Influencer Media Kits: Everything You Need To Include To Guarantee Top Collaborations

February 9th, 2023 by

Times have changed and the tables have turned. 

Advertisements no longer belong to the rich and famous. Social media influencers are the ones in charge now. Their engaged audiences are every marketer’s dream and selling products through them to capture the attention of these audiences is fast becoming the norm. 

Food influencers are among the most collaborated with on the internet. But how exactly do they make themselves known to brands to bring about these collaborations in the first place?

The answer? A food influencer media kit

Media kits are digital documents that tell potential clients about your personality and work as an influencer. 

Yes, things really are getting this serious in the influencer world. 

For the foodies among you, we will walk you through everything your food influencer media kit should include to land the best collabs out there and some examples if this is your first time. 

Reasons why you need a media kit

  1. Professionalism: just like having an email with your own domain name, media kits can make you look like a boss. They indicate that you are organised, experienced and eager to collaborate. 
  2. Land better brand deals: professional media kits = professional brand deals. 
  3. Communicate more efficiently: your food influencer media kit is a one-step hack to avoiding the constant back and forth emails and DMs.
  4. Set yourself apart: your media kit will showcase your unique skills, creativity and experience.
  5. Gain confidence: putting together a kit of everything that makes you, you is a great confidence booster and will put you in a good mental state for receiving collaboration offers.

What should your kit include?

A short bio

Arguably the most important part of your kit, this will shape the reader’s first impression of you. 

In it, you should include your name, where you’re based and what you do. You should also use this space to communicate your interests, values and experience. 

A list of your social media accounts

While it is better to have one consistent, quality account over ten lacklustre ones, the more accounts you are active on, the more opportunities you will receive. 

Food influencers tend to curate the most success on YouTube, Instagram and Pinterest, so if you aren’t already on one of these platforms, consider expanding your presence to these too. 

Remember to include links!

Your performance stats

Again, as much as we believe that quality beats quantity, stats do matter when it comes to brand collaborations. 

Stats to include are:

  1. Number of followers
  2. Engagement rate (very important!)
  3. General audience demographics; such as gender breakdown and where they live
  4. Average number of likes/comments on posts
  5. How much content you post on average during the week
  6. How much your account and following has grown in a certain amount of time

(The last three bullet points are optional)

Successful brand deal case studies

Time to turn on the shameless bragging!

Be sure to include as many numbers as possible, including how long the campaign lasted, how the brand’s stats changed after partnering with you and any other concrete data you can give for the number of people you sent their way. 

As a food influencer, if you have experience with other sectors of the food industry besides food brands – such as utensil brands, supermarkets, restaurants etc – be sure to include these. 

Be sure to focus on mentioning the positive experiences you’ve had when partnering with brands – this section is about being upbeat and inspiring. 

Your rates

Be sure to include your rates at the end of your kit – this way you have already shown the reader what you are worth outside of money. 

Rates are still a controversial addition to a food influencer media kit. The positive thing about them is that you are letting a brand know that you deserve to be paid for your work, but, on the other hand, they can come across as presumptuous. Phrasing your rates as ‘suggested’ or ‘estimated’ is a great way to avoid this. 

Photos 

A lot of influencer work is very visual. Including photos of what you are capable of is a great way of helping potential clients visualise what you are able to create for them.

Make sure these are high-quality and in-keeping with your brand/style. 

Contact information

This goes without saying, but make sure people know how to get in touch with you with their collaboration offers!

Food influencer media kit examples

FoodbyMaria

FoodbyMaria

Greedy Gourmet

Greedy Gourmet

Other food bloggers will present their media kit within their website. Ren Behan does a great job of this here.

There are endless food influencer media kit templates out there on the internet. If you are looking to elevate your influencer status, consider making one yourself to land yourself those life-changing brand deals! 

FAQ

What should a food influencer media kit include?

  1. A bio
  2. A list of your social media accounts
  3. Your performance stats
  4. Successful brand deal case studies
  5. Your rates (optional)
  6. Photos
  7. Contact information

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to know Andrew Cranswick

February 8th, 2023 by

We caught up with Andrew Cranswick, known as @.theretrobyte on TikTok and YouTube. Keep reading to find out about building an audience in a retro-gaming niche, and creating a social media presence based on a lifelong interest and nostalgia.  

1. Tell us about your background and how you started to build your following.

It was around 2018 when I started my journey back into the retro scene after watching many YouTube videos and realising how much nostalgia I had for retro gaming. It was at this time that I started my own YouTube and Twitter account as I felt through these 2 platforms I could start to narrate my own story.

