Weekly Marketing News, 16th September 2022

September 19th, 2022 by

TikTok clones BeReal, Instagram tests Reels topics, ditches Shop, and lets creators pitch themselves, consumers love Amazon ads, there’s a new wave of fashion critics, and you can now drip in Oatly. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok launches BeReal clone

Tiktok real clone

TikTok has launched its own BeReal clone, TikTok Now. Users of the new feature receive a notification, just as they do on BeReal, and are urged—with a not-so-catchy phrase of “Time to Now”—to take a 10 second video or static photo using the front and back camera. Instead of the usual 2-minute limit to complete the task, TikTok Now users have 3 minutes to share what they’re up to. (Via TechCrunch)

2. IG Creators can pitch themselves to brands

Instagram is currently testing a new Media Kit for creators, which will allow them to pitch themselves to brands for promotional partnerships. Creators are prompted to upload a bio, key analytics and audience stats, showcase their top posts, and show previous brand partnerships as examples. It’s a similar function to the Meta Creator Marketplace already available, but this Media Kit gives creators complete control over how they come across to brands. (Via Social Media Today)

3. Instagram tests topic tags for Reels

Instagram test topics

Instagram is testing out topics, which will help categorise Reels. Users can add topics to their Reels which should help them “reach people who share your interests.” The new feature may be an evolution of the Instagram hashtag, which was recently revealed to only be used as a context tool and not a way to increase reach. (Via Hootsuite)

4. Instagram redesigns Shop

Instagram redesigns Shop

Instagram is reportedly phasing out its Shop tab. The feature, which first appeared in 2020, will be replaced by a simpler and less personalised version of the existing shopping page. The changes are more directly tied to advertising revenue for Meta, and will make it easier for people to discover and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops. (Via Inc)

5. Consumers love Amazon ads

Consumers love Amazon ads

The latest Media Reactions report by Kantar revealed that Amazon has replaced TikTok as consumers’ favorite ad environment. Ads on Amazon were cited as more relevant and useful than on other platforms, followed by TikTok, Spotify, Google, and Snapchat. (Via The Media Leader)

FASHION NEWS

6. The new Gen Z fashion critics   

The new Gen Z fashion critics 

The rise of social media has made once-exclusive fashion insights and events available to everyone. This access has led to a new wave of fashion commentators on TikTok. These commentators have created a new form of fashion journalism, and have learnt to be highly engaging to audiences from the get-go to ensure their videos are viewed. The new fashion critics present brands with an opportunity to target niche subcultures and styles within the fashion community. (Via Vogue Business)

7. Get your Oatly drip

Get your Oatly drip

Beverage brand Oatly has created nostalgic windbreakers as merch. The ‘Drip dry high’ campaign showcases the alternative milk brand’s merch: limited-edition vintage rain jackets that 10 artists revamped with pro-planet, pro-plant-based designs. The jackets, available for purchase from September 12, have been created via ReRuns, Oatly’s program that upcycles vintage garments into one-of-a-kind pieces. All proceeds of the program go to the Lower East Side Girls Club. (Via The Drum)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News

Weekly Marketing News, 2nd September 2022

September 5th, 2022 by

Shop on YouTube and watch videos in 1.5x, join an exclusive collaging app, join trends with Snapchat’s BeReal, and greenwash with PLT. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.Shopify and YouTube launch YouTube Shopping

Shopify and YouTube launch YouTube Shopping

Thanks to a partnership with YouTube and Shopify, you will now be able to purchase products directly on YouTube’s website. Users can purchase products from Shopify merchants while watching a video or live stream. The entire payment process will take place through the video streaming platform. As of this week, the feature is available worldwide, but to use it, merchants will need a minimum of 1000 subscribers. (Via eCommerce News)

2. The invite-only collage app 

The invite-only collage app

Pinterest launched an invite-only collaging app, Shuffles, and despite its exclusive nature, has happily sat at the top of the app charts. Collages and mood-boards are viral on TikTok, Gen Z users are leveraging the new creative tool to make, publish and share visual content. These “aesthetic” collages are then set to music and posted to TikTok or shared privately with friends or with the broader Shuffles community. (Via TechCrunch)

