10 Social Media Statistics You Need to Know in 2021

October 19th, 2021 by

When reevaluating or creating your social media strategy, it’s a good idea to know the main social media statistics worldwide to inform your decisions. Social media has completely changed the way we live our lives—from keeping in contact with loved ones, to finding news updates, to researching new brands to invest in. Social media is unavoidable and it’s here to stay. 

2020 and 2021 have been significant years for social media. The pandemic pushed more people online, resulting in a surge of new users. With more people spending more time on social media, social media engagement and the best times to post on platforms were adjusted to suit the new working-from-home lifestyle. 

As platforms continue to develop their algorithms, social commerce capabilities and content formats to make a more enjoyable user experience, the popularity of social media will only continue to grow. So, if you aren’t investing already, get investing. 

We’ve pulled together a list of the most impressive social media statistics you should be aware of. 

The top Social media statistics 2021

How many people use social media?

To kick off our list of social media statistics, we’ll give you the big one. 4.48 billion people currently use social media worldwide—that’s double the amount of people than in 2015 and nearly 57% of the global population. The average social media user has an average of 6.6 social media accounts they use frequently. 

Who uses social media the most?

One of the least surprising social media statistics is that the generation that uses social media the most is Gen Z. Also known as the Digital Natives, you can find 87% of this generation regularly using social media. Millennials follow Gen Z, with around 81% actively using social media. Gen X and Baby Boomers trail behind with 73% and 45% active users, but these two percentages are growing as older generations begin to adapt to social medi

How much time do users spend on social media?

Time spent on social media is one of the most important social media statistics to be aware of. The time spent on social media can dictate how often you should be posting on your relevant platforms. On average, users spend 2.5 hours on social media everyday; this varies between platforms, of course. On Instagram, users spend around 28 minutes scrolling per day. However, users on TikTok spend an average of 52 minutes on the platform daily. 

How impactful is social media marketing?

One of the most impressive social media marketing statistics is that 73% of marketers believe that their social efforts have been effective for their business. Social media marketing helps build trust and emotional connections between brands and consumers. Moreover, 79% of Gen Z say they would make a purchase after seeing an influencer recommendation. 

The rise of social commerce

It’s commonly known now that over half of all social media users use platforms to research products and brands. Recently, many platforms have begun developing their social commerce and in-app shopping capabilities. The number of consumers who have moved to online shopping is at 85% and increasing. Brands should consider being early adopters of social commerce—it’ll be taking over sooner than you think. 

From digital to reality

We all know the impact of word of mouth marketing, right? 71% of customers who have had a positive experience with a brand on social media are likely to recommend the brand to family and friends. Interacting with your community through social media shows you care—this will build brand loyalty and increase the likelihood of word of mouth marketing.

Influencers build trust

Influencer marketing has been a go-to for many brands for the past few years, and it isn’t going anywhere anytime soon. 49% of consumers claim they depend on influencer recommendations to inform their purchasing decisions, while 79% of Gen Z say they would make a purchase after seeing an influencer talk about it. 

How to keep consumers following

The main four reasons consumers will unfollow a brand on social media are: poor quality of support, poor customer service, irrelevant content and too many ads. When asked the type of content consumers like to engage with, the most popular type was images (68%), followed by videos (50%) and finally text-based posts (30%). 

A marketer’s struggles

The main challenges social media marketers face are: identifying and reaching target audiences, measuring ROI and supporting overall business goals. The most successful content marketers reported that the two factors that contributed to their success the most were the value their content provides audiences and website changes. 

The most used social media platform

Facebook still remains the most used social media platform globally, but other platforms are catching up. TikTok recently dethroned Facebook as the world’s most downloaded app and boasts over 1 billion monthly active users. 


What percentage of the population uses social media?

4.48 billion people currently use social media worldwide—that’s nearly 57% of the total global population. 

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10 TikTok Statistics You Need to Know in 2021

October 8th, 2021 by

TikTok took the world by storm in 2020 and has continually broken user and download records thanks to its binge worthy video content. Its user base continues to grow rapidly and has finally dethroned Facebook as the world’s most downloaded social app. Now boasting over 1 billion monthly active users, TikTok’s growth isn’t set to slow down anytime soon. 

With TikTok’s popularity, it’s important to understand the TikTok statistics that make it so influential. Understanding TikTok marketing statistics will assist brands in creating relevant TikTok campaigns that target and entertain the right audience. 

TikTok user statistics 2021

Given TikTok’s obvious popularity, what are the TikTok user stats you should know?

TikTok has over 1 billion monthly active users

We’ll start with one of the most impressive TikTok statistics: in September 2021, TikTok announced that it now has over 1 billion monthly active users. This is a 45% increase in monthly users since July 2020. In addition, TikTok became the first non-Facebook owned app to reach 3 billion global downloads. 

Users spend 52 minutes per day on the app

TikTok users open the app on average 8 times a day and spend 52 minutes scrolling through videos every day. A new study has shown that this number is even higher for users aged between 4 and 15 who spend an average of 80 minutes per day on the app. 

60% of users are Gen Z

Gen Z is coming up to be the latest generation of people in the world, so it makes sense that the majority of users are from this generation. This is followed by Millennials. 

The majority of users are female

Globally, the platform is dominated by female users, counting for just over 53% of total users. 

TikTok Marketing statistics 

Now you know who’s using the platform, what are the TikTok statistics 2021 that make the platform so good for marketing?

TikTok has the highest engagement rates per post

Posts on TikTok have higher engagement rates than posts on Instagram and YouTube. The average engagement rate on TikTok for micro influencers is just under 18% compared to 4% on Instagram and 1.6% on YouTube. For mega influencers, TikTok has an engagement rate of 5% compared to 1.2% on Instagram and 0.4% on YouTube. 

50% of TikTok’s best performing ads are emotional 

Nearly half of TikTok’s top auction ads appeal to a specific emotion. Emotion-based marketing helps users connect more with the ad they are seeing, making them more likely to take action on any CTAs. 

Vertical TikTok videos have a higher watch-through rate

When creating content for TikTok, make sure it is filmed vertically. Vertical TikToks have a 25% higher 6-second watch-through rate.

A third of top performing ads break the fourth wall

TikTok data has shown that 1 in 3 ads that break the fourth wall have the highest view-through rate. Breaking the fourth wall in a TikTok means directly talking to the audience. 

TopView is the most popular ad format

In a survey by Kantar, nearly three quarters of respondents said that TopView was the preferred ad format. Respondents said the reason for its preference is the more natural placement of the ad. In addition, TopView ads had the lowest skip rate, annoyance level and highest attention lebel. 