2. What is it about retro gaming that holds you captivated by it, even in a modern world full of new technology?

Being a child of the 80s and 90s I grew up right in the middle of the 8 bit and 16 bit era. My first experience with video games was when I found the family Pong game in the cupboard. I must have only been around 4 or 5 but I was fascinated. I feel that the history of video games, computers and consoles has significant historical importance and needs to be kept alive.

@.theretrobyte Donkey Kong Country #nintendo #snes #retrogames #retrogame #videogames #videogame #retrocomputers #retrocomputer #retrogames #retrogame #90s #90snostalgia #arcadegames #nostalgia #retro ♬ original sound – The Retro Byte

3. Which platforms do you predominantly use? Which is your favourite?

My favourite platform would probably be YouTube. However, creating on this platform tends to take more time to write and produce and I have had very little success on this platform so far. In 2022 I started posting on TikTok and many of my videos were only clipping videos of vintage content that I felt had a big nostalgic appeal. Although I do also create my own content too as this has been an area I have been focusing on.

4. What type of content do you create, and which type works best for your audience?

The content I create is dependent on the platform. On YouTube I tend to write retrospectives on video games, software houses and genres. On TikTok my videos tend to be short show and tell hardware and “did you know” 2 minute shorts based on retro computers.

5. How would you define “influencer marketing”?

For me influencer marketing is simply marketing products through social media such as an endorsement or mention allowing companies to get their products in front of thousands of people.

@.theretrobyte Happy Christmas & Happy Holidays everyone #commodore #c64 #christmas #retrogames #retrogame #videogames #videogame #retrocomputers #retrocomputer #80s #80snostalgia #80stech #retro ♬ original sound – The Retro Byte

6. How do you think influencer marketing will change over the next 12 months?

I think influencer marketing is just going to continue to grow as more and more companies selling their products become more savvy in this area. 

7. How has influencer marketing changed since you began working within social media?

I believe influencer marketing has become a more accepted mainstream form of advertising especially for smaller companies that may already have a presence on social media thus allowing them to grow their visibility.

8. Do you use any software to help create and edit your content?

For creating content I use DaVinci Resolve however I often use CapCut on my phone.

9. How do you balance your online and offline lives?

For me this is always a work in progress but I tend to do my social media work during the day. This also includes my streaming and the evening tends to be my family time although this may change as I hope to start an evening stream soon at least once a week.

@.theretrobyte Sega Dreamcast Online Games #sega #segajapan #gaming #retrogaming #videogames #videogame #retrocomputers #retrocomputer #arcade #90s #90snostalgia #arcadegames #nostalgia #retro ♬ original sound – The Retro Byte

10. Which influencers inspire you?

I have always taken a close interest in people such as @nostalgianerd, @rmcretro and @tristabytes.

11. Where would you like to take your career as an influencer?

My aim recently would be to explore the possibility of heightening my profile presence especially in the gaming area to a level where I can supplement the family income.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to Know Maggie Clark

February 1st, 2023 by

We caught up with automotive expert and lifestyle influencer Maggie Clark (AKA Motor City Maggie) to talk about being an influencer in a male-dominated niche, instilling confidence in her audience, and how long-form content is still King for educating viewers. 

Check out the full interview below! 

1. Tell us about your background and how you started to build your following. 

I realized there were very few women on social media who talk about the auto industry and I wanted to bring another female perspective into this space. I also wanted to educate women about cars so they feel more confident buying and leasing vehicles. I started a YouTube channel called “Motor City Maggie” with these goals in mind and it continues to grow every day. “Motor City Maggie” is an ode to my hometown of Detroit, aka the Motor City and home of the American auto industry. 

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

2. Did your love of cars stem from your on-camera hosting work, or was your on-camera hosting work a result of an initial love for cars?

Growing up in the city of Detroit, I was surrounded by the automotive industry. Going to the Detroit Auto Show was a yearly event with my family. I was inspired by the women I would see working there who travelled around the country speaking so eloquently about cars and educating others with their automotive knowledge. After I graduated from college with degrees in Public Relations and in Theatre, I decided to enter the industry as a Productions Plus Automotive Product Specialist. I used my knowledge of cars, along with my PR and public speaking skills, to parlay into a career of live presentations and on camera work with cars, trucks and SUVs. 

3. Which platforms do you predominantly use? Which is your favourite?

I predominantly use Instagram and YouTube. I am starting to utilize TikTok more as content can spread like wildfire over there. YouTube is my favorite platform for automotive content because I feel like an audience can get to know a vehicle so much better in long form content. 

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

4. What type of content do you create, and which type works best for your audience?

On YouTube, I create long and short form vehicle walk-arounds. On Instagram, I share all types of content: personal, automotive, travel, fashion, health, fitness and lifestyle. I am still a fan of posting a great photo to share off a product. I love posting Stories and I post to my Instagram Story almost every day. I travel often for work and sharing my adventures via Stories is something I love to do.

