The Beauty YouTubers You Should Be Following Now

October 1st, 2021 by

YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye and red lip combo, YouTube would have you covered. 

While the beauty community and beauty gurus have expanded into other platforms, YouTube still remains the main platform for beauty content. Some of the most popular beauty YouTubers have been able to create collaborations with some of the most popular beauty brands in the business, and others have even created their own makeup brands. 

Famous beauty YouTubers have become celebrities in their own right, with many even attending coveted events such as the Met Gala. Working with some of the best beauty YouTubers can give brands an exceptional amount of exposure to die-hard and engaged audiences. 

So, without further ado, here are the biggest beauty YouTubers you should be subscribed to. 

The top beauty YouTubers

1. Nikkie de Jager

Best known by her channel name NikkieTutorials, Nikkie is one of the most famous beauty YouTubers in the world. Starting her YouTube channel in 2008, Nikkie’s channel grew tremendously thanks to her 2015 video titled “The Power of Makeup” which encouraged people to feel comfortable in their own skin. 

Nikkie’s channel currently stands at a whopping 13.8 million subscribers. She regularly collaborates with well-known and loved celebrities including Kim Kardashian and Megan Thee Stallion. Nikkie is currently going from strength to strength, having just launched her own makeup brand and attending the Met Gala in New York. 

2. Nyma Tang

Nyma Tang is one of the top beauty YouTubers on the scene. Nyma grew in popularity from her beauty videos that called out brands for not providing enough foundation and concealer colours for people of colour. Her series “The Darkest Shade” tests out  the darkest complexion shades to highlight inclusive ranges and help her audience find the right shade matches. 

Nyma’s videos have caused big changes in the beauty industry, with some brands even consulting with her on how to create inclusive ranges. She was recently appointed the position of Beauty Inclusivity Consultant by CVS—a brand Nyma has partnered with since 2018, following the success of her series. Nyma has also created product collaborations with MAC Cosmetics and Dose of Colors, which sold out incredibly fast. 

3. Victoria Magrath

Better known as InTheFrow, Victoria is well known for her luxury beauty and fashion videos. Victoria began her beauty career with her blog and grew in popularity fast when she transitioned onto YouTube. This beauty YouTuber is an ambassador for many luxury beauty brands including Armani, Dior and Dyson to name a few. 

Victoria uses her YouTube channel to share her favourite high-end beauty products, “GRWMs”, makeup must-haves and tutorials. 

4. Hannah Mussette

If you’re looking for skincare and haircare advice, Hannah is one of the best beauty YouTubers to watch. Hannah’s content encourages viewers to embrace natural beauty by informing them on the best way to care for super curly hair and providing hairstyle inspiration to enhance and protect the curls. 

Hannah also shares her skincare and beauty routines in fun, relatable and easy-to-watch videos. She supports independent Black-owned businesses and has collaborated with luxury and high-street beauty brands. 

5. Hyram Yarbro

Hyram became one of the most subscribed beauty YouTubers throughout 2020 and 2021 thanks to the pandemic-inspired skincare craze. His videos are based on simple skincare tips and tricks, dos and don’t and the best beauty brands for your skin (and buck). 

Hyram’s videos make skincare and beauty simple. He breaks down celebrities skincare routines and informs his viewers about which ingredients they should watch out for. This beauty YouTuber’s success has allowed him to create his own skincare brand to share with his fans. 

6. Wayne Goss

Wayne Goss is one of the most popular beauty YouTubers in the industry. He started his channel in 2008 with videos about makeup tips and tricks. His content has remained consistent over the years, although his content now focuses on anti-aging makeup hacks.

Wayne’s content is easy to understand and follow. His reviews are unbiased and he informs viewers of the best makeup for different occasions and skin types. He has created his own beauty line of makeup and tools that is well-loved by the beauty community. 


Who is the most popular beauty Youtuber?

The most popular beauty YouTuber is NikkieTutorials. She has built her success with honest makeup advice and fun tutorials, while managing to avoid controversy. She is well-loved by many brands and the beauty community. 

Who is the biggest beauty influencer?

The most subscribed beauty YouTuber on the platform is Mexican beauty YouTuber Yuya with 24.9 million subscribers.

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Posted in Influencer News, Social Media Platforms

The Plus Size Influencers Taking the World by Storm

September 30th, 2021 by

When it comes to the fashion and influencer world, plus size influencers have had to pave their own way into the mainstream media. With their important messaging of body positivity and inclusivity, plus size influencers have brought attention to the idea of embracing natural beauty in all its various shapes and sizes. 

The body positivity movement was hurled into the limelight more when celebrities began celebrating themselves and pushing back on publications that were editing their bodies. This has led to a strong community of plus size Instagram influencers that are high in demand. 

But who are these plus size influencers? We’ve pulled together a list of the top plus size influencers you should follow. 

The Top Plus Size influencers 

Thamarr Guerrier

Thamarr Guerrier is the definition of feminine and chic. Based in Florida, this curvy Instagram influencer is inspired by Blake Lively and Mindy Kaling in terms of her personal style. She is the cohost of the podcast Creative Chase that discusses careers, the fashion industry and what modern day creativity really is.  


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A post shared by Thamarr (@musingsofacurvylady)

Thamarr is well-recognised for her opinions on fashion product recommendations for plus size women and invites her followers to shop her Instagram and Amazon storefront.

Chloe Elliot

Chloe, also known by her blog title Chloe in Curve, was named the “Fashion Influencer of the Year” in 2018 at the Blogosphere Awards. Chloe believes women of all sizes should be able to experiment with fashion and uses her blog to show the latest high-street fashion trends. 

Chloe Elliot

Chloe offers her audience fashion inspiration, but also covers important topics such as body shaming, anxiety and body confidence. 

Lauren Nicole Campbell

Lauren is one of the most popular content creators, writers and models in the fashion industry at the moment. In just her early 20s, Lauren has gained a large following of over 50K on Instagram and is the contributing curve editor of Cosmopolitan UK. She started her own blog, Fashion Killer, at just 15, which has now evolved into a go-to news website for the latest fashion and lifestyle trends and tips. 


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A post shared by Lauren-Nicole (@laurennicolefk)

Lauren has been very open with her audience about the reality of being a plus size influencer and model, including maintaining confidence and her ongoing battle with body dysmorphia. 

Callie Thorpe

Callie entered the plus size influencer world with a blog called From the Corners of the Curve, which she has since renamed after herself. Callie uses her blog and Instagram to share positivity and inspire others. She often shares her parrions for plus size fashion, makeup and food. 


