The Dawn of the New Front Row

September 14th, 2023 by

Fashion week’s new front row. What was once viewed as a sacred space, occupied by only the elitist of the A-list crowd, has seemingly had a face lift. 

This New York fashion week saw the likes of Anna Wintour seated in the same room as 18-year old TikToker Ellie Zeiler at popular brand Fendi’s 25th anniversary show, and this isn’t the only example. 

For years, the internet has been buzzing with talk of the “new front row”; influencers taking seats in spaces that were once held for the most elite of the elite. The Met Gala, for example, caused a huge wave on the internet when it invited the likes of Addison Rae, to an event that has been highly exclusive since its inception in 1948. 

So, it begs the question, why? Why are brands deciding to give seats away to influencers, rather than the traditional A-lister? 

Well, it all seems to boil down to marketing. 

Ultimately, influencers in the new front row of fashion shows allow brands to establish brand authenticity, reach new audiences, and take part in bottom up trend creation. 

Let’s dive in. 

The modern fashion consumer 

The fashion industry has built its own pedestal over the years. The industry’s air of untouchability is part of what made it so successful. The fact that consumers had to rely on magazines, movies like “Devil Wears Prada” or the rare televised fashion show to get sneak peaks of the industry, created a mystery around it that drove people to consume more and more fashion based content. 

Nowadays, this exclusivity is not as impactful nor desirable to consumers. A wave of younger fashion critics has opened up on TikTok and other platforms, with creators from a range of different backgrounds offering their opinions on fashion. Many of these next gen fashion critics have found huge success. One such creator, Rian Phin, has a highly successful TikTok account, which reaches thousands of people. 


extremely hard to explain lol yohji yamamoto fall 2002 FULL

♬ original sound – rian

What makes these new fashion critics so exciting, is that they are defiantly smashing all the barriers fashion has placed around them. 

Many of these creators come from backgrounds traditionally ignored by the fashion industry; people of colour, plus size people, and people from lower income backgrounds are just some of the many demographics that fashion has historically turned a blind eye to.

Moreover, the modern consumer is vastly different from its predecessors, with studies continuously showing that the average consumer seeks brand authenticity and inclusivity in the fashion world. People no longer desire brands that deliberately play off elitism. Consumers want brands that have clear values and feel tangible. A great way for brands to achieve this idea of authenticity, is via influencers. 

Influencer X brand collabs 

When a brand partners with an influencer, they are aligning themselves with their personality, values and image. For example, when a brand partners with Emma Chamberlain, they communicate an air of joviality, fashion forwardness, and realness that appeals to a young audience. This is because Chamberlain, like many successful influencers, has a distinct brand herself.

Chamberlain is a great example of the success of influencer and brand collaborations. She has collaborated with dozens of brands over her career, but recently her name has become nearly synonymous with Levi’s. If you’ve been on the internet over the past three-ish years, then you’ve definitely seen the obsession with finding the perfect Levi 501s to rock the streets with. 

Now, Levi 501’s are an absolute classic. They don’t necessarily need any marketing. In spite of this, Levi’s collaboration with Chamberlain has spiked the love for these classic jeans, and is certainly one of the driving factors for their current trending status. 

On Levi’s YouTube channel, the videos in which Chamberlain features are some of the highest viewed. Chamberlain has gone on to partner with the brand multiple times, featuring on their Ganni X Levi campaign, and even going as far as to create her own pieces with Levi multiple times. 

The new front row: Emma Chamberlain

This success is largely due to Chamberlain’s status as an “it-girl”. Her high fashion status encourages her followers to click and buy any item of clothing she is seen in, making her the perfect pick for a fashion brand collaboration. 

The right pairing between a brand and an influencer can have huge benefits for the brand. Another brilliant case study of this is Prada and Miu Miu. Prada and Miu Miu have heavily targeted their marketing towards younger audiences in recent years. They have partnered with the likes of Sydney Sweeney, Hunter Schafer and Charli D’Amelio; all young, popular influencers. 

The new front row: Sydney Sweeney

These partnerships allow Prada and Miu Miu to establish their brands as modern, fresh and appealing to a younger audience. 

Most importantly, influencer collaborations allow brands to appear more authentic, as they show they’re plugged in to popular culture. From 2022 to 2023, the company reported that Prada’s revenues increased by 18% and Miu Miu’s increased by 50%. Whilst Prada and Miu Miu have been steadily successful brands for many years, the positive impact that their influencer partnerships have had cannot be ignored. 

The horizon of the new front row 

Content creators and culture 

Social media and the rise of the influencer has completely changed the way that trends and culture move. Traditionally, trends and consumer behaviour have been defined from top to bottom. This means that brands would influence popular culture and consumer buying behaviour. 

Nowadays, the consumer is most influenced by their favourite creator, not their favourite brand. When a creator is seen wearing a head to toe Gucci look at a Gucci show, for example, their followers seek out these items and buy them as soon as they can. 

As a result, it is far more effective for brands to use influencers to show off their products in context, rather than trying to enter conversation with the consumer themselves. According to a Google report, more than 64% of female consumers shop by purchasing items worn by their favourite creators. 

Thus, an influencer in the new front row, dressed in the show’s new or Ready to Wear collection, but styled to current trend sensitivities, is an effective way to promote the brand itself. 

New and digital-first audiences 

A key benefit that influencers bring to fashion shows is digital traffic. As mentioned previously, partnering with influencers allows fashion brands to reach entirely new audiences. A report by Launchmetrics showed that even if influencers account for just five percent of seats at runway shows, they generate forty percent of total digital traffic for the event. 

New audiences are also being brought in by fashion show live streaming. What started as a Covid solution has grown into an inclusive, modern way to view and engage with fashion. Live streams expand the fashion show audience to the average consumer at home; rather than these events being exclusive to those famous enough to receive an invite, we, the regular joes, can watch from our living rooms. 

Shanghai fashion week took this one step further, by partnering with the popular ecommerce site Tmall. This partnership allowed viewers to purchase the collection whilst they watched the live stream, all in one app. 

Whilst this new era of inclusivity allows fashion to reach the eyes and ears of millions, and attract many who may not have previously been interested, some are wary of what this may do to the historic eliteness of fashion week. 

Brands are also able to reach audiences that may not traditionally be interested in fashion. Rick Owens, for example, invited artist and rapper Tommy Cash to sit front row at its SS24 menswear show. Cash is not a fashion influencer, and thus his attendance has allowed a whole new audience to be reached by Rick Owens. The move was incredibly successful, with the search “Tommy Cash Fashion Week ” having 1.1 million views and counting. 

The new front row: Tommy Cash

By inviting Cash, Rick Owens gained a wider audience, trended on various social media platforms, and established itself as a relevant brand. 

Following on with the theme of audiences, influencers have the unique ability to provide brands with an incredibly specific demographic. An influencer’s following acts as proof of the demographic that they reach. If a fashion brand seeks a very specific demographic, they merely have to take a scroll through influencer’s followers and they can easily determine which creator fits the bill. 

This is far more effective than more traditional routes, such as posting ads on billboards and hoping they reach the correct audience.  

So, why is there such a large audience for fashion? Why has fashion become the groovy topic to be interested in? 

Gen-Z has shown time and time again that what it values above all else is individuality. Through the internet, having a strong sense of identity and standing out from the crowd is second nature to the younger generation. Fashion is the perfect way to express oneself and define your identity. 

Gen-Z’s desire to experiment and find themselves through fashion was largely propelled by the pandemic. Shut away in their rooms, youngsters were able to try out different aesthetics and share them with the world; finding their community and themselves in the process. 

What does the new front row mean?