5. How would you define “influencer marketing”?

Influencer marketing is utilizing an individual’s social platform to share a product or message with their audience through their personal voice.

6. Have you worked with brands before? How do you decide which brands to work with?

I have worked with over 30 brands! I love partnering with brands that I am passionate about. I never represent a product I don’t personally believe in or wouldn’t use myself so that is my baseline on deciding whether or not I would work with a brand. 

7. How do you think influencer marketing will change over the next 12 months?

In the next 12 months, I believe influencer marketing will continue to grow. I think companies see the value of this type of marketing. Usually, an audience likes and trusts the person they are following and enjoys watching them talk about and use various products. I think the return on investment is solid for brands who use this type of marketing, especially if there is a discount code involved!

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

8. How has influencer marketing changed since you began working within social media?

I think video content is more important to brands now than in the early days of influencer marketing. That’s where being an on camera host comes in handy. It’s important to know how to accurately and articulately share brand messaging and product details with an audience. It’s also necessary to be genuine and confident sharing this information so your audience is engaged. 

9. Do you use any software to help create and edit your content?

For YouTube, I use iMovie. I learned how to edit on this program and it feels second nature to me now. For vertical video content, shared on YouTube Shorts, Instagram and TikTok, I use InShot. 

10. How do you balance your online and offline lives?

Setting boundaries around social media is important. I have times that I work on content to give it my full attention for creating, editing and posting. When I am out to dinner with family or friends or spending quality time with my husband, I put my phone away (except for the occasional group selfie and food video). I want to be present and enjoy these moments. 

11. Which influencers inspire you?

Other women in the automotive space inspire me. It can be a difficult industry for women to be in. I have received some unkind comments and I know they have too. I celebrate and support all women in the automotive world. 

12. Where would you like to take your career as an influencer?

The ultimate goal would be to host an automotive TV or streaming show. I would love to interview celebrities about their vehicles or highlight interesting, unique automotive stories from across the country. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to Know Jenna Ricciardi

January 23rd, 2023 by

We caught up with Jenna Ricciardi to discuss the return of storytelling, building a community through authentic sharing, and the importance of staying organized as an influencer. 

Check out the full interview below!

1. Tell us about your background and how you started to build your following.

I was born and raised in Brooklyn, NY. My Bachelor’s degree is in TV and Radio and my Masters degree is in Counseling. I worked as a School Counselor until I had my eldest daughter. Then I started documenting all of the adventures my family had and a few people suggested to me starting a website to create something from what I was already doing. I started slowly and 5 years later, I was able to build a beautiful community.

2. Which platforms do you predominantly use? Which is your favourite?

Instagram and Facebook. I am starting to use TikTok more because that is the current wave but Instagram will always be my favorite.

3. What type of content do you create, and which type works best for your audience?

I create short videos and photography documenting our family trips and life. I believe my specific audience doesn’t like the “skit” type videos that are a current trend, but they love most when I post long captions sharing real depth about my life.

4. How would you define “influencer marketing”?

I believe that so many people/companies/brands have a huge misunderstanding of what influencer marketing is. For me, I believe that influencer marketing is/should be creating content to share a place, product, or service that you truly love and believe in. 

I do not believe it is sales in the sense that I do not believe influencer marketing should be where I post, let’s say a toothbrush and then 1,000 people go and buy that toothbrush immediately. It is so completely unrealistic. I wouldn’t see a product I like and run and go buy it that second just because someone I follow (even if I really admire them) posted it. I believe it creates an introduction of something to a new audience. I can create content to introduce my followers to something and from there they can take my information provided as a consideration to save for later, purchase, or come back to at another time. 

Many followers of mine reach back out even months later with questions about something I shared. To me, that is the value in influencer marketing. They like my content, they come back to it, it sticks with them and they ask me for feedback about it because they trust me. That is the best relationship to have with your community.

5. Have you worked with brands before? How do you decide which brands to work with?

Yes! But I say no to brands much more than I say yes. I am very careful as to what I accept. If it does not align with my values, or something that I see as irrelevant to myself or my audience, I will decline immediately. I pick projects taking my audience into account as well as my own family.

6. How do you think influencer marketing will change over the next 12 months?

I believe that there will be a return to storytelling. In depth conversations are something I love to see between creators and their audiences. I think brands will see the value in that as well. Not flash in the pan success online, but true relationships in communities.

7. How has influencer marketing changed since you began working within social media?

I have been able to do something I truly love. Being self-employed has its challenges. The worst thing is when I hear people say things like “oh it must be nice to get free stuff” or “I can do what you do, like just share photos?” The amount of insensitive comments from people who have no idea what it takes to be successful is crazy. You have to learn how to build and manage a website, marketing, PR, all admin tasks, billing—you are basically doing 10 jobs yourself. Some people hire out help but I tried that and I just prefer to do things myself. I work 7 days a week, and on vacation, late at night and everything in-between. This is not an “easy” job or career choice by any means. 