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A post shared by Callie (@calliethorpe)

Callie is well-known for advocating for body positivity and female empowerment. She uses her channels to empower women by prioritizing body confidence. She is also the founder of The Confidence Corner which is a membership destination for plus size women and it is also a popular podcast. 

Louise Pentland

Louise is one of the YouTube “OGs” and became incredibly popular in the early 2010s for her friendly and relatable beauty and plus size fashion advice. Louise helped shape the influencer marketing industry and began her career as a curvy Instagram influencer with her blog Sprinkle of Glitter in 2009. 


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A post shared by Louise Pentland : Creator🌷 (@louisepentland)

Louise’s bubbly and infectiously positive personality lends itself well to promoting body positive and confidence. She has been open on her experience with pregnancy and parenting and how to maintain her beauty and fashion passion throughout this. 


Are there any plus size influencers?

Yes, there are many plus size influencers globally. Thanks to the body positivity movement, more and more plus size influencers are entering the limelight and working with brands. We are even seeing plus size models used on global Fashion Week catwalks. This has led to a strong community of plus size Instagram influencers that are high in demand.

How do you become a plus size influencer?

To become a plus size influencer, you need to share your personal experiences with your body and fashion. You can share outfit inspiration, your favourite plus size stores, your tips and tricks for adjusting plus size clothing or generally discuss your relationship with your body. 

Who’s the most popular plus-size model?

The most popular plus size model in the world is Ashley Graham. Ashley began her modelling career at the age of 12 and is praised as the world’s best plus size model. She is open with her body struggles and encourages others to strive for body confidence and positivity.

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Influencers as Creative Directors: Future or Farce?

September 30th, 2021 by

Influencers have well and truly infiltrated the creative processes of modern brands. Considering their ability to build, maintain and engage a loyal following on social media platforms, it makes sense that some brands have considered using influencers to grow their own online presence and taken inspiration from influencers in regards to content style and posting. However, a new trend we are seeing with influencers is taking their creativity to the next level. Influencers are no longer simply partnering with brands, but are now accepting high-level and coveted roles within brands, such as the Creative Director. 

It’s almost futile to argue that influencer marketing doesn’t have any impact anymore, but inviting influencers into high-level positions has seemingly split opinions down the middle. 

So, who’s hiring influencers in their highest positions and what has been the impact?

Molly Mae and Pretty Little Thing

22-year-old influencer Molly Mae was recently announced as the new Creative Director of UK-based Pretty Little Thing (PLT). This announcement was met with an outstanding amount of coverage across news outlets and organic social media conversations, for both PLT and Molly Mae.


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A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething)

Molly Mae already had a well-established relationship with PLT from previous collaborations, so a more permanent collaboration seemed like a natural progression for the relationship. Since the announcement, Molly Mae has confirmed that the role won’t be the traditional 9-to-5 Creative Director role we are used to seeing. In an Instagram Q&A Molly Mae stated that her position as the Creative Director would be a “24/7 role,” where she would be “sharing ideas, coming up with incredible new concepts, having input on shoots, events, you name it…” 

PLT itself has reinforced its decision saying: “Molly is the PLT customer. She is a great fit to join our team to work on our 2022 strategy, and we’re excited to have her input in terms of creative campaigns, signing new brand ambassadors and working on her own collections over the next 12 months.”

While Molly and PLT seem excited to get started on their next chapter, the decision was still met with a large amount of controversy online. The news sparked many conversations about whether Molly was actually qualified for the role—at just 22 will Molly be able to handle the pressure?

While we won’t know the answer to that question for a while, the decision to appoint Molly as the Creative Director seems logical—even if just to act as a PR stunt. Molly’s previous collaboration ranges with PLT have performed exceptionally well, showing that Molly knows what the PLT audience wants. Or is it that the PLT audience wants what Molly Mae has? 

Either way, Molly Mae has already had some major impact on the fast fashion industry and popular fast fashion trends. From the famous Molly Mae Bun to her statement neutral suits, Molly Mae is a fast-fashion trend setter.

Kendall Jenner and FWRD

Luxury e-commerce site FWRD announced Kendall Jenner as its Creative Director. Part of the REVOLVE Group, FWRD claimed that Kendall was the perfect candidate for the role due her position as “the epitome of luxury fashion” and her “style, creativity and overall exquisite taste.” Kendall’s role and duties include leading “The look and feel of the site, curations of brands sold on the site, monthly edits of must-have trends, styles, and looks, as well as marketing ideas, brand partnerships, and brand activations.


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A post shared by FWRD (@fwrd)

Just as with the Molly Mae and PLT announcement, Kendall’s new role received a large amount of organic conversations online. However, this time there was more bad than good. 

Many were frustrated with the choice, saying a role of this level should have been given to someone who worked within creative fashion and had earned the position with previous experience. Although FWRD claims that Kendall is the “epitome of luxury fashion,” many netizens believe there are many more “brilliant people in this business” that are more deserving of the role.

Kendall’s missing influence on luxury fashion - Influencers as Creative Directors

Other netizens also mentioned Kendall’s missing influence on luxury fashion. Although she is a runway model, Kendall herself doesn’t have much influence over fashion trends. As a result of her prolific lifestyle, Kendall also has a stylist to pick her own clothes, so any influence she does have doesn’t actually come from her own creativity. Furthermore, Kendall has been repeatedly criticized for poor choices in advertising (we all remember that Pepsi ad…) and for culturally appropriative fashion choices. 

While crowning celebrities and influencers as creative directors, it does reinforce the power influencers have. However, it also begs the question: is it not enough to be a celebrity ambassador?

Emma Chamberlain and Bad Habit

The internet’s sweetheart Emma Chamberlain was announced as the Creative Director and Global Brand Ambassador for skincare brand Bad Habit at the end of 2020. Emma’s role as Creative Director will involve her overseeing product development and the creative process. 


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A post shared by Bad Habit (@badhabitbeauty)

Emma joined Bad Habit for their launch at the end of 2020. Speaking on the brand, Emma said “Bad Habit is me in a skin-care brand — it’s honest, unapologetic and realistic about the fact that life is far from perfect,” and that she was drawn to the brand for its honest, real and positive stance on skincare. 

