Influencer Sessions: Get to Know Eveline Agharia

October 4th, 2022 by

We caught up with Eveline Agharia, better known on TikTok as @iso.eve. The lifestyle, fitness, health and nutrition influencer has over 37K followers on TikTok, and over 470K likes, with plans to further expand her presence on social media through Instagram and YouTube. Eveline shares positivity and motivation through her content, while showing the importance of self-care. 

 Check out the interview below!

1. Tell us about your background and how you started to build your following. 

I created my TikTok account in April 2021. My first videos I posted were about healthy nutrition/fitness. I noticed early on that my cooking videos were received really well. I posted a video about myself and my background which basically went viral. From there, I received up to 500 followers every month, which made my page grow drastically. I took my time to engage with my followers by responding to every single comment I received and I noticed that there are many people out there that actually need some inspiration and positive influence in their life. 

In July this year I decided to post more about myself, my journey, things I do to stay motivated, my fitness and still the food I eat. I’m trying to combine everything in one and the feedback I’m getting from my followers is amazing. They tell me that when they watch my videos they feel the positive energy and motivation. That’s exactly what I want. There is too much negativity out in this world and if I can help people be more positive and see life and time as a blessing then I know I’m doing the right thing.

2. Which platforms do you predominantly use? Which is your favourite?

I predominantly use TikTok, which I love. My plan is to post more on Instagram now and I am also planning to start a YouTube channel soon.

@iso.eve Healthy habits to start your day off right 🫶🏽 #morningroutine #grwm #dayinmylife #healthylifestyle #selfcare ♬ Different Size (feat. Victony) – Burna Boy

3. What type of content do you create, and which type works best for your audience?

I create daily motivation videos, lifestyle videos, morning/night routine, cooking videos, get ready with me and day in my life videos. My audience really love the cooking videos and the morning/night routine videos.

4. How would you define “influencer marketing”?

For me influencer marketing is where brands and influencers get together to bring out their vision and target a larger audience.

@iso.eve Quick and easy okra soup recipe 🇳🇬😍 #nigerianfood #poundedyam #yummy #nigerian #nigeriantiktok #foryoupage ♬ Finesse – Pheelz & BNXN


5. Have you worked with brands before? How do you decide which brands to work with?

Yes I have worked with brands before. The latest brand I worked with was FloHealth. I look at their values and what message they want to bring out. If it’s something I stand for or believe in I’m happy to work with them. I want to be true to my audience so that they can trust me when I bring out a message.

6. How do you think influencer marketing will change over the next 12 months?

I think influencer marketing will be the next go-to for brands. Nowadays most adverts that are out there have been created in collaboration with faces you can easily recognise from social media apps like TikTok.

7. How has influencer marketing changed since you began working within social media?

I noticed especially since COVID, more and more brands and corporations have used social media more than ever as it was the most convenient thing to do at the time due to restrictions. This has brought out a lot of talent and opportunities for creators.

8. Do you use any software to help create and edit your content?

For TikTok I mostly use apps like CapCut.

9. How do you balance your online and offline lives?

My online and offline life is very well balanced because the videos I take are things I do in my daily life routine. I don’t need to set up something and can just live my life the way I do while capturing some moments on camera. 

@iso.eve Spend time alone and touch base with your soul 🫶🏽 #solodate #selfcare #africanfood #grwm #dayinmylife ♬ KU LO SA (Speed up version) – Oxlade

10. Which influencers inspire you?

Someone who really inspires me is @carlosdharrisjr and @jazturner16 on TikTok. Their energy and minds are so inspiring, they bring out the same message I’m trying to bring out to my followers.

@carlosdharrisjr5 free ways to practice self care.

♬ original sound – Carlosdharrisjr

11. In what ways has the link between self care and fitness positively affected the way you lead your life?

Since I have been living more mindfully and taking extra care of myself and my health, I have begun to really notice positive changes with my mental health. I see life as a gift and just want to make the best out of the time I have. So I always try to stay positive and try to see the good in everything.

12. What are some misconceptions about self care and self love that you wish didn’t exist?

People tend to think that the act of self-care is selfish. Once someone decides to change their life and alter themselves, it’s automatically seen as selfish and self centred when in reality, they’re just trying to become the best they can be. There are also misconceptions that self-care is expensive, when it’s actually just about doing things for yourself that are priceless.

13. Where would you like to take your career as an influencer?

As an influencer I want to start my own business that inspires my followers that everything is possible, you just need to stay true to yourself, focus and keep working.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

Weekly Marketing News, 23rd September 2022

September 28th, 2022 by

The Twitch vs Creator feud ramps up, YouTube monetises Shorts, Facebook goes for Discord, TikTok expands BookTok, gaming grows on Twitter, and BOSS livestreams its FW22 show.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitch vs Creator feud continues

Twitch vs Creator feud continues

Twitch is reducing how much money it shares with some of the biggest streamers on the platform. Most partnered streamers receive a 50 / 50 revenue share on subscriptions to their channel but Twitch offers bigger streamers a 70 / 30 revenue split, and that split is what’s going to change. Under the new policy, streamers with premium terms will keep 70 percent of their subscription revenue on the first $100,000 earned. But after that, the share will go down to a 50 / 50 split. (Via The Verge)

2. YouTube wants to monetise Shorts

YouTube wants to monetise Shorts

YouTube is looking to directly monetise Shorts, which could result in a big blow for TikTok. The new monetisation option would provide a clearer pathway for short-form content creators to make money purely for their clips. In conjunction with this, YouTube is reportedly lowering the requirements to join the YouTube Partner Program, helping creators earn faster through ads. (Via Social Media Today)

3. Facebook and Messenger go for Discord

Facebook and Messenger go for Discord

Facebook is expanding user access to its Community Chats, which allows group organisers to create live Messenger chat groups—similar to Discord servers. Users can browse chats organised by announcements, topics, events, and more to connect with group members beyond just feed posts and comments. (Via The Verge)

4. TikTok lets users tag books

@kimmybookss a new booktok feature is on the horizon!! #foryou #fyp #booktok #bookish #reading #bookclub #bookishthoughts #tbr #reader #greenscreenvideo ♬ the perfect pair – beabadoobee