I think it has overall changed me for the better. I am happy to be working from home so I can be with my kids all the time and be able to select projects I’d like to work on or not. I love the experiences and opportunities I have had and am aiming higher for the future.

8. Do you use any software to help create and edit your content?

I use Canva to help with certain branding or posts; it’s great and easy to use.

9. How do you balance your online and offline lives?

It is very hard because working from your phone you are “available” 24/7. I answer emails all hours of the day and night. It is hard to have traditional office hours. I also have meetings with people from NY to Cali to Europe so I have to coordinate all the time differences and make it work. I also work from my girls’ bedtime until midnight or later. I work when I can around their schedule. I am tired a lot but I make it work. 

I would say organization is also key for me. I have a content calendar I use to help me stay organized and then my iCal to help manage everything else. If I wasn’t organized, it would lead to tons of chaos and stress. Writing it all down keeps me sane.

10. Which influencers inspire you?

There are many women I have met through my content creating career who I just admire and adore. 

@theparentologist @treehousethreadsbog @topflightfamily @jenniferborget 

There are a ton more but these are a few!

11. Where would you like to take your career as an influencer?

I am a very social creature and love talking to people. I am planning to launch a podcast (narrowing down all the details), be more present on TikTok, and get back to more consistent IG stories. I have a series on my website about Women in Business and would love to continue to share their stories. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

FMCG Influencer Marketing: Top Case Studies

January 18th, 2023 by

When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically for the purpose of partnering with influencers and celebrities. 

As a result of the pandemic, influencer marketing has secured its spot as a forerunner in the online marketing realm. Between the years 2021-2022, influencer marketing saw a 40% growth and became the go-to strategy for brands trying to reach their customers. Given the uncertainty of lockdowns in the UK around this timw, FMCG brands saw leveraging influencers as the most effective way to reach customers they would usually reach in-store, leading to a 62% increase in their influencer marketing spending. 

Fast forward a year and these budgets have only continued to increase. Noticing the positive impact influencers have had on sales, many FMCG brands have permanently implemented influencer marketing into their strategies. 

This blog will run you through the most successful FMCG influencer marketing case studies and how their strategies could be of use to you as a brand owner. 

A match made in heaven

FMCG typically cover products that have a weekly or monthly purchase cycle and sell for a relatively low cost. FMCG influencer marketing is a great option for brands looking to direct their audience to their online landing page to remake their weekly/monthly purchases. 

Other benefits include:

Promoting ecommerce sales:

Working with creators allows FMCG brands to organically grow their online presence and boost ecommerce sales at a time where a lot more people are buying online. 

While the pandemic saw a rise in ecommerce sales, these have not slowed down since the reopening of stores. This means that many FMCG brands are continuing to roll out influencer marketing campaigns and feeding the predicted continuous boost in ecommerce sales for the years to come. 

Build trust with your audience:

While FMCG products are typically found in-store, the pandemic led consumers to thinking of new ways to get their hands on products they like to repurchase. This, coupled with people’s apprehension to visit stores post-pandemic, has led to consumers finding other outlets to buy through. FMCG influencer marketing allows brands to directly reach their audience, cut out the middleman (which, in this case is the in-person visit to the store), and build a trustful and authentic relationship between brand and consumer. 

Keep up with the digital age:

Arguably the most important benefit of FMCG brands implementing influencer marketing strategies, stepping into the digital age is now essential to staying afloat in a world that heavily prioritises online services. In fact, it has been found that 85% of CEOs across this industry agree that the pandemic has significantly accelerated digital transformation”. Influencers provide a simple way to ensure that brands keep up with this digital transformation, as the very essence of what they do exists online. 

FMCG influencer marketing case studies

The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than non-celebrities. Because of this, FMCG brands have partnered with carefully selected celebrities to endorse their products with the intention of boosting sales and reach. 

Vogue Williams for Fairy Non-Bio

Amy Schumer for Tampax

Eva Longoria for L’Oreal

Gary Lineker for Walkers

Final thoughts

While the digital era is changing the way consumers respond to traditional advertising efforts, the power of celebrity endorsements has not wavered. Where influencers are becoming the frontrunners of advertising efforts from eCommerce brands, celebrities are still very much in the driving seat of larger, more global brands. Now armed with impressive social media followings, celebrities have enormous amounts of leverage when it comes to collaborating with brands or creating them. All that is left is for FMCG brands to carefully select those that have risen to notoriety and have the following to prove it. They can then take that celebrity all the way to the bank. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Industry Trends, Influencer News, Social Media Platforms

Influencer Sessions: Get to know Sophie Bradbury

January 10th, 2023 by

We caught up with Sophie, AKA @millennialmumma_ on Instagram. Sophie shares the realities of being a neurodivergent mother to her audience, as well as where to find the best bargain! 