Throughout 2020, Emma’s content began to focus more heavily on skincare and lifestyle, likely as a result of the pandemic at-home skincare trend. Emma has always been open and honest on her YouTube channel and Instagram about her struggles with acne growing up and her stint on acne medication. The natural progression into skincare tips was welcomed by her audience following this honesty and openness on her own bad skincare habits. 


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A post shared by Bad Habit (@badhabitbeauty)

Emma’s venture into business wasn’t scrutinised by netizens as a result of the natural progression into skincare and the fact Emma has already created her own successful business Chamberlain Coffee and podcast, meaning she already has experience growing new businesses from scratch. This is also likely why her position wasn’t criticised—there were no pre-existing fans of Bad Habit before Emma joined. This means all the brand’s success has come from Emma’s own effort and strategy (and probably her own audience). Since launching with Emma’s assistance, Bad Habit has gained over 133K followers on Instagram.

Influencers as Creative Directors: Good or bad?

There isn’t really a definitive answer as to whether influencers should be appointed the coveted title of Creative Director or not; it entirely depends on the brand and the influencer. From previous reactions online, it seems to be that brands with an already established audience will likely receive criticism online for appointing an influencer as a coveted role. 

While influencers should be given credit for their ability to draw in and maintain a large and loyal audience, this doesn’t necessarily mean they are the best choice for leading a company’s creative visions. Netizens are just to question the credibility and expertise of influencers when they are given positions like creative director. Being a creative director involves more than just posting artsy and aesthetically pleasing images and videos online at the right time. It’s a demanding role that requires past experience in trend spotting, consumer behaviour, sales, social media and marketing. 

Launching a brand with an influencer as a creative director seems to have the same impact as launching a brand with an influencer as a global ambassador. Consumers are yet to form their own opinions on the brand and haven’t seen the brand perform without an influencer leading them. Launching a brand with an influencer at the creative helm may give the brand a speedier growth rate as the influencer can bring across their own audience. But this still begs the question: why not just make influencers brand ambassadors? This will give brands the same impact and growth opportunities while being directed by an industry professional who has the required experience. 

It is likely that we will be seeing more and more influencers be appointed highly coveted positions within brands. It’s also likely that we will be seeing more and more criticism from netizens over these decisions. 

So, to answer the question of whether having influencers as creative directors is good or bad… It seems to be good and bad. 

Each of the brands mentioned above experienced a huge amount of organic conversations online but the mentions were mixed. While some see the move as innovative, others see it as a robbery—people that have worked hard for those positions have had their chances taken from them. 

One thing is for sure: we’ll be keeping a keen eye on how these positions play out…

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How to Use Finfluencers

September 23rd, 2021 by

A “finfluencer”—or finance influencer—is an influencer that shares financial information and expertise. 

They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social media. Finfluencers have been able to solidify their relevance thanks to the rise of fintech, COVID and unemployment uncertainty and the popularity of cryptocurrency. 

Finfluencers present financial institutions with many opportunities, but they need to be used with the utmost care and responsibility. As a result of fraudulent financial promotions, fake finfluencers and Financial Conduct Authority (FCA) concerns, social media platforms are becoming increasingly strict on the promotion of financial services and products. 

So, how can financial institutions use finfluencers? 

How Plum uses Finfluencers

AI money saving app Plum partnered with finfluencers including Matt Morgan (@moneywithmatt) and Timothy Paul (@tempahtime) who create content on finance, business and entrepreneurship for teens and young adults. Plum ran a series of ads and tutorials on how to save money and safely invest in stocks, alongside a “52-Week Savings Challenge” that encouraged users to save small amounts of money regularly. This use of finfluencers worked for Plum as TikTok users enjoy participation-based marketing. .

@tempahtime#save #saving #savemoney #finance #personalfinance #plum♬ Steven Universe – L.Dre

@moneywithmattAn Easy Way To Invest in Stocks! #plum #invest #investing #ad #stocks♬ She Share Story (for Vlog) – 山口夕依

How Snoop uses Finfluencers

UK fintech Snoop primarily uses TikTok and finfluencers for customer acquisition. Snoop has worked with finfluencer Jatz Naran since 2020 and promotes all his Snoop-related TikToks. The TikToks use simple language and explain real-life situations in an easily understandable way; some of the TikToks have received over 12 million views. Snoop has said that TikTok has been surprisingly successful in acquiring customers in their 50s and 60s, as well as younger audiences. 

@jatznaranLink in bio 🚀 ##snoop ##sponsored ##fyp♬ The Magic Bomb (Questions I Get Asked) [Extended Mix] – Hoàng Read

@jatznaranSnoop is by far the best money management app I have used 🤯🔥 ##snoop ##moneymanagement ##fyp♬ STAY – The Kid LAROI & Justin Bieber

How to use finfluencers

Host educational finance workshops

Finfluencers can be used to host branded financial workshops that provide accurate financial information and tips in a snackable format. Finance is a notoriously tricky topic to understand, especially for those who have no pre-existing knowledge. Having qualified and experienced finfluencers host workshops, mini-series or tutorials on how to use a fintech or traditional financial institution’s services and what benefits it can bring customers. By hosting multiple workshops or videos in a series, finfluencers can go into depth with their advice, offering a well-rounded and unbiased viewpoint. 

Use finfluencers as financial brand ambassadors

Financial institutions can use finfluencers as brand ambassadors. We would recommend that the finfluencers chosen to be brand ambassadors have relevant professional experience in an institution’s financial category. This gives the partnership credibility from the get-go, and businesses can ensure the advice and content created will be accurate and beneficial to audiences. In addition, finfluencer ambassadors are already established within a social media niche and can help businesses reach new and relevant audiences. 

Make your own employees finfluencers

Employees of financial institutions understand the inner workings of the business and will already abide by (and agree with) company values. This means their ambassadorship is as authentic as it can be and a brand will be accurately portrayed and promoted online. Employees have the qualifications needed to work at financial institutions, so they understand how to offer relevant and accurate assistance on social media. In addition, using “normal” people as ambassadors makes a business seem more relatable to social media users; they will also be more inclined to trust a professional opinion. 

Host a money-saving challenge

Social media users, particularly those on TikTok, enjoy participation-based marketing. Hosting a money-saving challenge not only enables users to actively participate in a challenge, but promotes and encourages downloads of a business’ app or services. It allows users to experience, for example, a new fintech money-saving platform that has been demonstrated by reputable finfluencers and gives them a chance to ask for advice as the challenge progresses, increasing engagement. Challenges are highly popular on TikTok and are a surefire way to boost awareness. 

