Weekly Marketing News, 15th October 2021

October 18th, 2021 by

UK MPs rethink online safety bill, ads in Tweet replies, influencers hiding #ad, Heinz tomato blood, has Coke’s ‘Real Magic’ ad missed the mark?

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter tests ads in Tweet replies, which could provide new opportunities for brands and creators


Twitter’s looking to expand its ad inventory with a new placement option—within the reply threads of tweets. The option could essentially facilitate direct monetisation of tweets, with the tweet creator able to opt-in to these ads, then get a cut of the resulting revenue.

INDUSTRY NEWS

2. UK online safety bill could set tone for global social media regulation

UK online safety bill

Even before the arrival of Facebook whistleblower Frances Haugen, social media companies were feeling the heat from regulators and politicians. It is white-hot now as MPs toughen up the draft online safety bill, a landmark piece of legislation that could set the tone for social media regulation around the world. The bill imposes a duty of care on these companies to protect their users from harmful content and the communications regulator, Ofcom, will be tasked with overseeing compliance.

3. 76% of Instagram influencers hide advertisement disclosure in their posts

76% of Instagram influencers hide advertisement

According to research by Awin.com, more than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment. According to the ASA, influencer marketing labels “must be prominent enough that consumers will easily notice it”, and that “burying a label in a list of hashtags…or placing it ‘under the fold’ where consumers would need to click ‘see more’…won’t be sufficient”.

4. Has Coke’s Real Magic ad ‘set the brand back years with the gaming community?’

Coke’s Real Magic ad

With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. 

WORK WE LIKE

5. WATCH: Heinz dresses up ketchup as ‘Tomato Blood’ for Halloween effort hawking costume kits

Heinz is promoting its signature condiment’s use as fake blood for Halloween festivities through new merchandise and limited-run Tomato Blood Ketchup packaging available at HeinzHalloween.com. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s long-standing application as fake blood for Halloween costumes and decorations.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 8th October 2021

October 8th, 2021 by

RIP IGTV, The Simpsons model Balenciaga, Bytedance to launch ecommerce platform, Little Simz pens love letter for Adobe, Cadbury puts Aussies on billboards and more!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is getting rid of IGTV (sort of…)

Instagram is getting rid of IGTV (sort of…)

Instagram is finally acknowledging that IGTV, its first big push into video, didn’t pan out. IGTV is rebranding as “Instagram TV” and it’s getting rid of the exclusive IGTV video format. Videos posted to the main Instagram feed can now run up to 60 minutes long — a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

INDUSTRY NEWS

2. ByteDance reportedly to launch cross-border eCommerce platform

ByteDance reportedly to launch cross-border eCommerce platform

Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for international consumers in October. The service, which will compete with Amazon and Alibaba’s AliExpress, could be rolled out as a separate app or integrated into TikTok.

WORK WE LIKE

3. Balenciaga premiers its spring collection in an episode of The Simpsons

Balenciaga premiers its spring collection in an episode of The Simpsons

To stage the launch of the new collection, the brand premiered the new pieces within a one-off episode of The Simpsons. At the Théâtre du Châtelet in Paris, where the clip was revealed, celebrity guests also showcased pieces of the collection among the audience and on the red carpet. The one-off episode premiered the brand’s fashion collection by dressing them up and making them walk down the catwalk in a full iconic representation of their personalities.

4. WATCH: Little Simz pens inspiring love letter for Adobe to encourage creativity

Adobe has teamed up with award-winning rapper Little Simz in its latest campaign titled ‘Love The Journey’ to inspire young people from minority ethnic groups to choose a creative career. In the short film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.

5. Cadbury puts actual Aussies on billboards across the country

Cadbury puts actual Aussies on billboards across the country

When Cadbury launched Caramilk in the UK earlier this year, who better to tell us what all the fuss is about than Australians – the people who have been eating (and obsessing over it) for years? Passers-by could ask them what makes Caramilk so good and, crucially, why they’re willing to sit on the side of the road and sing its praises to anyone who will listen.

6. Superdrug launches the first free high street pharmacy skin advice service

Superdrug launches the first free high street pharmacy skin advice service

Superdrug will be rolling out a new skin advice and treatment service – the first of its kind for the UK. In store pharmacists will be trained to offer support, advice and treatment options for a range of skin conditions. The service will be available for walk-in skin consultations, self-care advice and treatments – including eczema and acne. The campaign includes 5 UK content creators who experience acne and eczema – coming together to shoot an unedited photoshoot to showcase their skin.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 10th September 2021

September 13th, 2021 by

TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish’s Disney+ film.