Check out the full interview for how Sophie supports her audience during the cost of living crisis, and the importance of authenticity during brand partnerships.

1. Tell us about your background and how you started to build your following. 

I am actually a trained primary teacher by profession! I specialised in English and have a real love for children’s literature. I actually fell pregnant in my last year of university and I graduated three weeks before giving birth. I started my Instagram a few days before we went into lockdown. My intention was to keep a pregnancy diary for family and friends and so I could show Albie in years to come. Things spiralled from there as I started connecting to other pregnant women. We were all really scared about the uncertainty of having a baby during COVID. Now two years later, I just post about our lifestyle and being a mum! I am super honest about the good and the bad parts of motherhood and I think that appeals to people. I have been told it’s refreshing to see someone share every side of motherhood.

 

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A post shared by Sophie 💙 (@millennialmumma_)

2. Which platforms do you predominantly use? Which is your favourite?

I was an Insta girl until very recently! The algorithm kept changing and it was really hard to keep up with knowing what kind of content Instagram was pushing. So on a whim I started uploading regularly to TikTok. I had done a few videos before but I began uploading 3 videos a day and so far have 12,800 followers in just two months! So I am really enjoying TikTok at the moment. I also have a Facebook page which I upload to everyday and a blog, which has only just launched. I am most active on Instagram Stories and TikTok daily. 

3. What type of content do you create, and which type works best for your audience?

Ooo what a question! I always read about the importance of having a niche. But honestly, my life is a bit too chaotic to have one niche! I have ADHD so I am always hyper-fixating on something new! I call myself a lifestyle page, as it really is just whatever is relevant to us / the world at the time. I do love a bargain though, so I am pushing a lot of content related to the cost of living crisis at the moment which has been really well received, especially on TikTok. I receive messages all the time from people who are struggling to make ends meet. It breaks my heart, especially when it’s nurses, teachers, supermarket workers… basically all the COVID key workers that are being plunged into poverty. Although we can’t save and scrimp out of the cost of living situation, I like to help others know where they can save a little extra money so they can cope this winter.

Posting about neurodiversity always does well too, I like to educate people as there is so much stigma but it attracts lots of trolls, so I have to have thick skin on those days! I was diagnosed with Autism, PDA, ADHD and Dyspraxia last year, after a lifetime of mental health struggles. I receive messages daily from people who resonate with my story and think they might be neurodiverse too. The trouble is there is so much underrepresentation and misinformation about what having autism really is. So I love showing people that having autism, ADHD etc isn’t what they think and breaking down those stereotypes.

4. As a bargain hunter, what would you say to others to convince them to join you in shopping this way?

As soon as I tell them how much money I have saved, people are hooked! I always get compliments on my son’s outfits and people are so shocked when they find out it costs 20p from a boot fair! Every Sunday I share a £5 boot fair haul and I get messages all week from people excited to see what bargains I will find. Just sharing my finds has converted so many people to bargain hunting!

 

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A post shared by Sophie 💙 (@millennialmumma_)

5. How would you define “influencer marketing”?

I am a huge fan of influencer marketing! I grew up in the ‘social media generation’, when influencers were just becoming a thing. I remember as a teen wanting to buy EVERYTHING Zoella had… I even got ombre hair to look like her! Influencer marketing is such a powerful way for brands to increase their sales, brand awareness, SEO etc. If someone I trust is raving about a product… you bet I am going to buy it!.

6. Have you worked with brands before? How do you decide which brands to work with?

Yes! I am so lucky to have worked with some amazing brands. I love the brands that really value me as a creator, and let me get creative with the brief! I am very picky with the brands I work with, if they don’t align with my page I won’t work with them. For example, I would never work with a betting company or a dieting brand, it just doesn’t align with my values and my audience would see right through it. It is really important to me that my followers trust me. Although, in the past I have missed out on some well paid work, I find the brands I do work really appreciate how loyal my following is.

7. How do you think influencer marketing will change over the next 12 months?

I think it is changing so quickly! Back in the old days, I remember influencers literally saying “you need to buy this product, it is amazing”  and people going crazy over it. But that doesn’t work anymore. I find the best brand work I do are ones where I can get creative and weave the product into my content. For example, I recently did a campaign with a laundry brand. Instead of just showing the product, I made it into ‘3 Energy Saving Tips’ and it was really well received! People like content that either means something to them, makes them laugh or teaches them something.