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The Finfluencer Opportunities and Threats

September 22nd, 2021 by

A “finfluencer”—or finance influencer—is an influencer that shares financial information and expertise. 

They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social media. 

What are the opportunities?

Connect with new generations and upcoming spenders

Using social media and influencers is one of the best ways to connect with the Gen Z and Millennials. Traditional and fintech banks can use finfluencers to help connect and teach these generations genuine and helpful financial advice. As a result of COVID uncertainty and high unemployment rates, these younger generations are actively seeking financial advice. These generations are also becoming the largest spending spenders, so banks and fintechs can use finfluencers to explain budgeting and saving advice in bite-sized and understandable ways. 

Prevent high-risk investing and crypto FOMO

FOMO culture dominates social media, but particularly on TikTok. As a result of the popularity of Fintok, many TikTok users have created videos discussing their own success with investment in stocks and cryptocurrency. However, some neglect to inform about the risks of investing in these, leaving the Financial Conduct Authority (FCA) concerned at the number of high-risk investments from young people. Using expert finfluencers, financial institutions can inform TikTok users on how to safely identify and invest in real stocks and cryptocurrencies. This way TikTok users aren’t feeling like they are missing out but are being wise and safe with their investments. 

Crypto FOMO - Socially Powerful

Gain cultural relevance

Using finfluencers can be a great way to show social media users you understand their wants and needs. By using popular and relevant finfluencers, financial institutions can earn a competitive edge over their competitors as they are showing cultural relevance. Using finfluencers that can appear natively in people’s feeds, financial institutions gain social proof and allow viewers to connect with them through the chosen finfluencer. As the world continues to favour digital, using finfluencers is an easy way for traditional banks to get their foot in the social-door. 

Teach younger generations about fintech

Millennials are less financially literate than the generations before them and are also one of the most indebted generations. However, they are the most likely to use fintech. This gives an opportunity to established and upcoming fintech businesses to use expert finfluencers (or perhaps use their own employees as finfluencers?) to promote their services while teaching Millennials about personal finance. Social media offers instant access to financial information, but using finfluencers helps personify fintech companies and makes a typically confusing topic easy to understand.

What are the threats?

Excessive positivity and encouragement for high-risk investments

Finfluencers are actively trying to reinforce their position as finfluencers. They are more likely to gain followers and a viral hit if they explain investment opportunities through rose-tinted glasses. However, by emphasizing the positive wins of investing, these finfluencers are not fully informing their audiences of the risks involved. In addition, as many platforms aren’t regulated, advice finfluencers are giving may not be correct, opening the threat of misinformation and even fraud. This means people are making high risk investments without understanding the incredibly serious risks involved. 

Influencers abusing their position of power

In recent times, many reality stars and influencers have abused their positions of power by promoting dubious finance assistants, debt schemes and cryptocurrencies to their large audience bases. When financial information is provided by a non-financial expert, the likelihood of their audience being well informed on personal finances is relatively low. This means any financial information is incredibly misleading and stands a high chance of being fraudulent; Kim Kardashian has been criticised by the head of the FCA for promoting an untested cryptocurrency on Instagram. As these stars have large fanbases, many of their audience members will follow blindly as a result of misplaced trust.

Influencers abusing their position of power - Socially Powerful

FCA concerns over social-media encouraged investments

The FCA has voiced serious concerns over young people actively seeking out investments online and says social media is responsible for young investors taking on too much risk. Research has shown that more than half of young investors have purchased a cryptocurrency using loans and credit cards. 

Discussing TikTok directly, the FCA has said people should be wary of fake finfluencers “promising high-return investments” and encourages people to do their own research. The FCA has called for social media platforms to create regulations for the promotion of financial products that have not been approved by an FCA-authorised firm. 

Platforms banning the promotion of financial services

As a result of the FCA threatening action if social media sites continue to promote risky, and occasionally fraudulent, investments to inexperienced consumers, many have begun taking steps to protect their users. In July, TikTok globally banned the promotion of certain financial services products including investment services, foreign exchange and cryptocurrency. Google has also clamping down on finance fraud by forcing all financial services advertisers to prove and display they are authorised by the FCA. 

In addition, it is likely the developing Online Safety Bill will include new regulations financial institutions and social media platforms need to be aware of. 

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The Rise of the “Finfluencer”

September 16th, 2021 by

TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a space for dance challenges and comedic videos, it has evolved into an all-round entertainment platform that shares bite-sized educational videos. 

As a result of this diverse content, we have begun to see new types of influencers gain traction on the platform and across other social media sites. A new type of influencer that is taking social media by storm is the finfluencer. 

What is a finfluencer?

A “finfluencer”—or finance influencer—is an influencer that shares financial information and expertise. 

They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social media. 

Why are they relevant?

There are four main reasons finfluencer have been able to dominate TikTok:

  1. The rise of fintech has resulted in a money-savvy community of Gen Z and Millennials that live and breathe financial literacy.
  2. Amid the COVID-19 economic uncertainty, younger generations don’t know what to do with their money. 
  3. Amidst high unemployment, Gen Z & Millennial audiences are educating themselves to be financially resilient.
  4. There is interest in cryptocurrency and investing, but a limited understanding of the processes and consequences.

The impact of fintech

Fintech (financial technology) has disrupted traditional banking. As of January 2021, over 14 million Brits had a digital-only bank account (Monzo, Starling Bank. Plum etc.). 

Fintech banking offers customers 24/7 support through non-traditional channels such as social media. New fintech and traditional banks are beginning to take a mobile-first approach to reach out to customers by designing products and services with the aim of enhancing customer experience via mobile. 

With more accessible banking, more consumers are taking an interest into personal finances in order to become more financially literate. 

The impact of COVID-19 and unemployment

The pandemic has resulted in economic uncertainty. Unemployment rates among 18 to 29 year olds is expected to reach 17% in 2021 and many are in low-paid and insecure jobs. As a result, young people don’t know what to do with their money. 

76% of 25 and 29 year olds have concerns over how COVID has impacted their work and personal lives. Amidst this recession, Gen Z & Millennial audiences are using social media to educate themselves to be more financially resilient; they are learning how to plan for and in later life. 

The impact of Crypto

Cryptocurrency has become a buzzword online. As a result of its popularity on social media, many finfluencers have begun discussing investing in crypto. Thanks to the general population having a minimal understanding of crypto, finfluencers have been able to gain a following through creating crypto content. 