3. Snapchat creates BeReal camera clone

Snapchat creates BeReal camera clone

Snapchat has launched its own Dual Camera feature, copying the popular camera format from viral platform BeReal. Although, instead of copying BeReal’s “2-minute notification”, Snapchat is encouraging users to share selfies and take part in creative trends. Users have the choice of several Dual output formats, including vertical, horizontal, picture-in-picture, and cut-out. (Via Social Media Today)

4. People are watching YouTube videos at faster playback speeds 

People are watching YouTube videos at faster playback speeds

It’s no secret our attention spans are alarmingly low. YouTube recently revealed that users ‘save an average of over 900 years of video time per day’ because they’re watching videos at faster speeds. YouTube says that 1.5x speed is the most commonly used alternative, followed by 2x as a close second and 1.25x at third. (Via Social Media Today)

FASHION NEWS

5. How to Greenwash with PLT 

How to Greenwash with PLT

Pretty Little Thing recently announced its second-hand PLT Marketplace, where people can resell their PLT pieces and bits from other brands. Considering its (current) history as the fast fashion juggernaut famed for alleged-worker exploitation and planetary destruction, it’s understandable that the brand has faced backlash. (Via Dazed)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, News

Weekly Marketing News, 5th August 2022

August 11th, 2022 by

Meta rivals Twitch, TikTok goes fresh and takes on Spotify, the metaverse will change influencer marketing, and Duolingo partners with Jackbox Games. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Meta is developing a Twitch rival

Meta is developing a Twitch rival

Meta is reportedly testing a new livestreaming platform called Super, which has “similar functionality to Twitch.” It’s invited a small handful of influencers and creators to test it out and is yet to confirm what this new platform means for the future of Facebook Gaming. Super is designed to allow influencers to engage with their audiences and “create a platform that enables a digital version of in-person meet and greet experiences.” (Via Dexerto)

2. Buy your fresh food from TikTok

Buy your fresh food from TikTok

TikTok has launched fresh food in the UK, with users able to order directly through the platform. The merchants, which will take responsibility for delivery of orders, can work with TikTok’s network of creators to run live content and offer users exclusive discounts. Food content is a huge driver of engagement on TikTok, with everyone from amateur foodies to well-known chefs sharing tips, recipes and mouth-watering meals on the platform. (Via Retail Gazette)

3. TikTok to take on Spotify 

TikTok to take on Spotify

TikTok might be developing a music app that’s set to take on Spotify, Apple Music, and YouTube Music. TikTok filed a trademark application for a music app in May, and lists a variety of potential goods including “allowing users to purchase, play, share, download music, songs, albums, [and] lyrics,” as well as “live stream audio and video interactive media programming in the field of entertainment, fashion, sports and current events.” (Via CNet)

METAVERSE NEWS

4. What will influencer marketing in the metaverse look like?

What will influencer marketing in the metaverse look like

Social media has seen a huge increase in AI influencers. When the metaverse arrives, AI influencers will coexist with their human counterparts in the metaverse, allowing customers to engage with more personalised and relatable brand tales. Brands across the marketplace are tapping into the potential of the metaverse and the marketing benefits it offers. (Via The Statesman)

WORK WE LIKE

5. Duolingo partners with Jackbox Games

Duolingo partners with Jackbox Games

Learning platform Duolingo has partnered up with games developer Jackbox Games. The tie-up is based on a recognition that the gamification of language is part of both platforms’ appeal, powered by users’ mobile habits. Jackbox, for instance, is integrating Duolingo-based questions into its Quiplash minigame, which sees players enter the funniest answer possible to prompts such as: ‘Before Duolingo chose the Owl, it wisely rejected [blank] as its mascot.’ (Via The Drum)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News