Thus, by including influencers in the new front row, brands are taking advantage of the brand authenticity that they can provide, as well as their ability to influence popular culture. Influencer partnerships allow a brand to establish a personality that appeals to a specific audience. Often, this audience is not one that the brand would have traditionally been able to reach. 

The creator economy is only set to grow. Any fashion brands too proud to invite or include influencers within their activities—on social media, or in the Front Row—are sure to suffer the consequences. With so many influencer niches available, with their huge followings, ability to tap into culture, and easy conversation with consumers, to not make use of influencer collaborations would be, frankly, unwise. 

One of the most convenient elements to utilising influencers to promote a fashion brand, is that the influencer doesn’t have to be fashion-focused. As seen with Cash, brands have the opportunity to access a new audience, within an entirely different niche. 

Many fashion brands have already begun to make their Fashion Week shows accessible to the masses through livestreaming the events. With TikTok fashion creators hosting and posting BTS interviews and content from global Fashion Week events, it shows this is where the new fashion consumer lives.

With TikTok and its creators playing a big part in the discovery of new fashion brands, designs, and trends, it begs the question of whether fashion brands will consider implementing TikTok Shop to support Ready to Wear collections… Only time will tell.   

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Marketing News

Famous Beauty Influencers On YouTube: Leaders Of The SFX World

September 6th, 2023 by

Graphic content warning! These beauty influencers on YouTube are known for their gory SFX creations which can leave even the strongest people feeling queasy.

YouTube is the platform we all go to for inspiration, tutorials and in-depth tips and tricks on almost everything. And what’s the number one thing that this platform works perfectly for? Makeup tutorials.

Due to the visual, long-form content that characterises YouTube, makeup is *the* perfect type of content for this platform. It’s no wonder that makeup tutorials by beauty bloggers are among the most popular content on YouTube.

What’s more, 86% of the top 200 beauty videos on YouTube were produced by makeup influencers as opposed to branded or professional content. This just shows how makeup influencers’ natural talent and unique skills heavily outshine branded beauty content. 

Today, we’ll be introducing you to the 15 most popular beauty YouTubers. These beauty influencers on YouTube have garnered immense popularity and recognition for their jaw-dropping skills and talent for using makeup in ways we cannot comprehend! 

We’ve already covered conventional beauty YouTubers, but today we’re separating the artists from the glam squad. Let’s get into it!

The top 15 SFX beauty influencers on YouTube

Promise (@dope2111)

Promise is one of the most famous makeup YouTubers, known for using her makeup skills to transform herself into famous celebrities, cartoon characters and other surreal looks. Despite starting out as a hobby, this female beauty influencer has amassed over 5.7 million subscribers and has even partnered with iconic brands such as Disney and Lush.

Mykie (@Glam&Gore)

Mykie is one of the most popular female makeup YouTubers with over 3.9 million subscribers. Just as her name suggests, her speciality is combining glam makeup with gory SFX makeup to create some of the most striking looks on YouTube. She has videos ranging from transforming herself into the Grinch, the Exorcist, and even her own dog!

Emma (@EmmaPickles)

Emma is one of the most talented beauty influencers on YouTube who specialises in horror SFX makeup inspired by clowns, vampires and fictional characters. She has over 573K subscribers and has even collaborated with 20th Century Fox for the film Maze Runner.

Charlie (@Pinkstylist)

Charlie is a makeup artist who specialises in theatrical and special effects makeup tutorials which he creates based on requests from his 2.54 million subscribers. He is well known for his quirky makeup looks where he’s transformed himself into characters like an evil tooth fairy and a nightmarish Winnie the Pooh!

Alexis (@MadeYewLook)

Alexis is a self-taught makeup artist and beauty influencer with over 2.58 million subscribers who specialises in not only SFX makeup, but also body and face painting where she completely transforms herself into fictional characters. She created her channel with the hope of making others feel beautiful for who they are – not to mention she owns a family-run business where she sells her own brand of body paint!

Bonnie (@BonnieCorbanSFX)

Bonnie is a beauty influencer who specialises in body paint and SFX makeup tutorials, creating prosthetic makeup looks inspired by creatures and monsters. Her channel has over 455K subscribers and she has collaborated with gaming company 2K – for the videogame Borderlands 3 – and even Warner Bros!

Prince (@PrinceDeGuzmanTransformations)

Inspired by his love for horror, ghouls and monsters, Prince specialises in horror and special effects makeup transformations on YouTube. He is well-known for his Pennywise makeup transformation and was even invited to attend Warner Bros’ 100th-anniversary event this year dressed as the iconic clown!

Ellinor & Macs (@ellimacssfc)

This joint channel is run by self-taught SFX makeup artist Eli and producer Macs who specialises in the visuals and voiceovers for the tutorials. With over 1.02 million subscribers, these beauty influencers on YouTube pride themselves on creating cost-efficient yet effective makeup looks for cosplay, movie production, Halloween or just for fun!

Karolina (@KarolinaGriciute)

Based in Norway, Karolina is one of the beauty influencers on YouTube  who specialises in combining beautiful makeup looks with gruesome SFX elements. She has collaborated with Beauty Bay and has even participated in the Top 30 Nordic Face Awards.

Kiana (@Freakmo)

Kiana has over 481K subscribers and specialises in SFX and prosthetics, namely hyper-realistic burns, cuts and scars, as well as monster makeup tutorials. She has collaborated with 20th Century Fox and Playstation; she even runs online courses where she teaches her SFX makeup tutorials in more detail.

Jordan (@JordanHanz)

Beauty influencer Jordan has over 539K subscribers and specialises in realistic body painting, avant-garde beauty and SFX makeup. A trained portrait artist, she uses her portraiture skills and applies this to her own skin. She has partnered with beauty brands such as NYX and aims to educate others about techniques that can be transferred to any medium of art.

Kat (@TheRealKatSketch)

Kat has over 776K subscribers and is well-known for the creative yet horrifying twist she puts on her makeup tutorials for iconic characters such as Cinderella, Snow White and Dorothy from the Wizard of Oz.

Alex (@AlexFaction)

Alex is a makeup artist who has a passion for SFX makeup, specifically Halloween makeup tutorials. He has 207K subscribers and his most popular video received over 2.6 million views.

Mirjana (@KikaStudio)

Mirjana is a talented beauty influencer from Serbia who creates amazing body paint illusions on her channel with over 554K subscribers. She has her own studio where she teaches her surreal tutorials; she’s also gained recognition from the BBC and The Sun for her mind-bending makeup looks.

Sydney (SydneyNicoleAddams)

Sydney creates Halloween-themed SFX makeup tutorials 365 days a year which she shares with her 41.5K subscribers on YouTube. Her iconic looks involve a mix of SFX makeup, body paint and cosplay; she’s even released her own Halloween-themed makeup palette!

These 15 beauty influencers on YouTube – with their diverse skills and creativity -are clear leaders of the SFX industry. Their talent truly shows the transformative qualities of makeup and their immense following is proof as to why this content is so addicting to watch.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Social Media Platforms

The Male TikTok Influencers Leading The Way For The Fashion Industry

September 5th, 2023 by

TikTok is the ultimate platform for male fashion influencers to shine, with 41% of Gen Z seeking style inspiration there. It’s concise and to-the-point, and male TikTok influencers are leveraging this to kick off trends going way beyond borders.

Authenticity fosters connections between users, breaking norms for inclusivity. TikTok’s canvas allows male influencers – like Wisdom Kaye and Jeff Yamazaki – to reshape fashion.

TikTok’s global reach lets these trail blazers redefine fashion, making style accessible and kicking off other-worldly trends.