Crypto-memes and influence from public figures such as Elon Musk, crypto attracts people due to its perceived value; Dogecoin saw its value rise 40% after it went viral on TikTok. Many consumers don’t understand the concept and consequences of crypto. Finfluencers have the opportunity to explain these through simple, bite-sized content. 

Who and where are finfluencers?

Among top finfluencers, 34% are female aged 25-34 years, compared to 16% male in the same age bracket. This shifts when looking at finfluencers aged 35-44, of which 25% are male and only 9% are female.

Finfluencers are primarily found on TikTok (or FinTok) and YouTube. They are discoverable through the key hashtags:  #moneytok, #stocktok, #fintok, #finance and #investing.

TikTok has become a go-to platform for Gen Z and Millennials to learn and teach all-things finance and investing. The hashtag #FinTok has over 490.5 million views, and #MoneyTok has over 8.5  billion.  

Regulations for finfluencers

Surprisingly, there are no specific regulations relating to the promotion of financial services on social media. However, the Financial Conduct Authority (FCA) has repeatedly stated its concerns for fraudulent content on social media; cryptocurrencies aren’t currently regulated by the FCA, meaning many social media posts around digital tokens are scams. 

As a result, TikTok recently banned the advertisement of financial services and products on its platform. Google is also cracking down on financial services advertisers by making them prove they are authorised by the FCA

To summarise, there are no regulations for banks or fintechs surrounding the use of influencers. The chosen influencers must be clear about exactly what they are promoting and inform their audiences of rewards and risks involved. This isn’t a strict law, but is ethical and will avoid an investigation from the FCA.

Finfluencers must clearly label any sponsored advertisements from financial institutions, as they would with any other partnership. 

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How to Gain Followers on Instagram for Free (the Real Way)

August 27th, 2021 by

Instagram has become a go-to for many brands looking to grow their online presence and connect with new audiences. Instagram can help brands drive relevant traffic, increase conversions and build a loyal community. 

While some social media accounts have opted to gain followers on Instagram by buying followers, this is one of the worst things you can do for yourself. You are filling your audience with inactive accounts, meaning your engagement rate will be significantly lower than it will actually be. The only followers you need to worry about are the ones who really care about our brand and the content you post.

 If you’re asking yourself “How can I gain followers on Instagram?” and looking into how to gain followers on Instagram quickly, you’ve come to the right blog.

How to gain followers on Instagram

So, how do you gain followers on Instagram? We’ve pulled together our top 10 tips to help you gain followers on Instagram naturally. 

Define your audience

Before you start figuring out the logistics of how to gain followers on Instagram, you need to know who your followers will be. Ask yourself:

  1. How old are your target audience?
  2. Where do they live?
  3. What do they do for work? How much disposable income do they have?
  4. When and how do they use Instagram?

By answering these questions you will give yourself a good starting point of the types of content you need to make and when you should be posting. 

Create a consistent brand story and theme

Consumers crave authenticity. By showing your brand story through your Instagram posts, you are being transparent with your potential audience. Sharing your brand story can help humanise your brand, helping your followers connect with you on a deeper level. 

While offering transparency to your audience, you should maintain a branded theme that is instantly recognizable as your brand. You should consider your Instagram grid as a cohesive unit; posts shouldn’t be competing against each other. 

Having a consistent theme makes your content more recognisable to audiences when seen outside of your profile. If your content makes it onto the Explore page, you want viewers to know it is from your brand. 

Use relevant hashtags

Using relevant and considered hashtags can help you gain followers on Instagram quickly and for free. Hashtags have served as an essential discovery tool for years and allow brands to expand their reach. 

You should use hashtags that aren’t over populated with content. Using an overused hashtag will just result in your content getting lost in the crowd. Using hashtags that your audience are more likely to check will result in audiences making a connection and following your account. 

You could even make a branded hashtag to group your posts together around hyper relevant content to your brand and campaigns. 

Pin top comments

Pinning comments is one of Instagram’s lesser-known features; you can pin up to three comments on each post. This option is really helpful if your Instagram caption goes over the 2,200 word limit. By pinning the rest of your caption in the comments, you can offer users an in-depth story. 

Pin top comments - how to gain followers on Instagram

Another option is to help increase engagement. By pinning the best performing or funniest comments, you are encouraging more Instagram users to comment on your posts in hopes of getting pinned. This helps develop your Instagram community. 

Post re-shareable content

When thinking about which content to create, consider making content that other people will want to share. This might be an insightful Instagram carousel, a mini infographic or a weekly news roundup. This is the type of content users will want to reshare to their own Instagram Stories. 

Engage with existing communities

There are many hyper-active communities available on Instagram; it’s highly likely that there is already a community relevant to your industry on the platform. You can engage with these communities by liking, commenting on and sharing content created by members. 

This not only makes you discoverable through comment sections, but gives users notifications that you have interacted with their content.

Work with influencers in your niche

Influencer marketing is one of the most effective ways of gaining new followers; over 60% of consumers say they would follow a brand on Instagram after seeing it promoted by an influencer they trust. 

Using micro and nano influencers is a great way to gain hyper-engaged and relevant followers. Smaller influencers have very high engagement rates and incredibly engaged audiences. These audiences trust smaller influencers and will be likely to support brands they recommend.

Make interactive Stories

Over 500 million Instagram users create and watch Stories everyday, so it’s in your best interest to use them too. People that use Instagram Stories are highly engaged; one in three Stories result in a direct message. 

Make interactive Stories - how to gain followers on instagram

Instagram Stories offer interactive features that can get users engaged including polls, questions and chat stickers. If an Instagram user has found your Story through a hashtag or location page, you are giving them the chance to immediately engage with you, increasing the likelihood of a follow. 

Use Instagram Reels

Instagram has announced it is going to be focusing on promoting video content over static content. Reels are Instagram’s answer to TikTok’s short-form video content and have become increasingly popular on the platform. Reels are easy to make and post, and can make a brand discoverable through the dedicated Reels tab and through a user’s main Instagram feed. 

Reels allow brands to show their personality in a digestible and engaging way. In addition, since Instagram is moving to focus on video content, you are more likely to reach the Instagram Explore page. 

Be consistent 

Consistency is key when posting on Instagram, especially if you’re just starting out. Find the best time to post on Instagram for your audience and stick to it. Keeping a consistent posting schedule will remind your followers why they followed you in the first place. 

