YouTube is an ideal home for technology influencers, but why?

YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can’t. In our case, we are talking about the biggest tech influencers with their cool gadgets and gizmos.

YouTube is the second most popular social media platform boasting 2.1 billion active users worldwide, with 122 million users per day. Those are some impressive stats,  and yes, they include your grandma Rosie when she sends you a cringe-worthy video from 2006.

This makes the platform an ideal medium for technology influencers to showcase their expertise through tantalising tech tutorials, riveting reviews, product comparisons, and in-depth DIY demonstrations of your dream gaming rig being pieced together. All in all, whatever the content, us nerds are picky; we want to know about the latest tech in the most engaging and informative way possible. YouTube is the platform for this.

With this in mind, we want to take you on a deep dive into our top tech influencers on YouTube. So stick around and read on because you’re about to embark on a journey to discover the best technology influencers in the game, celebrating their electrifying content & intricate personalities.

Introducing our top 20 Technology Influencers

Marques Brownlee

Who better to start this list than the man, the myth, the legend, Marques Brownlee. With his unrivalled knowledge, witty charm, and infectious enthusiasm, Marques takes the tech world by storm, one gadget at a time. Whether conducting in-depth reviews on smartphones or laptops, Marques always captivates and informs his audience daily, making it no surprise that he has amassed a whopping 16.9 million followers.

Unbox Therapy

If you haven’t heard of this technology influencer, you have been living under a USB port. Unbox Therapy, the tech titan with 18.2 million subscribers, is one of the undisputed legends of unboxing and gadget exploration. (I mean, it’s in his name) If a hot new gadget is hitting the market, you can bet your motherboard that Unbox Therapy has already torn into it with the excitement of an adolescent child on their birthday. Unbox Therapy effortlessly blends charm, humour, and a passion for tech, making him a key figure in the space.

Linus tech tips

It’s time to fix your gaze on Linus Tech Tips, a must-have personality on any technology influencer list! From epic PC builds to riveting tech experiments, Linus Tech captures his audience with charm, boundless energy and a sprinkle of Canadian humour when talking about his passion for tech. Linus’s influence is prominent through his Wikitubia accolade-winning Favourite Tech Channel in 2021, so if you need a talking tech textbook or are just looking for a good old laugh, Linus is your guy!

IJustine

IJustine is the tech maven whose content knows no bounds. From breaking down the greatest gaming consoles to in-depth tech reviews, unboxing and vlogs across the board, she simply is the queen of entertainment & insights in tech. Her success is noted through her 7 million followers and brand collaborations, including the high-end Luggage brand Samsara.

Austin Evans

Austin Evans is a sight to behold. With his sharp wit and uncanny ability to break down the most  complex tech, from custom gaming rigs to Phones and high-octane cars, his content can’t go unnoticed. His ability to delve into the tech ecosystem weaving masterful stories to hook his audience into the expansive circuit board of technology, is a sight to behold, and his followers agree too, with over 5.38 million subscribers.

MrMobile 

You’re due for a new phone upgrade? Don’t worry; MrMobile’s (Michel Fisher) got you covered with in-depth product reviews and hands-on experiences for everything mobile and tablets. He’s teamed up with Future PlC – a multimedia company revolving around everything tech, further discerning Fisher’s clear niche and passion. He has amassed an impressive 1.22m subscribers.

Mrwhoseyourboss

Mr who? Mr whoseyourboss, the technology influencer with a staggering 14.7 million subscribers, that’s who. He intertwines a peak level of tech prowess paired with palpable charm and British humour to yield high engagement and audience reach. On top of his creative content, he often collaborates with big names Like Vikstar123 from the Sidemen, creating humorous and trending content outfitted in his unique style.

Sara Dietschy

Sara is a multifaceted influencer with content revolving around tech, creativity and entrepreneurship, attracting a broad and eagle-eyed fan base of over 916k subscribers. Regarding her technology prowess, Dietschy doesn’t limit herself to showing knowledge across the board, from cameras and drone reviews to laptop comparisons and tech apparel demos; Dietschy also advocates entrepreneurship motivating her audience daily.

LGR

Get ready to blast from the past with LGR’s retro-fitted tech content. With over 1.62m subscribers under his belt, LGR fits a niche within the market with his old-school pc reviews, retro gaming lets plays, unboxings and elusive tech tales. It’s like stepping into a time machine where floppy disks and pedantic loading screens reign supreme.

OzTalksHW

It’s time to introduce the wizard of gaming tech and pc builds, OzTalksHW, as he dazzles his audience with magical cutting-edge tech content revolving around custom pc builds, detailed gaming specs tailored to your needs paired with a spell-binding persona to entrance his audience of 371k followers. So if you’re in the market for a powerful PC rig to handle your gaming demand, let OzTalksHW conjure suggestions.