8. How has influencer marketing changed since you began working within social media?

It has changed so much in just two years! Video content has been the main change which has been a big adjustment. I find brands tend to prefer Reels as that is what Instagram is pushing at the moment. Also, with the rise of micro influencers, the market is more saturated so you really have to stand out when working with brands. 

@millennialmumma_ Have you bought anything second hand for Xmas this year? #secondhandchristmas (More info on how to shop second hand on my blog in my bio!) #StumbleToVictory #secondhandxmas #shopsecondhand ♬ original sound – Soph – Millennial Mumma

9. Do you use any software to help create and edit your content?

I do! I love a good editing app! I use Splice to edit my video content together. I love their ‘extract’ tool as I can copy trending sounds over and edit that way. For photos, I use Lightroom mainly. I make sure to never edit my face though and I rarely use filters. I am really passionate about being my authentic self so I don’t go crazy when editing. Just adjust the brightness and saturation if the lighting is a little off.

10. How do you balance your online and offline lives?

I am still trying to figure that one out! Social media became my full time job, so I find it tricky sometimes as I just find myself logging in and working at random times! I make sure Albie and I have plans for toddler groups and seeing friends during the week to break things up. I also have ‘no phone evenings’ so my partner and I can actually chat to each other about our day and we love a good Netflix drama!

11. Which influencers inspire you?

I love all the ‘old school mum influencers’ who I was watching as a teenager like Louise Pentland, Charlotte Taylor and Kate Bow Bow. I am also a huge lover of Mrs Hinch and Stacey Solomon! But I love following ‘micro’ influencers too. Some of my favourite accounts are @lifeandtimesofviolet, @weaning_with_sophie and @mini.moores.

12. Where would you like to take your career as an influencer?

I would love to keep growing my following. Having autism and ADHD, I find connecting with people in real life overwhelming sometimes, so connecting with people online is amazing. My main goal is to show real mum life to as many people as possible! I want people to follow me and feel reassured that life isn’t always perfect and hopefully they might even start bargain hunting themselves!

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Influencer Sessions: Get to Know Gresa Atic

January 4th, 2023 by

We caught up with natural beauty enthusiast and influencer Gresa Atic to talk about all-things makeup, authenticity on TikTok, and how Instagram marketing has changed over the years.

Check out the full interview for more! 

1. Tell us about your background and how you started to build your following.

I started to film simple and easy to follow makeup tutorials on TikTok, then quickly realised that people were interested in the looks I was creating and the fact that I wasn’t using filters. This was a reminder for me of why I do what I do; to inspire others to feel good in their skin and to be able to not take makeup too seriously no matter how much of a pro you may be.

2. What is about the natural makeup look that attracts you, above any other makeup style?

I absolutely love imperfections, that is one of the reasons that attracts me to a more natural approach to makeup. Being trained by brands such as Laura Mercier in the past, I have learned to achieve the simplest yet effective ways to wear makeup. Don’t get me wrong, I love a smouldering ‘smokey eye’ or a pigmented blush depending on my mood, it’s just easier to balance these looks once you have the right vision.  

@gresaatic #makeup #grwm #makeuptutorial ♬ Prologue (From “Beauty and the Beast”) – Moisés Nieto

3. Which platforms do you predominantly use? Which is your favourite?

I predominantly use TikTok and Instagram, slightly favouring TikTok for its very organic environment. Feels like I can post pretty much anything on there and it won’t be judged to the same sort of scrutiny as Instagram or YouTube; I can be more myself on the platform.

4. What type of content do you create, and which type works best for your audience?

Short form makeup tutorials that are calming to watch and easy to follow. I also create lifestyle and other beauty content for Instagram and TikTok.

5. How would you define “influencer marketing”?

Influencer marketing for me is where brands collaborate with social media creators to help reach a wider but sometimes more niche audience where they couldn’t before with traditional marketing.

6. Have you worked with brands before? How do you decide which brands to work with?

I have worked with brands before, notably L’Oreal and Huda Beauty. When deciding which brands to work with I will look at firstly whether I can actually vouch for their product, it makes it easier if I already use their product as part of my makeup or skincare routine!

 

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A post shared by Gresa Atic (@gresaatic)

7. How do you think influencer marketing will change over the next 12 months?

My thoughts are that bigger brands will start to target smaller social media creators in addition to the bigger accounts as they will look for more ‘faithful’ followers to give exposure to their products. Smaller influencers will sometimes have a very niche but ‘faithful’ audience so are more likely to see a larger proportion of their followers buy into what they are selling.

8. How has influencer marketing changed since you began working within social media?

Having set up my Instagram when it first came out, it has been interesting to see how the platform has been influenced by the recent rise of TikTok (Reels being introduced). Whereas a lot of marketing campaigns before on Instagram were just photo based, I am seeing a wider variety of adverts on my feed with lots of different influencers rather than the same ones.