When growing your account, it’s a good idea to post everyday. Through trial and error you can find out which types of content perform best on which days. Once you have analysed the Instagram analytics for these posts, you will be able to create a varied content calendar that will always provide value to your audience.


How can I get 1000 followers on Instagram?

The best way to gain followers on Instagram is by doing so organically. The majority of large Instagram accounts have taken a while to generate their followers, unless they purchased fake followers or scored a viral post. 

To generate your first 1000 followers, you should begin by interacting with accounts that post similar content by leaving thoughtful comments. This will make people who are interested in your content aware of your growing Instagram account. In addition, this will also help you figure out the types of posts your target audience are most interested in. 

To make your content easy to find, use relevant and popular hashtags within your niche. Use slightly different hashtags for each post to ensure you are reaching every corner of your niche.

How do I grow my Instagram following naturally?

The best ways to gain followers on Instagram include ensuring your Instagram profile page is complete and optimised, keeping a consistent content schedule and engaging with audiences. 

A finished Instagram profile will give users a better first impression and understanding of who your brand is; a complete account is much more appealing than a half-finished one. 

A consistent content schedule gives potential audience members something to look forward to. If you have a weekly round up of the best news events for that week posted every Friday, Instagram users will know to follow you for updates. A content schedule allows you to keep track of the topics you are posting to ensure variety. 

Engaging with your audience will keep them coming back for more. By being active in conversations, you are helping develop an emotional connection between your brand and audience. This increases brand loyalty.

How do I grow my Instagram 2021?

If you’re wondering how to gain followers on Instagram fast, a top tip is to make sure you use as many content features Instagram offers. Instagram Reels are rising in popularity with Instagram users, so creating Reels content will introduce you to new followers. 

You could also create an IGTV series. IGTV content is becoming more popular on the platform and gives users a different style of content to consume. You can go into more detail about a trending topic within your industry to position yourself as an industry expert. 

How do you attract followers?

One of the best ways to gain followers on Instagram is to work with influencers. Working with influencers increases your reach drastically and also positions you as an industry leader. Influencers already have a trusting relationship with their audiences, so by working with an influencer, you are tapping into this trust. 

How do Instagrams go viral?

Viral content on Instagram gets significantly more engagement than average posts. A viral Instagram post will have 100K+ likes and views and thousands of comments. Going viral isn’t easy, and there’s no real formula to achieving a viral post. 

One way to achieve a viral post is to put your twist onto a previously viral post. Recreating a viral post is relatively easy as you don’t have to spend time coming up with an idea from scratch. If the viral post is relating to a particular social media trend, you will also help yourself appear culturally relevant. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Marketing Statistics in 2021

August 19th, 2021 by

Influencer marketing has been one of the hottest digital marketing trends for the past few years. Compared to social media marketing or video marketing, influencer marketing is still considered relatively new, but influencer marketing stats show that an increasing number of businesses are making it a marketing priority. Influencer stats can guide marketers when creating their influencer marketing strategies.

Key influencer marketing statistics 2021

Influencer marketing is expected to be worth $13.8bn in 2021

Our first influencer marketing statistic is that influencer marketing is expected to grow rapidly. Despite concerns that the impact of influencer marketing and its worth might decrease during COVID restrictions, influencer marketing is worth more than ever before. The influencer marketing industry is also expected to hit $15bn by 2022.

92% of marketers believe influencer marketing is effective

Nearly all marketers believe influencer marketing is an effective marketing strategy. Influencers generate higher user engagement than content published by brands themselves.

For every $1, you can expect a return of $18

The return on investment for influencer marketing is incredible. While you may not receive $18 every time, you can guarantee you will be experiencing relatively high returns across the board. Many marketers believe influencer marketing ROI is even higher than traditional marketing tools such as SEO, email marketing and SEM.

Instagram is the most popular influencer marketing channel

There are many options of influencer marketing platforms, but Instagram is the most popular globally. 97% of marketers regularly use Instagram as part of their influencer marketing strategies. 

The second most popular influencer marketing channel is Instagram Stories, followed by Facebook and YouTube.

8 out of 10 consumers have purchased based on an influencer recommendation

An impressive influencer marketing statistic is that 8 out of every 10 consumers have made a purchase as a result of influencer marketing. Women more frequently make purchases inspired by influencers (89%) compared to men (83%).

Top Influencer marketing trends


The increased use of micro influencers is first on our list of influencer marketing trends. Micro influencers may have smaller follower counts, but their engagement rates are higher than influencers with larger followings. Micro influencers are becoming a trending choice for marketers as their engagement rate averages at nearly 4% on Instagram.

On TikTok, micro influencers have a significantly higher engagement rate at around 18%. This is even more impressive when compared to mega influencers who only have 5%

Ongoing partnerships

Brands have begun preferring ongoing influencer partnerships as opposed to one-off projects. Influencers with the most engaged audiences still have trouble making a real contribution when used for a single post. Using influencers over several posts gives your brand legitimacy and social proof.

Social commerce

The increase in social commerce capabilities across various social media platforms has presented new opportunities for influencer marketing. Shoppable videos and posts have created a seamless user experience. Influencer marketers should consider seeking partnerships with brands that are willing to include shoppable content in their influencer marketing campaigns

The benefits of influencer marketing

The benefits of influencer marketing vary from brand to brand and depend on what brands are hoping to achieve with influencer marketing. Some general benefits of influencer marketing include:

High ROI

As we mentioned in one of our influencer marketing statistics, the ROI when using influencers is high. The average ROI per $1 is $5.20 but can be as high as $18.

Increased credibility and trust

Partnering with an influencer external to your business that is trusted within a niche and by your target market can increase confidence and credibility in your business. When consumers believe a message is genuine, they are more inclined to pay attention and engage. 

Higher conversion rates

An impressive influencer marketing statistic is that 50% of consumers will take some action after reading a positive review. An influencer post is essentially a wide reaching recommendation for your brand or product. This can be the deciding factor for consumers considering making a purchase. 

Influencer marketing best practices

Influencer marketing is a tried and tested method of marketing. There are key influencer marketing best practices that will ensure the success of your influencer marketing campaigns. 

Identify your influencer marketing goals

Before you implement your influencer marketing campaign, you need to know your precise goals for using influencer marketing.

Having SMART goals will help you identify the key social media metrics and influencer marketing statistics to monitor. This way, you can improve your influencer marketing as you go.

Select niche influencers

Niche influencers not only have higher trust and engagement with their audience, but they are positioned as experts in their fields. By working with niche influencers, you are associating your brand with their expertise. Their audience will trust your brand and consider you an industry leader. 