What is this?

Each week, Socially Powerful get-together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok announces events and additions for Fashion Month

Tiktok Fashion Month

TikTok has today announced a new #TikTokFashionMonth program, which will highlight a range of fashion influencers in the app, and see the platform host various live streams and events. TikTok has anointed ten of its most prominent fashion influencers as ‘Fashion & Beauty Frontrunners’ who will help to showcase the latest trends and content to their audiences.

2. Twitter is testing big ol’ full-width photos and videos

Twitter is testing big ol’ full-width photos and videos

Twitter is exploring ways to build a more visually immersive experience with its latest test, which brings edge-to-edge tweets to the app on iOS. In the current test, tweets fill the full frame from left to right instead of being offset by a large margin on the left. Twitter says that it wants to encourage users to have conversations across photos and videos, rather than focusing solely on text like the platform traditionally has.

3. TikTok overtakes YouTube for average watch time in US and UK

TikTok overtakes YouTube for average watch time in US and UK

App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests. Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement. However, YouTube retains the top spot for overall time spent – not per user – as it has many more users overall.

4. TikTok teams up with MTV for new ‘Trending: VMA’ Awards

TikTok teams up with MTV for new Trending

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new TikTok ‘Trending: VMA’ awards will aim to celebrate the creators and artists driving music trends and culture: “Beginning today, fans can vote for their favourites in categories like Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab exclusively on TikTok.”

INDUSTRY NEWS

5. WATCH: Asda switches slogans to focus on wider brand experience

The supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives. ‘Get the Price Feeling’ describes how Asda can help to make a difference to customers, communities and colleagues every day. The campaign’s release in September is designed to tap into the period when customers typically settle back into a routine post-summer holidays and start thinking about the festive season.

GAMING NEWS

6. WATCH: Roblox opens a metaverse playground for Vans shoe fans

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks, Vans World is a persistent 3D space where fans can practice their ollies and kickflips with friends.

WORK WE LIKE

7. WATCH: Billie Eilish sends love letter to LA in Disney+ film

LA native and seven-time Grammy award-winning pop star Billie Eilish has delighted fans with a new concert experience Happier Than Ever: A Love Letter to Los Angeles, which is exclusive to Disney+ subscribers. The special takes viewers on a dreamlike journey through Eilish’s hometown in all its glory and features intimate performances of every song from the singer’s new album Happier Than Ever. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 3rd September 2021

September 3rd, 2021 by

TikTok’s new Creator Marketplace API, Twitch protests, RIP LinkedIn Stories, Netflix Gaming kicks off, Balmain to act like a media brand, Pony Malta creates Columbia’s first all-female esports team.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok shares new creative performance insights to help marketers improve their strategic approach

new creative performance insights

TikTok has added a new section into its Creative Center ad tips platform, which presents a range of data insights as to what users are responding to from brands. TikTok looked at the data to identify the best-performing creative attributes—such as video duration and closed captioning—so they could share some universal and category-specific best practices to help ad performance soar.

2. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

TikTok’s new Creator Marketplace

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace. The new API allows partnered marketing companies to access TikTok’s first-party data about audience demographics, growth trends, best-performing videos and real-time campaign reporting for the first time. 

3. LinkedIn is shutting down its Stories feature after a year

LinkedIn is shutting down its Stories feature after a year

The company will shut down the feature by the end of September, a year after rolling it out. As it turns out, ephemeral posts aren’t a perfect fit for every social network. Perhaps with ROI and KPIs in mind, LinkedIn says its users want videos that stay on their profiles permanently, not ones that vanish.

INDUSTRY NEWS

4. #ADayOffTwitch protest makes a deep cut into Twitch viewership

#ADayOffTwitch protest makes a deep cut into Twitch viewership

Twitch streamers participated in #ADayOffTwitch, a walkout designed to bring attention to the ongoing hate and harassment that’s plagued the platform for the last several weeks. The key motive for the protest is the platform’s inability to address “hate raids,” organized attacks in which channels belonging to marginalized Twitch streamers are flooded with abusive language and slurs. Participants in the walkout are calling on Twitch to take four specific steps to curb the abuse.

