How Important Is Social Media Marketing For Businesses In 2023?

September 18th, 2023 by

Long gone are the days of TV based, high production advertisements filmed in studios. With the rise of social media a classic marketing campaign just doesn’t cut it anymore. Today, the importance of social media marketing prevails.

Whilst this may seem daunting to those brands who haven’t dipped their metaphorical toe in the social media pool, the importance of social media marketing cannot be understated in the digital age. 

Let’s break down why social media marketing is so effective and why your brand needs to be engaging with it. 


Like many things, the pandemic had a huge impact on the marketing industry. There have been stark decreases in marketing budgets worldwide, with more than 400 North American and European CMOs still working at COVID budget levels. Taking a look at the numbers, on average marketing budgets have decreased from 9.5% of company revenue to 9.1% from 2022 to 2023. 

The importance of social media marketing is growing exponentially in this new era of smaller budgets. With an effective campaign, brands are noticing that they can do more with less. 

89% of marketers have claimed that social media is very important to their marketing strategy. On top of this, 82% of B2B marketers use LinkedIn and other platforms to build their brand community, with a whopping 80% of B2B social media leads coming from LinkedIn in 2017. 

If these numbers don’t convince you of the importance of social media marketing, let’s take a look at the potential customers you could be reaching if you hopped on this train. 

More than half the world’s population is active on social media. Of this, Facebook reaches 59%! Finally—and get ready for this one—13 people start using social media every second! That’s 13 more people you could be reaching every second if your brand had a social media marketing campaign. 

Alright, now that we have covered the stats on the importance of social media marketing for business, let’s dive into all the ways social media marketing is so effective. 


Build Brand Trust 

Authenticity builds trust.

The modern consumer is looking for a brand that feels authentic and genuine. Statistics show that a consumer is more likely to trust the opinion of family or friends rather than a brand. The way around this is to establish brand personality and encourage the consumer to view your brand as an authentic, human driven company worthy of their trust. 

Via social media, you can highlight your brand values, showcase your relationship with your employees, and highlight positive consumer interactions.The more your clients view your brand as human driven and trustworthy, the more likely they are to engage with your product. 

Know Your Audience 

One of the many benefits of social media that shows the importance of social media marketing is its ability to generate data on your consumers. Social media provides you with demographic information on your customers, allowing you to quickly identify your real audience. 

By knowing the type of people who are engaging with your content, you are able to perfectly tailor your strategy to your consumer; thus, boosting efficiency. 

Maintain Interest 

Once you have gained a new audience, how do you convince them to stick around? Part of the importance of social media marketing is that with just the name of a potential customer you can follow up their interest in your brand with emails, targeted posts, and more.

Each post, email, or video you share is a reminder to your audience that a) you exist, and b) you’re awesome! 

Social Listening 

Another magical benefit of social media marketing is being able to easily track what is being said about your brand. Comment sections, dislikes, and shares all allow you to see what consumers are saying about your brand; good or bad. Keeping an eye on this allows you to adjust your posts and stay in a positive light. 

There is also room for community engagement. Liking comments and responding to tweets for example, creates a repertoire between you and your consumers that further adds to brand trust and authenticity. 

Grow Your Audience 

If people aren’t aware of your business, then it is impossible for them to become customers. Social media allows you to reach new people and new generations, thus growing your audience. 

The key here is to create relevant content that cuts through the noise of all the other brands out there; hence, the importance of a social media marketing strategy. Surveys show that articles, images and videos on social media are extremely successful at engaging customers and drumming up brand awareness. 

importance of social media marketing

Thought Leadership 

Surveys are frequently showing that the modern day consumer is far more likely to trust the opinions of brands, NGOs and public figures over governments. A great way to tap into this through social media, is to establish your brand as a thought leader. 

Producing thought pieces that showcase your expertise in your industry promotes your brand as a thought leader, and thus improves consumer trust; further emphasising the importance of social media marketing. 

Influencer Partnerships 

A niche of social media that highlights the importance of social media marketing are influencer partnerships. By partnering with an influencer, you are allowing them to provide endorsements on your behalf. 

As mentioned previously, people are far more likely to rely on the recommendation of a friend or family member. In this era of parasocial relationships, an influencer endorsement feels, to many people, like a trustworthy opinion from a friend. 

On top of this, partnering with influencers with larger followings than yourself allows you to reach a far broader audience. Cool, right?

importance of social media marketing

Improve Website Traffic 

Increasing website traffic is further fantastic evidence of the importance of social media marketing. By including links in your bio, or even in posts, you are making it easy peasy for your followers to find out more about you. 

This is also a sure fire way to get readers the second you publish on your site, rather than waiting for consumers to find your work on their own.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, News, Social Media Marketing News

Plus-Size Representation On Social Media: Can Pinterest Help?

September 15th, 2023 by

Societal norms regarding representation in the media are now deeply rooted in inclusivity. Genuine inclusivity. Not how an outsider thinks a marginalised group deserves to be depicted. 

Showing up is important, particularly for marginalised groups who have little to no access to their own voice. The social media platforms practising and using their privilege and reach to amplify these voices are those who are succeeding in 2023.

Since its launch, Pinterest has proved its dedication to plus-size representation on social media, creating spaces for anyone and everyone to feel seen and heard. This has earned the platform 465 million active users, with 79.5% of these being women. 

Taking this into consideration, it only makes sense that Pinterest’s next venture tackles the heavily female-focused body image epidemic in a bid to speak to its most frequented user. 

It’s answer? A new body-type technology. 


The journey to a more inclusive Pinterest starts here. Your favorite plus-size fashion tastemakers helped Pinterest develop new tech that champions diversity. Now you’ll see more body shapes, sizes and skin tones when browsing our women’s fashion and wedding categories. But it won’t stop there. Stay tuned to see this change across the platform in the coming months because inspiration starts with inclusion.

♬ original sound – pinterest

Pinterest has set out to internally reshape the platform’s algorithms to increase plus-size representation on social media within its women’s fashion and wedding-related content. Head of inclusive products at Pinterest, Annie Ta, touches on the platform’s decision to do so:

“We’re attempting to increase representation by building this proprietary, inclusive technology that powers recommendations and […] to create a diverse experience on Pinterest. We’ve learned from our users that, if you identify as a plus-size woman, you don’t only want to see plus-size fashion. And you want to see that plus-size women can be fashionable when you’re looking [for it], but you don’t want to work extra hard to find it”.