Select influencers with the same culture and values as your brand

Authenticity is the new buzzword in influencer marketing. Brands need to ensure the ethos, personality and attitude of their partnered influencers align with their brand values in order to deliver authentic endorsements.


How effective is influencer marketing?

Influencer marketing is incredibly effective. 8 out of 10 consumers have made a purchase from an influencer’s recommendation. 

92% of marketers believe influencer marketing is an effective form of marketing. 

Why is influencer marketing important?

Influencer marketing is important because it helps brands harness the reach, authenticity and personality of influencers popular within a niche. Influencer marketing helps increase credibility in a brand and provides social proof. 

What is the future of influencer marketing?

Influencer marketing is expected to grow to be worth $15 billion by 2022. As more social platforms emerge, there are more influencer marketing opportunities for brands to seize.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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Posted in Influencer News, Social Media Marketing News

Debunking “The Messi Effect”

August 17th, 2021 by

Lionel Messi joined Barcelona FC in 2000 at age 13. In his time at Barcelona, he has won 10 La Liga titles and four Champions Leagues. After 21 years with the club, it was announced on 5th August that he was not able to sign a new contract due to La Liga regulations and Barcelona FC’s insecure financial situation. 

Since this news was released, rumours about possible transfers started surfacing across social media, but the general consensus was that Messi was to move to Paris Saint-Germain. On 8th August, Messi held a press conference at the Camp Nou to formally bid farewell to Barcelona. Within the conference, Messi claimed the possibility of a transfer to PSG or other clubs had not yet been finalised.  

On 10th August, PSG officially announced the signing of Messi on a two-year contract.

As a result of this announcement, social media went crazy. There have been multiple posts floating around the internet detailing “The Messi Effect”, showing how Messi’s transfer resulted in PSG’s follower count doubling and earning 20 million new followers. But how much of this is true?

Debunking The Messi Effect

Firstly, we need to see how many followers PSG had before the news about Messi leaving Barcelona surfaced. According to Social Blade and Klear, PSG already had over 37,653,000 followers on 4th August—the day before it was revealed Messi would leave Barcelona. This is already very different from the claimed 19 million followers in some viral social media posts. 

From 5th August, there began to be a steady increase in new daily followers, with over 117,000 new followers on the 5th and 335,000 on the 6th. The number of new followers increases more between the 7th and 8th of August with over 592,000 combined. Following Messi’s conference on the 8th and PSG-contract speculation, there were 1,619,000 new followers on 9th August. 

On 10th August, PSG announced Messi’s two-year contract; this is where there is a sharp spike in new followers for PSG’s Instagram account. New daily followers jumped from 1.6 million on the 9th to over 2,803,000 on announcement day. From then, the new follower count only continued to rise. 

On 11th August there were over 401,000 new followers; on 12th August 1,301,000 new followers; on the 13th, 332,000 new followers; and on the 15th, there were over 463,000 new followers. This means PSG now has over 47,536,000 followers on Instagram. 

Graph depicting PSG’s follower growth by Klear

Graph depicting PSG’s follower growth by Klear

Some quick maths can deduce that Messi’s signing resulted in just under 10 million new followers for the French football club. This is even more impressive when the club’s total new follower count was 10.4M between 17th July and 16th August. So, while that might not be the claimed doubling or 20 million new followers, it’s still a hefty increase in followers thanks to Messi himself. 

It’s also not surprising that Messi’s follower count has also increased dramatically since the announcement of his move. Since 4th August, Messi has gained over 9,730,000 new followers on his own account—that’s an average of 748,400 new followers every day. He’s now the 7th most followed person on Instagram.

Messi vs Ronaldo: Who had the biggest impact on social media?

Messi’s move to PSG is the most discussed football transfer since Cristiano Ronaldo moved to Juventus from Real Madrid in 2018.

Ronaldo’s €100M move to Juventus also caused a huge stir on social media as a result of Ronaldo’s loyal fanbase. Juventus reaped the rewards of new followers, while Real Madrid suffered the losses. 

Juventus gained followers in the rumour mill before Ronaldo’s official move, and even more following the announcement. On the club’s main and English Twitter pages, there were more than 400,000 new followers. The Juventus Facebook account also saw an increase of 400,000 new fans, and the Juventus Instagram saw over 1.4 million new followers. 

What’s more interesting is that Real Madrid’s Twitter account reportedly lost 1 million followers as a result of the move. However, in the big picture, this doesn’t even qualify as a dent in Real Madrid’s mega following. 

When comparing the impact of the two transfers, the first thing to note is that Barcelona’s follower count has continued to increase—while the club will have surely lost some followers, the total wasn’t enough to tip the scales into the negatives. 

However, while Ronaldo’s 1.4 million fans followed Juventus as a result of his move, Messi’s fans also followed him to PSG… all 9-something-million of them. That’s a fair few more than 1.4 million. 

The Messi Effect: Fact or False?

Messi’s move to PSG has had a huge influence over social media users and follower counts. With just under 10 million new followers on each PSG’s and Messi’s own Instagram accounts, the Messi Effect has well and truly made its mark on social media. 

It may not be the follower-doubling or 20 million PSG followers floating around clickbait social media posts, but it is safe to say that hiring Messi is a guaranteed method of building your social media following. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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Female Gamers Are Taking Over: Who Are They?

August 17th, 2021 by

Across the globe, nearly half of the gaming population are female. In 2020, there were over 2 billion tweets about gaming on Twitter. In comparison to 2019, female gamers on Twitter increased by 31%, showing that the female gaming community is growing across all platforms. The gaming industry is shrouded in the misconception that only men play and watch games. This couldn’t be further from the truth.

Across all main gaming platforms – mobile, PC, and console – women make up 46% of gamers. For mobile gaming specifically, female gamers spend 25% longer than men playing games. Female gamers typically favor single-player mode games (86%), although Call of Duty and Fortnight have their fair share of female gamers – 36% and 34%.

Research has shown that female gamers play for various reasons: for relaxation, entertainment, to socialise and to enjoy competition.

Professional female gamers and esports

While female gamers are increasing across the gaming community generally, there is still a big difference in the number of professional female gamers and male gamers. Unfortunately, competitive gaming is a notoriously sexist environment, resulting in a negative and potentially unsafe space for many professional female gamers. 