Ads with the highest click through rate have their message upfront

The first 3 seconds of any video are the most critical. TikTok research has shown that more than 63% of ads that have a product or message in the first 3 seconds receive the most clicks. 


How do I check my TikTok stats?

To view your TikTok statistics, you need to have a Business or Creator account. 

To see your TikTok statistics for a particular video you need to:

  1. Go to your profile
  2. Click the video you wish to check
  3. Press the three dots in the bottom right
  4. Tap the Analytics button at the bottom left of the screen 

Video TikTok statistics will show you the video’s average watch time, how many times it was played and where the video’s traffic came from. 

To see the TikTok statistics for your whole account you must:

  1. Go to your profile
  2. Tap the three dots at the top right of the screen 
  3. Go to Creator Tools > Analytics 

What are the main TikTok demographic stats?

The main TikTok demographic stats are that the majority of users are members of Gen Z. In addition, the majority of users are female. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Marketing News, Social Media Platforms

20 Uses of Social Media for Business

October 7th, 2021 by

While social media used to be an optional marketing method for brands, this is no longer the case. Social media has become an essential way to reach and communicate with customers, gain insights and grow your brand. Considering there are now more than 4.2 billion active social media users across the globe, not using social media means you are missing out on a fast, cheap and effective way to reach almost half the global population. 

But what is the purpose of using social media and how can it really benefit your business?

Advantages of using social media for business

Increase your brand awareness

Considering the potential reach is half the world’s population, a good use of social media is for increasing brand awareness. Many social media users already use social media to connect with brands (especially on Instagram), so you have a pool of engaged and willing potential followers to connect with. 

Humanise your brand

Through social media brands can create meaningful relationships with their audience. You can introduce your audience to the people that make up your brand and showcase how customers use and benefit from your products or services. 

A positive use of social media is that you can build trust authentically. Trust builds marketing receptiveness and can drive new business. Show that you embrace your values and how you put the interest of your customers first. 

Establish your brand as a thought leader

No matter the industry you operate in, social media gives brands the chance to position themselves as a thought leader. By offering insightful and thoughtful content pieces, you can provide real value to your followers and customers. This will make you a go-to option for news and information on topics related to your industry. 

Advantages of social media for growth

Increase website traffic

Social media posts and ads are effective ways of driving traffic to your website. Sharing valuable blog content to your social media platforms is a great way to get a tonne of traffic and new readers as soon as you publish a new post. 

Engaging with social media users is also another great way to increase website traffic. By offering insightful comments, you can prove to users that your content is valuable and worth reading. In addition, having your website or blog linked in your social media profile biography easily directs visitors to your content.

Generate leads

One of the main uses of social media platforms for consumers is that it’s a low-commitment way for them to express interest in your brand. Lead generation is one of the main users of social media for businesses and social media platforms offer specific advertising formats for brands to collect leads. 

Boost sales 

One of the key uses of social media is as part of your sales funnel. The number of people using social media is constantly climbing and social media platforms are focusing on developing social commerce and in-app shopping capabilities. These developments mean social media will become more important for brands using ecommerce. Instead of having to direct customers to an external website, they can now add things to their baskets within a social media platform. 

Partner with influencers

One of the most influential methods of marketing is relying on word-of-mouth recommendations. This can be through families and friends or through social media influencers. Partnering with influencers that have a large following on social media can draw attention from relevant people to your brand. 

Partnering with influencers can not only increase your brand’s followers on social media but can significantly increase click-through rate and conversions. 

Advantages of social media for content

Promote your content

Promoting your social media content is a great way to have your insightful content seen by new people. More people seeing your content will prove your expertise and grow your audience. For the most impact, you should have a content marketing plan implemented. 

Go viral

Going viral isn’t easy, but it would be impossible without social media. Your fans on social media can help you work towards a viral hit. As your fans share, like and comment on your content, it will be spread across their network and when their network follows suit, your content can spread across the internet and receive upwards of thousands of shares and millions of views. 

Collate content and ideas

Businesses can use social media to source content and content ideas. 

Brands can directly ask their followers what type of content they want or enjoy consuming or use social listening tools to view organic mentions to create their own content ideas. 

Brands can also collate user-generated content from a campaign or product hashtag that they can reshare. This method can get your followers involved in your brand and build excitement, all while providing you with great content to reshare. 

Uses of social media for communication

Reputation management

It’s highly likely that your customers are already talking about you on social media. With careful monitoring, your social media team can catch important social posts about your brand to spotlight the positives and squish the negatives before they become an issue. 

Crisis management

With the ease of access to social media and the rise of cancel culture, we are often seeing social media crusades to cancel brands. While small businesses may not be at risk of a social media witch hunt, larger businesses can experience a devastating impact. 

If a crisis arises, you cannot stay silent. Using social media to share a planned response can help damage control to prevent the worst-case scenario. 

Provide customer service and support

Nowadays, consumers expect brands to be on social media and actively seek out branded accounts to ask questions or complain. Furthermore, these consumers expect brands to respond within a few hours. 

Having a dedicated social media customer service team can keep your followers happy and engaged. 

Uses of social media for insights

Learn about your customers

All social media platforms offer analysis and demographic information about your audience members and those who interact with your accounts. This information can help you tailor your social media marketing strategy to make smarter business decisions. 

Understand sentiment around your brand

Social media listening is important for audience engagement but it’s also a source of information about your brand itself. It’s great to know how often people are talking about your brand, but it’s even better to know exactly what they’re saying. Loads of mentions could be a good thing, but if they’re all negative, you need to find out why and what you have done to earn negative sentiments. 

Track competitor activity

It’s almost guaranteed that your competitors will be active on social media and what their audiences are saying is a key insight. Tracking your competitors’ mentions could reveal pain points that you can provide relief for. You’ll also be aware of when your competitors launch a new product, campaign or promotion.

Keep track of industry news

Information in the digital space moves incredibly fast, so you can’t afford to miss a key insight or news piece. You can use social listening to keep an eye out for upcoming industry trends and news that could affect your business. 

Uses of social media for advertising

Targeted advertising

One of the most beneficial uses of social media is its ability to hyper-target audiences for advertising. Using social media ads is a cost effective way to promote your business and distribute content to relevant audiences. 

Ad targeting includes demographic information, languages, online behaviours and geography so you can speak to different groups of customers. You only have to pay for the exact viewers you want to reach. 


The majority of online shopping baskets are abandoned; these are the people who are your prime potential customers. People who have abandoned carts already know your brand, its website, the products available and decided on which ones they may want. You can use social media to remarket these products to those who have abandoned carts. 