Weekly Marketing News, 6th May 2022

May 7th, 2022 by

Insta goes full screen and pins posts, TikTok Pulses, Twitter launches Circles, and Alaska Airlines uses the Force. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram tests full-screen home feed 

Instagram tests full screen home feed

Instagram is testing an immersive full screen home feed that’s designed to bring video content front and centre. In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping and your own page. Stories would remain at the top of the feed, and not be present within the home feed scrolling. (Via TechCrunch)

2. TikTok launches TikTok Pulse 

TikTok launches TikTok Pulse

TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’ ads are placed next to the top 4% of all videos on TikTok. Creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. There will be a 50/50 split of the ad revenue with creators. (Via TechCrunch)

3.Twitter launches Circles

Twitter has launched a public test of its new ‘Twitter Circle’ option, which will enable users to share tweets with a specific, custom group of connections in the app. Users will be able to add up to 150 people to their Circle, with any tweets in the group then only visible to the people in that listing. (Via Social Media Today)

4. Instagram tests Pinned posts 

Instagram tests Pinned posts

Instagram has launched a live test of a new option to pin images on your profile for selected users. Some Instagram users are able to select a ‘Pin to Your Profile’ option on their IG posts, which enables them to then dock their chosen updates to the top of their post grid on their profile display—exactly the same as TikTok’s pinned posts. (Via Social Media Today)

WORK WE LIKE

5. Alaska Airlines Star Wars plane

Alaska Airlines Star Wars plane

Alaska Airlines unveiled the ‘Star Wars: Galaxy’s Edge’ aircraft in celebration of Star Wars day, which was May the 4th (be with you…). The plane’s design was created in collaboration with Disneyland Resort and Lucasfilms. The plane itself features iconic characters and spaceships from the Star Wars franchise, such as the ‘Millenium Falcon’, several ‘Tie Fighters’ and the penguin-like ‘Porg’ characters around the plane. (Via TrendHunter)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, News

Weekly Marketing News, 29th April 2022

May 3rd, 2022 by

Amazon expands Prime, Woo gets wellness, EA wants creators, Degree hosts a metaverse marathon and Dove detoxes your feeds.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Amazon expands Prime beyond Amazon.com 

Platform news

Amazon has introduced ‘Buy with Prime’, a new way merchants and shoppers can enjoy the benefits of Prime beyond Amazon’s store. Buy with Prime offers shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, increasing selection for Prime members. (Via About Amazon)

 2. Woo: the culture brand for Gen Z

Platform news

The team behind VICE, i-D, Boiler Room and LADbible have created Woo—the new media culture brand on a mission to make wellness relatable and culturally relevant for Gen Z. Woo’s purpose is to redefine wellness for an entire generation, via social channels, podcasts, video, editorial and products. Woo’s content will explore the cultural touch-points Gen Z care about the most (fashion, art, music, film, sex and relationships, drugs and mental health) all through the lens of wellbeing. (Via ITV)

CREATOR NEWS

3. EA expands creator network

Creators news

FIFA publisher Electronic Arts aims to make more direct connections with YouTubers, streamers, podcasters and other influences through the expansion of its Creator Network. Soft-launched back in September, the initiative offers support and access to creators to enable them to produce more content around the publisher’s biggest brands. Accepting submissions from influencers worldwide, the network is not only open to YouTubers and streamers, but photographers, designers, artists, bloggers, cosplayers and more. (Via Games Industry)

WORK WE LIKE

4. Degree hosts metaverse marathon

Work we like

Deodorant brand Degree boosts inclusivity in the metaverse with a virtual marathon. The brand partnered Decentraland, rapper Fat Joe and paralympic athlete Blake Leeper to host the Degree Metathon. In an effort to improve inclusivity and representation in the metaverse, The Degree Metathon will cover 26.2 virtual miles of Decentraland’s largest district, the Vegas City Sports Quarter, and will incorporate accessible architecture like ramps for wheelchair users. (Via Marketing Dive)