Leaning into the incredibly popular BookTok community, TikTok has partnered with Penguin Random House to allow users to tag books within their TikTok clips. Within the creation flow, users can add a link to a book, search for the book by title, and connect said book to their TikTok. (Via Social Media Today)

5.  The evolving gaming discussion on Twitter

The evolving gaming discussion on Twitter

Twitter has revealed new insights into gaming discussions on the platform. In the first half of 2022, Twitter says there were 1.5 billion tweets about gaming worldwide, a 36% increase in the topic compared to 2021, which had already seen record levels of gaming-related activity. (Via Twitter)

FASHION NEWS

6. BOSS continues social-first strategy    

 

Last night, BOSS live-streamed its Fall/Winter 2022 collection on TikTok Live—a further push in its digital-first revamp. As part of Milan Fashion Week, BOSS used talent from its #BeYourOwnBoss campaign to walk the catwalk, while also promoting items shown using TikTok Shop. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

Influencer Sessions: Get to Know Blaine Musca

September 27th, 2022 by

We caught up with Blaine Musca, also known as @beachbumblaine. Blaine has amassed over 201K followers and 13.4M likes on TikTok, and 13K followers on Instagram by sharing her exciting travel and lifestyle diaries and encouraging others to step out their travel comfort zones. 

Check out the interview below!

1. Tell us about your background and how you started to build your following. 

I grew up in Clearwater Florida, and didn’t have much of a social media presence until college! I studied health science while I was at UCF, and graduated early with the dream to move to Australia. Sadly Covid blocked that dream so I moved to Hawaii and started vlogging all my adventures, which is where I saw a ton of growth.

2. What inspired your love of travelling?

 I honestly was inspired to travel by movies growing up. I sort of feel like I’m in one every time I go to a new place by myself and get to experience something completely different than what I’m used to.

@beachbumblaine Would you guys judge me if I said a life goal of mine has always been to be sunburnt in the middle of the Mediterranean diving off @Boat Party Split ⛴🎉🇭🇷 … or is this a shared dream…. #croatia #split #croatiasplit #splitcroatia #boatparty #sailing #boatlife #boat #boattour #mediterranean #pinterest #aesthetic #worldtravel #europesummer #europe #travelinspo #traveltok #oceanlife #ocean ♬ original sound – •

3. Which platforms do you predominantly use? Which is your favourite?

My favorite and predominant platform to use is TikTok!

4.What type of content do you create, and which type works best for your audience?

I make a lot of vertical short form videos.

5. How would you define “influencer marketing”?

Using the right influencers to naturally market things to their audience they would actually use and love.

6. Have you worked with brands before? How do you decide which brands to work with?

Yes. I try to choose based on the relevancy to my niche—I also do a lot of ocean/beach/fashion type videos—and whether or not I would actually use the brand in real life, as well as the budget of the company.

 

View this post on Instagram

 

A post shared by blaine musca . . . (@beachbumblaine)

7. How do you think influencer marketing will change over the next 12 months?

I think it will become pretty saturated with influencers so brand deals won’t be as broad and people will do more specific to their own niche product marketing.

8. How has influencer marketing changed since you began working within social media?

I think brands are starting to value TikTok as a marketing platform a lot more than Instagram. 

 

View this post on Instagram

 

A post shared by blaine musca . . . (@beachbumblaine)

9. Do you use any software to help create and edit your content?

Capcut.

10. How do you balance your online and offline lives?

Not well!

Just kidding! Lately I have been traveling full time so I really have taken a step back from the business side and just been content creating and living. It’s tough to differentiate the two sometimes though.

@beachbumblaine pov: you decide to traumatize your friends in a basement. follow for more💅🏼#paris #france #travel #travelinspo ♬ The Time Is Now (John Cena) – WWE & John Cena & Tha Trademarc

11. Which influencers inspire you?

Hannah Leigh, Lauren Bullen (gypsea_lust), and Emily Zeck (thatpineapplegirl).

 

View this post on Instagram

 

A post shared by Emily Zeck (@thatpineapplegirl)

12. Where would you like to take your career as an influencer?

I would like to grow my platform a lot in the next year so I can afford to get a place somewhere near the beach in Florida but have enough to go frolic around the world still. I hope to inspire everyone who watches my content to be able to take leaps to follow their dreams as I’ve done! I’m not sure I want to be an influencer forever but I would like to enjoy this opportunity while I have it.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

Influencer Sessions: Get to Know Stephanie Bligh

September 19th, 2022 by

Today, we caught up with Steph from @stephies_storytime, originally from Australia, but now living in Tasmania. With 47.8K followers on Instagram, Steph has built a community around lifestyle and fitness, spreading positivity and empowerment. We discuss important topics within influencer marketing, and where they want to take their career!

Check out the interview below!

1. What is the main message you want to send to your followers who look to you for fitness inspiration? 

My main message I want to send to my followers is that they are worthy and that they are someone in this world. I want people to believe that they can achieve whatever they put their mind to.

2. What was the motivating factor for getting you involved in your line of work? 

I have qualifications in travel, group fitness and event management. I finally decided to go to uni at 30 to become a Registered Nurse because I wanted to make a difference in people’s lives. I now work as a Perioperative Registered Nurse and influencer in my spare time.

 

View this post on Instagram

 

A post shared by Stephanie Bligh (@stephies_storytime)

3.Tell us about your background and how you started to build your following. 

I have always loved taking photos and posting to social media, so becoming a content creator was a fun hobby for me. I love the communities on Instagram and TikTok and have made so many supportive friends on these platforms.

4. Which platforms do you predominantly use? Which is your favourite?

 My absolute fave is IG. I also love TikTok and Facebook.

5.What type of content do you create, and which type works best for your audience? 

I’ve found that reels generate engagement and followers. Stories also get loads of engagement too. I’m a huge mental health advocate and I love to create real content of my lifestyle, fitness routines, and spread messages of positivity and empowerment. 

6. How would you define “influencer marketing”? 

Influencer marketing is a way for brands to reach a broader audience.

7.Have you worked with brands before? How do you decide which brands to work with? 

My niche is health and fitness and people will expect to see me work with health and fitness brands. I work with active wear brands, street wear and many health supplement brands. I also love to work with hair and makeup brands.