Basing the new technology off of its pre-existing skin tone technology, Pinterest will essentially widen the aperture of plus-size representation on social media. Its implementation will enable users to see more images and examples that align with their body type integrated into pre-existing content that would traditionally exclude them. 

But why now? 

Pinterest’s latest announcement comes during a time where a lot of people’s attention is focused on fashion weeks around the world. Shrouded in controversy, fashion week’s are the catalyst for discussions surrounding plus-size representation on social media and in mainstream fashion. Being a frontrunner in tackling these topics, Pinterest sets itself apart from the competition. 

Similarly, allowing plus-size women to see themselves represented in mainstream media will see many new users flock to the platform. With an increase in new users comes an increase in advertisers looking to pitch up and sell themselves. It’s a win for all parties.

How will Pinterest ensure this isn’t performative? 

Coupled with previous displays of advocacy – such as its skin tone technology implementation – Pinterest is well aware of its responsibility when it comes to amplifying the voices of silenced groups. 

Manager of inclusion and diversity at Pinterest, Megan D’Alessio, nods to Pinterest’s unique position as a primarily visual search tool to emphasise its ability to impact the future of plus-size representation on social media.

To ensure its genuineness, the new technology is reportedly built on user feedback. Users cited that they regularly had to make a number of modifications to their search requests in order to generate relevant results. In fact 52% of additional terms added to fashion searches related to plus-size, D’Alessio states. 

Moreover, Pinterest understands the importance of such movements being headed by those they represent. In keeping with this, the social media campaign for the new body-type technology will recruit Instagram model and body activist, Tess Holliday and other Pinterest creators as its hosts. 

And that’s not all.

Along with the launch of the newly-curated technology, Pinterest is also launching a new Creator Inclusion Fund dedicated to North American creators who share content related to different body types.

Interested creators can apply here.

What will Pinterest’s new technology contribute to?

In short, the plus-size movement. 

More specifically, the way brands and other social media platforms contribute to plus-size representation on social media

Multiple parties have made strides to increase the visibility of plus-size representation on social media, but, with the help of new technologies, Pinterest is able to take these even further. In 2016, Refinery 29 partnered with Getty Images to launch “Project 67 Percent”. Here, they committed to featuring plus-size women in 67% of its images across its website and socials, representing the then 67% figure of plus-size Americans. 

plus-size representation on social media: 67% project

More recently, Google began to offer marketers and advertisers best practices for body-positive representation. While we can’t be certain of the extent to which these offerings have changed the game, what we do know is that plus-size models have gained popularity and positively impacted a body-inclusive model of beauty in 2022. 

With an amalgamation of successes from past projects and a desire to be a voice for marginalised groups, Pinterest will be able to diminish the reported 60% of plus-size women who say they have trouble finding fashionable clothing in their style. In doing so, they set the standard for other social media platforms, marketers and advertisers running inclusivity efforts and plus-size representation on social media.

The proof will be in the pudding.

Pinterest’s stride will increase the number of users to the platform, making it an attractive option for marketers and advertisers. Once other social media platforms start to see an increase in various aspects of Pinterest’s workings – such as ads revenue, influencer activity and marketing campaigns – we predict the penny will drop. From here, they will see and understand the importance of showing up and amplifying the voices of marginalised groups. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, Social Media Marketing News, Social Media Platforms

The Dawn of the New Front Row

September 14th, 2023 by

Fashion week’s new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift. 

This New York fashion week saw the likes of Anna Wintour seated in the same room as 18-year old TikToker Ellie Zeiler at popular brand Fendi’s 25th anniversary show, and this isn’t the only example. 

For years, the internet has been buzzing with talk of the “new front row”; influencers taking seats in spaces that were once held for the most elite of the elite. The Met Gala, for example, caused a huge wave on the internet when it invited the likes of Addison Rae, to an event that has been highly exclusive since its inception in 1948. 

So, it begs the question, why? Why are brands deciding to give seats away to influencers, rather than the traditional A-lister? 

Well, it all seems to boil down to marketing. 

Ultimately, influencers in the new front row of fashion shows allow brands to establish brand authenticity, reach new audiences, and take part in bottom up trend creation. 

Let’s dive in. 

The modern fashion consumer 

The fashion industry has built its own pedestal over the years. The industry’s air of untouchability is part of what made it so successful. The fact that consumers had to rely on magazines, movies like “Devil Wears Prada” or the rare televised fashion show to get sneak peaks of the industry, created a mystery around it that drove people to consume more and more fashion based content. 

Nowadays, this exclusivity is not as impactful nor desirable to consumers. A wave of younger fashion critics has opened up on TikTok and other platforms, with creators from a range of different backgrounds offering their opinions on fashion. Many of these next gen fashion critics have found huge success. One such creator, Rian Phin, has a highly successful TikTok account, which reaches thousands of people. 


extremely hard to explain lol yohji yamamoto fall 2002 FULL

♬ original sound – rian

What makes these new fashion critics so exciting, is that they are defiantly smashing all the barriers fashion has placed around them. 

Many of these creators come from backgrounds traditionally ignored by the fashion industry; people of colour, plus size people, and people from lower income backgrounds are just some of the many demographics that fashion has historically turned a blind eye to.

Moreover, the modern consumer is vastly different from its predecessors, with studies continuously showing that the average consumer seeks brand authenticity and inclusivity in the fashion world. People no longer desire brands that deliberately play off elitism. Consumers want brands that have clear values and feel tangible. A great way for brands to achieve this idea of authenticity, is via influencers. 

Influencer X brand collabs 

When a brand partners with an influencer, they are aligning themselves with their personality, values and image. For example, when a brand partners with Emma Chamberlain, they communicate an air of joviality, fashion forwardness, and realness that appeals to a young audience. This is because Chamberlain, like many successful influencers, has a distinct brand herself.

Chamberlain is a great example of the success of influencer and brand collaborations. She has collaborated with dozens of brands over her career, but recently her name has become nearly synonymous with Levi’s. If you’ve been on the internet over the past three-ish years, then you’ve definitely seen the obsession with finding the perfect Levi 501s to rock the streets with. 

Now, Levi 501’s are an absolute classic. They don’t necessarily need any marketing. In spite of this, Levi’s collaboration with Chamberlain has spiked the love for these classic jeans, and is certainly one of the driving factors for their current trending status. 