Uses of social media for proving ROI 

Reporting and analysing 

Social media platforms offer in depth analytics and metrics that brands can use to determine their ROI. With social media tracking tools you can have a well-rounded insight into the full impact of your social media activities.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Why Digital Marketing is Essential to Brand Building

October 7th, 2021 by

Having a strong brand identity is important, especially when in a market that grows quickly. Consumers have shifted to prefer online shopping to traditional bricks and mortar, so having easily identifiable branding will help you stand out from the crowd and be remembered. Digital marketing for brands should be a business priority, but how do digital marketing and branding work together to create a strong presence online?

Digital marketing for brands: creating strong branding through digital marketing

Good digital marketing for brands can be make or break for consumers, namely because it can be the difference between whether you are remembered or forgotten. 

A strong brand has a crystal clear understanding of its USP and is able to show this to its potential customers. It understands its competition and knows how it contributes to its industry. A strong brand understands itself completely from the inside out, including vision, mission and values and is able to communicate this to its employees and customers. 

Digital marketing and branding work hand-in-hand to create an online presence. Part of digital marketing for brands is creating a visual identity that includes logos, taglines, colour palettes and icons. These elements come together to create an eye-catching and memorable online presence. This online presence should translate into offline too—this will help consistently reach customers at key touch points and remind them of your brand.

The benefits of digital marketing for brands

Increased visibility, recognition and reach

The internet allows brands to have a global reach over a local one—something bricks and mortar stores can struggle with, especially if a small business. With a global reach your brand could be seen by millions of people and you can engage with thousands on a daily basis.  

Having a presence on multiple platforms can make you one of the best digital marketing brands for recognition. The higher the brand recognition, the more likely you are to be chosen by customers.

Nurtured audiences across the customer journey

Having your brand recognisable across multiple digital spaces allows you to nurture your audience from brand awareness into the customer buying journey. As mentioned, consumers are more likely to be loyal to brands they recognise. If you continually tick all the boxes from awareness to consideration to decision, you will be able to turn a consumer into a customer and then a customer into an ambassador. 

To nurture your audience, you need to implement all relevant sections of digital marketing. This includes email marketing, social media, mobile marketing, inbound marketing, content marketing and search engine optimisation (SEO).

High credibility and trust

A recognisable brand is always considered trustworthy by consumers; these brands tend to have a loyal following and customer base as a result of consistently delivering on its promises. A brand with high levels of trust increases its credibility within its customers and industry as a whole. 

When trust and credibility grow, so does a loyal community. In turn, this increases word of mouth marketing, web traffic, conversion rates and engagement with social media posts and blogs. This all gives a brand a good competitive advantage.

Build a strong community

Community building requires the input of multiple teams and employees. This is because when everyone puts their heads together to focus on growing a community, the benefits can be huge.

Focusing on your online presence and branding through digital marketing will consistently build a community online, which can make it easier to introduce products and means you can spend less time (and budget) building brand awareness as your community will do it for you. 

Building a community also means you can have access to feedback on your brand. If your audience begins doubting your values or disagrees with a certain campaign’s branding, you can ask for their feedback and make appropriate changes.

Increased brand equity

Brand equity is the commercial value gained from how consumers feel about a brand and how well a brand commands market share and profit. A higher brand equity means your business will have lower advertising costs relating to gaining traffic or awareness. 

Consumers are drawn to stronger brands that have a higher brand equity. This not only means it’s easier to recruit new employees but it gives brands the opportunity to implement a premium pricing structure.


Which brand is best for digital marketing?

There are many brands that are pros with their digital marketing. One of the best digital marketing brands at the moment is Sephora. 

As a result of having to close doors from COVID restrictions, Sephora worked to combine offline retail with a digital experience. Sephora developed an app that uses AI and AR to let users “try on” makeup items they would find in store or online. The app provides the user with tips and suggestions as they use it and is directly connected to the online shop so shoppers can basket and purchase as they please.

best digital marketing brands at the moment is Sephora.

How do I find brands for digital marketing?

If you’re looking for inspiration on how you can develop your branding through digital marketing, take a look at our list below. 

Nike takes great care when it comes to its digital campaigns and has produced some of the most memorable and successful ads over the years. More recently, it has introduced a 24 hour chatbot to assist customers globally, whenever. Nike partnered with Facebook’s Messenger chatbot platform to promote the Jordan brand. Users could customise notifications from the bot regarding new release news and saw an incredibly open rate of 87%—massive when compared to the industry average email open rate of 17%.

Nike digital marketing campaign

Innocent Drinks is a master at digital content marketing. The drinks brand is well known for its interactive, quirky and witty content—particularly on Twitter and TikTok. Innocent knows how to create a media buzz, build awareness and generate organic customer engagement. Innocent succeeds through using a relatable, friendly tone of voice that differs from the corporate tone many other businesses use.

@innocentdrinksAnother day of not following very clear instructions. ##buysmoothies ##summervibes ##foryou♬ chicken tikka – hannah

Netflix understands the importance of personalised marketing. Instead of bombarding its users with every latest release, it sends highly personalised push notifications and emails that include a clear call to action. Customers receive notifications based on their previous watch choices and are sometimes addressed by their first name (or the name on the account).

Netflix understands the importance of personalised marketing

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How to Create Effective Social Media Guidelines for Your Brand

October 7th, 2021 by

Social media guidelines for brands are a necessity. Social media is where brands want to be seen; you can establish a community of fans, create a unique brand voice and develop a brand identity that is uniquely yours. 

Consistency is key when it comes to communicating through social media. But maintaining a consistent tone of voice and personality of a brand can be difficult when there are multiple people working together to create the brand. This is why having social media guidelines for brands is so important. 

Social media guidelines help brands visualise how they will be perceived by the industry and audience members. These guidelines will also keep all your team on the same page. Without social media guidelines for brands, mistakes and slip-ups can be relatively common. Having set guidelines that include dos and don’ts will minimise confusion and prevent mistakes prematurely.

What are social media guidelines for brands?

A social media guideline is a go-to document that explains how a brand will appear, act and sound on social media. It will cover multiple channels and will dictate what people think of when they hear your brand name and how they will discuss you with others. 

A brand’s social media guidelines are different to its overall social media marketing strategy. Your strategy will include more tactical information including publishing frequency and general social media goals. Your guidelines include how your actions will be represented and look on social media.

What social media guidelines for brands should include

All your social media accounts

Your social media guidelines need to include every active and inactive social media account that your brand controls. This way you can easily see if the account names are consistent. If not, you can choose a style and ensure all new accounts are easily discoverable by fans. 