 

View this post on Instagram

 

A post shared by Stephanie Bligh (@stephies_storytime)

8. How do you think influencer marketing will change over the next 12 months? 

It will get bigger! Brands use influencers to reach different age groups and influencers are relatable to their followers.

9. Has influencer marketing changed since you began working within social media? 

Yes definitely! There are so many more platforms out there and content has changed. It’s no longer still images. It’s now videos, which is more interactive and so much fun!

10. Do you use any software to help create and edit your content? 

Yes I love Lightroom, Splice and Instories. 

11. How do you balance your online and offline lives? 

To be completely honest, I really struggle with this! I try so hard to have offline time, I try not to look at my phone for at least an hour after waking up. And I need to do the same before bed!

12. Which influencers inspire you? 

I love Iskra Lawrence, Ariella Nyssa, Megan Crabbe, Alicia Keys. 

 

View this post on Instagram

 

A post shared by Megan Jayne Crabbe 🐼 (@meganjaynecrabbe)

13. Where would you like to take your career as an influencer? 

I would love to be able to inspire others to look after their physical and mental health at a greater scale. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

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Posted in Influencer News

How Gen Z has Changed Fashion

September 19th, 2022 by

Fashion weeks and the famed “front row” used to be synonymous with the most elite members of the fashion world. But with the rise of social media, these exclusive events have been opened to the masses. 

Social media has paved the way for the upcoming generation of fashion designers, stylists and critics, many of whom have built engaged and loyal followings simply from their love and passion for fashion. And these influencers in fashion are the key to the industry’s next shift. 

Consumer behaviour has shifted to favour social media, and in order to reach and engage the new generation of spenders, the fashion industry has followed suit. We have already seen the digitalisation of fashion week, with luxury to fast fashion brands live streaming their shows and granting exclusive access to a whole host of fashion influencers

The ease of access to what once was an exclusive experience has helped shape the styles of many Gen Z fashion influencers and has even presented them with life changing opportunities. Examples of this being the partnership between Emma Chamberlain and Louis Vuitton, for which she is an ambassador, and Osama Chabbi’s invitations to fashion shows after gaining recognition for his fashion collection reviews, on Instagram.

Today’s fashion trends and subcultures are figure-headed by creators on platforms like TikTok and Instagram. With so many styles and “cores” available, these creators are able to target hyper-niche audiences that many brands may not have ventured into before. In a time of endless new content, these creators have perfected the art of engaging audiences to stop the scroll. 

Let’s take a look at just a handful of Gen Z fashion influencers who are taking the industry by storm.

Sustainable fashion creators

Kara (@theflippside)

@theflippside bc Karl the Fog just won’t let up. ☁️ #karlthefog #sfbloggers #swimsuit #vacationmode #fomo ♬ original sound – theflippside

Kara, better known as @theflippside, is a digital creator who reinforces the importance of slow, sustainable fashion. She shares her secondhand finds with her followers and offers up her services as a stylist. 

Amy (@amylesko)

@amylesko SLOW FASHION artist baby 🎨💗🌱 #sustainableclothing #slowfashion #soyoureanartist #handmade ♬ So your an artist – Tej Patel

Amy is a slow fashion designer and illustrator. She shares her knowledge of designing clothes for the slow fashion industry with her 19k followers and pushes the sustainable fashion narrative.

Anna (@annamolinstinct)

@annamolinstinct I had a dream #nyfw #sustainablefashion #styling #fyp ♬ original sound – ean

Anna, aka @annamolinstinct, is a sustainable fashion designer who shares her creations online to 170k followers. She focuses on upcycling second-hand finds and educates her audience on how to put together garments. 

Samata (@iam_samata)

@iam_samataDignity when we step out, Joy when we are sad, Comfort when we are tired, Confidence when we feel shy, Peace when we feel disturbed, Identity when we feel lost, And a flex when we need to serve. Take a moment of gratitude for the pieces you cherish. 🙏🏾💚🍃♬ original sound – Samata

Samata is the CEO of @redcarpetgreendress, an organisation that creates sustainable fashion initiatives for red carpet events. Alongside this, Samata uses her online presence to openly speak about the impact of fast fashion on people and the planet. 

Streetwear fashion creators 

Andy (@andy.00s)

@andy.00s que tal esas combinaciones 😮‍💨 #moda #outfits #colores #streetwear #style ♬ BLOWIN UP – Solo Artist Saxx

Andy is a TikTok creator who specialises in putting streetwear inspired outfits together. He shares his love for sneakers and clothing with 240k followers. 

Nazjaa (@nazjaa

@nazjaa @diesel down #ootd #gdwm #grwm ♬ Somalis anthem – Rabcabdab

Nazjaa is a go-to in the streetwear fashion community for her styling abilities. She has a following of 469k with whom she shares her latest buys and favourite items.

Isaac (@iwcisaac)

@iwcisaac Today’s fit #fashion #outfit #todaysfit #fyp ♬ original sound – mario fouvaa

Isaac is the owner of the streetwear fashion label IWC. He has 250k followers and uses his platform to hand out tips and tricks for starting a fashion label, as well as styling tips. 

Viven (@vivienarchive)

@vivienarchive today’s fit 🪖🖤ig: vivienarchive✨ #fy #getreadywithme #grwm #fashiontok #fashion #streetwear #gorpcore #fyp ♬ original sound – 🖤

Vivien is a digital creator with a wealth of knowledge on streetwear finds and buys. She shares multiple unboxing videos and GRWMs with her following of 261k and helps her followers get social-media-ready. 

Jean-Carlo (@jayceeyg)

@jayceeyg hoodie & shorts >> 🌴 @matthew.yg1 #streetwear #summeroutfit #sneakertiktok #outfitinspo ♬ original sound – Tik Toker

With a flare for mixing textures, colours and layering, Jean-Carlo has a whopping 131k followers on TikTok. On his account you will find GRWMs, comedy and motivational videos. 

Vintage/Thrifting fashion creators

Kailan (@k.aila.n)

@k.aila.n a statement vintage floral dress will never let u down #outfit ♬ original sound – Kailan’s Clothing

Kailan is a digital creator who shares her love for vintage clothing and getting ready for the day, on camera, with her 355k followers. 