GAMING NEWS

5. Netflix Gaming kicks off with limited test featuring two Stranger Things games in Poland

Netflix Gaming kicks off with limited test featuring two Stranger Things games in Poland

Streaming giant Netflix is getting into gaming, and the company has begun to test its services with a limited rollout in Poland. Subscribers in Poland on Android devices can now play two games, Stranger Things: 1984 and Stranger Things 3, by launching them from within the Netflix app. As announced previously, these games have no ads and no in-app purchases. The games are included as part of your existing Netflix membership.

BRAND NEWS

6. Why luxury label Balmain wants to act like a media brand

Why luxury label Balmain wants to act like a media brand

Describing entertainment as a new strategy for communicating its values, fashion house Balmain believes scripted drama is the future of brand storytelling. The brand has worked with Channel 4 and agency The Sunshine Company on Fracture, a five-part short-form drama series. The content will be available to view on demand on All4 and via the Balmain website.

WORK WE LIKE

7. WATCH: ‘She Gaming’ by Pony Malta

While women make up 49.7% of gamers in Latin America, just 3% of gamers at a professional level are female. Pony Malta wants to change this reality, so it has launched ‘She Gaming’, an e-Sports team made up of female gamers to help women compete at a national level. The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 27th August 2021

August 27th, 2021 by

TikTok expands Shopify deal, Beyonce & Jay-Z x Tiffany & Co., Taco Bell names Lil Nas X ‘CIO’, NHS vaccine ad that made you Shazam, beauty bets on livestreams, humanoid Tesla bots, RIP Swipe-Up’s!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada

TikTok expands Shopify partnership

The company announced an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come. Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile.

2. Instagram is retiring the swipe up

Instagram is retirinag the swipe up

The swipe-up will be no more. Instagram is planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.

INDUSTRY NEWS

3. Beauty bets on livestream shopping app founded by early TikTok investor

Beauty bets on livestream shopping app founded by TikTok investor

Beauty and personal care startup Blume launched a campaign on March 14 with Shop LIT Live, a livestream shopping platform launched in September 2020 by Toby Zhang, an early investor in TikTok. For the campaign, the brand is running a series of themed weekly livestreams for four weeks, offering 20% off to viewers and hosting a gift set giveaway. The partnership is just one of a growing number of brand-and-tech collaborations betting on the future of shoppable livestreaming in the U.S.

TECH NEWS

4. Elon Musk is unleashing humanoid Tesla bots into the world

Elon Musk is unleashing humanoid Tesla bots into the world

Inspired by Tesla cars’ self-driving autopilot feature, the 125 pound, 5’8” AI Tesla Bots are intended to automate repetitive human tasks – such as retrieving a bolt and attaching it to a car or going grocery shopping. The robots will feature the same eight-camera technology as on Tesla cars, screens on its head for “useful information”, and “human-level hands”. 

WORK WE LIKE

5. Beyoncé & Jay-Z are about to redefine Tiffany & Co.

Beyoncé & Jay-Z are about to redefine Tiffany & Co.

Tiffany & Co. has always been one of the biggest players within the jewellery sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and JAY-Z being the latest celebrities to join the list. Dubbed “About Love,” the new jewellery collection celebrates “the most iconic love story of all time,” and marks the first time the two appear in a campaign together.

6. WATCH: Taco Bell names Lil Nas X ‘Chief Impact Officer’ in latest pop culture activation

Taco Bell has appointed musical artist Lil Nas X as its “chief impact officer,” an honorary position that will allow him to collaborate on the chain’s development of its brand experience. Lil Nas X will team up with Taco Bell to offer an exclusive experience surrounding the release of his upcoming album, help to launch new menu offerings and use his experience as a former Taco Bell employee to drive brand impact.

7. WATCH: The story behind the NHS vaccine ad that made you use Shazam

“Two shots yes please now chase the heat,” the opening line of this ad could be mistaken as a suggestion to enjoy your favourite tipple with a chaser, in fact, it’s referring to getting two doses of the Covid vaccine. The ad, running on VOD, was commissioned by Covid Comms and is on Nowords UK, the government-owned youth social media channels that deliver content direct to young people aged 16- 29 years.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 20th August 2021

August 23rd, 2021 by

Emirates Burj Khalifa stunt, McDonalds menu collab with Saweetie, Twitter testing ‘Leave This Conversation’, Big tech’s rush to launch AR products for retailers, Pepsi urges you to break up with Coke!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.Twitter’s working on a ‘Leave This Conversation’ option

twitter conversation

Twitter is working on the next stage of its interaction management options, with a new ‘Leave This Conversation’ option in testing, which would better enable users to avoid negative discussions. The new process would enable users to untag themselves from a discussion, and keep them from being mentioned again within that thread. It would also ensure the user receives no further notifications about that specific discussion thread.