On Levi’s YouTube channel, the videos in which Chamberlain features are some of the highest viewed. Chamberlain has gone on to partner with the brand multiple times, featuring on their Ganni X Levi campaign, and even going as far as to create her own pieces with Levi multiple times. 

The new front row: Emma Chamberlain

This success is largely due to Chamberlain’s status as an “it-girl”. Her high fashion status encourages her followers to click and buy any item of clothing she is seen in, making her the perfect pick for a fashion brand collaboration. 

The right pairing between a brand and an influencer can have huge benefits for the brand. Another brilliant case study of this is Prada and Miu Miu. Prada and Miu Miu have heavily targeted their marketing towards younger audiences in recent years. They have partnered with the likes of Sydney Sweeney, Hunter Schafer and Charli D’Amelio; all young, popular influencers. 

The new front row: Sydney Sweeney

These partnerships allow Prada and Miu Miu to establish their brands as modern, fresh and appealing to a younger audience. 

Most importantly, influencer collaborations allow brands to appear more authentic, as they show they’re plugged in to popular culture. From 2022 to 2023, the company reported that Prada’s revenues increased by 18% and Miu Miu’s increased by 50%. Whilst Prada and Miu Miu have been steadily successful brands for many years, the positive impact that their influencer partnerships have had cannot be ignored. 

The horizon of the new front row 

Content creators and culture 

Social media and the rise of the influencer has completely changed the way that trends and culture move. Traditionally, trends and consumer behaviour have been defined from top to bottom. This means that brands would influence popular culture and consumer buying behaviour. 

Nowadays, the consumer is most influenced by their favourite creator, not their favourite brand. When a creator is seen wearing a head to toe Gucci look at a Gucci show, for example, their followers seek out these items and buy them as soon as they can. 

As a result, it is far more effective for brands to use influencers to show off their products in context, rather than trying to enter conversation with the consumer themselves. According to a Google report, more than 64% of female consumers shop by purchasing items worn by their favourite creators. 

Thus, an influencer in the new front row, dressed in the show’s new or Ready to Wear collection, but styled to current trend sensitivities, is an effective way to promote the brand itself. 

New and digital-first audiences 

A key benefit that influencers bring to fashion shows is digital traffic. As mentioned previously, partnering with influencers allows fashion brands to reach entirely new audiences. A report by Launchmetrics showed that even if influencers account for just five percent of seats at runway shows, they generate forty percent of total digital traffic for the event. 

New audiences are also being brought in by fashion show live streaming. What started as a Covid solution has grown into an inclusive, modern way to view and engage with fashion. Live streams expand the fashion show audience to the average consumer at home; rather than these events being exclusive to those famous enough to receive an invite, we, the regular joes, can watch from our living rooms. 

Shanghai fashion week took this one step further, by partnering with the popular ecommerce site Tmall. This partnership allowed viewers to purchase the collection whilst they watched the live stream, all in one app. 

Whilst this new era of inclusivity allows fashion to reach the eyes and ears of millions, and attract many who may not have previously been interested, some are wary of what this may do to the historic eliteness of fashion week. 

Brands are also able to reach audiences that may not traditionally be interested in fashion. Rick Owens, for example, invited artist and rapper Tommy Cash to sit front row at its SS24 menswear show. Cash is not a fashion influencer, and thus his attendance has allowed a whole new audience to be reached by Rick Owens. The move was incredibly successful, with the search “Tommy Cash Fashion Week ” having 1.1 million views and counting. 

The new front row: Tommy Cash

By inviting Cash, Rick Owens gained a wider audience, trended on various social media platforms, and established itself as a relevant brand. 

Following on with the theme of audiences, influencers have the unique ability to provide brands with an incredibly specific demographic. An influencer’s following acts as proof of the demographic that they reach. If a fashion brand seeks a very specific demographic, they merely have to take a scroll through influencer’s followers and they can easily determine which creator fits the bill. 

This is far more effective than more traditional routes, such as posting ads on billboards and hoping they reach the correct audience.  

So, why is there such a large audience for fashion? Why has fashion become the groovy topic to be interested in? 

Gen-Z has shown time and time again that what it values above all else is individuality. Through the internet, having a strong sense of identity and standing out from the crowd is second nature to the younger generation. Fashion is the perfect way to express oneself and define your identity. 

Gen-Z’s desire to experiment and find themselves through fashion was largely propelled by the pandemic. Shut away in their rooms, youngsters were able to try out different aesthetics and share them with the world; finding their community and themselves in the process. 

What does the new front row mean?

Thus, by including influencers in the new front row, brands are taking advantage of the brand authenticity that they can provide, as well as their ability to influence popular culture. Influencer partnerships allow a brand to establish a personality that appeals to a specific audience. Often, this audience is not one that the brand would have traditionally been able to reach. 

The creator economy is only set to grow. Any fashion brands too proud to invite or include influencers within their activities—on social media, or in the Front Row—are sure to suffer the consequences. With so many influencer niches available, with their huge followings, ability to tap into culture, and easy conversation with consumers, to not make use of influencer collaborations would be, frankly, unwise. 

One of the most convenient elements to utilising influencers to promote a fashion brand, is that the influencer doesn’t have to be fashion-focused. As seen with Cash, brands have the opportunity to access a new audience, within an entirely different niche. 

Many fashion brands have already begun to make their Fashion Week shows accessible to the masses through livestreaming the events. With TikTok fashion creators hosting and posting BTS interviews and content from global Fashion Week events, it shows this is where the new fashion consumer lives.

With TikTok and its creators playing a big part in the discovery of new fashion brands, designs, and trends, it begs the question of whether fashion brands will consider implementing TikTok Shop to support Ready to Wear collections… Only time will tell.   

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Marketing News

The Best Esports Marketing Campaigns To Come Out Of The 21st Century

September 8th, 2023 by

In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns which will be more vividly exemplified later in the article.

You may be wondering, what is eSports? 

To put it simply, eSports is short for “Electronic Sports”. It refers to competitive video gaming, whereby gamers compete against each other in electronic matches, with the winner being awarded a prize in the end. 

The demand for eSports is growing. According to Statista, the eSports market is projected to reach 1,866 million US dollars in revenue in 2025. This offers a promising marketing prospect for brands in pursuit of landing successful eSports marketing campaigns.