Maddi (@stylewithmaddi)

@stylewithmaddi Spring into the Decades💕🌷 Which is your fav?🕺 #decades #50s #60s #70s #decadeslooks #whatidwear #springoutfits #mystyle #fashion #vintage #vintagefashion #foryou ♬ I’m a Believer (2006 Remaster) – The Monkees

Maddi loves all things vintage; from the 1960s all the way up to the 1980s. She shares this love with 452k followers, as well as the clothing items she has made and decades-inspired styling tips. 

Gabrielle (@gabis_vintage)

@gabis_vintage My dad is awesome! ✨Day 129 of 365✨#cottagecore #vintage #vintagestyle #vintageootd #storytime ♬ Pieces (Solo Piano Version) – Danilo Stankovic

As a vintage fashion collector, Gabrielle shares pieces of her collection with 437k followers. If you stumble across her page, you will not only find some rare items but also vintage styling tips that were true to their era. 

Tony (@thetonytrn)

@thetonytrn Time traveler fits 🕦 #mensfashion #fyp #ITriedItIPrimedIt #differentstyles ♬ pushin P (feat. Young Thug) – Gunna & Future

Blending vintage with streetwear, Tony teaches his 364k followers style tips and tricks for all occasions. His diverse range of videos and love of fashion make him the perfect mentor for up and coming fashion fanatics.

Liberty (@liberty.mai)

@liberty.mai A quick lil grwm pirate fairy nymph vibes #vintage #vintagefashion #grwm #fyp ♬ House of Woodcock – Jonny Greenwood

Liberty pushes the boundaries of colour combinations and textures by styling vintage garments and accessories on her account for 11k followers. Her bold and bright style is the perfect motivation for you to exude confidence in whatever you wear. 

DIY/thrift fashion creators

Nava (@the.navarose

@the.navarose Butter Remix inspired jacket for PTD Concert Day 1 💗 @bts_official_bighit #butter #armybts #diyfashion ♬ Butter (feat. Megan Thee Stallion) – BTS

Hailed one of the queens of DIY tiktok, Nava Rose boasts an impressive 5.8m followers. Her upcycling, thrifting and designing skills place her leagues above others and she is certainly not shy in showing her construction tips and tricks to educate others. 

Lily (@ebcjpg)

@ebcjpg Favorite piece so far 👼👼 #sewing #sewtok #nyfw #nyfw2022 ♬ original sound – Ebc.jpg

Lily shares her love for fashion and DIY with 591k followers. Her GRWMs provide essential styling tips for her followers. 

Joe (@joeando)

@joeando I just wanted to make clothes for the ppl in my life @niamhadkins ♬ original sound – Jack Moore

Expressing his love through fashion, Joe documents his life as a fashion designer in front of 2.1m followers. Mixing comedy and fashion, his account isn’t one to be dismissed. 

Mia (@miammarquez)

@miammarquez Me 🤝 cutting up my clothes when I have nothing to wear #fashionhacks #diy ♬ B.O.T.A. (Baddest Of Them All) – Edit – Eliza Rose & Interplanetary Criminal

Making waves in the upcycling, sewing and fashion scene, Mia shares her love for fashion with 189k followers. Accessorising is her strong suit. 

Mike (@farmerusedto)

@farmerusedto ¡ 2 Cervezas de Raíz esta noche! 🍻🍻 #ramones #levis #estilo #estilodevida #estilomasculino #fit #fittok #diyfashion #fashionhacks #fashionhack #fashiontok #fashionmen #rickowens #for #foryourpage #fy #fyp #friday #fridaynightfunkin #ootd #ootdfashion ♬ Blitzkrieg Bop – Ramones

We love rock n roll…and even more so now. Mike inspires daring fashion on his profile consisting of 124k followers. 

Luxury fashion creators

Sammi (@sammijefcoate_)

@sammijefcoate_ …not for everyone #letsgetdressed ♬ Back In Black – AC/DC

Making mum life cool, Sammi exudes all things luxury from her accessories to her shoes. Her TikTok account has 1.9m followers and she shares daily GRWMs and styling tips.

Olivia (@oliviamcdowell)

@oliviaamcdowell Which would you choose? @stevemadden #stevemadden #SMPartner #SMSquad #sparklyheels ♬ original sound – Olivia

A style icon, Olivia shares her love for all things luxury with 214k followers. She is known for her neutral, minimalistic style and is bound to persuade a few of you to purchase something you see on her page. 

Ana (@anadias.official)

@anadias.officialNavy is always a classic style. Look 1 or 2? To see the brands follow my Instagram. Lin in my bio 🔝♬ Ain’t No Mountain High Enough – Freischwimmer

Living proof that fashion transcends age, Ana shows off her luxury fashion styling tips to 795k followers. Her elegance and fashion know-how makes her one to look out for. 

Bettina (@bettinalooney)

@bettinalooney Same same but different #ooo #rtw #dresses #dressing ♬ Music Sounds Better with You – NEIL FRANCES

With no introduction needed, Bettina is the face of luxury fashion. Boasting 144k followers on her Instagram profile, she really is the ‘it girl’ we all wish we were. 

Tamu (@tamumcpherson)

@tamumcpherson @gucci #gucciblondie #gucciunboxing #blondie #tamumcpherson #tamumcphersonhandbag #unboxing ♬ love nwantinti (ah ah ah) – CKay

Digital creator and founder of AllThePrettyBirds, Tamu Mcpherson oozes luxury. She shares her favourite luxury outfits and items with her 451k Instagram followers and 3k TikTok followers. 

Fast fashion creators

Chyna (@chynasolder)

@chynasolder AD/ @Marybedford X @missyempireuk ♬ Vegas (From the Original Motion Picture Soundtrack ELVIS) – Doja Cat

Chyna is a fast fashion influencer with impeccable style. She shares her clothing hauls with 261k followers. 

Britney (@britneydevilliers)

@britneydevilliers What’s your favourite? @prettylittlething AD #prettylittlethinghaul #plthaul #fashiontiktok ♬ Baddie – DI$play

This is Britney. A fashion influencer with 418k followers who specialises in everyday fashion, lifestyle and styling tips. 

Chisom (@chisomaimee)

@chisomaimee #outfitideas #ootd #outfitinspo #ukblackgirl #blackgirloutfits #styleideas #casualoutfits #casual #basic #simple ♬ som original – 4

A lover of fashion and all things SKIMS, Chisom is the dupe queen. She shares her favourite outfits and fashion tips and tricks with 67k followers. 