INDUSTRY NEWS

2. What’s behind big tech’s rush to launch AR products for retail brands?

weekly marketing news

When it comes to augmented reality (AR), a rising tide floats all boats. When consumers play Pokémon Go or a promotional game, they become used to the capabilities of AR using their personal technology. For the retailers, that then creates a new audience of consumers ready and willing to be marketed and sold to using AR – provided that you can wow them with your execution.

WORK WE LIKE

3. WATCH: Behind the scenes of Emirates’ Latest ad shows cabin crew on the tip of Burj Khalifa

Emirates is no stranger to far-out television commercials, but its latest release took things to the next level as a member of its cabin crew stood at the tip of the world famous Burj Khalifa. The 30-second clip begins with a member of its cabin crew holding various welcoming messages, before the camera pans out to reveal her standing at the tip of the iconic landmark.

4. As brands reach for diverse customers, McDonald’s launches a Saweetie celebrity meal

Multi-platinum rapper Saweetie, who rose to fame with her hit single “Icy Girl,” is teaming up with McDonald’s to bring a little twist to her favorite menu order for her fans. Saweetie marks the first female musician, and the first African-American female musician, to have a celebrity menu collaboration with McDonald’s since the company kicked off its Famous Orders program in 2020.

5. Pepsi urges consumers to ‘break up’ with Coke Zero Sugar in latest challenger move

Pepsi noticed backlash against the Coke Zero Sugar changes on social media and decided to move on an opportunity to put a dent in its rival’s reputation during a moment of potential vulnerability. PepsiCo is asking frustrated Coke fans to post a photo of themselves on social media with Pepsi Zero Sugar and the hashtag #MyCokeBreakUp, pushing consumers to make the switch.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 13th August 2021

August 13th, 2021 by

Louis Vuitton mobile game, KSI throws Roblox party, Reebok AR basketball court, Altered images detrimental to mental health, Instagram Audio tab, American Eagle bitmojis, Amazon sponsor Stevenage FC.

 What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram adds new ‘Audio’ tab to its search options to boost Reels engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Now, when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab, which will highlight the various tracks available for use within the app.

INDUSTRY NEWS

2. Mental health: Altered images on social media ‘detrimental’

Social media adverts must clearly state the use of manipulated images because of the risk to people’s mental health, campaigners have said. A study by London’s City University found 90% of women surveyed would edit pictures to reshape their nose or jaw, brighten their teeth or alter their waist before posting on social media. It was announced in Norway last month a law would come into force to stop influencers posting modified photos without declaring what they have done.

GAMING NEWS

3. Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC

Prime Gaming, Amazon Prime’s destination for gamers, has announced an exclusive two-year shirt sponsorship with EFL League Two’s Stevenage FC. The news comes after Stevenage FC completed its two-year partnership with Burger King. The Stevenage Challenge saw gamers in 13 countries score goals with Stevenage in FIFA to win Burger King meals, making Stevenage FC become the most used team in the game at the time.

WORK WE LIKE

4. Louis Vuitton releases new mobile game in celebration of founder’s 200th birthday

The game, dubbed “Louis: The Game,” stars the fashion house’s mascot Vivienne – a wooden doll adorned with the flower motif from the house’s monogram – taking the user on a journey through the brand’s history. The worlds of fashion and gaming are coming closer together in an effort to capture the attention of a young, tech-savvy audience.

5. KSI to throw a London-themed launch party on Roblox

Musician-turned-boxer-turned-gaming-YouTuber KSI is making a play for new listeners by engaging with online game platform Roblox to host a launch party for his new album. The unorthodox gathering will see Olajide William ’JJ’ Olatunji, aka KSI, reach out to the gaming community with a live performance on August 14, with encore shows following hourly over the weekend, followed by an after-hours VIP party and fan Q&A.

6. Reebok’s new AR tool helps basketball players set up their own courts

Reebok has launched “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations.