In the past, the eSports industry was relatively unexplored by brands in terms of investment, with only a handful of companies like Red Bull and Capcom demonstrating interest in the sector.

Currently, Twitch is the biggest streaming platform for eSports. Reportedly, a triumphant 5.71 billion hours of content was watched on Twitch in the Q3 of 2022, far more than any other platform.

Twitch’s live chat feature fosters interactivity, which is a strong interest driver for the platform in general. Sponsored ads have a high success rate on Twitch as the average time people spend watching content is longer, so people are more engaged with the ads they see occasionally on a stream. This makes the platform commercially viable for eSports marketing campaigns.

How to develop your eSports marketing strategy

When venturing into the realm of eSports marketing campaigns, you need to understand the different types of games that people play. 

Your primary directive should involve prioritizing a singular genre, whether that be RTS, MOBA, MMORPG, FPS, or PVP. Then construct a content strategy tailored to your chosen genre, a task which should be facilitated by collaborating with existing eSports influencers who specialize in crafting that content. 

After establishing these fundamentals, you are set to officially launch an eSports team, which can help propel a marketing campaign for eSports

eSports teams are a collection of gamers who share a collective passion for the same game. Whenever members in that team stream content, it can allow you to tailor their advertising and get insight into their fans thus allowing you to drive campaigns in your own direction. When you’ve got your team, you can start hosting events such as mini tournaments, podcasts and meetings in order to develop your brand!

Best eSports marketing campaigns

Ralph Lauren and G2 Sports

In June 2021, eSports brand G2 eSports ambitiously collaborated with global luxury fashion brand Ralph Lauren who became their exclusive fashion outfitter for their eSports players. 

At the forefront of this campaign, League of Legends star Martin ‘Rekkles’ Larsson was selected to feature in an advertisement where he switched from his sportsgear to flaunt in his new blazer and jeans which predominantly generated positive sentiment in the comments, meaning this campaign was a success.

Erste Group and European League of Legends Championship

Erste Group partnered with the European League of Legends Championship (LEC) to stage the downfall of eSports in a humorous campaign film. 

In the campaign film “eSports Doomsday”, Erste Group presents a scenario of the gaming world reacting to eSports being denied the status as a sport. This is reflective of the fact that there has been a recurring debate in history as to whether eSports is a legitimate sport or not. 

Gamers begin to destroy their PCs and equipment after being told that “eSports isn’t a real sport”, making their existence feel meaningless. However, by the end of the ad, eventually it is seen as a great hobby to have, and that enthusiasts should “ignore the haters” and embrace their passion, by being told to ’#believeinyourself’. The ad generated very positive sentiment, with many commenters claiming that it is one of the best eSports marketing campaigns they saw, and that it was funny and creative.

FaZe Clan x Snoop Dogg: FaZe Snoop

Snoop Dogg’s partnership with FaZe has helped propel the eSports organization into the spotlight of the mainstream media. Making his affiliation with FaZe official in an animated video, the collaboration achieved even greater prominence when Snoop Dogg took the stage at the Super Bowl half-time show adorned with a FaZe-branded chain. 

The primary objective of this campaign was to showcase FaZe to a global audience by advertising its newly acquired high-profile member — a goal that was undeniably accomplished. Once again, the ad received highly positive reception, with people finding it funny and heralding Snoop as a great addition due to him being a legendary hip-hop artist.

Dolce and Gabbana X Mkers: GoodGame

This captivating series of videos is a collaborative effort between the two esteemed companies, Italian eSports brand Mkers and Italian fashion brand Dolce and Gabbana

This episodic series offers a remarkable insight into the eSports industry, documenting players’ experiences presented in top-notch video quality. While these videos didn’t generate a lot of engagement due to it not quite aligning with Dolce and Gabbana’s target audience, they were conceptually appreciable and should be used as inspiration in terms of content quality.

Tenz x Finalmouse: Welcome to my realm

In 2022, popular Valorant player Ten Z participated in one of the most successful eSports marketing campaigns with Finalmouse to launch the “Starlight Pro”. Aided with a professional and intriguing advertising video, the mouse product was sold out in a few hours, highlighting the brand power of professional players. His fans generally loved the video, showing that the correct types of brand collaborations can generate extremely successful results.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, Social Media Marketing News

Discoverability On Threads

August 30th, 2023 by

Threads is still in its infancy. Unfortunately a lot of features are yet to be implemented when it comes to improving discoverability for brands, creators and communities. 

Features such as hashtags, a trending conversations tab and ads are still not readily available for use and the Threads algorithm is yet to see some level of customisation and chronology. Currently, the Threads algorithm offers a balanced mix of posts from those one follows and algorithm-selected posts from new accounts. While this is beneficial to those seeking new communities to join, we understand that not everyone enjoys this mix. Recently, Threads launched the Following tab on the platform. This offers users some level of control over who they wish to see and interact with. 

In the meantime, there is technically no right or wrong way for brands and creators to run discoverability efforts. However, leading industry experts claim that, while we wait, the trick to improving discoverability on Threads lies within conversation contribution. Simply being involved in relevant Threads will put you in good stead for appearing in front of your target demographic. 

Unfortunately, rediscovering Threads is also not yet a possibility. This means that just contributing to a select few relevant conversations will not be enough to get your name out there and improve your discoverability on Threads. Instead, offering sound thoughts to multiple conversations will ensure you are constantly appearing in front of the right audiences. 

But until these features are launched, our advice is to spend time finding your voice on the platform before diving right into business. This way you can assess the nature of the audiences you are trying to reach and tailor your targeting strategy accordingly; ultimately enhancing your discoverability on Threads.

Finding your voice on Threads

One of Threads’ distinct advantages is its focus on Thread discoverability. Thanks to its algorithm promoting new content on feeds, users can easily explore and discover Threads beyond their immediate network, providing ample opportunity for brands and creators to expand their reach. To leverage this, brands and creators should optimise their Threads for discoverability. This could look like the following:

For brands this looks a lot like implementing themselves into multiple relevant conversations—avoiding spam-like behaviour of course. For example, skincare brands could offer advice in the comments section of a Thread exploring a particular skincare concern. Presenting as a valuable source of information and authoritative figure within this space will prompt interested users to explore your profile and, then, your brand. 