9. Do you use any software to help create and edit your content?

I use Splice, CapCut, iMovies, Canva, iPhotos and TikTok/Insta inbuilt editors.

@gresaatic 🍹💕 Day time glam #makeuptutorial #tutorial #simplemakeup #makeup #makeupforbeginners #glow #natural #lightweightmakeup ♬ S31 – Samuel Ifeanyi

10. How do you balance your online and offline lives?

I love to give myself a day of the week such as Saturday, where I could focus on myself and my family and friends, without going on my phone or laptop. 

11. Which influencers inspire you?

Huda Kattan inspires me, even during the times that I worked for Huda Beauty as a makeup artist, she was so hard working and passionate about her brand values. Her story on how she started blogging to creating a brand with just two pairs of lashes to now being one of the biggest beauty brands shows how much heart and soul she invested in her passion.

12. Where would you like to take your career as an influencer?

I would like to be able to work with more brands and be able to become an ambassador for a beauty brand that really speaks the same values as I do.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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A Month in Fashion: December 2022

December 22nd, 2022 by

The year might be slowing down as it draws to a close, but the fashion world is as bustling as ever. We’ve rounded up the top insights we’ve seen over the past month.  

Keep reading to find out who’s been busy! 

eBay: #BuyBetterThanNew 

eBay has relaunched its #BuyBetterThanNew creative on TikTok, spearheaded by its pre-loved fashion ambassador, Tasha Ghouri. The campaign connects its second hand proposition showing how campaign stars will be pledging to buy second hand. 

@ebay_uk Whatever you wear this festive season, be sure to make it pre-loved 🙌🔁💕 Just like Tasha Ghouri and her pre-loved sparkle team ✨ #BuyBetterThanNew #eBayWay ♬ original sound – eBay UK

Tesco’s F&F Clothing lands on TikTok 

Tesco’s F&F Clothing launched on TikTok with a giveaway and challenge called #AisleWalkToCatwalk. To be in with a chance to win, users had to show their best outfits while using the Branded Effect to strut down a greenscreen Tesco aisle with a trolley. F&F also used influencer to promote its arrival and giveaway. 

The #AisleWalkToCatwalk hashtag has over 466.8K views to date.

@fandfclothing 🔈Announcement🔈 We’re ✨ officially✨ on TikTok and to celebrate, we’re giving you the chance to feature in a F&F influencer campaign AND win £250 to spend in store All you have to do is give us a follow, strut your stuff down our custom aisle background and show us your best #AisleWalktoCatwalk ♬ What I Want for Christmas – Tripov

@sophiena_official #ad Walking in an F&F wonderland 🎄 How to enter 💫 UK 18+ only. Max 1 entry p/person. Internet access and TikTok account required for entry. Opens 30.11.22, closes 23:59 7.12.22. Follow @fandfclothing , use the Branded Effect Feature to walk towards the shopping trolley & show your catwalk strut and include #AisleWalktoCatwalk. Judging criteria: Enthusiasm (35%), Fun (25%), Individuality (20%), Pose (20%). 1 prize winner. Prize is a £250 F&F Gift Card plus a chance to participate in the F&F January 2023 Influencer Social Campaign. Ts&Cs at Prizeology.com/strut. Promoter: Tesco Stores Ltd. #fyp #viral ♬ What I Want for Christmas – Tripov

New Balance teams up with Snap Inc 

New Balance has teamed up with Snap Inc’s augmented reality tech and voiceML speech recognition tech to recommend users the right accessories, apparel, and footwear as gifts for the holiday season. 

In selfie mode, the lens will prompt users to answer questions about the person they are shopping for, and voiceML will help them use their own voice and answers in matching them with gift ideas for family, friends or themselves.

New Balance teams up with Snap Inc 

Pinterest reveals its fashion predictions for 2023

Pinterest revealed that 2023 fashion trends will be femenine, with airy styles and ethereal detailing such as lace, ruffles, tulle and shimmer fabrics leading the way. We can expect to see Romcom Core lead the way, with fringing and galactic fits peeking through. 

Pinterest reveals its fashion predictions for 2023

Virtual fashion influencers are here to stay

Virtual fashion influencers are still gaining popularity with consumers. A study by Roblox found that 42% of digital world users value expressing themselves digitally just as much as they do in the real world. Marks and Spencer recently revealed its first virtual influencer, Mira. 

Virtual fashion influencers are here to stay

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Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

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A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

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A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

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A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

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A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

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A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

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A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

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A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

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A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

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A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

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A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

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A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

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A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

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A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

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A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

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A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

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A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

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A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

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A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

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A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

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A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

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A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

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A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

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A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

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A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

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A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Manchester Influencers in Fashion and Beauty

December 6th, 2022 by

It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from. 