These popular male TikTokers have all style bases covered, from street-cool to dressed-up dapper. Whether you’re switching looks, trying trends, refreshing your wardrobe, or seeking outfit inspo, these accounts have you covered.

Elevate your style with these fashion-first creators

Wisdom Kaye (@wisdm8)9.2M Followers, 310.4M Likes

Starting off our list of male TikTok influencers, Wisdom effortlessly owns every outfit as a model, but the real gold is his ingenious closet that drops game on color coordination, layers, and proportions, giving you style tips that level up your fashion game.


a platypus??

♬ original sound – Wisdom Kaye

Mark Boutillier (@mark_boutilier)141K Followers, 12.9M Likes

Think of Mark as your go-to TikTok fashion guru, spilling trends, rocking styles, and bringing humor; whether it’s pointing fingers, spotting denim chairs, or playfully poking at trends. He’s all about fashion minus the seriousness.


Thrifting an ENTIRE outfit around my the @drmartens 1460 boot… what do you think of the fit?🤔 #drmartensusa #thrifting #vintageclothes #ad

♬ Caramel Latte – Prod. By Rose

Sky Koji (@skyykojii)23K Followers, 421K Likes

On the hunt for rising Asian male TikTok influencers? Well, say hello to this potential game-changer: Sky Koji. Hailing from Japan, this micro-influencer is making waves with his revered style that effortlessly fuses “villain era” aesthetics with contemporary streetwear.


Chaos in tokyo🤝

♬ original sound – trixer


Timothy Chernyaev (@relaxitsonlyfashion)334.7K Followers, 10M Likes

Timothy brings his own male fashion influencer mojo by offering candid opinions on news and collections through his distinct TikTok videos. His refreshing take and personal style set him apart in the fashion content space.


Replying to @zoobaer101 #eliesaab

♬ original sound – relaxitsonlyfashion


Jeff Yamazaki (@jeffyamazaki) – 25.9K Followers, 334.4K Likes

Rock those chill vibes with effortlessly cool outfits that still scream “I’ve got it together.” Jeff’s also got your back with awesome Asian American Pacific Islander brands that might not be on your radar, but totally deserve a spot in your closet.


Potential Japan Outfit 🇯🇵🤔 These two pieces I got at the Ron Herman Sample Sale are definitely my favorite and I can’t wait to style them in various ways. As we get closer to September, I’m looking forward to creating more outfits that fit the vibe of Tokyo as I’ll be there for almost a whole month. Which one do you vibe with more? The shirt or pants? — #mensfashion#mensstyle#mensoutfit

♬ Blue Moon – Muspace Lofi


Jevon Henley (@blvckhoodieee) – 1.0M Followers, 30.1M Likes

Check out Jevon, aka @blvckhoodieee—he’s killing it as a male fashion influencer on TikTok, dropping styling tips, budget hacks, and even scoring big partnerships that prove he’s way more than just a “micro-influencer.”


celebrating 50 years of hip-hop by making a kendrick lamr type fit 🙂 who should i do next @Nike

♬ original sound – Jevon Henley


Benji Park (@fashionboy) – 223.7K Followers, 8.2M Likes

Meet the ‘Fashion Fairy Godmother’ himself, Benji Park—the male TikTok influencer you need to follow for a whirlwind fashion education. He’s dishing out all the goods, from movie and TV style to runway trends, and throwing in killer advice on snagging your own standout pieces.


This is what #hautecouture actually means! Since its couture week in paris here’s a little info to supplement your viewing ❤️ #fashioneducation #fashiontiktok #fashion #coutureweek #fashionshow #couturefashion #runway #couture #fashiondesigner

♬ Choking on Flowers – Fox Academy


Liam Cole (@why_wear_that) – 90.5K Followers, 2M Likes

Say hi to Liam, one of the UK’s top male TikTok influencers shaking up fashion education with his own hilarious twist. He’s breaking down fashion highlights, giving you the lowdown on style icons, and spicing it all up with his witty takes and historical nuggets.


#asaprocky #karllagerfeld #metgala #pedropascal #elonmusk #youngelonmusk #jaredleto #choupette #labrador #numetal #numetaltiktok #mattyhealy1975 #taylorswiftedit #ye #johnnydepp #barbie #ken #margotrobbie #ryangosling #juliafox #newbalance #louisvuitton #pharell #fashiontiktok

♬ original sound – Liam Cole


Dapper Dom (dapperdom) – 91.7K Followers, 3M Likes

Introducing Dom, one of the male TikTok influencers reppin’ the dads, rocking a plethora of relaxed ensembles with a dash of streetwear and prep flair. For those with a bigger build, Dom’s feed is a goldmine of style ideas.


Outfits I cant wait to wear once it cools down 🍂🍃🍁 #menswear #styletips #fall #outfitinspo

♬ rodeo dr – Gunna

Young Black Dad (@youngblackdad) – 2.7M Followers, 77.9M Likes

In this crazy world of social media, this male TikTok influencer dishes out heartwarming vibes with his little one in their living room, rocking matching outfits like white Air Force 1s and balaclavas—a virtual hug battling negativity on our feeds.


Guess the kid a great donation 😒

♬ original sound – YoungBlackDad


Phil Cohen (@thepacman82) – 168.1K Followers, 4.2M Likes

Meet the male TikTok influencer with mind-blowing creativity, boasting 4.2 million likes and a massive Instagram following, plus killer collabs with Victorinox and PANGAIA. Phil’s not just a wizard video editor and art director, he’s got those mind-blowing flatlay twists up his sleeve too.


Not sure Ashley was looking 👀

♬ LOOK AT ME – sanika • skywvker


Jake Fleming (@itsjakeflemm) – 599.2K Followers, 23.9M Likes

Say hey to LA’s very own male TikTok influencer—Jake’s a top model at Select Model Global (see his Insta for his style), dishing out niche fashion advice like backwards suit styling and cracking us up with gems like “what your sandals say about you”.


well its defintely something #fashion #viviennewestwood

♬ original sound – Morgan Presley


C Roy (@cyrilroypalmer) – 723.7K Followers, 56.7M Likes

The most nostalgic of male Tiktok influencers, Cyril resembles a blast from the past with his 2000s fashion flair, handling haters by sharing videos of his daily outfits and even rating followers’ getups, while also dropping brand insights—perfect for all you 2000s streetwear enthusiasts out there.


Replying to @Consumer of Corn this shirt and these short are the perfect combination one of my favorite #fashiontiktok #outfitinspo #styletips #fyp

♬ Love 70s remix – dustingarzamusic


Julian Carter (@juulian.c) – 345.1K Followers, 9.5M Likes

Of all male TikTok influencers, this guy is your ultimate style guide, giving style tips and testing fashion trends. However, the real standout is his DIY expertise. He shares hacks like cropping jackets and resizing pants, and even crafting a water bottle holder from plastic bags; making wardrobe personalization a breeze.


How to tailor a shirt so the sleeves actually fit correctly! This is a great tool to have in the tailoring tool box epsexially when you have a bunch of hand me doen shirts from family members #sewing #thriftstyle #styleinspo #diystyle #tailoring

♬ Phonk Beat Bornedo – Bornedo


Mathieu Simone (@mathieusimoneau) – 1.4M Followers, 41.1M Likes

This Canadian model spills the beans on male modeling life like no other. Whether he’s taking you backstage at big runway gigs or sharing his inner thoughts while strutting his stuff, his content helps demystify the fashion scene.


Thrilled to be in the new @Armani Exchange SS22 campaign #model #axchange

♬ original sound – mathieusimoneau

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Social Media Platforms

The Healthy Lifestyle Influencers You Should Follow In 2023

September 1st, 2023 by

Been wondering who the best healthy lifestyle influencers are? 