It is quite likely that your guidelines will be different for each social media platform. Having all your accounts listed will help you identify the differences required but still have consistency across all channels.

Your audience personas

You need to have your target market and developed audience personas within your social media guidelines. Before you decide on a voice, you need to know who you’re talking to. Having descriptions of your audience will help you shape a relatable voice and identity that will appeal to them. 

All decisions you make in regards to your voice and brand identity should be based on your target audience.

Tone of voice and language

In order to meaningfully connect with your audience, you need to have a clear and defined tone of voice. This could be cheeky and funny or serious and formal—just make sure it is relevant to your audience.

You need to outline the type of jargon you will use, if at all. Plain and inclusive language makes your content accessible and understandable to everyone, giving you a wider potential audience. However, using jargon on occasion can help you solidify your expert presence within your niche and industry. 

Also within your guidelines, you should discuss post authorship. Will you publish content as your brand or will each post be attributed to individual team members? Typically within customer service, team members sign off with their name of initials to let customers know they are speaking to a real person.

Brand language rules

Sometimes brand language is considered a subsection of tone of voice, but it’s important enough to have its own independent section. It is likely that you will have branded words, phrases, acronyms and names that are specific to your brand. You need to know exactly how and when to use them. 

Make sure you have a list of all your brand trademarks. These should be listed in a case-sensitive way to ensure that the spelling is always consistent and correct. You should also include any other language that is specific to your brand. For example, whether you call your customers or employees by a nickname. 

Although not directly related to your brand, you should make a list of any specific language that relates to your industry. This will help you consistently appear professional and like you know what you’re talking about.

Consistency guidelines

Consistency guidelines refer to linguistic issues and preferences. One of the main consistency issues to consider is the type of English you use—UK or US? To combat this, pick a dictionary and ensure you check back regularly to ensure you are always writing in the same English. 

You also need to know where you stand on headline capitalisation. Do you capitalise every word or just the first? There’s no right or wrong here, it’s just a brand style preference. 

Punctuation is often a tricky guideline to define. What’s your stance on the Oxford comma? Which dash style do you go to? Not everyone is into their punctuation, so depending on your industry you can get away with having a dash preference.

Hashtag usage

Hashtags can be a great method to increase your reach, but you need to know how to use them. Do you use branded hashtags to collect user-generated content? If so, make a list of all branded (including campaign) hashtags you need to be aware of. You shouldn’t remove any hashtags from this list even if a campaign has finished. You may need to refer back to the content later down the line or it could be used to spark some inspiration for a new campaign. 

You also need to know how many hashtags you can use. You won’t need to set a minimum number of hashtags, but what’s the maximum? 

User-generated content

Using user-generated content can be highly beneficial for brands, but it’s important to do so correctly and consistently. You should always ask for permission and credit the original creator. Many brands choose to use the camera emoji before tagging the original creator’s account.

Design guidelines

Social media guidelines for brands do more than specify the language used; they also determine how content looks and feels. 

If you already have a brand colour palette, these should be the colours you use consistently across your social media posts. The same goes for any brand fonts. 

Within your social media guideline, you should also have each individual logo listed along with how it should be used. For example, many brands have a logo including their full brand name but they also have a simplified version that can be used as a watermark. 


What are social media guidelines for?

Social media guidelines for brands are used as a reference tool for creating content and posting on social media. Language, tone and appearance can be inconsistent, so using social media guidelines helps brands maintain a consistent appearance and sound online. 

Social media guidelines ensure that each member of your social media team talks and writes about and for your brand in a way that supports your brand image and goals. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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7 Digital Marketing Strategies That Actually Work

October 5th, 2021 by

Considering we have entered a new Digital Age, it’s safe to say that digital needs to be a big focus in your marketing strategy. Creating a digital marketing strategy for a brand doesn’t have to be difficult—it can be insightful and fun. Digital presents brands with incredible opportunities to target new and large audiences in ways that are genuinely engaging. 

Consumers are spending more time online, which gives brands the opportunity to study their online behaviour more. This means creating a digital marketing strategy for startups or established brands can be more accurate and effective than ever before. 

The constantly changing nature of the digital landscape can be overwhelming to keep up with if you aren’t prepared with an effective digital marketing strategy. Creating a digital marketing strategy involves many tasks and responsibilities that need to be monitored in order to help your business grow. 

We’ve pulled together a list of marketing strategies you should consider when creating or developing your digital marketing strategy.

Creating a digital marketing strategy 2021

A digital marketing strategy is a plan that helps your business achieve your digital goals through carefully considered online marketing channels such as paid, earned and owned media. Your digital marketing strategy should also help you achieve your overarching marketing objectives. 

Know your audience

One of the best ways to understand your audience is to create different buying personas for your types of customers. This will help you identify exactly who you are marketing to, which also leads you to the how. By using a mixture of quantitative, qualitative, demographic and psychographic data, you can fine-tune and tailor your digital marketing strategy to suit your audience. 

The key pieces of information you need to know are:

  1. Location
  2. Age
  3. Disposable income
  4. Career and job title
  5. Goals
  6. Challenges
  7. Priorities
  8. Hobbies and interests

These pieces of data will tell you where you should focus your digital marketing efforts (eg. the different social media platforms) and the type of content that best works for your audience (eg. long-form blog posts, infographics or videos). 

Know your goals and the tools you need to achieve them

Your digital marketing goals should relate to your overall marketing and general business goals. For example, if your business goal is to increase online sales by 30%, your digital marketing objective could be to generate 50% more leads. 

While having your goals and objectives defined is the first step, the second is to find a way to measure them. Many social media sites offer basic analytic tools that are a good starting point. However, as your business grows you may have to invest in digital marketing tools that will help you track key metrics and data. For example, if one of your main digital marketing strategies is to host a newsletter, you may want to use a tool such as HubSpot to track your contacts and leads. 

Assess your existing digital assets and channels

Looking at what you already have can be overwhelming, so it’s good to split it into 3 media types: owned, paid and earned. 

Owned media is precisely what it sounds like—it’s channels and media you own. This can be your brand’s website, blog, social media channels, imagery or videos. It’s usually branded and you have complete control over it. 

Paid media is where you spend money in order to catch the attention of your audience, on any platform or channel. This includes search ads, display ads, affiliate or influencer marketing, or any other medium where you pay in order to receive increased visibility. 

Earned media is the exposure you receive as a result of word-of-mouth. This doesn’t just literally mean people talking in person, it can be through online shares, reviews, mentions, user-generated content and viral content. 