Knowing where to find them, however, is the real challenge. 

Manchester influencers have been making a name for themselves in recent years. With the city becoming increasingly media-driven, influencers here are not short of resources – and stunning scenery – to help capture their content for socials. 

To the brands out there looking to leverage Manchester-based influencers, we’ve got you covered. We’ll run through the most highly sought after influencers in Manchester.

Best practices for partnering with influencers

So, you’ve found a Manchester-based influencer you wish to work with. But what now?

The initial steps taken – from introducing yourself to your work proposition – are crucial if you want to secure certain creators. 

While we will run you through our top tips for reaching out to influencers, you can find more information in our How to Use Influencer Marketing blog.

1) Assure them that you will do the heavy lifting

By assuring your influencer that you will do all the heavy lifting, you’re essentially letting them know that their time commitment will be minimal; without hindering the level of exposure they will gain from partnering with you. Manchester influencers tend to work on multiple jobs at once, so offering them work that won’t eat into other project time is key.

2) Hold small, engaging events to build relationships

After all, a long-term relationship is what you are aiming to nurture with your chosen Manchester influencers. Influencers receive hundreds of emails and DMs every single day. By inviting them to an event, you are guaranteed their undivided attention and can physically make yourself known to them.

3) Follow influencers and interact with their content first

The authenticity must go both ways. They must be deemed authentic by you, and you by them. You can prove this by following them on social media and interacting with content of theirs you find interesting. Jumping straight into their DMs with a sales pitch is almost guaranteed to put them off. 

4) Keep initial pitches short and sweet

The goal isn’t to overwhelm them with lots of information at once. By keeping your initial pitch short, simple and, most importantly, transparent, you can spark their interest. If you have chosen a micro influencer, you can get away with sliding into their DMs with your pitch. However, for bigger Manchester influencers, check their socials to see if they are represented by a management team that you can reach out to.

5) Do a deep dive through their social media to understand their passions

Influencer outreach is not a one-size-fits-all approach. Each message you send out must be tailored to the individual. Do a scan of their social media profile to understand what they are passionate about and use these passions as talking points in your initial message to them.

Influencers from Manchester

Manchester fashion influencers

1) Molly Mae Hague

Manchester-based influencer, Molly-Mae, has fast become a household name. Donned as “more than just an influencer”, Molly-Mae’s appearance on Love Island has paved the way for her new role as Creative Director for PrettyLittleThing and founder of the fake tan brand, Filter. 

Boasting an impressive 6.8M followers on Instagram alone, Molly-Mae is considered a mega influencer in marketing terms and so collaborations will typically be reserved for the brands with larger budgets. 

 

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A post shared by Molly-Mae Hague (@mollymae)

2) Lauren Cokguler

Manchester-based influencer Lauren falls within the fashion marketing realm. Her #outfitinspo and #minimaloutfit posts, paired with a neutral Instagram feed aesthetic, make her a go-to for many fashion-lovers. 

 

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A post shared by Lauren Çokgüler (@lauren.cokguler)

3) Onyi Moss

Onyi is a vintage-fashion-brand’s dream collaboration. With 163K followers and an average engagement rate of 3.20%, she is one of the most sought after Manchester influencers

Onyi is the perfect example of collaborating with influencers whose niche is related to your brand’s, so make sure you have a foot in the door of vintage fashion if you wish to reach out!

 

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A post shared by Onyi Moss (@mossonyi)

Manchester beauty influencers

1) Amelia Olivia

Amelia’s beauty influencer journey began on TikTok, where she now has an impressive 1.2M followers. Known for her pink blush and flawless skin, she has gone on to collaborate with leading brands such as The Beauty Crop and Made by Mitchell. 

As far as rising Manchester influencers go, Amelia is certainly one to look out for!

 

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A post shared by Amelia Olivia 🤍 (@amelia0livia)


2) Mitchell Halliday

Our list of Manchester influencers in beauty would not be complete without Mitchell. His brand Made by Mitchell has taken TikTok shop by storm and now has 278K followers; with his own personal Instagram account sitting at 1.1M. 

Despite his mega influencer status, Mitchell devotes his time to supporting small businesses and giving aspiring beauty influencers a foot-in-the-door by inviting them to join his live streams and collaborating with them on Made by Mitchell bundles. 

 

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A post shared by mitchell (@mmmmitchell)


3) Muskaan

Better known as missmoosegoose on TikTok, Muskaan has an impressive 33K followers. Her beauty reviews and first impressions are essential to any aspiring makeup artist. Her micro influencer status gives her a noteworthy engagement rate; making her a dream collaboration for any beauty brand!

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