Similarly, creators can leverage their ability to slot themselves into relevant conversations to appeal to their target audience and benefit their existing community. This could involve joining conversations about the future of Threads and how they wish to see it evolve for the sake of creators connecting with their communities. Multiple users have expressed their desire for a real-time, chronological feed. This will make comments more relevant and invite new followers to interact. 

Adam Mosseri has since commented on the concerns regarding the platform’s feed, saying that “both Instagram and Facebook have chronological feed options, so yes, we are going to bring one to Threads too”. 

Threads’ association with Instagram also works in the favour of both brands and creators. The ability to share individual Threads to one’s Instagram Story puts content in front of a new audience of people who may not have downloaded the app yet. This is somewhat of a double-edged sword, however. While this boosts discoverability, it also takes away a user’s need to go to Threads itself to actively discover content. This only adds to the rise in the passive consumption of content, as users are becoming more and more used to seeing cross-platform content appear on their preferred network, potentially hindering Threads’ initial sign up success. 

If resharing Threads content to Instagram is part of your strategy, then by all means, do so. However, our suggestion is to carefully select those which are most likely to persuade your target audience to download the app to discover more about your activity on the platform. 

What will discoverability on Threads look like post-feature rollout?

As with all social media platforms, relevant keywording, hashtagging and engaging titles are all non-negotiables when it comes to improving discoverability. As we predict, Threads will be no exception. 

The issue users are currently faced with is the inability to rediscover Threads of interest. However, appropriately embedding discoverable hashtags and keywords into your content will ease the task of searching for your profile. These can also be included in your Thread replies to important and relevant topics of conversation. When a user searches for you on Threads they will be able to learn of your opinions and interactions with others, rather than just how you present yourself on your own profile.

It’s time to address the elephant in the room…ads. 

The question on everyone’s lips is “when can we expect to see ads rolled out on Threads?”. Zuckerberg’s answer? Once Threads hits 1 billion sign ups. However, with the EU falling seriously far behind due to Meta legislation issues, we’re not sure we can expect this any time soon. A more realistic timeline has since been presented by Mosseri who, in a podcast, explained that ads are the “most likely direction”, however, Meta is not focused on their rollout at all right now. 

If and when they are implemented, there is no denying that ads on Threads will be huge. A new platform means new activity and new data and, therefore, new ways to learn what users like and dislike. If Threads continues to grow at the rate it has been, inventory on Threads will increase and cost will decrease, paving the way for ads that may not have been profitable, to be profitable with lower costs. 

Our prediction is that the delay in the introduction of ads to Threads will push creators and brands to adopt a truly culturally-fluent, organic social strategy. Instead of rushing into uncertain business strategies, influential accounts should take the time to bask in the simplicity of Threads. The most beneficial business move that can be made is to let audiences shape the future of Threads and then figure out where brands and creators can slot in; all with the intention of adding to communities and, therefore, having a truly purposeful and effective role on the platform. 

Discoverability on Threads remains a new and relatively untouched subject matter. To some this is seen as a setback, as a clear, successful strategy is not yet evident, but to others the freedom to approach one’s discoverability on Threads strategy how they wish is, in fact, beneficial. New approaches pave the way for new marketing techniques and, in turn, paint Threads as a pioneer in the online marketing space. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, Social Media Marketing News, Social Media Platforms

X Marketing Campaigns: The Guide to Ultimate Success

August 30th, 2023 by

X marketing campaigns are a great way to keep your audience informed about important topics and current affairs all while promoting your brand’s products/services.

X is a text-based conversational social media platform known for its insight capabilities into just about anything from current affairs to trending topics, often sparking discussions and topical debates worldwide. 61.2% of people say X is how they keep informed. 

Take it as a virtual town hall housing the brave and the bold as it sees a departure from video & photo-first social platforms like Instagram and TikTok. This means that the type of businesses seen using the platform seek to communicate with their audiences, and it’s evident when 76% of users are motivated to purchase a product based on X conversations. 

This blog will perform a deep dive into some of the companies seen using the platform to define how they use X for business marketing.  

But before we get started, we must address the elephant in the room…Threads.

While there is a current constant buzz around Threads, Meta’s direct competitor to X, it should not be a platform we undermine – after all, a little bit of competition breeds innovation; however, we’re here to emphasise that, new doesn’t necessarily mean better. 

X has established itself for over a decade – while being formerly known as Twitter – and is firmly stuck in the ever-expanding social web of platforms. It breeds expansive opportunities for brands and businesses to create and optimise a killer X marketing campaign – dare we say, marketing campaign across the board and therefore should not be undermined!

Which companies have the best X marketing campaigns?

When looking at the likes of brand giants Starbucks and Playstation, both are responsible for some of the best X marketing campaigns, after gaining high traction through using X to increase engagement and spark conversation.

Starbucks interacted with its audience during Christmas 2015, by embracing the “controversy” around their red Christmas cup not being “Christmassy” enough. Starbucks showed off the cup in different colours through varied formatting like a cover photo or gif, fully utilising X’s UI. 

They took this further by retweeting followers and sparking debates around coffee, all derived from a simple red cup. Crazy? Cool? You decide.

X marketing tips and tricks

1. Understand how to devise a killer X Marketing strategy 

Creating an X marketing campaign may sound daunting, but stick with us and you’ll be a pro in no time.

The very essence of an X marketing campaign revolves around executing a marketing strategy that elevates your business/brand on X and it all starts with creating content that promotes your brand. We know it sounds simple, but by doing this, you create a butterfly effect, resonating with your followers and attracting new audiences to your business. 

Simply put, your X marketing strategy attracts your target audience and boosts conversions, ultimately increasing ROI and other business goals. It elevates your persona and defines a concrete tone of voice on X and beyond!

X marketing strategy key takeaways:

  1. Conduct research into your Target audience. 
  2. Create creative and engaging content that aligns with your brand persona.
  3. Implement a content calendar to schedule your posts accordingly.
  4. Conduct a marketing analysis based on your strategy to measure your X marketing campaign results. 

2. Successfully implement X 

Next, we discuss using X for your business and the tools and tricks accessible to produce a successful X marketing campaign. Remember to tailor these pointers to your design depending on your company size, industry and specific goals. It’s all transferable! 