Within these media types, you can see which perform the best and which need a little bit of extra work. Remember to always measure their performance back to achieving your digital marketing goals.

Plan owned media campaigns

Owned media is the heart of your digital marketing strategy. The majority of the time, owned media comes in the form of content. Content not only improves your online presence, but turns leads into conversions. If this owned content is search engine optimised (SEO), then you can organically boost your content to relevant audiences thanks to SEO keywording. 

So how do you plan an owned media campaign?

The first step is to see what you’ve already posted and rank them from highest to lowest performing in terms of your digital marketing objectives. 

Once you have a list of all your content, you can identify any gaps you may have (you can use your buying personas to help you here). You could be missing out on creating more informative content to provide value to your audience or you may need to provide some entertainment. 

Having found your missing links, you can now make an action plan to create your content. Consider the format, the goal, how you will create the content, where it will be published and the priority level. This is also the time to consider the budget you’ll need to make this content at a high quality. 

Plan earned media campaigns

Your earned media will tell you which platforms or channels you should be focusing on. The more media you earn in one location usually means that’s where your audience lives digitally. As with owned content, you should rank your earned media channels from highest to lowest performing. Performance could be based on the number of mentions per channel or where most leads are coming from. 

From this, you may have found that a particular website or industry specialist drove a large amount of traffic to your website. This could suggest that you could turn this earned media into a paid partnership. 

Plan paid media campaigns

You need to, once again, rank your previous paid media campaigns from highest to lowest performance which can usually be indicated by your ROI. If you have a campaign with a low ROI, it’s probably time to retire and tweak your strategy. 

Put it all together

Now you have a clear idea of who you are marketing to, what your goals are, your current digital presence and an action list for content you need to create, you can start putting your digital marketing strategy into one massive document before putting it into action. 

As with any strategy, you will want to continually monitor your progress initially to make sure it is working as you need it to. If not, you’ll be able to catch any issues early and rectify them. 


What are the strategies of digital marketing?

Digital marketing can be split into 3 key media areas: paid, earned and owned. 

Paid media is where a business pays to have their media promoted to increase visitors, reach or conversions through search ads, display ads or affiliate marketing.

Earned media is exposure gained from methods other than paid advertising. This can involve viral content, word-of-mouth, user-generated content and shares. 

Owned media is digital content that is unique to your brand—you have full control over this content. These can include your social media profiles, your blog and brand website. 

What is a marketing strategy?

A marketing strategy is a specific plan that helps you reach specified marketing goals that are achievable and measurable. A marketing strategy considers how your business is currently performing, the areas you need to improve on and the areas you are thriving in. With these considerations, you are able to create an effective marketing strategy that will ensure you achieve your goals. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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6 Steps to an Effective Facebook Marketing Strategy

October 1st, 2021 by

With over 2 billion global users, Facebook is the most mainstream social media network in the world. The vast majority of Facebook users are on the platform daily, giving brands a wide range of opportunities to reach their target audience. 

Marketing on Facebook can be complicated. Setting up an effective Facebook marketing strategy can ensure that you are making the most of your Facebook marketing budget. We’ve pulled together our top tips to help you create the best B2B Facebook marketing strategy or B2C Facebook marketing strategy.

How to create an effective Facebook marketing strategy

Step 1: Define your goals for Facebook

The best Facebook marketing strategies are well defined by clear goals and objectives. Going into a Facebook marketing strategy without having any set goals is a complete waste of time. 

You need to know the motivation behind your Facebook marketing campaign. Do you want to build awareness? Or would you rather advertise your products? You could want to do both. 

Facebook can help you generate qualified leads, which is helpful for boosting conversions. Facebook marketing allows brands to target audiences specifically, meaning your campaign will reach people that are genuinely interested in your contributions. 

Your Facebook marketing strategy could be designed to help you build a community on Facebook. Facebook is a prime location to build a community thanks to its various Groups and Pages options. You can directly speak to and interact with your community members.

Step 2: Know your audience

Understanding your audience is necessary to deciding how to deploy your Facebook marketing strategy. You need to know the key demographics of exactly who you want to reach and speak to. 

Where are they based? What is their job? How much disposable income do they have? What are their hobbies? 

All these little details will help you create an accurate strategy that is more likely to engage your target audience.

Step 3: Engage with your audience

Your audience on Facebook wants to hear from you. Facebook users are more likely to invest their time, energy and money in brands that actively provide value to them. 

By responding to organic comments or posts from your audience, you can create loyalty. Finding the best time to post on Facebook will increase the engagement you receive on your posts. 

You can help create a community by asking direct questions to your audience. From this, you can actually gather data about what your audience really thinks of your brand and products.

Step 4: Pre-schedule Facebook content

A tricky thing about creating a Facebook marketing strategy is that most social media users are online outside of working hours. Pre-scheduling your Facebook content means you can speak to and engage with your audience when they are most likely to be online in the evenings and weekends. 

In addition, pre-scheduling content can save you time in the long run. You can create content at one time, schedule it, and monitor results.

Step 5: Determine your advertising strategy

The Facebook algorithm can be tricky to navigate, so using paid ads is one of the best ways to target audiences on Facebook. With paid ads you need to ensure your content is branded. Does it accurately reflect who your brand is—visually and with messaging? 

When being advertised to, consumers don’t want to feel like they’re being advertised to. To avoid this, they should be offered some form of reward. This could be a discount, exclusive content or industry guide. It needs to be compelling enough for the viewer to take action.

Step 6: Track and analyse your results

Of all our Facebook marketing strategy examples, this is potentially the most important step. Tracking and analysing your results will show you where you are performing well and where you need to improve. One of the most important things to calculate is your ROI. 

Analysing your results will always ensure you can improve. As you continue with your Facebook marketing, you will have more data to analyse and improve on.


What is a Facebook marketing strategy?

A Facebook marketing strategy is a marketing plan that is specific for Facebook.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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Hashtag Marketing Strategies to Grow Your Brand

September 30th, 2021 by

Social media is a stream of endless content. With more than 500 million tweets posted to Twitter and 100 million videos and images uploaded to Instagram every single day, it can be incredibly difficult for brands to get their content noticed by the social media users that matter. This is why many brands create a hashtag marketing strategy.

When used correctly, hashtag marketing can put your content in front of a wider audience, raise brand awareness, target a specific market segment, and encourage user engagement. So, how can you use hashtag marketing to your benefit? We’ve pulled together the top hashtag marketing examples you can use on social media today. 

What is hashtag marketing?

Let’s start with the basics. What’s a hashtag? 

Hashtags are a type of data common on social media and are used to categorise and identify content. Hashtags are made up of two parts: the hash (#) symbol and a keyword or phrase. 