Dan (@danfllow)

@danfllow New clothes from @novamen 👌🏽 #clothinghaul #mensfashion ♬ som original – crz

Fitness and fashion fanatic, model Dan shares his style and lifestyle vlogs with 319k followers.

Fashion commentators

Charles (@charlesgross)

@charlesgross #metgala #fashion #kimkardashian #jenners ♬ original sound – Charles Gross

TikTok’s no.1 fashion critic…let’s talk about it. Charles Gross has well and truly earned his following of 1.2m by sharing his unedited reviews of celebrity fashion highs and lows at prestigious events. 

Mandy (@oldloserinbrooklyn)

@oldloserinbrooklyn VMA first arrivals #blackpink #vmas #vmas2022 #jackharlow #redcarpet #PartyWithVMAs ♬ original sound – Mandy Lee

As well as fashion reviews, Maddy is known for her upcoming industry trend predictions. She shares these with 410k followers.

Alexandra (@guyfieri.superfan)

@guyfieri.superfan #greenscreen this makes me feel ALIVE #loewe #jwanderson #RufflesOwnYourRidges #fashionweek #runway #fyp #pfw #parisfashionweek ♬ original sound – Alexandra Hildreth

Alexandra critically analyses the fashion industry, from brand collections to defining trends. Her thoughts are shared with 63.4k followers and make her a stand out critic in the TikTok fashion sphere. 

 Andrea (@andrecheong_)

@andreacheong_ Always check for the polyester lining it’s why we feel uncomfy and need to keep repurchasing!#howtoshopsustainably #sustainablefashiontiktok #mindfulmondaymethod #sustainablestyle #wardrobeessential #summerfashion #fashionknowledge #andotherstories ♬ original sound – Andrea Cheong

Andrea combines sustainable fashion with styling tips and fashion collection reviews. She shares against-the-norm opinions with 195k followers and is the founder of the Mindful Monday Method, within which she encourages people to clear out their wardrobes and mindfully separate unwanted items into specific piles with the intention of recycling and reuse.  

Hannah (@hannahgillionaire)

@hannahgillionaire Emmys 2022 red carpet review pt 1 #emmys2022 #emmysredcarpet #redcarpetreview #fashionreview #fashionroast #zendaya ♬ original sound – Hannah Gillionaire

Known for her fashion roasts, aussie fashion commentator Hannah shares her fashion reviews with 44k followers. Her expertise mixed with comedy make for an entertaining watch.

Body positive fashion creators

Olivia (@olivia_kirkby)

@olivia_kirkby Usually I’m the last ngl 😅 @Missguided ✨GIMME45 = 45% off✨#missguided #festival ♬ Gogo Dance – El Alfa & Chael Produciendo

A true beacon of light and positivity, Olivia reinforces the importance of being okay with your body after ED recovery. She shares her fashion and lifestyle-esque vlogs with her 520k followers.

Ariella (@ariellanyssa)

@ariellanyssaThe fashion on the show is my favourite♬ Afraid To Feel – LF SYSTEM

The body positivity queen, Ariella proves that it-girl fashion can look good on any body type. Her 1.4m followers love her for her confidence and fierceness. 

Sae (@generationsae)

@generationsae I am obligated to share 🏃🏻‍♀️ da link is in my bio 🤍 #amazonfinds #amazinfashionfinds #plussizefashion #plussizeedition #leatherskirtoutfits ♬ pushin P (feat. Young Thug) – Gunna & Future

A spokeswoman for the plus size community, Sae shares all her tips and tricks for shopping as a plus size person. To her 62k followers she spreads messages about self love and self acceptance.

Holly (@hollymarstonn)

@hollymarstonn Keep or send back?🥳 from Collusion @asos ♬ Wait A Minute! (Duckhead Edit) – Duckhead the Bedroom DJ

Ever wondered what fast fashion would look like on a plus size model? Holly has you covered. Her account consisting of 172k followers is a hub for showcasing fast fashion on a different body to what we are used to seeing online. 

Nick (@coastalflicks)

@coastalflicks Summer brunch vibes activated #fyp #tiktokfashion #bigboytiktok #menswearfashion ♬ Route 66 (feat. EST Gee) – Jack Harlow

Doing it for the plus size males out there, Nick proves that a chic fashion style isn’t only reserved for society’s beauty standards. He educates his 170k followers on how to feel fashion confident as a bigger man. 

Alt/Indie fashion creators

Em (@emmthevirgo

@emmthevirgo U wanna dance baby? (Skirt is @VRG GRL top is @Princess Polly and shoes are h&m) #ootd #fitcheck #outfitinspo #whimsigothic ♬ B.O.T.A. (Baddest Of Them All) – Edit – Eliza Rose & Interplanetary Criminal

Emma uses her account to share her outfit GRWMs and styling choices with her 26k followers. Her style can be described as alt, emo, 70s and gothic.

Seth (@sethforese)

@sethfroese cough cough 🤧 #fashion #fitspo ♬ original sound – justseth

A no brainer when it comes to indie fashion, Seth shares his love for fashion and style with his 350k followers.

Helena (@aeroplvnes)

@aeroplvnes thanks @alielnosirrah for the shirt 🤍 #egirl #egirls #egirlaesthetic #outfitideas #outfitcheck #fashiontiktok ♬ original sound – Dream is the best

Mixing e-girl fashion with emo, Helena breathes a new life into alt fashion, sharing her passion with 1.1m followers.

Kendall (@kingkendall)

Kendall shares her love for gothic, alt fashion with her 330k followers.

@kingkendall last boston calling fit w @Emma custom top!!! #ootd #grwm ♬ me and your mama – 🙂

Kendall shares her love for gothic, alt fashion with her 330k followers.

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Friday Night TikTok Takeaway

September 5th, 2022 by

A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at a whopping $150 billion; having more than tripled since 2017. 

Giants such as Deliveroo, Just Eat and Uber Eats are all household names by now and have transformed the accessibility of high-quality restaurant food. But there is a new kid on the block whose presence might just shock some of you.

TikTok. 

More specifically, TikTok shop. 

Yes, the app’s feature that allows you to purchase the same jewellery or gadgets as your favourite creators has expanded into the culinary world and placed restaurants on a nationwide stage ready to take orders from the app’s users. 

