We caught up with Eveline Agharia, better known on TikTok as @iso.eve. The lifestyle, fitness, health and nutrition influencer has over 37K followers on TikTok, and over 470K likes, with plans to further expand her presence on social media through Instagram and YouTube. Eveline shares positivity and motivation through her content, while showing the importance of self-care.
Check out the interview below!
1. Tell us about your background and how you started to build your following.
I created my TikTok account in April 2021. My first videos I posted were about healthy nutrition/fitness. I noticed early on that my cooking videos were received really well. I posted a video about myself and my background which basically went viral. From there, I received up to 500 followers every month, which made my page grow drastically. I took my time to engage with my followers by responding to every single comment I received and I noticed that there are many people out there that actually need some inspiration and positive influence in their life.
In July this year I decided to post more about myself, my journey, things I do to stay motivated, my fitness and still the food I eat. I’m trying to combine everything in one and the feedback I’m getting from my followers is amazing. They tell me that when they watch my videos they feel the positive energy and motivation. That’s exactly what I want. There is too much negativity out in this world and if I can help people be more positive and see life and time as a blessing then I know I’m doing the right thing.
2. Which platforms do you predominantly use? Which is your favourite?
I predominantly use TikTok, which I love. My plan is to post more on Instagram now and I am also planning to start a YouTube channel soon.
@iso.eve Healthy habits to start your day off right 🏽 #morningroutine #grwm #dayinmylife #healthylifestyle #selfcare ♬ Different Size (feat. Victony) – Burna Boy
3. What type of content do you create, and which type works best for your audience?
I create daily motivation videos, lifestyle videos, morning/night routine, cooking videos, get ready with me and day in my life videos. My audience really love the cooking videos and the morning/night routine videos.
4. How would you define “influencer marketing”?
For me influencer marketing is where brands and influencers get together to bring out their vision and target a larger audience.
@iso.eve Quick and easy okra soup recipe 🇳🇬😍 #nigerianfood #poundedyam #yummy #nigerian #nigeriantiktok #foryoupage ♬ Finesse – Pheelz & BNXN
5. Have you worked with brands before? How do you decide which brands to work with?
Yes I have worked with brands before. The latest brand I worked with was FloHealth. I look at their values and what message they want to bring out. If it’s something I stand for or believe in I’m happy to work with them. I want to be true to my audience so that they can trust me when I bring out a message.
6. How do you think influencer marketing will change over the next 12 months?
I think influencer marketing will be the next go-to for brands. Nowadays most adverts that are out there have been created in collaboration with faces you can easily recognise from social media apps like TikTok.
7. How has influencer marketing changed since you began working within social media?
I noticed especially since COVID, more and more brands and corporations have used social media more than ever as it was the most convenient thing to do at the time due to restrictions. This has brought out a lot of talent and opportunities for creators.
8. Do you use any software to help create and edit your content?
For TikTok I mostly use apps like CapCut.
9. How do you balance your online and offline lives?
My online and offline life is very well balanced because the videos I take are things I do in my daily life routine. I don’t need to set up something and can just live my life the way I do while capturing some moments on camera.
@iso.eve Spend time alone and touch base with your soul 🏽 #solodate #selfcare #africanfood #grwm #dayinmylife ♬ KU LO SA (Speed up version) – Oxlade
10. Which influencers inspire you?
@carlosdharrisjr5 free ways to practice self care.
11. In what ways has the link between self care and fitness positively affected the way you lead your life?
Since I have been living more mindfully and taking extra care of myself and my health, I have begun to really notice positive changes with my mental health. I see life as a gift and just want to make the best out of the time I have. So I always try to stay positive and try to see the good in everything.
12. What are some misconceptions about self care and self love that you wish didn’t exist?
People tend to think that the act of self-care is selfish. Once someone decides to change their life and alter themselves, it’s automatically seen as selfish and self centred when in reality, they’re just trying to become the best they can be. There are also misconceptions that self-care is expensive, when it’s actually just about doing things for yourself that are priceless.
13. Where would you like to take your career as an influencer?
As an influencer I want to start my own business that inspires my followers that everything is possible, you just need to stay true to yourself, focus and keep working.
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