However, thanks to the persistence and dedication of various initiatives that foster diversity and inclusion, the professional gaming environment is becoming a more welcoming place for female gamers. Currently, female gamers account for around 30% of esports fans and play 15 hours a week. There are a few prominent all-female esports teams competing in global events, and there are also female-only esports tournaments including the Gamer Girl Festival and W Series. 

As a result of female-only events and the #GamerGate incident where thousands of men within the gaming community began harassing, threatening and doxing female gamers, there has been a huge rise in the number of sponsorships and support initiatives. With Facebook and Twitch publicly celebrating Women’s History Month and Twitch’s Women’s Alliance, young female gamers can see other women represented within gaming.

The Top female gamers on Twitch

Kathleen “LoserFruit” Belsten

Kathleen “LoserFruit” Belsten - Female Gamers

Kathleen is one of the top female gamers on the internet. Boasting a huge 2.6 million followers on Twitch, Kathleen is well-recognised within the Fortnite community and even has her own in-game skin. 

While Fortnite is her best and most played game, Kathleen streams a variety of content, including Pokemon Unite, Sea of Thieves and a combination of games with stream friends.

Rumay “itsHafu” Wang

Rumay “itsHafu” Wang - Female Gamers

Rumay, better known as Hafu, is arguably one of the most dedicated female gamers on Twitch and logs in anywhere between 60-80 hours per week. With her 1.3 million followers on Twitch, Hafu has conquered the League of Legends, World of Warcraft, and Hearthstone worlds. 

She played World of Warcraft professionally for a major league gaming team and won several top titles, making her one of the best female gamers to watch for tips and tricks. She has been open in the past about harassment from other teams during her WoW competing days.

Kristen “KittyPlays” Michaela

Kristen “KittyPlays” Michaela - Female Gamers

Kristen is a Twitch streamer from British Columbia. She has amassed her following of over 1 million with regular streams playing popular games like Fortnite and PUBG. She is upbeat and regularly interacts with her chat to keep a relaxed environment. 

Other than gaming, Kristen gives her audience insight into her life with vlogs where she discusses crypto, travel, cooking and supercars.

Katherine “Mystik” Gunn

Katherine “Mystik” Gunn - Female Gamers

Kat is a full-time Twitch streamer and was the highest paid female professional gamer in the world, earning herself the attention of the Guiness Book of World Records. Kat has competed playing Halo, Street Fighter and Dead or Alive. So it’s safe to say she’s one of the best female gamers on Twitch globally. 

Kat won the second season of WCG Ultimate Gamer, winning the $100,000 prize. With her competing days behind her, Kat regularly streams on Twitch with her sister and dad. She has recently been playing Pokemon Unite and Call of Duty: Warzone.

Dani “Ebonixsims”

Dani “Ebonixsims” - Female gamers

Dani is one of the most popular female gamers in the Sims community. She garnered her community by creating custom content for other Sims fans to use in their own gameplay. Her custom content for the game provides black cultural hairstyles, fashion, jewellery, makeup and much more.

Dani is well recognised by the Sims developers and was recently asked by EA to help them, after over 20 years, improve the available skin tones in the game.

From her Sims content, Dani has branched out to become a variety streamer. She also plays Little Nightmares, Tell Me Why and It Takes Two. 

Top Female Gamers on YouTube

Rachel “Valkyrae” Hofstetter

Rachel “Valkyrae” Hofstetter - Female gamers

Rachel is an American YouTube streamer and female gamer. She is a content creator and co-owner of 100 Thieves. She is well known for playing games Among Us, Valorant, Minecraft and Fortnite. 

Before focusing on her YouTube channel, Rachel previously streamed on Twitch before she signed a 2-year $67 million contract with YouTube in January 2020. She has since built a huge following of 3.51 million subscribers on YouTube.

Imane “Pokimane” Anys

Imane “Pokimane” Anys - Female gamers

Poki is one of the most subscribed female gamers on YouTube with a following of 6.67 million. Poki is also a member of “Offline TV”, a collaborative YouTube channel made up of content creators.

Poki is a variety streamer and can often be found playing Minecraft, Among Us and Fortnite. She regularly posts videos playing games with friends and vlogs of her life. 

Lizzie “LDShadowLady” Dwyer

Lizzie “LDShadowLady” Dwyer - Socially Powerful

Lizzie is one of the best female gamers in Minecraft. With 6.28 million subscribers, Lizzie uploads Minecraft content once or twice a week. Her videos are funny and engaging, often showing off incredible Minecraft builds and gameplay. 

Lizzie creates different Minecraft series to showcase mod packs and custom content. She has also been seen playing the Sims 4 and Among Us.

Tiffany “iHasCupquake” Herrera

Tiffany “iHasCupquake” Herrera - Socially Powerful

Tiffany has been one of YouTube’s best female gamers for quite a while. She began uploading videos back in 2010 and her videos have collected just under 3  billion views over the years. /she started her career with a series of League of Legends and World of Warcraft videos, but she became a YouTube superstar after switching to Minecraft.

She plays a variety of games including Miitopia, Among Us, Animal Crossing and Little Nightmares.

Jess “Aphmau” Bravura

Jess Aphmau Bravura - Socially Powerful

Jess is known for a wide variety of content, but is mostly well-known in the gaming community for the Minecraft Content she creates. Jess has earned over 10 million subscribers thanks to her rigorous and consistent daily upload routine. 

Her popular videos have included a mix of Snipper Clips, Minecraft Roleplays, Minecraft Mini-Games, Human Fall Flat, and Animations.


Who is the best female gamer?

The most followed female gamer on Twitch is Pokimane. 

The most popular female gamer on YouTube is SSSniperWolf.

Are there any female pro gamers?

There are lots of female professional gamers, and the number is steadily increasing thanks to female-only competitions and tournaments. 

Well-recognised professional female gamers include: Katherine “Mystik” Gunn, Seo “ToSsGirL” Ji Soo, Ricki Sophie Ortiz and Zainab “zAAz” Turkie.

What are girl gamers called?

Women within the gaming community are called gamers. 

The phrase “Gamer girl” or “gamer gurls” has been used disrespectfully in the past by male gamers. Often called “fake gamer girls”, these women have been accused of feigning interest in gaming to attract male gamers. 

While some female gamers have continued to use the name in order to reclaim power, a woman that plays video games is simply a gamer.

Who is the richest girl gamer?

Back in 2015, Katherine “Mystik” Gunn broke the Guiness Book of World Records for being the highest earning female gamer.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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