here are some Black Friday ecommerce ideas you can use to boost traffic and sales through your store.

Start advertising early

Running ads earlier gives ad buyers time to test and learn to figure out which creative assets work best, before going full throttle on the four-day shopping weekend.

  1. Buy traffic early to build social audiences
  2. Remarket frequently
  3. Narrow your Google Ads targeting to high purchase intent keywords such as “buy ___” and “best deal on ___”

Create a master plan for Black November

Going hand-in-hand with the aforementioned point, many retailers begin promoting their sales a month or so before Black Friday. To ensure that you’re ahead of the game you’ll need to pace your promos throughout what is now known as “Black November”. 

Your Black November plan should include:

  1. A Black Friday buzz-building campaign – with a countdown, deals and specials using ads, email and social media leading up to the big day.
  2. Sneak peeks on door crashers – and other sales that will go live.
  3. A coordinated promotional strategy – across all websites, emails and socials to maximise impact on the day of the sales.
  4. An influencer engagement strategy – to boost word of mouth.
  5. Post-Cyber Monday deals – eg, extended sale offers, emphasising shipping dates and gift wrapping throughout December.

Segment your emails 

Email is still very much a staple for Black Friday and Cyber Monday sales.

The more segmented these are, the higher revenue per recipient you’ll generate, as well as higher open rates and click through rates.

Here are 10 email segments you can use to generate sales:

  1. Seasonal shoppers
  2. Recent openers
  3. VIP customers
  4. Product browsers
  5. Product category buyers
  6. Hasn’t purchased (but is engaged)
  7. Email ignorers
  8. Almost purchasers
  9. Geographic targets
  10. Gift givers

Launch new products

Black Friday is a great time to introduce a new product, however, to ensure its success, you will need to create excitement to engage new and existing customers.

To increase awareness, use your blog, store promotions or partner with influencers. 

New product launches draw attention to your brand and what better time to have the spotlight shining on you, than during the Black Friday sales!

Add a touch of personalisation in everything you do

Younger audiences in particular see right through emotionless advertising. They want to know they are valued by you. 

Sending out personalised messages to your customers as a Black Friday ecommerce strategy is a great way to boost sales and increase conversion rates.

Here are some ways you can offer a personalised experience:

  1. Offer different deals to different customer groups (ie, VIPS)
  2. On product pages, include recommendations based on what other customers bought

You can also create this experience by featuring your top-selling products on your Black Friday ecommerce landing page on your website.

Black Friday ecommerce round up

With a little preparation you can put yourself in perfect alignment to gain some new customers this holiday season. People will be turning out in full force, just as they have done year after year.

The only difference this year is one that benefits you. Customers are leaning towards online shopping more than ever before, making this the perfect time to run a Black Friday ecommerce store.

As long as your website is optimised for mobile and has been prepped to perfection, the customers will come rolling in thick and fast. 

Remember, stick to your plan, be there for your customers and don’t forget to breathe!

FAQs

How do I prepare my Black Friday ecommerce store?

  1. Plan early
  2. Check your site speed
  3. Audit your checkout process
  4. Optimise your website for mobile use

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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