Hashtags are predominantly used on Twitter, Instagram and TikTok. Although most social media platforms offer some form of hashtag marketing, it is not widely used on platforms like LinkedIn, YouTube or Facebook. 

How do hashtags work?

Across different platforms, hashtags work in mostly the exact same way. The main purpose of hashtags is to help users find relevant content as hashtags help categorize content. When a user clicks on a hashtag, they will be directed to a list of posts that all contain the same hashtag. Users can browse through this content and find and engage with other social media users based on the hashtag theme. 

In terms of hashtag marketing, using hashtags can increase the visibility of your content and your brand’s organic reach. The more relevant hashtags or trending marketing hashtags you use, the more relevant audience members you will find. 

Why you should use hashtag marketing?

Creating a hashtag marketing strategy can help your brand in numerous ways. We have listed the 5 main ways hashtag marketing can help your brand grow.

Hashtag marketing can boost your post’s organic reach

By categorising content using hashtags, you can attract any users that specifically search for that hashtag. This means your content is being seen by more than your existing followers. 

Hashtag marketing can increase your engagement

Hashtags can increase the number of engagements on your content—especially on Twitter. Using hashtags on Twitter can increase engagement by almost 100% for individual users and 50% for brands. 

Hashtag marketing adds context to your brand and content

Hashtagging allows you to add context to your content, which is especially handy when presented with a limited character space. You can quickly let users know what your content is about with the right hashtag. 

Hashtag marketing allows you to join trending conversations

Using a trending marketing hashtag strategy can help you keep on top of the most popular social media conversations. Inserting yourself into these conversations, you can position yourself as culturally relevant or a thought leader. You can also target a huge audience base. 

A hashtag marketing strategy helps you join relevant conversations

While joining trending conversations is great for reach, joining relevant conversations is how you will gain new followers. You can monitor and join relevant discussions by following certain hashtags; this way you can always make sure you are staying on top of what’s going on in your industry. 

Hashtag marketing strategies to follow

Now you know why to use hashtag marketing, let’s take a look at how you can use it. 

Branded hashtags

This may be one of the most popular hashtag strategies for brands to follow and potentially the most important. Branded hashtags are hashtags that contain your brand name, tagline, slogan or product name. For example, Nike uses its tagline #JustDoIt, while GoPro simply uses its name. 

Branded hashtags are an easy way to track untagged content relating to your brand or products. Once you have a branded hashtag, you can use it across multiple platforms to get a real understanding of what people really think of your brand. 

Campaign and event hashtags

Campaign hashtags are similar to branded hashtags, except they are only used for a specific campaign or event (and usually for a limited time). Using a campaign or event hashtag can encourage other users to create their own organic content using the hashtag. It is an easy way to track any content relating to your campaign or event. 

Location hashtags

Using a location-relevant hashtag can be incredibly useful for businesses looking to target an audience from a specific area. For example, you can use #LondonRestaurant to find keen diners in the London area. 

Giveaway and challenge hashtags

Who doesn’t love a giveaway? They’re great for both brands and consumers—brands get their engagement boosted and consumers have a chance to win a free product for minimal effort. 

Challenge hashtags have become significantly more popular on social media, especially on TikTok. Brands create branded hashtag challenges where users are encouraged to share their own content. This is a quick way of increasing your brand awareness and reach with tonnes of free promotion through user-generated content. 


What is a hashtag in marketing?

A hashtag in marketing is the same as general hashtags, but it has a more specific purpose. When using a hashtag for marketing, brands typically use hashtags to boost awareness and reach. 

Are hashtags good for marketing?

Hashtags are good for marketing. They require minimal effort but often offer good results. Hashtags can boost organic reach, increase engagement, provide context and allow brands to join trending and industry-relevant conversations.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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15 Inspiring Brands on TikTok to Fuel Your Creative Strategy

September 20th, 2021 by

TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok users and ever-changing trends, it’s almost certain that brands can find a strong space on the platform. Pairing these with the best time to post on TikTok, you are in for a winner. 

Don’t know where to start? No worries. Keep reading to find out who the best and most followed brands on TikTok are. 

The 15 most inspiring brands on TikTok

1.  Ryanair

In an unlikely turn of events, Ryanair is one of the most active and successful brands on TikTok. By using humour and TikTok trends, Ryanair has increased engagement and its brand presence on TikTok. It’s consistent tone and posting has resulted in many viral videos, assisting its growth to 1.1 million followers. 

@ryanairThat better be your answer😃!! ##ryanair♬ original sound – Bear

@ryanairMy prices got yous acting up🥵😩 ##ryanair♬ excuse me mommy – tim

Ryanair mainly uses images and footage of its planes while using a TikTok  filter designed to superimpose human facial features onto any background, resulting in an almost-personified mascot. While using trending sounds and memes, Ryanair successfully gets its message of cheap European flights across to viewers. 

2. Little Moons

Little Moons Mochi’s TikTok fame began when the brand went viral as younger TikTok users discovered its products. The brand gained two organic hashtags for the content users were creating: #littlemoons and #littlemoonsmochi. The 15 thousand Little Moons themes videos racked up over 500 million views, resulting in a 2,000% sales increase. 

@littlemoonsmochiThat main character energy when you come home with Little Moons…🍡 ##littlemoonsmochi ##littlemoons ##fyp ##sainsburys ##mochi♬ Stromae Alors on Danse – ᴍᴇɢᴜᴍɪ & ᴋʏᴏ 🦋

@littlemoonsmochiTrue story… ##littlemoons ##littlemoonsmochi ##mochi ##icecream ##fyp ##nobodynobodynobody♬ original sound – ariana

Since then, Little Moons has begun joining in on trending sounds, filters and videos on TikTok to further grow its presence. It currently has over 250K followers on TikTok and more than 3.5 million likes. 

3. Innocent Drinks

Innocent Drinks is one of the best brands on TikTok in terms of humour and engagement. It follows a similar strategy to Ryanair and drives engagement with humour and relatable topics. The account regularly pokes fun at its own TikTok strategy which helps personify the brand and make it more relatable. 

@innocentdrinksAnd yes, we know the B looks like an 8. You try and do better with bottles. ##buysmoothies ##marketingprofessionals ##foryoupage♬ original sound – Kwame Sarfo

@innocentdrinksWe’re not sure what our real job actually is at this point. ##buysmoothies ##foryoupage ##worklife♬ original sound – Jennifer Louise Emma

Innocent Drinks uses the popular “I’m Lost” filter and trending TikTok sounds, which has helped it gain many viral videos. The brand also engages with organic comments by responding in an approachable and witty tone of voice, reminding marketers that great content will only get you so far. 