As of last month, UK residents will now be able to watch somebody doing a viral dance on their For You-page and order a spaghetti carbonara within the next swipe up. We know, it’s crazy. 

Friday Night TikTok Takeaway

It is no secret that the FoodTok hashtag on the app is incredibly sought after; and rightfully so, food is life. Garnering millions of views every day, this has become a space not only for aspiring chefs and foodies to share their passion for food, but also for restaurants to market their food to an already existing audience of food lovers.

The emergence of eCommerce TikTok Lives has spilled over into the culinary industry. Food retailers are now able to partner with creators on the app to run live streams within which their products are promoted. This also is a great way to get the #FoodTok community involved, as it grants them access to discounts and the content they love, all while driving sales for the brand. 

tiktok shop

This certainly presents itself as an exciting opportunity to change the face of modern retail and the culinary industry, however we still need a bit more time to digest this one.

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A Month in Beauty: August 2022

September 1st, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month?  

Trend spotlight

Lash curler eyeshadow 

The beauty TikTok community has been getting creative with eyeshadow hacks; the latest involves an eyelash curler. The original viral video is credited to @lenkalul and has over 29M views, and nearly 3M likes. The trend has been replicated thousands of times, with exciting new looks each time. 

@lenkalul the easiest way! ad using lunar beauty nude prism palette & eyeko black magic cocoa edition eyeliner from my @boxycharm 🤍 #boxycharm #boxycharmpartner #makeup ♬ original sound – 𝙖𝙧𝙞𝙛𝙛_

@fairy.freak Okay but this filter ✨👀 #eyeliner #speedliner #1secondeyeliner ♬ оригинальный звук – Valerie

Indie slease 

While the “Clean Girl” is still running rampant, we are beginning to see a resurgence of indie slease/grunge makeup looks. The shift back towards a more unkempt look is inline with a cultural shift towards indie music, maximalism and unedited social content. 

@brynnemarieeee First of all, OW???? Ib: @divinamuse ♬ super freaky girl nicki minaj out now – SUPER FRE@KY GIRL OUT NOW !!

@notilirida my 0 skill makeup routine for the 2 ppl that asked, happy friday be good :’-) #grwm #❤️‍🔥 #makeup #indiesleaze #bleachedbrows ♬ original sound – housewife

Creator spotlight

MissDarcei 

MissDarcei is a Canadian TikTok creator with over 530K followers, and 20M likes. Originally starting on YouTube, Darcei transitioned over to TikTok, where she continues creating fun content, trying weird products and fun styles/aesthetics. She also shows her followers how to recreate Korean makeup looks on deeper skin tones.

@missdarcei This is the weirdest foundation I’ve ever seen 😧 #makeup #beauty #foundation #makeupreview #beautytok #fyp #foryoupage ♬ original sound – Darcei

@missdarcei Reply to @reena.humaira This is by far my most requested look #makeup #beauty #indianmakeup #makeuptransformation #fyp #viral ♬ original sound – chrisbrownofficial


Brand Spotlight

CeraVe

CeraVe successfully positioned itself as a go-to skincare brand for Gen Zs through an extensive push on TikTok, using native content and influencers. It created a #CeraVePartner team full of TikTok-famous dermatologists, making CeraVe trustworthy and culturally relevant. Its latest campaign #CleanseLikeADerm has nearly 200 million views propelling #CeraVe to 2.3 billion views in total on TikTok. 

@dermdoctor #CeraVePartner How to pick the right cleanser like a dermatologist @CeraVe #dermdoctor #skincare #CeraVe #CleanseLikeaDerm ♬ Bedtime Groove – CeraVe ft. Matatama

@skin.doctor Cleanse like a Dermatologist! #CeraVePartner @cerave #CleanseLikeADerm #CeraVe ♬ original sound – Dr. Mina, MD

Content spotlight

Clinique UK: Even Better Clinical Foundation 

Clinique UK used In-Feed Ads to promote influencer content that had been reposted to its own channel. Using the Even Better Clinical Foundation, influencers created makeup looks for various summer occasions, while using on-screen text to inform viewers about the benefits of the foundation. 

@cliniqueukA mini wedding-guest makeup masterclass with @Yemani_elise and Even Better Clinical Foundation.♬ Promoted Music – cliniqueuk

@cliniqueukA long-lasting, flawless summer look by @Ryley and Even Better Clinical Foundation.♬ Promoted Music – cliniqueuk

Estrid: Self Care

Razor brand Estrid using In-Feed Ads to promote influencer-created content that was reposted to its own channel. Estrid used two key messages: ease of use, and embracing oneself. Ease of use videos were mainly focused around travel, and embracing oneself videos discussed embracing female body hair. 

@heyestrid Lets shave our face together! #foryou #fyp #estrid #heyestrid #pcos #hirsutism #psocawareness #shaving @thatgirlsare ♬ Aesthetic – Tollan Kim

@heyestridEstrid – A razor for humans♬ Promoted Music – heyestrid

VO5: #GreatHairAnywhere

VO5 used influencers to promote its heat protectant, blow-dry spray and anti-frizz mousse, using the hashtag #GreatHairAnywhere. Influencers took their audiences through their hair care routines before showing themselves out and about, with their hair looking great. Influencer content was boosted from their own channels, and the hashtag has over 650K views. 

@nissheegg Achieve the bouncy Voluminous hair with @vo5_official Volume Blow dry spray. #GreatHairAnywhere ♬ I THINK I’M FALLIN’ (ALTERNATE EDIT) – Dominique

@jahanara.makeup Get great hair all the time and anywhere with @vo5_official ! I am obsessed with the Frizz Free Air-Dry Cream🤩 my hair lasted all day in the heat without frizzing up at all!☀️💫 even in the humidity, my new hero product! #GreatHairAnywhere #ad ♬ Hotel (Sped Up) – Lawsy

Veet UK: #RewriteTheRules  

Veet UK worked with influencers and boosted their content for its #RewriteTheRules campaign. Influencers took viewers through their waxing routine, while sharing funny waxing stories from their younger years or when they first started waxing. Boosted content received over 25K likes, with some reaching as many as 54K. 