The health and wellness sector has always been popular online, but in the wake of the pandemic it has been taken to another level: with an estimated worth of $54.2 billion in 2021. 

The pandemic brought with it increased demand for accessible at home workout routines; massively impacting mental health. A survey carried out by UniDays recently found that a whopping 72% of students are currently struggling with their mental health, meaning that all different areas of health and wellbeing – whether that be mental, physical or both – are at the forefront for Gen Z. 

In the ever-evolving landscape of social media, TikTok has emerged as the perfect platform for healthy lifestyle influencer content with its format of short, casual and ‘edutaining’ videos. This popularity and demand continues well into 2023, with #healthylifestyle having over 12.8 billion views and #wellness having over 13.5 billion alone on TikTok. 

With all this in mind, keep reading to see our compilation of the top 20 healthy lifestyle influencers on TikTok currently setting the internet ablaze!

Which healthy lifestyle influencer should you follow

1. Mel – @thatgirlmel3 (363.4K followers, 10.5M likes)

Mel’s aesthetic content motivates her followers to live life to the fullest and prioritise finding a balance between healthy living and mental wellbeing


Morning routine 💌 reposting this video from yesterday 🫶🏾 #morningroutine #minivlog #adayinmylife #wellness #mindfulness #asmrsounds

♬ bellyache – speed – INDRAGERSN

2. Jade – @wellnessbyjade (443K followers, 9.7M likes)

Jade is the self-proclaimed ‘virtual bestie’ you need, who shares her advice and personal journey with self growth, mental health, women empowerment. 


Stop waiting for someone to take you on a date, do it yourself. 🩷🕺🏻 #findyourselfagain #selflove #healingjourney #mentalhealth

♬ vampire olivia rodrigo sped up – shayna ⸆⸉

3. Gracie Norton – @gracie_norton (1M followers, 15.8M likes)

Gracie is a healthy lifestyle influencer and fitness content creator who addresses many health and wellness related issues on her platform, including workouts and diet to regulate your hormones throughout your cycle, PCOS, and general strengthening exercises. 


some if the things i wish i could’ve told myself to help manage my symptoms sooner! Everyone is different, these are a few of the simple things that helped 🤍 #greenscreen #hormones #pcosawareness #pcoslife #healthyliving #healthylifestyle #routines #habits

♬ Storytelling – Adriel

4. Senada Greca – @senada.greca (2.3M followers, 19.7M likes)

Seneca grew up loving fitness as a child in Albania, but has now lived and worked all over the world training celebrities like Bebe Rexha. Her TikTok account showcases her celebrity-loved workouts, diet plans and her very toned physique to promote a healthy and balanced lifestyle


Tight Abs Workout IG for more deets

♬ Speed Drive (From Barbie The Album) – Charli XCX

5. Austin Maddox – @_ausmad (15.7K followers, 305.8K likes)

Austin is a qualified Yoga Instructor who shares tips on her channel for people to follow along and learn. She also discusses the mental benefits of yoga and how physical wellbeing can massively help your mental wellbeing to form an overall healthy lifestyle


how yoga helped me regain my confidence after a toxic relationship 🤍

♬ Open Arms (feat. Travis Scott) – SZA

6. Vikki Hill – @vikkihillpt (68.9K followers, 930K likes)

Vikki is a healthy lifestyle influencer and GymShark ambassador who posts motivational gym content on her page to encourage her followers to keep up their healthy lifestyle.


Enter 2024 your healthiest best self – get started in b!0 #losefatbuildmusclefeelgood #fitnessmotivationdaily #fitnessinspo2023 #weightlossworkoutsforwomen #workoutchallenge2023 #getinshapetoday #getinshapewithme

♬ original sound – skylar

7. Vicky Justiz – @vickyjustiz (119.2K followers, 1.5M likes) 

Vicky started sharing her fitness content on YouTube in 2014, and through her content she aims to form a beautiful, international community of women that will motivate and push each other to be the best possible versions of themselves.


A lil abs workout todayyyy 🧚🏼‍♀️ this new collection is UNREAAAAL… a halter dports bra?! Say less 😮‍💨 launching on womensbest july 17th 🫶@Women‘s Best

♬ Little Things x Gypsy Woman – L BEATS MASHUP – Jorja Smith

8. Letizia Sophie – @letiziaasophie (98.9K followers, 2.2M likes) 

Letizia’s peaceful and aesthetic content encourages others to find relaxation in the everyday and to prioritise self love and care. 


Having a routine is simply the best🩷#selfcare #selfgrowth #selfgrowthjourney #healingjourney #productivity #motivation #routine #dailystructure #mindset #selfimprovement #healingjourney #mindsetmotivation #thatgirl #thatgirlaesthetic #wellnessgirl #healthyhabits #healthygirl #doneapp #growthbundle

♬ original sound – <3

9. Meg – @meg.ofitness (1.1M followers, 26.9M likes)

Meg describes herself as ‘a wanna be wellness babe’ – she keeps her generally aesthetic content real with small comments or bloopers of her morning routines before the gym and her healthy eating in a day, making her a relatable and funny person to follow in the health and lifestyle category.  


lil morning vlog✌🏼💅🏻✨ #gymvlog

♬ original sound – Meg

10. Jisu Kim – @itsjisukim (5237 followers, 66.5K likes)

Jisu Kim’s content focuses on ‘levelling up’ and being the best version of herself – which inspires others to do the same along with her. 


7 healthy habits i’m practicing in August🌼✨What are some of yours? Follow @itsjisukim to live a healthy lifestyle!! SHARE this with a friend who needs some wellness inspo and SAVE this post for future reference 🫶🏼 These are 7 healthy habits im focusing on this summer: 1️⃣drinking matcha (over coffee) after I have a well-balanced breakfast in order to stabilize my hormones. If you’re looking for a high-quality, organic, ceremonial grade matcha, i highly recommend @nekohama! You can use JISU15 for 15% off 🍵 2️⃣daily morning walk outside to get fresh air and sunshine (natural serotonin boost) 3️⃣focusing on my own journey and timeline. breaking the habit of comparing myself with others and reminding myself that I am not behind in life! 4️⃣strength train 5x/week in the gym (i’m focusing on getting stronger and building more muscle) & taking around 10k steps a day for my cardio 5️⃣reading scripture and writing down 3 things im grateful for first thing in the morning to get in the right headspace 6️⃣practicing intuitive eating and honoring my food preferences (being in touch with my hunger and fullness cues) 7️⃣creating fun memories with my friends, exploring Los Angeles, and enjoying the summer!! Are you practicing any of the same habits or routines? Let me know in the comments! . . #healthygirlhabits #healthylifestylehabits #healthygirls #changeyourlifestyle #healthylifestylechange #wellnessgirl #selfcarejourney #wellnesstips #2023glowup #healthyhabitsandroutines #augustintentions #augustgoals2023 #healthygirlsummer2023

♬ Echos in My Mind (Lofi) – Muspace Lofi

11. Christian Bordin – @christianbordin (173K followers, 3.8M likes)

Christian is a healthy lifestyle influencer who takes his followers through his aesthetically pleasing fitness journey and general healthy habits like men’s skincare and his personal growth essentials. 