5. Dove launches #DetoxYourFeed campaign

The Dove Self-Esteem Project announced the launch of the #DetoxYourFeed campaign, an initiative created in response to a survey that stated that “1 in 2 girls say toxic beauty advice on social media causes low self-esteem.” The new project encourages young women to choose their own beauty standards and unfollow accounts that lower their self-esteem. By raising awareness about toxic beauty advice through films, educational content, and partnerships with inspiring voices, the campaign aims to encourage important conversations between parents, caregivers, and teens. (Via Trend Hunter)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram

 

 

Posted in Marketing News, News

Weekly Marketing News, 8th April 2022

April 11th, 2022 by

Twitter works on edits, Shopify launches Linkpop, there’s concerns over Meta’s metaverse, new rules on gambling ads and Minecraft takes over the classroom. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter works on an edit button

Twitter works on an edit button

Twitter is working on its most-requested feature, an edit button. The platform confirmed it has been working on the feature since last year, and that it has nothing to do with Elon Musk’s position as a shareholder or his poll. Twitter will be testing the edit button with Twitter Blue users to learn what works, what doesn’t and what’s possible. While it is Twitter’s most-demanded feature, many users have concerns that the feature will be used by other users to retrospectively change conversations. (Via The Guardian

2. Shopify launches “link in bio” tool

Shopify launches “link in bio” tool

Linkpop by Shopify is a new tool aimed at creators, to help them sell products directly from their Linkpop page. Creators and merchants can include selected links on their Linkpop page and create storefronts to sell directly on social platforms. Consumers can browse a creator’s Shopify selection and make purchases directly through Linkpop, without leaving the app they were using. (Via TechCrunch

METAVERSE NEWS

3. The ethical concerns of Meta’s metaverse 

The ethical concerns of Meta’s metaverse

Facebook renamed and repositioned itself as a metaverse company last year, but many have criticised the company for its lack of planning, transparency and protection of its users and their data. This, paired with Facebook’s struggle to police, contain and halt hate speech on its platforms, has raised concerns for how Meta’s metaverse will be policed and whether Meta is capable of creating the ethical guidelines required for a true metaverse. (Via The Drum)

ADVERTISING NEWS 

4. New rules on gambling adverts

New rules on gambling adverts

New rules on gambling adverts dictate that social media influencers, celebrities and footballers will be banned from promoting gambling services to under-18s. The Committee for Advertising Practice (CAP) said the “tough” new rules were part of its commitment to safeguarding young people and vulnerable audiences. The new rules state that gambling and lottery ads must not “be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture.” (Via BBC)

WORK WE LIKE

5. Minecraft educates on climate change

Minecraft educates on climate change

Minecraft: Education Edition has created Rivercraft, a new world dedicated to teaching young people about the disastrous effects climate change and flooding could have on Preston. The world also teaches users about the environment, STEM, digital skills and engineering and will be available globally in multiple languages. Rivercraft was created as part of a collaboration between Minecraft, the Environment Agency and BlockBuilders, an organisation that specialises in digital youth engagement. (Via Microsoft

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, News, Social Media Marketing News

Weekly Marketing News, 18th March 2022

March 21st, 2022 by

TikTok expands Stories, Instagram confirms NFTs, Twitch creators demand action, the most complained-about tech products are revealed, Camp Nou becomes Spotify Camp Nou and Aston Martin gives the wheel to TikTok creators. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok expands its Stories feature

tiktok expands story

TikTok has expanded the pilot of its Stories feature. TikTok Stories last for 24 hours and can be viewed by navigating to a user’s profile and clicking their profile picture, but they also appear on the For You Page. Users can see how many people have viewed a story, but not the exact profiles of who. Contrary to Instagram Stories, users can leave a public comment on TikTok stories. To post a story, click the “post” button on the bottom centre navigation bar of the app. Then, you can scroll to a “quick” camera mode, which lets you post a photo or a video to your story. (Via TechCrunch)

2. NFTs are coming to Instagram

 