Action steps:

  1. Personalise your profile to create a unique online presence. For example, creating a handle and header or writing a solid profile biography to enthral your audience and convert them into your fans! 
  2. Engage in proactive commenting with your community to spark interactive X chats. You can do this by liking a post or replying back directly. 
  3. Curate specialised X  lists tailored to your needs to collate and organise specific accounts you want to follow. 
  4. Get verified on X  to come across as authentic and legitimate to your audience.
  5. Focus on building your follower count and appeasing their needs by making unique and shareable content that resonates with them. You can do this through unique hashtags, giveaways, polls and X influencer marketing! 
  6. Implement specific keywords in your ads to spark conversation and engagement towards your audience through particular words that can fall on your content. The only keyword aspects you need to know about are search keyword targeting and timeline keyword targeting. In a nutshell, search targeting allows your content to appear to those who have searched similar topics, while timeline keyword targeting enables platforms to target X users based on keywording in their recent Tweets.
  7. And finally, it’s time to get organised. Start with devising a schedule to regulate and track what time you post and how frequently you post. 8–10 AM and 6–9 PM on weekdays, when people are commuting to and from work, is your best bet. 

To accommodate your super duper schedule, here are the key metrics you should track (depending on your business objectives) to leverage your X marketing campaign.

 Engagement: retweets, follows, replies, favourites, and clicks. 

Impressions: number of times your tweets appeared on one of your TA’s pages.

Hashtags: Look at your hashtags and evaluate which ones are being predominantly received by your audience. 

Top tweets: Analyse which of your tweets garner the highest engagement. 

Your users: Stay updated on the success of your contributors, the ones with admin access to your account. Analyse their tweets’ performance to adopt their effective strategies frequently or remove them if needed.

So there you have it, guys; you’ve read through all our top tips for executing a perfect X marketing campaign

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Marketing News, Social Media Platforms

The Power of Community on Threads

August 22nd, 2023 by

We are genetically wired for interaction. Pre-internet, interactions happened in-person, but with the digitisation of the world, the majority of us have grown accustomed to them happening online.

The new kid on the block, Threads, acts as the middleman by offering social media users a human approach to online interactions. The text-based, conversation-led platform is a hub for like-minded social media frequenters to come together and discuss shared interests or involve themselves in important conversations—from education and healthcare to music and fashion. 

Compared to Twitter, Threads has been likened to a warm hug. This is because its group-chat style offers a safe space for users to comfortably share their thoughts. Threads has also seen a surge in users taking an out-of-the-box approach to what they’re sharing with their community members. Speaker and author, Kiaundra Jackson, admitted to sharing things on Threads that she would never share on any of her other social media platforms, from spur-of-the-moment thoughts to personal opinions. Sharing such thoughts is a surefire way for Kiaundra to strengthen her relationship with her community.

community on Threads

The notion of community has become so centralised for brands and creators looking to achieve online success, that those who fail to tap into their communities miss out on leveraging a niche group of people for both business and personal gain.

Luckily, as Threads is still in its infancy, building communities from scratch is easy. On established platforms like Instagram, communities are very clearly set up, with brands and creators hosting the most popular, being instantly recognisable. Trying to persuade community members to abandon their loyalty is almost an impossible task. 

Threads offers a level playing field full of wandering users looking to be taken in by or creating their own community. Creators and brands can take advantage of this by optimising their profiles and content output to reach as many of these people as possible. 

The great thing about communities on Threads is that users can carry them over from their Instagram accounts. This means that their pre-existing communities are ready and waiting for them, allowing the user to pick up where they left off. However, does community interaction look the same on Threads as it does on Instagram? If not, how can brands and creators adopt a new approach to community engagement on this vastly different platform?

What does building a community on Threads look like?

We’re in the age of meaningful conversation. Don’t get us wrong, visual content is still thriving, but the modern-day social media user wants more. Something meaningful. Conversations are exactly this. 

If creators on Threads want to contribute something useful to their community, they must be seen to be involving themselves in relevant conversations. Put perfectly by social media marketing educator, Lia Haberman, “conversation contributors will become just as powerful as content creators”. Offering sound thoughts to the right conversations paves the way for deeper community connection due to the weight that words carry. Not only this, but appearing to be actively listening and contributing to important conversations will entice new members to join your Threads community.

The conversational nature of Threads also deters the growth of the passive consumption of content. Reading on screen text—and a lot of it—forces the users to slow down and concentrate on the words in front of them, naturally increasing active engagement. On the other hand, Threads encourages mindfulness among creators, as they will have to think more about what they are publishing to such a conversation-heavy space. What conversations will their Threads generate? How will these conversations benefit or hinder their community?

The future of communities on Threads 

Communities across Threads will begin to see more frequent interaction from their favourite creators and brands due to the app’s ease of use and less demanding content creation. Take travel updates, for example. Creators on Threads are more easily able to share frequent, in-the-moment updates on their travels, keeping their community engaged and feeling like a priority even while on holiday. 

As a result of the surge in such intimate Threads communities, dedication to community management will continue to prevail. Seeing as the entire platform revolves around interaction and connection, the enactment of these will be held in such high regard. As the epicentre of each community, conversation hosts should be looking to correctly monitor and prompt activity where necessary to ensure community members feel seen, heard and prioritised.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Marketing News, Social Media Marketing News, Social Media Platforms, Social Trends

The Top 10 TikTok Marketing Campaigns To Inspire Your Next Business Venture

August 14th, 2023 by

TikTok marketing campaigns contribute greatly to the excitement and innovative nature of the platform.

Picture a world where 15 seconds can catapult a brand from obscurity to stardom. TikTok, with its addictive short-form videos, has harnessed the power of brevity and turned it into a marketing goldmine for brands.

Paired with the fact that TikTok has over 1B global users, brands have snatched the golden egg in audience versatility and reach through the platform’s ever-growing user base. 

But it doesn’t stop there. 

TikTok is a hub for creativity, inciting innovative marketing campaigns that push boundaries and add a layer of interactivity. Examples include the fashion brand Guess with their #InMyDenimGuess (HTC) and Tesco’s #tescovoiceofcheckout campaign – both of which will be covered further along.

But how does TikTok elevate brands in ways other social media platforms can’t?

With the platform’s abundance of filters, effects, sounds, hashtag capabilities (HTC & UGC) and unique ad placements ranging from individual feed posts to top-view ad takeovers, TikTok unleashes endless possibilities for brands to tell their stories. 

And let’s not forget about the influencers.

TikTok influencer campaigns roam high and low on the platform, and it’s no surprise seeing as the top creators on the platform yield tens of millions of followers, regardless of niche. This presents diverse content for all brands to work with, from Tesco to interior design brands. 