My personal growth, what is yours? #fyp #lifestyle

♬ starboy – speed – INDRAGERSN

12. Nicole Victoria – @wellnessbynicolevictoria (83.7K followers, 998.3K likes)

Nicole Victoria’s page focuses on tips, tricks and challenges to help her followers stay motivated when working towards being the best version of themselves and keeping a healthy lifestyle


Health And Wellness Tips for a Healthy Lifestyle🌱. #healthandwellnesstips #healthandwellnesslifestyle #healthylifestyletips #wellnessroutine #wellnesshabits #wellnesstips

♬ masquenada – 💯

13. Ally – @ally.renee1 (1.2M followers, 28M likes)

Ally’s humorous and chatty content offers advice to her followers on how to glow up physically, spiritually and mentally while maintaining a healthy and balanced lifestyle


Replying to @🐙 🥰🥰🥰i hope this helps!! U deserve to be happy!!

♬ original sound – ally

14. Melanie  – @melaniepcruzz (1.3M followers, 36.4M likes) 

Melanie documents her fitness journey and relearning MMA fighting techniques that she used to love when she was younger on her page, taking her followers along for the ride to see her progress. 


taking one day at a time . Props to our trainer for greasing up the rusty gears

♬ fukumean – Gunna

15. Jeff – @therapyjeff (2.7M followers, 72.6M likes)

Jeff gives everyone free relationship therapy on his channel to help you to check your own toxic habits and learn to recognise them in others, so you can have a healthy mindset towards your partner, friends and family.


7 of my favorite green flags in a relationship. #therapytiktok #mentalhealth #relationshiptips #dating #greenflags #datingadviceformen

♬ original sound – TherapyJeff

16. Evelyn – @evelynturina (1.1M followers, 17.7M likes)

Evelyn’s page focuses on healthy weight loss and offers tips and routines to eat, exercise and maintain a healthy, balanced lifestyle.


Beginner Weight Loss Journey! At home workout, no jumping and no noise! You can also perform it in the hotel room if you’re on holidays #hiitworkout #weightlosstipsforwomen #athomeworkout #beginnerworkout #fatburningworkouts

♬ original sound – Evelyn Turina

17. Michael Chernow – @michaelchernow (195.5K followers, 1.9M likes)

Michaels podcast style videos focus on discussing fitness, health and wellbeing related issues. 


Fam, dropping you two ways to easily increase your wellbeing RIGHT NOW. Don’t sleep on number two. 👆🏼 #lifeadvice #lifecoach #lifecoaching #fitness #wellbeing #walking #lifetips #lifetip #getoutside

♬ (TRAINING DAY) – Instrumental – RayKeyz

18. Dr Karan Raj – @dr.karanr (5.2M followers, 325M likes)

Dr Karan Raj is an NHS doctor who uses his platform to debunk medical myths and raise awareness of things that are genuinely part of a healthy lifestyle in a light-hearted and humorous manner.


Hey is that bee pollen you’ve got there or anecdotal data?

♬ original sound – Dr Karan Raj

There you have it, the top 20 healthy lifestyle influencers to help motivate, inspire and drive your next bout of self-care rituals.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Social Media Platforms

Micro Vs. Macro Influencers: Who Is Better For Your Business?

August 30th, 2023 by

An influencer is a person who can sway potential buyers’ decisions through promoting or endorsing items on social media. They play a central role in brand promotions now more than ever before, due to more brands becoming more social first. However, it’s essential to understand that not all influencers are created equal. They come in a myriad of sizes, not only physically but also reflecting the amount of value they can bring to the table for your brand. Following this, the hotly debated topic of micro vs. macro influencers is always at the forefront of social media marketing decisions. 

Micro-influencers, for instance, are exceptional at reaching a more focused target audience while the benefits of macro-influencers, on the other hand, can greatly expand your brand visibility on a global scale with their many followers. But, when it comes to micro vs. macro influencers, which one is right for your business? Let’s discuss it.

What are micro influencers?

Our first deep dive into the micro vs. macro influencers discussion is headed by the micro influencers. 

A micro-influencer is someone with a follower count ranging from 10,000 to 100,000. Don’t be fooled by the smaller numbers though! The benefits of micro-influencers lies in their ability to connect with their followers on a deeper level, typically boasting engagement rates of around 10%+.


is the wallet giving ny or nah 🤨 #nyc #dailyvlogs

♬ original sound – lucy q

When it comes to cost, partnering with a micro-influencer is significantly cheaper than their macro counterparts. Brands can expect to pay anywhere between £50 – £1,500 per post, making them an ideal choice for smaller businesses or those with a limited budget.

Pros & Cons of micro influencers 

Pros (benefits of micro-influencers):

  1. Higher engagement rates: Micro-influencers often have a more focused and niche audience. This means their followers are more likely to engage with their content, leading to higher engagement rates. 
  2. Authenticity: Their smaller follower base allows them to create a more personal connection with their audience, often seen as more genuine and trustworthy.


  1. Limited Reach: Despite the quality of engagement, the scope of influence is confined due to their smaller follower count.
  2. Increased Management: Working with multiple micro-influencers can mean more time and resources spent on management and coordination.

What are macro influencers? 

Next up for the micro vs. macro influencers discussion are the macro influencers. 

They are individuals with a follower count ranging from 100,000 to 1 million – often celebrities or well-known figures in their respective fields. Their engagement rates may hover around a lower 1-3%. However, these influencers can provide brands with access to a large and diverse audience that listens to them exclusively. When a macro-influencer endorses a product, they expose it to their numerous followers, increasing the brand’s visibility significantly.



♬ original sound – Max_Balegde

Macro influencers often charge higher rates for their influence, anywhere from £1,500 to £25,000 per post, making them a considerable investment for brands.

Pros & Cons of macro influencers 

Pros (benefits of Macro-Influencers):

  1. Wider Reach: Macro influencers can take your brand visibility to a whole new level. Their massive following means your brand gets exposed to a much larger audience.
  2. Content Creation: Macro-influencers are skilled content creators with a keen understanding of what engages their audience. Collaborating with them can provide a brand with high-quality, engaging content that can resonate with consumers and provoke interest in the brand.
  3. Increased Sales: The endorsement of a macro-influencer can directly translate into increased sales. Their followers often see them as trusted figures, so their recommendations can carry significant weight.


  1. Higher Costs: The impressive reach of macro-influencers comes with a hefty price tag, often making them inaccessible for smaller businesses.
  2. Lower Engagement: Despite their larger following, macro influencers tend to have a lower engagement rate as their audience base is less niche and more diverse.
  3. Audience Relevance: The larger and more diverse an influencer’s follower base, the more likely it is to include individuals who are not part of the brand’s target demographic. This means that some of the exposure gained through a macro-influencer partnership may be to individuals who are not potential customers.

Micro vs. macro influencers: Who should you choose?

The Ball is in Your Court.

The answer to the micro vs. macro influencers debate ultimately lies within the hands of the business and aligns with the goals they’re looking to achieve.

If your aim is to increase brand awareness on a large scale, and you have the budget, a macro influencer may be the way to go. However, if you’re seeking authentic engagement and have a more targeted audience, a micro-influencer could be a better fit. You might even benefit from using a mix of multiple micro/macro influencers to achieve your business goals.

Remember, the best influencer for your business is not determined by the number of followers they have, but by the quality of the relationship they have with their audience and how well that audience aligns with your brand. As you venture into the world of influencer marketing, keep these factors at the forefront of your decision-making process to ensure that the micro vs. macro influencers discussion withholds its importance.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Social Trends

How To Stream on Twitch: Your Ultimate Guide To Twitch Streaming

August 22nd, 2023 by

Wondering how to stream on Twitch? You’ve come to the right place!

In May 2023, Twitch, the popular live streaming platform, had 7.25 million active streamers, which showcases just how many unique personalities and gaming niches feature on the platform. 

There is a wide variety of gaming content that is suitable for Twitch streaming. This ranges from strategy games to battle royale games or MMO games. Twitch livestreams can also be placed into categories such as Just Chatting, where the user isn’t playing any video game but rather just having a conversation with their followers and often reacting to popular content online.