NFTs are coming to Instagram

Mark Zuckerberg has confirmed that NFTs are “hopefully” coming to Instagram in the next few months. While Zuckerberg did not detail any specifics on how NFTs would be integrated into the platform, he did suggest that it would allow current NFT owners to show off artwork they had purchased and that the full vision for them on Instagram includes the ability to mint new NFTs in the app. (Via PetaPixel)

3. #TwitchDoBetter movement demands action from Twitch

#TwitchDoBetter movement demands action from Twitch

The Black Twitch streamers and supporters behind the #TwitchDoBetter movement are calling for the leading streaming site to take more action when tackling racism on its platform. In an open letter to Twitch’s leaders, the group noted that Twitch only responded to this issue after last year’s #TwitchDoBetter petition gathered close to 20,000 signatures. Will Twitch’s lack of action result in creators moving to other platforms? (Via GamesIndustry)

TECH NEWS

4. What are the most complained about tech products online?

What are the most complained about tech products online

Electronics Hub has revealed the most complained about tech products in each country—and you can expect some of the most popular brands to feature. Apple took up 8 of the 10 spots available for most-complained-about mobile phones, although the number one spot went to the Google Pixel 6. Apple also took 8 spots in the most-complained-about tablets. The worst earbuds went to RealMe, and HP took the top spot for worst laptop. (Via Electronics Hub)

WORK WE LIKE

5. Camp Nou will be rebranded as Spotify Camp Nou 

Camp Nou will be rebranded as Spotify Camp Nou

Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season. (Via The Verge)

6. Aston Martin gives control of its brand to TikTok creators

Aston Martin gives control of its brand to TikTok creators

The 109-year-old heritage brand Aston Martin is a British icon, and to stay relevant to “customers of the future”, it is handing over control of its F1 brand story to TikTok creators. Aston Martin hopes to redefine the role of F1 fans by creating a marketing platform built by fans. TikTok will be the primary tool for his creator-led strategy and Aston Martin has already made some big steps in this space, appointing TikTok as its official creator partner for its Aston Martin Aramco Cognizant F1 car launch. (Via The Drum)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News

Weekly Marketing News, 11th March 2022

March 15th, 2022 by

Instagram updates creator tags, TikTok launches music distribution platform and gains on YouTube, NBCU and Anzu create in-game ads, the tech that gifted the drumming gorilla, Snoop joins the FaZe Clan and are Balenciaga and Apple working together?

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram launches updated creator tags

Instagram launches updated creator tags

Instagram has launched a new tag type which will enable creators to tag collaborators and influences within their images, based on their contribution, as opposed to a basic username or product, with their self-designated profile category displayed within the tag itself. (Via SocialMediaToday)

2, TikTok launches music distribution platform

TikTok launches music distribution platform

TikTok is launching its own music marketing and distribution platform, SoundOn, to help more artists get their music heard. The new platform allows artists to upload their music directly to TikTok and to parent company ByteDance’s own music streaming service Resso, in addition to global streaming platforms including Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox. (Via TechCrunch)

3. TikTok adoption is gaining on YouTube

TikTok adoption is gaining on YouTube

YouTube has been the undisputed top dog in the online video industry for a decade and a half, but TikTok is cultivating an astonishing user base of its own. According to new data from eMarketer, TikTok’s market share is advancing at a faster rate than YouTube among Gen Z consumers. (Via TubeFilter)

ADVERTISING NEWS

4. NBCU partners with Anzu to add in-game ads

NBCU partners with Anzu to add in-game ads

In-game ads are a relatively untapped revenue source; while gamers play, brands can insert ads native to their experience. In-game ad tech company Anzu and NBCUniversal have collaborated to build the infrastructure needed to offer in-game ads using programmatic tech by solidifying the connection between brand on the demand side and game developers on the sell side. (Via AdExchanger)

5. The tech predicting if an ad will work

The tech predicting if an ad will work

We all know the Cadbury ad with the drumming gorilla. Shockingly, this ad nearly never saw the light of day until it was analysed by a London-based high-tech, ad-testing company called System1. Its online-based system didn’t ask participants whether they like a particular advertisement, but asked at least 150 people to view the ad and record their emotional responses to it—the drumming gorilla got an extremely positive score. (Via BBC

WORK WE LIKE

6. Is Balenciaga collabing with Apple? 

Is Balenciaga collabing with Apple?