Companies also encourage users to interact with the ads executed, with 40% of brands pushing an 8% engagement rate by followers, which goes against the sizable average of 5.7%.

In short, enacting brand campaigns on TikTok increases your visibility and engagement, making it a win-win situation for all, woohooo!

Speaking of wins, it’s time to unveil our list of the best TikTok marketing campaigns, so sit back, relax, and read on.

Top 10 best TikTok brand campaigns to spark your inspiration


Kicking off our TikTok Brand campaigns list is Ryanair, an affordable air travel company, which has garnered over 2 million followers and 30 million likes on TikTok by embracing a lighthearted approach.


🎵You know the rules and so do I🎵 #rick #baggage #fyp #ryanair

♬ original sound – fil

They poke fun at their services and raise awareness about their financial benefits. Through incorporating trending sounds and filters, Ryanair effectively interacts with its audience and showcases its brand identity, making it a surefire TikTok marketing campaigns strategy.


Global fashion brand Guess launched the #InMyDenim TikTok Marketing campaign, encouraging users to style themselves in Guess denim and transform their outfits. Through a brand takeover and influencer collaborations, Guess generated 10.5 million views, 12,000 followers, and a significant 14.3% engagement rate, boosting brand awareness.


Guess who’s feeling confident 😘 @guess #inmydenim #sponsored #makeeverysecondcount #fashion #model

♬ #inmydenim I’m a Mess – Bebe Rexha


British grocery retailer Tesco launched the #tescovoiceofcheckout campaign, inviting users to audition to become the “voice of Tesco” checkout, sparking a unique opportunity to enact UGC. 


The wait is over! The new #tescovoiceofcheckout is… @dogtor_who ! Listen in-store up to 27th Nov when scanning your Clubcard/App at self-checkouts.

♬ original sound – Tesco – Tesco

This campaign saw influencer Hannah Lowfer invite users to this HTC while highlighting Tesco’s Clubcard. Tesco gained 42 million video views and 3,000 entries, establishing a strong presence on TikTok and making it a key TikTok marketing campaign example.


Next up on our TikTok marketing campaigns list is the American fast food chain Chipotle who achieved connecting with a younger audience by activating relatable and PR-worthy content such as ‘Our Chipotle hacks’ and ‘when your burrito falls apart’ videos.

The brand engaged its target audience further through two campaigns, the #LidFlipChallenge and the #GuacDance, based on an employee who had a passion for assembling burrito bowls & the guac dance utilising the viral guacamole song.

 Their marketing efforts have garnered 1.3 million followers and 19.1M+ likes. 


Do you have what it takes to flip the lid? 👀 Let’s see! 🌯 @chipotle #ChipotleLidFlip

♬ Flip – Future


GoPro, the brand behind every premium athletic photography opportunity, demonstrated a masterclass in UGC through TikTok, earning a spot on our TikTok marketing campaigns list.

Their strategy sees users submit videos to GoPro’s portal, with selected submissions receiving rewards, cash prizes, gear, and exposure, building product exposure and consideration.


Who needs their morning adrenaline kick? 🤯 Strap in for Swiss BASE jump with @Jonathan Perry + #GoProMAX for just that. #gopro #base #basejumping #skydiving #crazy #fyp

♬ original sound – GoPro

FC Barcelona and OPPO

Spanish football club FC Barcelona has partnered with OPPO, a global smartphone brand, and has focused its attention on TikTok through their #Goforit challenge.

This concept involved challengers using a split-screen feature to rekindle and select key moments from Barca matches. Players from the team were brought in to partake and to spark awareness, with the campaign generating an outstanding 676M views and 197M user-generated videos.


Be a manager or be a player? 🤔#GoForItChallenge #shotonOPPO

♬ GoForIt – FC Barcelona


SKIMS is a renowned clothing brand founded by Kim Kardashian which encourages comfy and sleek designed underwear, shapewear and loungewear for all shapes and sizes.

Regarding TikTok marketing campaigns, SKIMS collaborated with a range of diverse content creators to promote the brand’s inclusivity.

They prompted UGC with users crediting original creators in their captions, inspiring others to share their content with hopes of being featured. All in all, this fostered community engagement with SKIMS building brand loyalty and intimacy through their broad array of creators expressing their SKIMS look.


@Samantha stuns in the #SKIMS Soft Lounge Long Slip Dress. 🤍 #skimsdress #viralskimsdress #bestdress #slipdress

♬ Last Night – L.Dre


Online fashion retailer ASOS implemented TikTok’s dynamic marketing feature, Byte, to launch their HTC #AySauceChallenge with fashion-savvy influencers posting their favourite fashion fits. This showcased ASOS’s range of offerings in a fun and creative way with original audio and visuals to prompt engagement.

This campaign resulted in 1.2 billion video views, a 25% increase in brand awareness, and a 15.79% EGR, proving that implementing an interactive creative that’s native to TikTok does stylish wonders for your brand.


3 sauce looks…which is your fave? A, B or C? 🔥🔥 @asos #AySauceChallenge #ASOS #Ad

♬ Ay Sauce – Cashino


Duolingo, a language-learning platform, incorporated its brand mascot, Duo the Owl, to create humorous and engaging content. Through Duo’s wacky antics, Duolingo effectively conveyed its brand tone and made language learning fun.

With viral videos and a growing following, Duolingo’s TikTok presence continues to expand.


literally making a course on chapal throwing because you didn’t do your lesson 😤 #aapi #languagelearning #duolingo #imtightwithyourmomsodonttestme

♬ main agar kahoon – 𝓹𝓼𝔂𝓬𝓱𝓮𝓭𝓶𝓾𝓽𝓪𝓷𝓽 🌞

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Marketing News, Social Media Platforms

TikTok’s Plan to Dominate Social Commerce

August 9th, 2023 by

TikTok’s social commerce push has been in the news frequently as of recent, and the latest update is that the platform hopes to close out 2023 with a whopping $20 billion in retail sales—a 300% increase, from just under $5 billion in sales last year. 

But how does TikTok plan to accomplish this massive increase?

TikTok’s plan to become a shopping powerhouse

TikTok’s latest plan to increase its social commerce sales is by building the TikTok Shop Shopping Center. The Shopping Center will sell the stereotypical clothing and goods you can find in potentially questionable online stores such as Shein or Alibaba. 