A short list of the top streaming categories showcasing the best games to stream includes:

  1. Just Chatting – 420,000 Average Viewers
  2. Grand Theft Auto V – 281,000 Average Viewers
  3. League of Legends – 164,000 Average Viewers
  4. VALORANT – 123,000 Average Viewers
  5. Dota 2 – 91,000 Average Viewers

How to stream on Twitch: The Technical Elements Of Streaming

In terms of the technology and equipment that is required to stream there are several requirements to creating a smooth, pleasant to watch Twitch livestream for your viewers.

In terms of system requirements for live streaming, broadcasting a Twitch stream consumes additional system resources. This means that you need to make sure that you have enough computing power – for example for PC games usually at least 8 gigabytes of RAM is recommended. In terms of an operating system a minimum of Windows 7 is required. For live streaming via video game console the specifics are less important, just checking the version of console you have is support for Twitch streaming is usually sufficient.

In terms of a webcam, this is also a very important feature for many streamers. Although Twitch livestreams do not require a camera, the majority of successful channels with large followings on the platform feature a person, visually. Webcams that deliver HD-quality images are perfect for this purpose.

The microphone is arguably the most important component, after the picture quality of a Twitch livestream. Decent sound quality allows for seamless viewing of a livestream, and audio commentary allows for your personality to shine through to your audience. This can be done with a simple headset microphone, however for the best sound quality a standalone USB microphone is recommended.

You also need to have enough bandwidth on your internet connection, if this is not the case your Twitch livestream will either appear haltingly to your audience or potentially not transmit at all.

Once you have met the requirements, read on to find out exactly how to stream on Twitch.

How to stream on Twitch: Initial Setup

Install Streaming Software

OBS is an example of a popular streaming software. This runs with Windows, MacOS or Linux and allows for you to set up and customise your settings for broadcasting your PC screen and game on to Twitch.

Creating a Twitch Channel

The next step is to create a Twitch account from which your audience can see your livestreams. If you go to the Twitch homepage and click the register button in the top right of the navigation you can choose a username, password and link your email address.

Once you have entered your information you will be required to confirm your email address via a verification link. Once you have clicked this your account will have been created.

Setting up your Twitch Channel

Once you have completed the registration process you will be able to customise your Twitch profile further. This includes setting a display name, profile picture, changing your channel design and settings on automatic hosting, parental controls and moderation of your chat.

Configuring your Twitch Channel

Once you find the dashboard in the user menu, you can use this to change your stream information such as Title and Game Category.

Linking Broadcasting Software to Twitch

Once you have launched the OBS program, look for the term ‘Stream’ in the settings. The most important step in linking the accounts is placing your Stream Key into your OBS settings. This can be found in the Twitch dashboard settings and should not be shared with others.

Start your Twitch channel

Starting a stream on Twitch via OBS is pretty straightforward, once in the OBS interface you just need to right click and add a game capture. Before going live you can click Studio Mode to preview all the elements of your stream and then click Start Streaming to go live on Twitch.

Streaming on PS4

To stream on PS4 you simply need to download the Twitch app via the PlayStation store, which is free. You then need to start playing the game you want to stream, click the Share button on the PS4 controller and then click Transfer Game and select Twitch in the next menu.

Streaming on Xbox One

The Xbox One has its own free Twitch app you can download from the Xbox store. Once the app is open it will lead you through the process of connecting your accounts. Again, using the Transfer and Start Transfer options when prompted, will allow you to go live, however first you should give your stream a Title and select the desired game you will be streaming.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Social Media Platforms

How to Earn on TikTok Shop as a Creator

August 14th, 2023 by

TikTok Shop has taken over many of our FYPs. With creators of all sizes (starting with a minimum 1K followers) sharing their favourite TikTok Shop products, and many earning a pretty penny from commissions, we want to share how creators can earn on TikTok Shop, and what the benefits are. 

How to Set up TikTok Shop for Creators

Setting up your TikTok shop tab is a seamless process, however there are some requirements to meet.

TikTok Shop Requirements

In order to qualify for promoting products, a TikTok creator must be over 18, have over 1,000 followers, and have posted on TikTok within the last 28 days.

Setting up your TikTok Shop

The first step to earn on TikTok Shop is to go to the Creator Tools section by clicking the three lines in the top right corner of your profile page. 

The second step is to tap TikTok Shop for Creator under the Creator Next section of the page. 

If you meet the requirements to earn on TikTok Shop, you will be able to press Apply at the bottom of the page. Make sure to check out the Community Guidelines to ensure you stick to all rules set by TikTok, and avoid a possible ban. 

If you meet the requirements, you will then be taken through to a new page that informs you how to set up a commission account, explains the benefits of promoting products with TikTok Shop. 

Then, you will be required to fill in a form, detailing the information that aligns with your beneficiary account (AKA the details on your chosen withdrawal bank account). According to TikTok, the approval for this application can take up to 48 hours, so don’t panic if you aren’t accepted immediately. 

earn on TikTok Shop: setting up your page

While you’re waiting for approval, or post-approval, you can browse The Creator Hub, which allows access to tools such as Product Marketplace, your Commissions, Campaigns to register for, the TikTok Shop Academy, and more, and also shows the trending products, video and LIVE inspirations, and the top creators on TikTok Shop. 

Once you have been approved, you can begin adding products to your TikTok Shop, which your followers can view through the basket tab on your profile page.

earn on TikTok Shop: creator hub

How to Earn Commission

There are a few ways of earning commissions through TikTok Shop. 

The main way of earning on TikTok Shop is through creating shoppable short videos about a product or products, and linking them within your TikTok video. These videos appear on a user’s For You Page, and feature a shopping basket above the caption. When clicking the icon, viewers can explore the product/s mentioned in the video, within TikTok, and even make a purchase. 

Another way to earn on TikTok Shop is by hosting Live Shopping videos. TikTok Live Shopping allows creators to host livestreams where they showcase products to their viewers in real time. Viewers can engage with the creator during the livestream, and also make a purchase through the basket icon that appears on the video. The basket showcases all videos mentioned within the video, but can be set to feature the product currently being discussed first. 

The final way to earn on TikTok Shop is by curating a Product Showcase Tab. The tab is located on a creator’s profile, and acts as a dedicated selection of recommended products. Viewers can peruse the collection, and purchase directly within the app. When purchased through a creator’s page, the creator earns commission. 

The amount of commission a creator gains for each product purchase varies due to the earning percentages set by each brand. Commission profit can be anything from 1% to 20%.

Benefits for Creators

TikTok Shop is a social commerce feature that has created a seamless buying journey for consumers. Not only does it benefit creators by allowing them to earn money from their promotions, but it creates a close community where people can discover and enjoy the same brands and products. 

Using TikTok Shop, creators can transform their profile pages and content into a visual storefront, supporting their favourite brands (the ones available on TikTok Shop, at least), whilst helping their audience find the best products at the best deals—TikTok Shop discounts can be extraordinary. 

Not only this, but by showing off their ability to promote products on TikTok Shop, they are also showcasing their ability to promote products in general. As a result of this, they could be noticed by other brands that are relevant to their TikTok Shop tab, and gain more influencer marketing collaborations.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Social Commerce, Social Media Platforms, Social Trends

How To Find Influencers For Your Brand: A Complete Guide

August 7th, 2023 by

Now is a better time than ever to take advantage of the opportunities within influencer marketing.

A successful influencer marketing campaign can be measured by the following components. Firstly, ensure you set goals for your campaign by aligning your objectives with who you would like to reach. 