@rosiebreenx My Veet story time! How I managed my unibrow at 15😂 #VeetUK #YourChoice #RewriteTheRules #AD ♬ original sound – R O S I E 🦋

@laurensaddingtonx Why do we get embarassed about everything when we’re younger? 😂 Veet helping me with my cute hairy toes 🤣 read full pack instructions before use #VeetUK #Yourchoice #RewriteTheRules #AD ♬ original sound – laurensaddington

Fenty: Ketchup or Makeup?

Fenty Beauty collaborated with MSCHF to create a Ketchup or Makeup campaign, promoting a new Fenty Gloss Bomb. The “palette” consists of 6 sachets, with some containing Ketchup and others containing the new gloss. Fenty gifted palettes to TikTok creators, who went through each sachet to discover if it was Ketchup or makeup. The #KetchupOrMakeup hashtag has over 14M views after just 2 days of posting. 

@madeleinecwhite What sick individual thought of this i just wanna talk #ketchupormakeup ♬ Anxiety Is My Boyfriend – Haven

@christxiee @fentybeauty x @mschfz this is INSANE #mschf#ketchupormakeup ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

Olaplex: Olaflex 

Olaplex ran a sponsored Hashtag Challenge, with an original sound by DJ Felix Cartal. Olaplex challenged users to show their hair transformations from dry, damaged hair, to hair that had been revitalised with Olaplex routines. The #Olaflex hashtag has over 4.3 billion views, and countless user-generated content.

@goldynaps @olaplex always brings my dry hair & curls back to LIFE, so I had to show y’all how I #OLAFLEX ♬ OLAFLEX – OLAPLEX

@icychat As many of you may know how much I LOVE @olaplex already.. you KNOW I definitely had to do the #OLAFLEX ♬ OLAFLEX – OLAPLEX

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Posted in Industry Trends, Influencer News, Social Commerce

Allow a Brand to Promote your Influencer Post as a Branded Content Ad

August 30th, 2022 by

Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work? 

The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published content is a paid partnership with a brand. But it doesn’t stop there. The new label also allows selected content to be published across the partnered brand’s Facebook ecosystem (Facebook, Instagram, Messenger etc). 

So, how do you enable the Paid Partnership Label on your sponsored content? 

FEED 

Step One: Click on the selected post on your profile. 

Step Two: Click on the three dots in the top right corner.

Step Three: Select ‘Edit’ from the list. 

Step Four: Click on “Paid Partnership Label” at the top. 

Step Five: Select ‘Change Business Partner’ or ‘Add Paid Partnership Label’ and search for your brand partner’s Instagram handle. 

Step Six: Slide to set the toggle to ‘Allow Business Partner to Promote’. 

STORY

Step One: Locate the post within your story archives. (Note: if you cannot find the post you are looking for, you will have to re-publish it to your story and ensure ‘Save Story to Archive’ is set to ON before you do so) 

Step Two: Click on the three dots in the bottom right hand corner above ‘More’. 

Step Three: Select ‘Edit Business Partner’ OR “Add paid partnership label” from the list. 

Step Four: Select ‘Change Business Partner’.

Step Five: Search for your business partner’s handle in the search bar. Click the ‘Remove’ that appears next to it on the right. 

Step Six: Select ‘Tag Business Partner’. 

Step Seven: Search for and add your business partner’s handle again.

Step Eight: Slide to set the toggle to ‘Allow Business Partner to Promote

It is important to note that once you have allowed your business partner permission and access to your post, you are not allowed to edit or delete it until they have completed their promotion, according to your contract. 

Should you require further assistance, check out Instagram’s help centre here, or feel free to reach out to us.

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How Influencer Marketing has Changed: A Brief Timeline

August 30th, 2022 by

Influencer marketing is not a new idea.

In fact, if we trace its origins back, we will find ourselves in the 18th century with 1760’s answer to Steve Jobs, Josiah Wedgwood. Acclaimed as the father of modern marketing, Wedgwood had a natural grasp of the fundamentals of earning long-term customer trust and loyalty. He was the first to understand the value of celebrity endorsement and this was proven through his partnership with Queen Charlotte, for whom he made a tea set. He capitalised on his status as “potter to the Queen” and marketed this new Queen’s Ware range to the masses. This saw his equity soar and he was soon able to sell his products at double the average price; cementing himself as the creator of the world’s first luxury brand. 

Fast forward nearly 300 years and, though the fundamentals remain, it is clear to see that marketing methods have drastically evolved to suit a rapidly expanding landscape. Sure, we have all noticed the rise and domination of social media, but understanding how influencer marketing has changed because of this sheds light on its position as the mainstream marketing method in the modern age.

What is influencer marketing today?

The dawn of the social media influencer has birthed innovative marketing techniques that traditional media forms simply cannot compete with. For a long time, brands would partner with celebrities and iconic figures to promote their products, but nowadays partnerships are formed with people of influence in order to micro-target demographics and drive sales. 

A key aspect to look at when exploring how influencer marketing has changed over time is the way that social media caters to the ‘everyday person’. 20-30 years ago, celebrity status was reserved for a minority of successful people, but today, almost anyone can become a social media influencer. With 92% of consumers trusting word of mouth recommendations from those they trust over any other form of advertising, brands have latched onto the ‘everyday person’ to now promote products and services with authenticity in mind. 

Modern day influencer campaigns still take the goals and objectives of Josiah Wedgwood’s marketing success, but place them in a digital setting. For example, influencer marketing campaigns typically utilise promotional posts on all platforms to increase reach and drive sales.

What is influencer marketing today

How influencer marketing has changed to suit…

Brands

Influencer marketing has been on an impressive upwards trajectory over the last few years – growing from $1.7 billion in 2016 to an expected $16.4 billion at the end of this year. Much of the industry’s affluence is owed to the brands who contribute exceedingly successful marketing campaigns to it. 

As lightly touched upon earlier, where brands once sought out celebrities to promote their products, they have now placed promotional duties in the hands of social media influencers. How influencer marketing has changed is through the influencer X brand collaborations which can take on many forms, such as:

  1. Promotional posts
  2. Brand Ambassadors
  3. Hosting giveaways and/or competitions
  4. Giving influencer discount and affiliate codes
  5. Hosting brand events 

Just as Wedgwood pioneered, these marketing campaigns are all run with the aim of increasing brand awareness which will drive product/service sales and eventually increase the brand’s ROI. 