The TikTok Shop Shopping Center is planned to function in a similar way to Amazon’s Sold by Amazon programme. TikTok will source third-party products, and handle the sales, shipping and logistics itself. 

The Shopping Center is a part two to TikTok’s previously announced plans to build fulfilment centres in the US. TikTok’s fulfilment centres will provide warehousing, delivery, and returns for TikTok merchants to ensure fast and sustainable growth of TikTok Shop. 

Despite growing relatively slowly within the US, TikTok Shop has boomed in the UK, and its popularity is slowly seeping into the States. The implementation of fulfilment centres in the US will reduce the wariness the government and some users have about data storage—we’re referencing the recent ban threats following misinformation that US data was stored in China. 

TikTok Shop shopping Center

The fulfilment centres will also give smaller businesses an advantage over larger competitors. Rather than having to invest in a website and their own warehouse and logistics, small businesses can focus on growing their TikTok presence and rely on the platform’s logistics offering. 

One of TikTok’s top priorities is to empower local businesses to build their presences on the platform and within the TikTok Shop Shopping Center. 

The Shopping Center will integrate multiple channels that users can view and buy goods from, all in one singular location. Shoppers will be able to purchase from third-party merchants, as well as TikTok-produced items. 

TikTok is a well-known destination for promoting the best dupes. With the development of the Shopping Center, it’s likely that TikTok will begin developing its own dupes of products prominent under the #TikTokMadeMeBuyIt hashtag. 

TikTok has been testing a variety of new locations for TikTok Shop recently. Its latest test saw the Shop replace the swipeable Friends tab on the home page—meaning users would simply have to swipe to the left to visit TikTok Shop’s landing page. 

The TikTok Shop Shopping Center however, will be a one-tap-shop to a shopping portal. In addition to viewing the available products, shoppers will be able to view orders, access their shopping cart, set their addresses and payment methods, and chat with merchants. 

The Shopping Center is set out very similarly to a general online store, with products split between categories for easy discovery—including beauty, women’s clothing, electronics, food, and more. To make the experience more personal, the Shopping Center will show users products on their homepage that relate to their activity on the platform, as well as offering flash sales and exclusive TikTok Shop discounts at the top of the page. 

Due to the recent popularity, and continued growth of customers, of TikTok Shop, the Shopping Center is a natural progression of TikTok’s commerce efforts. By focusing on making the TikTok Shop consumer journey easier and more relevant to each user, TikTok is encouraging users to actively consider the platform as a shopping destination, putting it miles ahead of other social platforms starting out their social commerce journeys.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Marketing News, Social Commerce, Social Media Platforms

How To Find Influencers For Your Brand: A Complete Guide

August 7th, 2023 by

Now is a better time than ever to take advantage of the opportunities within influencer marketing.

A successful influencer marketing campaign can be measured by the following components. Firstly, ensure you set goals for your campaign by aligning your objectives with who you would like to reach. 

This leads into the second component of the campaign, which is choosing the right platform.

Platform choice is an essential part of influencer marketing as each platform has its own characteristics and attracts different audiences and demographics. Understanding these key points is critical for effectively targeting your desired audience. Once your platform is confirmed, you can begin your influencer search.

With a range of platforms to choose from, and a plethora of influencers available for every brand, influencer marketing is not the easiest space to navigate. However, if done right it can be very rewarding. 

Read on to find out how to find the right influencer for your brand and why understanding how to find influencers is so important.

Why finding the right influencers is important

With millions of influencers to choose from, finding the right candidates for your brand can prove to be a challenging task. Brands are often faced with too much choice and when understanding how to find influencers they must use a dedicated framework and carefully curated criteria in order to consolidate the search.

It is important to find the right influencer for your brand for a number of reasons.

Firstly, an influencer’s engagement rate matters. Whether you are working with a nano or hero influencer, the engagement rate of their channel is one of the most important things to consider when casting for your brand. This will affect the performance of the content and can help predict how much their audience will engage with what they post.

Secondly, an influencer’s passion point (essentially, what tribe they fall into) will be important for your brand too. This is critical for producing content that appears authentic and integrates well into each influencer’s Feed.

How to find the right influencers

Read on for our complete guide on how to find influencers for your brand.

Start by looking through your own followers for potential influencers

The first step when understanding how to find influencers for your brand would be to look directly at your own followers. 

By doing this, brands can identify influencers with a high follower count and those who are engaged with the brand and their content. These influencers are likely already fans of your content, and so any content produced will appear highly authentic due to the influencer already being a fan and genuinely passionate about the product or service.

Check competitor’s followers

The second step in how to find social media influencers for your brand is to analyse your competitor’s following list to identify any influencers who have an interest in the industry and may be interested in your brand.

This is a useful method of competitor analysis which can inform your influencer search and find authentic and engaged influencers.

Execute relevant hashtag searches to find highly engaged influencers

Another important step in how to find influencers for your brand is to conduct hashtag searches with relevant hashtags.

For example, by searching for #ad you will optimise the influencer search process by finding influencers who regularly post sponsored content and therefore may be more open to working with brands. As well as this, they are most likely more experienced in creating high quality, engaging content.

Another method is to search hashtags that are relevant to your industry niche. This will lead you to the influencers who have an interest in this field, and also to find influencers who are very active on their channel. For example, if you are skincare brand looking for TikTok influencers, conduct your search based on the top trending hashtags in your niche:

how to find influencers on tiktok

Use influencer search tools

Influencer search tools are useful to utilise when looking at how to find influencers for your brand. There is a range of options to choose from, including Klear, Creator IQ, Traackr and TikTok Creator Marketplace.

These tools can help brands optimise their search for influencers and are a useful addition to understand how to find influencers with the relevant characteristics for your brand. 

You can narrow down your search with a range of filters, helping you find the right influencer for your niche.


This concludes our guide on how to find influencers!

In summary, whether you are looking for micro, macro or hero influencers it is important to follow the above steps to ensure you are optimising your search. By doing this, you can ensure you select influencers with high engagement rates and those who will create authentic and natural content, ultimately improving the success of your campaign.

By searching through your own followers as well as competitor’s followers, brands can find influencers who are already engaged in the industry. Executing relevant hashtags searches will also help during this process. Finally, using influencer search tools is a useful method to find influencers of all sizes, for every platform.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Marketing News