7. American Eagle debuts digital clothing on Bitmoji in creator-focused push

Virtual versions of brand ambassadors Addison Rae, Chase Stokes, Madison Bailey, Caleb McLaughlin and Jenna Ortega are decked out in the retailer’s back-to-school collection and appear on the standalone Bitmoji app and Snapchat. Their outfits mirror the ones they wear in new “Future Together. Jeans Forever” ads that try to capture the excitement of friends being able to get together in person again.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 6th August 2021

August 6th, 2021 by

Fast food special! Check into the KFC Hotel, McDonalds sponsors FaZe, Burger King’s #WishItWasAWhopper Olympic fun. Plus TikTok launches Stories, Twitch’s new ad format and Rihanna’s Motorcycle Club!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok is testing a Snapchat-style stories feature

A new Feature Tiktok Stories - Socially Powerful

The new feature, simply called “TikTok Stories,” appears to work similarly to other stories functions on apps like Instagram or Snapchat. Stories live in a newly added slide-over sidebar, where you’ll be able to see stories posted by accounts that you follow on TikTok for 24 hours before they’re automatically deleted. Other users will be able to react and comment on your story, too.

2. Twitch’s new ads are way less disruptive

Twitch’s new ads - Socially Powerful

Twitch is experimenting with a new type of ad format for streamers that appears to be much less disruptive than the pre- and mid-roll ads that take over an entire stream. The new ads, called Stream Display Ads, instead show up under or around somebody’s stream but don’t stop you from seeing or hearing what’s going on.

GAMING NEWS

3. McDonald’s sponsors FaZe Clan in major deal

McDonald’s sponsors FaZe Clan in major deal

McDonald’s has announced a major new sponsorship deal with FaZe Clan that will see the two companies partner on a series of content featuring major FaZe Clan stars, which aims to highlight diversity in the games industry. The deal is being touted by FaZe Clan as one of the largest fast food restaurant sponsorships in the gaming space, and it was revealed in a video with stars FaZe Rug, FaZe Adapt, FaZe Swagg and others having some fun in a McDonalds restaurant.

WORK WE LIKE

4. TikTok is inspiring creators to reinterpret old iconic ads

TikTok is inspiring creators to reinterpret old iconic ads

TikTok is setting in motion a new exciting call for the new generation of its creative community to reframe ads of the past that have shaped the industry as we know it and influenced culture. Brands that have already joined the Re:Make program include Skittles, Snickers, and Old Spice. They have each partnered with TikTok creators and assigned them the task to reimagine iconic ad campaigns on the platform.

5. WATCH: Rihanna revs up inclusive lingerie brand Fenty with all-female motorcycle club

Rihanna is once again turning heads, this time with the all-female motorcycle club ‘Caramel Curves’ in tow to promote the size-inclusive lingerie brand Savage x Fenty. Smashing stereotypes, the bikers comprise a mix of mothers, business owners and community leaders from New Orleans who turn heads by modeling the full lingerie range of over 100 garments while out on the road to show that anything men can do, women can do better.

6. KFC is opening a brand-new fried chicken hotel, complete with a ‘Press For Chicken’ button

KFC is opening a brand-new fried chicken hotel, complete with a 'Press For Chicken' button

KFC will be hosting the ultimate staycation this summer, because it’s opening a brand-new fried chicken hotel, called the House of Harland. Open for 11 days only, the pop-up will take place in Shoreditch and is available to book through Hotels.com. House of Harland will be complete with a plush private cinema room, a finger lickin’ ‘Press For Chicken’ button (not a far cry from Bob Bob Ricard’s ‘press for champagne’ button), and a Hot Winger arcade machine.

7. Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt

Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt

Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King Belgium is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 30th July 2021

August 2nd, 2021 by

This week we’ve seen a Twitter pilot shopping, IG Story link stickers, more TikTok livestreaming, Facebook’s Ray-Ban smartglasses, consumers loyal when treated as individuals and people turning themselves into cartoon characters on Zoom.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter pilots a new shopping section for brands

Twitter Shopping - The Shop Module

Twitter is piloting a new feature that allows businesses to add a shopping section to the top of their profiles. The Shop Module launches in the US today and offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving Twitter.

2. Instagram tests letting anyone share a link in stories

Instagram tests letting anyone share a link in stories

Instagram has always limited who can post swipe-up links to their stories but the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up that people will be able to offer, but instead a linking sticker. These stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe.

3. TikTok’s live video push continues with new features for creators and viewers

TikTok’s live video push continues with new features for creators and viewers

TikTok has announced a slew of new live video features coming to the popular video app platform for both creators and viewers, including scheduled “events,” picture-in-picture support for iOS and Android, and group livestreams with two users. It’s part of the company’s increased efforts to push users to create and watch live videos.