Following Balenciaga’s FW22 Show invitations were engraved on the back of old iPhones, the question of whether the fashion and tech house are collaborating has been floating around. While the two haven’t officially announced a collaboration, it definitely looks that way, especially to fans of both powerhouse brands. Following the iPhone invites, the FW22 collection unveiled an almost-Apple hoodie, with an untouched apple motif and “Be Different”—a clear flip to Apple’s nipped fruit and “Think different” slogan. Coincidence? We think not. (Via HighSnobiety)

7. Snoop Dogg joins FaZe Clan

Snoop Dogg joins FaZe Clan

Rapper and entrepreneur Snoop Dogg will join North American esports organisation FaZe Clan as a board member when the company goes public in the US later this year. Before this, Snoop will join as a content creator and a member of the FaZe clan talent network. The rapper will co-create content, participate in business initiatives and launch merchandise with FaZe Clan for the foreseeable future. Alongside joining the organisation’s Board of Directors, Snoop Dogg will work with FaZe Clan on a community outreach programme centred on activities that support youth. (Via Esports Insider

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Marketing News

Mobile World Congress 2022 Roundup

March 9th, 2022 by

Mobile World Congress (MWC) is the biggest mobile event of the year. It sees some of the biggest tech names launch the year’s top smartphones, smartwatches and tablets, as well as seeing the emergence of the hottest new trends in mobile. 

Outside of the consumer sphere, it also draws in many of the industry heavyweights to talk about the future of mobile, including 5G, mobile hardware, VR and other associated tech. 

The mobile show took place in Barcelona last week—the first time a major tech show has been held in Europe since before you-know-what. We’ve rounded up the biggest releases and trends within tech you need to be aware of. 

Tech releases for 2022

Holoride

Holoride showed off its in-car VR entertainment platform which aims to reduce motion sickness, while providing immersive entertainment. The platform aims to be brand agnostic, but the demo was on the HTC Vive Flow headset.

holride

The platform will merge XR content with real-time motion, location and navigational data from the car and environment to create hyper-immersive experiences. With Holoride’s advanced cinema mode, users can enjoy 2D content on a virtual, motion-synchronised cinema screen. 

Lenovo

Lenovo, although not physically present at MWC this year, hosted a virtual event where it announced a brand new ThinkPad powered by an Arm-based chip. The new laptop offers a huge 28-hour battery life, courtesy of a few clever optimizations at the System on Chip level, and also benefits from 5G mmWave connectivity for rapid speeds when working on the move.

lenovo

Oppo 

Oppo announced the development of a new 5G hub—something incredibly useful for those living in areas where there is poor internet connectivity. The 5G CPE T2 is a small hub that can be used on the go to connect multiple devices to fast internet. As long as you have a single SIM card ready to get you 5G from whatever carrier is offering it, the OPPO 5G CPE T2 can take that 5G signal and use it to power what amounts to a small, mobile Wi-Fi router.

Supporting up to 256 devices, the 5G CPE T2 is also Wi-Fi 6-ready. 

oppo flash charger

Oppo also announced the release of a flash charge wall charger that can fully charge a smartphone in only 15 minutes. The new 150W SUPERVOOC charger for smartphones that, when used with a USB Type-C cable, can charge a smartphone with a 4,500 mAh battery to full in 15 minutes. Within the new charger, Oppo has used two charging pumps that can halve voltage to ensure speedy charging without the risk of overheating the charger or battery, preventing a fire risk. 