Between an increasing number of channels and a widening pool of influencers, the time for brand’s to test out new marketing strategies and discover more ways to connect with their audience has never been greater. Through these new adaptations to the continuous shift in the online landscape we can see how influencer marketing has changed from one-off celebrity endorsements to fully fledged business models. 

Influencers

We think it is safe to say that influencers now take on a considerably different form, compared to Queen Charlotte…

We have reached the age of user generated content (UGC), meaning that just about anyone can become an influencer…yes, even you! User-generated campaigns can utilise content created by a brand’s fans; technically placing them under the category of an influencer. 

This rise in non-celebrity influence is important in understanding how influencer marketing has changed to shape the increasing reliance on peer-to-peer reviews. As banner ads have plummeted, due to consumers no longer being passive receptacles, people now want to hear about the experiences that others have had with the things they have not yet tried. This is the job of the social media influencer to provide them with this information and guide the consumer through to the purchase phase. 

Consumers

With influencers now serving as an enhanced version of word-of-mouth advertising, consumers have the freedom to be in charge of which advertisements they want to see. Due to this, we see how influencer marketing has changed the importance of authenticity in promotional campaigns. Authenticity is key for consumers when seeking out brands whose stories they can connect with, get behind and believe in. 

People trust people more than they trust brands and this is why consumers are turning away from traditional advertisements and towards trustworthy influencers from whom they get their recommendations.

Consumers

How influencer marketing will change the future

Until now, we have all witnessed, first-hand, how influencer marketing has changed the landscape and functions of the online world. But how is influencer marketing effective in achieving successful results, despite a constantly evolving industry?

With 93% of marketers already leveraging influencer marketing, there are several successful industry case studies to prove its effectiveness. For example:

  1. It builds trust
  2. It’s highly targetable
  3. It overcomes issues with ads
  4. It’s a space to be original

As these four fundamentals remain constant, influencer marketing will be less about celebrities and more about real people who consumers can relate to. Just as we have learned how influencer marketing has changed the way in which brands market to people, we should expect to see this word-of-mouth method for a very long time, as the need for human-to-human connection will never expire. 

FAQ’s

How has influencer marketing changed in the last decade?

Influencer marketing is now all about authentic people recommending the products and services of authentic brands, as opposed to pumping out celebrity endorsements. 

Why is influencer marketing growing faster than ads?

Consumers are now trusting people more than they are trusting ads, meaning banner ads and pop ups are no longer being interacted with due to their lack of authenticity. Consumers want a brand who has a story to tell, not just a pop up advertisement that tells them what they should buy. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Tech Influencer Marketing: An Overview

August 29th, 2022 by

The IT industry believes that technology begins to obsolete itself every 18 months, and has done for the last 50 years. Because of this, trying to understand what purchases to make while ensuring that the product is not going to become outdated before you can press ‘pay’, can be a stressful task. Thanks to tech influencer marketing, this process has become a little easier over the years. 

What is a technology influencer?

Technology influencers are people who use their popular social media profiles to review and spread the word about new tech products, services and trends within the tech industry. For many, tech is their passion and so they are often the first to find newly released products that they cannot wait to share with their engaged followers. 

As briefly touched upon already, technology influencers can be extremely beneficial in guiding you through a purchase decision. This is where tech influencer marketing comes into play. 

In today’s climate there is such a broad range of technology out there, that it is oftentimes difficult to distinguish between what is worth the hype and what isn’t. With 92% of consumers trusting word-of-mouth advertising over any other form, technology influencers cement their place in the industry as the go-to for consumers. 

It is important to note that while almost anyone can be considered an influencer in other spheres, those who choose to pursue tech influencer marketing must be experts in this field due to the complexity of the products they are promoting. Having said this, just like other influencing spheres, the tech sphere still has a variety of influencer sizes. In fact, tech micro-influencers on Instagram have an incredibly impressive engagement rate of 175%, while mega influencers sit at 8%; again, another impressive rate. 

Tech influencer Marketing

Tech influencer marketing: getting started

Where to find them

When finding tech influencers, it’s important to seek out where they like to reside in the social media realm. You will most likely find them all hanging out on either YouTube or Instagram, with a handful of them also on Twitch. Alongside social media platforms, most tech influencers have their own websites where they share their thoughts and opinions on a variety of topics. Showing an influencer that you are aware of their work by connecting with them through their website is another beneficial way of entering into a partnership, as your approach will be deemed as authentic and genuine. 

Approach with caution

The number of tech consumers is increasing, driven by the growth in smartphone ownership predicted to sit at 4.3 billion in 2023. Because of this, it is vital that you choose the correct technology influencers to promote your products successfully and effectively. 

You can find influencers to suit your niche through a google search, an Instagram hashtag or even through an influencer marketplace; just to name a few solutions. If you are new around here and aren’t quite sure where to begin when choosing influencers to add to your pool, check out our ‘How to Choose an Influencer’ blog for all you need to know!

Here are a few top tips to bear in mind when conducting your search:

Do not seek influencers outside of your industry – the tech community will form more of a connection with a fellow techie than with an outsider.

Identify and build homegrown influencers – before jumping straight at the chance to partner with the biggest influencer, see if there are any seasoned and competent techies and engineers within your firm. An audience wants someone who is clued up on what they are talking about, they don’t care about fame. 

Build a nurturing plan 

Push push push – nominate influencers to speak at third-party or company-owned events. This will improve their image as an influencer and will assist you in developing low-cost, high-effective tech influencer marketing strategies.

Current top-ranking technology influencers 

  1. Marques Brownlee – 15.9M subscribers – most popular 
  2. Linus Tech Tips – 14.7M subscribers – most DIY
  3. Erica Griffin – 881k subscribers – most “in-depth”
  4. ColdFusion – 3.63M subscribers – most fascinating
  5. Unbox Therapy – 18.2M subscribers – most simple and satisfying
  6. Sara Dietschy – 866k subscribers – most creative .

FAQ’s

What is a technology influencer?

Someone who uses social media to review and spread the word about new products, services and trends in the tech industry.

Who are the biggest tech influencers?

The current top three tech influencers are:

  1. Marques Brownlee 
  2. Unbox Therapy 
  3. Linus Tech Tips

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