4. Instagram makes under-16s’ accounts private by default

Instagram makes under-16s' accounts private by default

Instagram has made new under-16s’ accounts private by default so only approved followers can see posts and “like” or comment. Tests showed only one in five opted for a public account when the private setting was the default, it said. Existing account holders would be sent a notification “highlighting the benefits” of switching to private.

5. How to turn yourself into a cartoon for your next Zoom call

How to turn yourself into a cartoon for your next Zoom call

Want to make your next quarterly Zoom check-up a little more interesting? Feel like aggravating your colleagues at the virtual all-hands? If so, why not turn yourself into a freakish living DreamWorks / Pixar cartoon, courtesy of Snapchat’s desktop app?

INDUSTRY NEWS

6. Two-thirds of UK consumers return to brands that treat them as individuals

Two-thirds of UK consumers return to brands that treat them as individuals

In a survey of 2,000 UK respondents, four out of ten (43%) UK consumers said they only buy from brands that make them feel they understand their preferences. This includes communicating with them through their favourite channels or providing tailored deals. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%).

TECH NEWS

7. Facebook’s next product will be its long-awaited Ray-Ban smart glasses

Facebook's next product will be its long-awaited Ray-Ban smart glasses

During the company’s latest earnings call, CEO Mark Zuckerberg said its next product release would be a pair of smart glasses from Ray-Ban. Alongside virtual reality, augmented reality (AR) is integral to building the “metaverse,” Zuckerberg said. In the future, Facebook will morph into a shared, liveable platform that lets you “teleport” between different social experiences using VR and AR.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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Posted in Marketing News

Weekly Marketing News, 16th July 2021

July 16th, 2021 by

This week we’ve seen a TikTok pop-up store, Jackie Weaver gets zombified, Instagram tests new comment limits, the ‘photo dump’ trend, giant Burberry bag on The Thames and Saudi Telecom hires ‘Content Creating Camel !

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

  1. TikTok is opening a pop-up store in West LondonTiktok News - Socially PowerfulTikTok will host an immersive pop-up store concept for creators and platform enthusiasts to experience in Westfield Shopping Centre in London. The #ForYou experience and creator space is a 4,000 square-foot pop-up store, distributed over two floors and 4 themed rooms and will provide a physical space where visitors can get close to the brand, immerse themselves in its trends, participate in workshops, and compete in creating unique content.
  2. Instagram tests new comment ‘Limits’ to help reduce the impact of targeted abuse by groups

Instagram is rolling out a new option to combat on-platform abuse, this time focused on limiting actions from groups of users, as opposed to muting or restricting individual profiles. Some Instagram users are now seeing a new ‘Limits’ option within their Privacy settings, which enables you to temporarily limit unwanted comments and messages from selected groups.

TRENDS

3. Everyone you love is doing it: How the ‘photo dump’ took over Instagram

Instagram Trends - Socially Powerful

The pandemic made people appreciate the small things in life, and even that had to be shared. Now those moments live on Instagram as a new kind of slideshow – a carousel post of random pictures tied together by one nonchalant caption. During quarantine — when no one had any Instagram-worthy events to attend or dress up for — photo dumps became especially popular.

WORK WE LIKE

4. Internet sensation Jackie Weaver gets zombified for Disney+ Campaign

Disney + has turned the internet sensation Jackie Weaver into a zombie to launch the arrival of all 10 seasons of the popular TV show The Walking Dead. Jackie Weaver went viral late last year when she shut down squabbling Handforth Council members during a video Council Parish meeting. With Disney’s help, she’s putting an end to the endless meetings by unveiling her horrifying new look as part of the ‘working dead’ stand in service.

5. A giant Burberry bag has been spotted on the Thames

Giant Burberry Bag

It’s not every day that you see a giant Burberry handbag sailing along the River Thames on a float. But on June 25, that’s exactly what was spotted by a group of unwitting passers by, as they walked across London’s Tower Bridge.

6. Saudi Telecom hires ‘Content Creating Camel’ to take photos in unseen deserts

Content Creating Camel - Socially Powerful

On Mars, there’s the Perseverance rover. Saudi Arabia’s equivalent is Sarha the camel, snapping photos in places no human has ever stepped foot on. As Saudi Arabia welcomes tourism for the first time, Saudi Telecom hopes to convey the scope of its coverage by enlisting the world’s first “content creating camel” to test it out.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Marketing News