4. Warner Bros UK

Warner Bros’ typical TikTok strategy includes using trending music and sounds on TikTok and pairing them with clips from its most popular TV shows and films. In doing so, it is able to appeal to fans of these series and films while staying relevant and funny on the platform 

@warnerbrosukkendall is quaking right now ##prettylittleliars ##kendalljenner ##dance♬ original sound – E! Entertainment

@warnerbrosukgeorgie’s no.1 fan ##IT ##pennywise ##johnmayer ##kourtneykardashian♬ Why is everyone using this audio – zineb🧋🤎

Warner Bros also uses TikTok to tease and hype up new film or series releases. Since TikTok is relatively easy to go viral on, it is able to create a large buzz for release days. 

5. Gymshark

Gymshark is consistent with its tone of voice and messaging across all platforms, which is why it has been able to become one of the top brands on TikTok. It has a clear purpose to help its followers stay active and realise their potential. 

@gymsharkYou’re not defined by your aptitude, you’re defined by your attitude 💪 ##Gymshark ##InspirationalStory ##Swimming ##Paralympics♬ original sound – Gymshark

@gymshark😳💀 @garrettcurto @amberysuh ##Gymshark ##Fitgirl ##Gymtok♬ original sound – Gymshark

Gymshark regularly reposts content from its influencer ambassadors that include workout tips and sets, product try-ons and fitness and gym skits. By repurposing influencer content it gives itself social proof as a reliable brand and doesn’t need to use its own resources. 

6. Elf Cosmetics

Elf Cosmetics is one of the most successful brands on TikTok thanks to its TikTok campaign efforts. Elf commissioned an original song to be used as part of a hashtag campaign called Eyes Lips Face. The brand worked with a few influencers to kick off the campaign but it soon became a viral trend on the platform. The hashtag #eyeslipsface currently has over 8 billion views. 

@elfyeahOur e.l.f. mama @kellyrosesarno is throwing it back to the year 2000 😙 That EYESHADOW 🔥 ##y2k ##2000 ##y2kmakeup♬ original sound – elfyeah

@elfyeahAlllways have $ for e.l.f. with these affordable prices 😉💰 ##affordable ##elfcosmetics♬ Candles – Joshua Long

Elf’s TikTok strategy now uses influencers on the regular and also trending sounds that show off its products. It also uses the popular “I’m Lost” filter to superimpose eyes and lips onto products. 

7. Amazon

Amazon has five official TikTok accounts: @amazonprimevideo, @amazonfashion, @amazonmusic, @primestudent, and @amazon; amongst which Amazon Prime Video is the most popular. 

@amazonprimevideoWe love to ✨hear✨ it! @joshplaysdrums x @funnyasiandude ##jimmyoyang ##gooddeal ##primevideo ##apvcreator ##gooddealapv♬ original sound – Amazon Prime Video

@amazonfashionGoodbye, “Where’d you get that outfit?”! Hello, ##StyleSnap! Amazon app to try it now 📷♬ original sound – Amazon Fashion

Amazon uses TikTok to launch hashtag challenges and recognises the importance of TikTo influencers—both micro and mega. The #amazonpartner has over 75 million views. Content on Amazon’s Fashion account consists of ambassador content and reposts of organic TikTok trends like #amazonfinds which has over 12.4B views

8. Crocs

Crocs launched a TikTok account to reach Gen Z consumers and within a week its TikTok account had more followers than its Twitter. Crocs launched a challenge camp;aign with Post Malone called #ThousandDollarCrocs. The hashtag has amassed over 3 billion views. 

@crocsIt’s Dad vs. Daughter IN Crocs! ⚽️⚾️🏈 On and off the field, our NEW Bubble Block pattern was never meant to hide! @jackmitrani ##CrocTok♬ original sound – Crocs

@crocsComfort👏 Without👏 Carbon👏 We’re fully committed to our goal of Net Zero by 2030! Let’s make our world a more comfortable place💚 See bio for more!♬ 오리지널 사운드 – Crocs

Crocs regularly uses influencers and celebrity ambassadors to announce new products or initiatives. The content is colourful and fun, much like the Crocs products. 

9. Fortnite

Fortnite is still relatively new to TikTok, it has already gained over 6.2 million followers. TikTok has used influencer marketing and hashtag challenges to establish its presence on the platform. 

@fortnite…Strange things have been happening on the Island while you were asleep.♬ original sound – Fortnite Official

@fortniteYou’ll only see plays like this in the FNCS. Speaking of which you can catch broadcasted on TikTok this weekend!!🎮 ##fncs ##ch2s7♬ original sound – Fortnite Official

Its videos regularly receive over 1 million views, and it posts a mix of in-game content and streamer play-throughs. 

10. American Eagle

American Eagle has had a huge influencer push on TikTok and has made Addison Rae a brand ambassador. American Eagle regularly uses influencer campaigns to show how versatile its jeans are. 

@americaneaglePassing the phone to our “Future Together” cast 👀📱Campaign + new collection drop tomorrow! ##reveal ##AEJeans♬ original sound – American Eagle

@americaneagleWe put @therealcalebmclaughlin under the Q&A while on set. ##FYP ##behindthescenes ##backtoschool ##fitcheck ##aejeans ##strangerthings ##calebmclaughlin♬ Lazy Sunday – Official Sound Studio

Its other TikTok brand ambassadors regularly feature on the brand’s TikTok page in Q&As or behind the scenes moments—these videos tend to perform the best. 

11. Adult Swim

Adult Swim recently went viral on the platform as a result of an organic trend. Users would create their own TikToks that mimicked the style of an Adult Swim advert. Adult Swim encouraged users to create more by creating their own and joining in. 

@blackquarterzip#vano3000 #adultswim♬ Running Away – VANO 3000 & BADBADNOTGOOD & Samuel T. Herring

@adultswimMorty-ish collaboration with @seanmcverry ##rickandmorty♬ original sound – [adult swim]

Adult Swim posts clips from its popular series and reposts organic content from fans of the channel and influencers. 

12. Revolution Beauty

Revolution Beauty is one of the most successful brands on TikTok. With many viral hashtag challenges and successful paid-ad campaigns, TikTok is paving the way by its early adoption for TikTok shopping. Its content is primarily reposted influencer content, but it also reveals new product launches. 