This leads into the second component of the campaign, which is choosing the right platform.

Platform choice is an essential part of influencer marketing as each platform has its own characteristics and attracts different audiences and demographics. Understanding these key points is critical for effectively targeting your desired audience. Once your platform is confirmed, you can begin your influencer search.

With a range of platforms to choose from, and a plethora of influencers available for every brand, influencer marketing is not the easiest space to navigate. However, if done right it can be very rewarding. 

Read on to find out how to find the right influencer for your brand and why understanding how to find influencers is so important.

Why finding the right influencers is important

With millions of influencers to choose from, finding the right candidates for your brand can prove to be a challenging task. Brands are often faced with too much choice and when understanding how to find influencers they must use a dedicated framework and carefully curated criteria in order to consolidate the search.

It is important to find the right influencer for your brand for a number of reasons.

Firstly, an influencer’s engagement rate matters. Whether you are working with a nano or hero influencer, the engagement rate of their channel is one of the most important things to consider when casting for your brand. This will affect the performance of the content and can help predict how much their audience will engage with what they post.

Secondly, an influencer’s passion point (essentially, what tribe they fall into) will be important for your brand too. This is critical for producing content that appears authentic and integrates well into each influencer’s Feed.

How to find the right influencers

Read on for our complete guide on how to find influencers for your brand.

Start by looking through your own followers for potential influencers

The first step when understanding how to find influencers for your brand would be to look directly at your own followers. 

By doing this, brands can identify influencers with a high follower count and those who are engaged with the brand and their content. These influencers are likely already fans of your content, and so any content produced will appear highly authentic due to the influencer already being a fan and genuinely passionate about the product or service.

Check competitor’s followers

The second step in how to find social media influencers for your brand is to analyse your competitor’s following list to identify any influencers who have an interest in the industry and may be interested in your brand.

This is a useful method of competitor analysis which can inform your influencer search and find authentic and engaged influencers.

Execute relevant hashtag searches to find highly engaged influencers

Another important step in how to find influencers for your brand is to conduct hashtag searches with relevant hashtags.

For example, by searching for #ad you will optimise the influencer search process by finding influencers who regularly post sponsored content and therefore may be more open to working with brands. As well as this, they are most likely more experienced in creating high quality, engaging content.

Another method is to search hashtags that are relevant to your industry niche. This will lead you to the influencers who have an interest in this field, and also to find influencers who are very active on their channel. For example, if you are skincare brand looking for TikTok influencers, conduct your search based on the top trending hashtags in your niche:

how to find influencers on tiktok

Use influencer search tools

Influencer search tools are useful to utilise when looking at how to find influencers for your brand. There is a range of options to choose from, including Klear, Creator IQ, Traackr and TikTok Creator Marketplace.

These tools can help brands optimise their search for influencers and are a useful addition to understand how to find influencers with the relevant characteristics for your brand. 

You can narrow down your search with a range of filters, helping you find the right influencer for your niche.


This concludes our guide on how to find influencers!

In summary, whether you are looking for micro, macro or hero influencers it is important to follow the above steps to ensure you are optimising your search. By doing this, you can ensure you select influencers with high engagement rates and those who will create authentic and natural content, ultimately improving the success of your campaign.

By searching through your own followers as well as competitor’s followers, brands can find influencers who are already engaged in the industry. Executing relevant hashtags searches will also help during this process. Finally, using influencer search tools is a useful method to find influencers of all sizes, for every platform.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Influencer News, Marketing News

Getting Started as a Threads Creator

August 7th, 2023 by

Meta’s latest creation has entered the chat. 

Touted as the ‘Twitter Killer’, Threads has amassed an impressive 114 million sign ups since its launch on the 5th July. Among the masses are hoards of creators looking to Threads in anticipation, wondering if this just might be the platform to accelerate their growth. 

Threads is a text-based community platform. Unsurprisingly, words matter there. The creators putting their literary skills to the test and carefully crafting meaningful Threads appear to be those succeeding. What Threads doesn’t seem to be, however, is a platform with a preference for images or videos, but this hasn’t steered the visual content creators away. Threads offers them a chance to strip it all back and engage with their audience through mindful words rather than letting their images/videos do the talking. 

With social media being an ever-evolving space, an app like Threads prompts creators from all backgrounds to work with the changes rather than pigeon hole themselves while their audiences go out and explore what’s new. We’re not saying short-form video, or visual content in general, is no longer trending, but we are acknowledging that trends are shifting; with a new emphasis on community and connection.

This article will explore the ways in which all types of creators—from video content all the way to education—can use a text-based app like Threads, to succeed.

Log on, listen, learn

Threads is still in its early stages right now, and there’s not much more creators can do other than log on, listen, and learn. Strategising on Threads is borderline pointless because the app is yet to introduce a feature that allows Threads creators to be discovered, and review their metrics/analytics. 

What Threads creators do see, however, is an algorithm-curated feed which serves a balance between post ranking and content discovery. The app’s recommendations of unfamiliar posts puts creators in good stead for appearing on the feeds of new audiences without having to over-analyse a way of getting there. 

But appearing on a new user’s feed is just the start. From here, a Threads creator’s content has to be entertaining enough to tempt users to engage, or even give a cheeky follow. 

So what type of content garners the most engagement, and how can Threads creators use it to accelerate their growth on the platform?

What’s thriving on Threads?

The Threads creators thriving are those taking a more observational and laid back approach to both the content being published and its frequency, particularly while the platform is in its infancy and bringing a rush of curiosity and excitement. 

Natasha Pierre of @shinewithnatasha stresses the importance of not posting just for the sake of it. Instead, she encourages creators to explore the platform to see where they can have meaningful conversations or slot themselves into other people’s Threads. After all, you have to show up if you want to be involved.

Industry leaders have suggested that the platform is similar to a group chat. And just like any group chat, humour, light-heartedness, and general tomfoolery are ever-present, as this is the preferred approach for many to explore connections and important conversations. The Threads creators taking advantage of this are those who are gaining more engagement, and thriving on the growing platform. 

For example, apparel brand GAP has read the room right by adopting a humorous approach to its Threads debut.

Threads creator: GAP posts

Just like on any other platform, authenticity is paramount on Threads. The key is just to be present and be you. This will automatically generate more authentic content than what will come out of that which is strategically published. There is no point in blindly diving into specific content creation for an unfamiliar environment; especially while analytics are still inaccessible.

Authenticity also comes in the form of contributing to Threads of interest to you and which you know will serve your community. Sharing your thoughts and opinions on certain subjects allows your community and potential new followers to get to know you below surface level, and, if they like what they see, will naturally increase overall engagement and followers.

Is Threads worth getting on as a creator?

Forgive us for sounding like a broken record, but it is just simply too early to answer this question. 

As younger generations seem to prefer video-based platforms right now, it’s easy to see the launch of Threads as Meta’s temporary rival to Twitter. However, if things continue at the pace at which they began, Threads could make room for some exciting, innovative additions to the future of social media. 

Fashion, lifestyle and comedy creator, Haley Kalil, was one of the first to join the platform. In a conversation with Forbes, she nodded to the fact that she had noticed a considerable drop in engagement numbers on Instagram due to her followers making the move over to Threads (or at least spending a considerable amount of their screen time on there). For the creators with no plans to make the move, they must be prepared to see Threads take a significant portion of time away from Instagram users (for the time being, at least). 

Our suggestion? Signing up to the platform and getting started at the very least can do no harm. It will at least give you a seat at the table and allow you to sit back and quietly observe as things unravel.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Social Media Platforms, Social Trends

Influencer Marketing Trends To Watch Out For In 2023

August 4th, 2023 by

Influencer marketing trends play an active role in shaping the landscape of social media, but for a trend to occur, an influx of a certain influencer activity is needed. This changes year on year and, in turn, affects the way brands carry out their influencer marketing. 