Tech trends for 2022

XR is reality 

At MWC 2022, one thing was absolutely certain: Extended Reality (XR) is no longer a thing of the future, it’s a thing of the NOW. The XR market is expected to generate $1.5 trillion in GDP by 2030, which is roughly equivalent to the current 5G market. 

As XR gadgets and gizmos become cheaper and more accessible to the masses, we will begin to see more brands consider the XR user experience. As we see smart glasses evolve, enhanced eye and hand tracking and improved audio functionality, it can be expected to see more brands adopt XR to engage with consumers and offer unique experiences. 

Metaverse 

It’s impossible to talk about tech trends without talking about the elephant in the room: the metaverse. As more companies develop their XR tech and metaverse platforms or hosting technology, the metaverse will become a go-to location to engage with audiences and customers. 

In addition, as 5G becomes readily available through mobile phones or 5G hubs, the ease of adapting to a metaverse environment will increase. Although the final metaverse will not arrive in 2022, we will see significant headway towards it. 

5G connections soar 

The GSMA has reported that 5G connections will surpass 1 billion by 2022, and 2 billion by 2025. This means that by the end of 2025, 5G will represent one in five of total mobile connections and around 40% of people will live in an area that has access to 5G. 

With this access, it has been suggested that mobile marketing will be put in the spotlight. From a marketing perspective, this opportunity can be used in various ways including: 

  1. Emphasis on social commerce
  2. Contactless payments for online and offline shopping 
  3. Driving in-store conversions with geotargeting
  4. Fast customer service—automated and human 
  5. AR experiences 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News, News

Weekly Marketing News, 28th January 2022

January 31st, 2022 by

TikTok launches new ad displays, visit an art exhibition in the Metaverse, exchanged coats donated to the homeless, a Spice Girls 2.0, and M&Ms get a makeover. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok launches new ad display option

In a bid to boost business engagement and revenue opportunities, TikTok is rolling out a new ‘Instant Page’ shopping display option. The page will enable brands to connect their TikTok ads to a lightweight, native landing page that is built within TikTok itself, and can load up to 11 times faster than standard mobile pages. Within an Instant Page, users can view videos and images, swipe through carousels, and click on buttons to explore another destination, all within TikTok. (Via Social Media Today)

WORK WE LIKE

2. Fortnite and Kaws create Metaverse art exhibition

Fortnite and Kaws create Metaverse art exhibition

American artist Kaws has teamed up with London’s Serpentine Gallery and Fortnite to bring his renowned artwork to the metaverse. Kaws‘s exhibition, New Fiction, is currently on display at Serpentine North while simultaneously being shown within Fortnite Creative, making the work accessible to players and fans around the world. (Via The Drum)

3. Corteiz ‘BOLO Exchange’ shuts down London

 

View this post on Instagram

 

A post shared by LUNDUN. (@clint419)

London-based streetwear brand Corteiz sent social media into a frenzy over the weekend after shutting down the city with its ‘BOLO Exchange’. The event saw hundreds of followers of the rapidly rising imprint exchange their jackets from brands such as North Face, Stussy, C.P. Company, Moncler and Supreme for CRTZ’s new puffer jacket—the ‘Bolo’—in Wormwood Scrubs car park near White City, West London. Coats exchanged were donated to the homeless. (Via Complex)

4. Spice Girls 2.0? 

spice girls 2.0

Simon Fuller—the man behind the Spice Girls and S Club 7—has launched his latest pop group with the help of TikTok. Simon held auditions on the app over the last year to create a seven-piece band called The Future X. Despite the global search, all of the members hail from America and Canada. (Via BBC)

5. M&M characters receive makeover to promote inclusivity

M&M characters receive makeover to promote inclusivity

Mars is giving a makeover to its six M&M’s characters as a way to promote inclusivity. The company said that it will provide a modern take on the appearances of the characters and give them more nuanced personalities. The characters—called lentils—will also come in different shapes and sizes. The changes have also resulted in a change of footwear for both female-presenting lentils. (Via Brand Equity

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Marketing News