@makeuprevolutionA colour for every occasion💋 @abbyroberts Revolution Matte Bomb Liquid Lipsticks 💄❤️ ##makeuprevolution ##liquidlipstick ##abbyroberts♬ GET YOU SOME – Gibbz

@makeuprevolutionCONGRATULATIONS to our Final 15 moving onto Challenge 2!🤩🌈##CreatorRevolution ##makeuprevolution ##final15 ##creator♬ Creator Revolution – Makeup Revolution

Revolution engages TikTok users organically by hosting regular creator challenges. The beauty brand sets a theme and hashtag and then encourages users to create their own looks and post them under the hashtag. 

13. Hissy Fit Clothing

Hissy Fit Closing is one of the most popular small clothing brands on TikTok. It recently went viral organically thanks to global fashion weeks.

@hissyfitclothingReply to @butterflyheaveng Phoebe Buffay 🌞🔮🐈‍⬛ inspired fits featuring our new midi skirts! Dropping at 6pm today 🌟♬ original sound – hissy fit

@hissyfitclothingDidnt stick to the theme AT ALL lol but new midi skirts have just dropped on site 🌟❤️ Use code ‘TIKTOK10’ for 10% off ✨♬ Deceptacon – LE TIGRE

The brand shows off its products by showing different ways they can be worn on the founder. By using popular music tracks and joining in trends within FashionTok, the brand has grown its audience significantly and quickly. 

14. Marvel

Marvel has an incredibly engaged and active fanbase that is present on the platform. Marvel encourages these creators to continue making theories and organic content by reposting and featuring key Marvel creators on their TikTok. Marvel creators are well-respected in the Marvel community, and by reposting their content, Marvel solidifies their position. 

@marvelListen to @theoriesbyt , and download the ##MarvelUnlimited app now! 📲 ##MarvelComics♬ original sound – Marvel Entertainment

@marvelMarvel Studios’ ##ShangChi and The Legend of The Ten Rings is playing in theaters NOW! Who’s seeing it this weekend? 🎟 ##MCU @simuliu @awkwafina♬ original sound – Marvel Entertainment

Marvel also shares trailers, interviews and behind the scenes footage of upcoming films, series or comics. It also joins in on generic trends on TikTok to appeal to a wider audience. 

15. Zara

Zara has used TikTok to dip its toe into the world of AR. By creating a series of videos showcasing products that were produced by Zara Creators, Zara has been able to keep users engaged for longer when scrolling through TikTok. By offering a unique video viewing, Zara has positioned itself as an aspirational brand. 

@zaraDecompress to discover ##zaranewin ##zara♬ original sound – ZARA

@zaraPress for pink ##zara ##zaracreators ##asmr Thank you @marblemannequin♬ original sound – ZARA

The AR videos are reminiscent of luxury brands—especially relevant at the moment given the sheer number that are entering the crypto market and the Metaverse. 


What brands work with TikTok?

There are countless brands on TikTok. It has become a go-to marketing strategy for many brands, but mainly those hoping to attract younger audiences. 

What are the best brands on TikTok?

The best brands on TikTok are: 

  1. Ryanair
  2. Little Moons 
  3. Innocent Drinks
  4. Warner Bros
  5. Gymshark 
  6. Elf Cosmetics
  7. Amazon
  8. Crocs
  9. Fortnite
  10. American Eagle
  11. Adult Swim
  12. Revolution
  13. Hissy Fit Clothing
  14. Marvel 
  15. Zara

What luxury brands are on TikTok?

Some luxury brands on TikTok include Prada, YSL, Gucci, Ralph Lauren, Dior and Louis Vuitton. Luxury brands join TikTok in hope of targeting younger audiences and to make themselves culturally relevant. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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The Ultimate Guide to Creating a Digital Marketing Plan and How to Improve Your Digital Presence

September 17th, 2021 by

In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and changing digital landscape can be overwhelming without a well-thought out digital marketing plan. But, creating a digital marketing plan doesn’t have to be overwhelming. 

A digital marketing plan can help you improve your digital presence, making you easier to find by target audience members. Brands need to have a strong digital presence to prove to audiences they are leaders within their industry and niches. It proves to relevant audiences you can provide real value to them, in terms of information and product or service offerings. 

What is a digital marketing plan 2021?

A digital marketing plan is typically a document that strategically outlines your digital marketing objectives and the actions needed to achieve those objectives. The objectives and digital marketing plan steps need to be achievable and measurable so you can monitor your progress accurately.

How to create a digital marketing plan

Conduct a situational analysis

When creating a digital marketing plan, the first thing you need to do is understand your existing digital presence. By conducting a situational analysis of your digital presence, you can identify your current strengths and opportunities as well as weaknesses and threats. From these, you can set accurate, relevant and measurable objectives and goals to help you achieve your overall marketing goals. 

This is also where you should create a customer profile. Knowing your customers is the most important part of building any strategy. You should know their age, gender, disposable income, geographic location, hobbies and priorities and key challenges they face. 

Set your digital marketing goals

As mentioned above, once you know every detail of your digital presence, you can begin setting digital marketing goals you want to achieve. These goals should help you achieve your overall marketing goals, but should still be specific and measurable for digital. An example could be: “I want to reach 30,000 visits a month on my website every month within three months.” 

Align on your digital marketing strategy

Once you have set your digital goals, you need to identify the digital marketing plan steps to take and metrics to measure your success. These steps should pave a clear path for achieving your digital marketing goals. You should be able to continually monitor your progress, and adjust your plan accordingly to achieve the best results. 

Within your strategy, you should identify the key content types and social media platforms you want to focus on. Video content is popular with consumers currently, but a consistent blog can increase leads by 300%. 

Identify key KPIs and metrics

Understanding your key performance indicators and relevant metrics will allow you to consistently monitor and improve your strategy. Sometimes, a digital marketing strategy can involve a fair amount of trial and error. By always monitoring your progress, you can realign and refocus efforts and resources to areas that work best from areas that are not performing to your standard. 

To help you with your monitoring, you could use a social listening tool. Not only will this collate all relevant information and data about your brand’s digital presence, it will inform you of organic conversations about your brand and industry in a visual way. 


How do you create a digital marketing plan?

To create a digital marketing plan, you need to know where you are positioned online. To create a digital marketing plan, you should begin with a situational analysis. This will identify the key areas you need to work on in order to achieve your digital marketing goals and overall marketing goals. 

What is included in a digital marketing plan?

Your digital marketing plan needs to include:

  1. Where you are currently tracking 
  2. Your digital marketing goals
  3. Your digital marketing strategy and steps 
  4. Your KPIs and key metrics to measure

What is meant by “digital marketing plan”?

A digital marketing plan is typically a document that strategically outlines your digital marketing objectives and the actions needed to achieve those objectives.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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