With the industry set to reach $21.1bn by the end of 2023, social media behemoths are recognising the importance and benefits of investing in influencer marketing. Through successful influencer marketing campaigns, brands are able to increase ROI, brand visibility and engagement – as well as experience a whole host of other benefits. 

Knowing this information, it comes as no surprise that 93% of marketers have used influencer marketing in one form or another, and consider it a key marketing strategy for their business. 

This article will take a deep dive into the influencer marketing trends shaping the industry in 2023 and how brands can take advantage of them to increase their chances of success.

The influencer marketing trends shaping the industry in 2023

1. The growth of social searching

First to grace our list of influencer marketing trends is the rise in social media platforms doubling up as a search engine tool. 

According to Google, 40% of young people prefer TikTok and Instagram as search engines over Google. Social media platforms have become digital storefronts. Nowadays, the content shared on them is what connects most brands to their audiences. Because of this, brands are adopting an always-on approach to maintain relevance within their community. In turn, this increases their likelihood of being found through search engines. 

In fact, TikTok has taken advantage of its stance as a search engine for Gen Z and now sees many brands run their own SEO strategies via the platform to increase reach to relevant audiences, as well as social presence. 

If you’re not already using social media as a search marketing strategy, then now’s the time to start. If you are, then consider how you can use it more effectively. 

2. Additional revenue streams for influencers

Today, it’s very rare to stumble upon an influencer who doesn’t own their own business or have multiple additional revenue streams. The bottom line is that influencers are becoming more entrepreneurial. This is simply because there is now more incentive to do so, due to consumers looking to influencers to inform a purchasing decision. What’s better than recommending their own product?

The modern day influencer is proving they are more than just a sponsored post by leveraging their audience for new business ventures. 

Notable influencer businesses include:

Krissy Cela – Oner Active

Oner Active

Arianna Ajtar – Mars The Label

Mars The Label

Mitchell Halliday – Made By Mitchell

Made By Mitchell

Expect to see more and more influencer-owned small businesses pop up throughout the year!

3. The rise of influencer-generated content

Next up on our list of influencer marketing trends should come as no surprise to anyone. 

Influencers have the job that they do because of their innate ability to create impactful content, which is why more and more brands are working with influencers to get visuals for their channels. Not only does this benefit the brand now having trendy content to share, but it also appears more authentic having been created by someone who knows the importance of authenticity. Not to mention it’s significantly cheaper to hire an influencer than organise an entire photoshoot. 

The rise of IGC goes hand in hand with more and more brands entrusting their creative director roles to established influencers. Think Pharrell Williams for Louis Vuitton and – more locally – Molly Mae Hague for Pretty Little Thing. 

influencer marketing trends: Molly Mae for PLT

4. The popularisation of stock content

IGC isn’t the only content hack changing the face of influencer marketing in 2023. The answer to keeping up with the demand for streams of fresh content? Stock content. 

Natasha of @shinewithnatasha describes it as “B-roll footage for low-lift high-impact content”. By B-roll footage, we mean anything from the influencer filming themselves making a cup of coffee or simply walking towards the camera wearing their OOTD. 

Influencers can publish this ready-to-share footage in between sponsored content and their high-production/niche-specific content. Oftentimes this stock content will come in handy when the influencer doesn’t have the energy to put all their efforts into filming in-depth content or when the influencer wants to allocate more time to connecting with their community without filming obligations interrupting this. 

5. The rise of UGC creators

Of all the influencer marketing trends listed thus far, the rise of UGC creators is one which we’re certain the majority of marketers are already aware of. 

A UGC creator is someone who creates organic-looking content which appears as user-generated content, for brands. From an audience perspective, UGC is typically seen as more trustworthy and is also great for building an aesthetically pleasing Feed. 


UGC for @gisou ! I’m actually in love with this hair oil and how soft and shiny it makes my hair🥰 #gisou #gisouhairoil #ugccreator #ugccontentcreator #beautyugccreator

♬ Calm Down – Rema & Selena Gomez

For brands looking to keep up with a consistent stream of content, leaning into what UGC creators can offer is a reliable and cheaper way to achieve this. 

Our prediction? UGC creators will soon become just as valuable and in-demand as traditional influencers. 

6. Long-form content will make a comeback

If TikTok – the pioneer of short-form content – can increase its video length to 10 minutes, that’s all the proof we need for long-form content making a comeback (or perhaps it’s the millennial in us hoping it will). 

Of all influencer marketing trends this is certainly the underdog for changing the face of the industry over the course of the next year.  

But why is this? 

As Raffiti explains, “short-form content is toilet content … long-form content is intentional, builds a relationship, forms a community. Long-form content’s where it’s at”. 

From vlogs to educational content, brands now have ample opportunity to reach their target demographic via other avenues. YouTube’s format is perfect for brands willing to tackle long-form content. For more long-form influencer marketing content tips, check out our blog for running integrated and dedicated sponsored videos on YouTube.

Consider pushing your marketing efforts outside of their comfort zone, you might be surprised by what you can find. 

7. Increase in live shopping partnerships

Projected to reach $25bn in 2023, live shopping is one of the influencer trends on our radar this year.

Just because the Instagram Shopping tab didn’t last as long as we thought it would, it doesn’t mean other platforms aren’t still putting their all into making live shopping events a priority. TikTok is a prime example of this. More and more brands are partnering with influencers to run live shopping events on TikTok, persuading more than 40% of Gen Zers to buy at least one item or service whilst watching. 

From MyProtein to PrettyLittleThing – brands are recognising the importance of real-time interaction with their audiences and expanding upon the possible ways to reach them. Live shopping events also provide them with the utmost authenticity as the live event offers no chance for editing sections out or manipulating content in general. 

To celebrate its launch on TikTok Shop, PrettyLittleThing held several live shopping events each featuring a different, well-known influencer. 

influencer marketing trends: live shopping

8. Branching out into new social media platforms

Though platforms like Instagram and Facebook will always prevail, the rise of newer platforms with heaps of potential, should not be dismissed. 

Take the launch of Instagram’s new platform – and Twitter’s rival – Threads, for example. This text-based conversation app was designed as a space for the unification of communities to come together and discuss shared hobbies and important topics. Building communities and being at the centre of meaningful conversations is imperative for brand success nowadays – is Threads the answer?

For more insights, click here to find out whether we think Threads will stay or fray.

9. Less filters and curation

Our list of influencer marketing trends would not be complete without a nod to the influx in raw content. Perfectly imperfect content is the new wave on social media and is fast becoming a growing influencer marketing trend too. 

Long gone are the days of high-production videos and overly-polished images. Instead, less filtered and more in-the-moment content is that which prevails. 

The Booktok community over on TikTok are those who have nailed this approach already. 


in my opinion🫶🏼❤️🫶🏼❤️ #booktok #bookhaul #romancebooks #bookmail #unboxing #unboxinghaul #bookrecommendations #bookreview #bookshelf #haul #bookish

♬ original sound – Calli

Many Booktok videos feel like a facetime call and are, therefore, more enticing and engaging.

The key takeaway from this influencer marketing trend? In 2023, brands no longer need to worry so much about finding influencers with the “perfect aesthetic”. 

There you have it – our list of watch-worthy influencer marketing trends for 2023. There’s no doubt more and more landscape-altering influencer marketing trends will pop up in the years to come – but until then, consider how you can effectively optimise the above to increase your chances of influencer marketing success. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Posted in Industry Trends, Influencer News, Social Trends