UrAvgConsumer

Meet Ur everyday AvgConsumer (the not-so-average technology influencer with 3.22 million subscribers. Regarding gadgets, UrAvgConsumer will help you discern the newest tech, from smartphones and earbuds to smart home devices, desktop setups, work apparel and gaming devices, helping you navigate the ever-evolving tech landscape like a pro.

Omardizer

Now we focus on one of our fave technology influencers in the UAE, known as Omardizer, a tech superstar with a sizable follower count of 4.09 million subscribers. Regarding tech and gadget reviews, Omardozar has the Midas touch, fearlessly delving into the latest tech trends, gadgets, and toys on the market.

Haider Tech

Technology influencers are in full force today. That’s why it’s rare to find someone that stands out from the crowd – you know where we’re going with this. Haider Tech is a master of his craft, broadening his tech knowledge exponentially. From smartphones and cool toy gadgets that pack a punch to tablets and smart devices that redefine portability, he explores the tech galaxy, showcasing the best and brightest stars balancing user practicality and fun in his content. He has a growing audience with 574k subscribers.

Created by Ella

It’s time to spotlight Created by Ella, a courageous computer science university student by day and tantalising tech influencer by night. She has amassed 271k subscribers and is here to show that geekiness and glam go hand in hand. Her content revolves around cutting-edge technology and user innovations with core content pillars, including tech comparisons, reviews and unboxing videos that just leave you yearning for more.

Techmeout

Techmeout is a creator you have to follow – non-negotiable! Is it her ability to find and review the hottest tech trends and gadgets? Yes. Is it because of her mastery of smartphones to discern the best apps to download for IOS and Android, respectively? Double yes!! And is it because of her experience collaborating with brands like Rivian – an electric car company showing her expertise and reach in the tech space, triple yes!!! Tech me out is a rising star with 391K subscribers and earns a spot on our technology influencers list.

Krystal Lora

Jolt your interests for Krystal Lora, a tech influencer turning heads with 330k followers and counting. Putting her on our list was a no-brainer when going through her electrifying channel. From smartphone and laptop hardware, informative product reviews & experiments, creative DIY videos showcasing stylish desktop designs and surprising knowledge of the latest cars making, Loras’ channel the golden CPU that powers your interest.

The Tech Chap 

The Tech Chap is a tech influencer that is the epitome of English satire. I mean, his name couldn’t be any more British. Armed with a sharp wit, a cuppa in hand, and a passion for laptops, phones, and PC hardware, this chap is here to help you with all your tech troubleshooting. Regarding specific user issues around product pricing and firmware, The Tech Chap is like Sherlock Holmes deceiving your needs and wants – it’s no shock he has over 1.38 million subscribers.

Oliur / UltraLinx

Oliur is one of those technology influencers that we all gravitate towards. Whether through his DIY magic for workspaces and houseware, his knowledge in all your favourite tech amenities like Monitors, phones, speakers and electric cars or his personal touch of lifestyle content, Oliur is unforgettable in content and persona. He has over 279k followers.

Hayls World 

Welcome to Hayls World, a tech influencer supercharging the space with a staggering 1.5 million subscribers. Her tech-centric content allows you to transport to a world of tech tips and tricks, secret hardware features, crazy gadget findings, reviews, and product demos and tutorials.

Russell Stannard (Teacher Training Videos)

Lastly, we have tech influencer and teacher extraordinaire Russel Stannard, with 75.5k followers. What makes Russel unique in the tech community is his ability to not only review and showcase the latest and greatest gadgets, gizmos and trending software like AI but also educate his audience on how to harness the power of these technologies and make the most out of them, ultimately jumpstarting our and your user – product experience.

FAQs

How do technology influencers make money?

Typically, the most common ways for tech creators to make money are through sponsored posts and affiliate marketing, where brands will reach out to creators to promote their product or service on respective social media platforms or have them work on commission for every affiliate link sale.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! 

Fashion Spotlight: New Tech

Crocs launches AR game in Minecraft  

Crocs has worked with Minecraft to launch an interactive AR experience in-game. Choose Your Mode allows Minecraft players to engage in two AR-powered games inspired by the footwear brand. The two AR-themed games can be accessed in two ways: owners of the limited-edition Crocs can scan the charm on their shoes; and non-owners can scan a QR code located on the campaign’s official landing page.

Fashion Spotlight: New Collaborations

ASOS x Hirestreet

ASOS has worked with Hirestreet to launch its first ever rental collection. The collection includes over 180 different women’s occasion wear outfits and is available in various sizes. Retail prices range up to £275, and individual items are available to hire for four, 10 and 30-day periods starting from £20.

Fashion Spotlight: Content

Nike: What Type of Runner Are You?

For the release of the new Pegasus trainer, Nike created a personality filter where TikTokers can find out what type of runner they are. Nike released a fun and engaging TikTok ad, showing mascots of the different personality types, and sponsored influencers across Europe to take the filter quiz and encourage their audiences to do the same. The supporting hashtag #NikePegasus has over 124.8M views to date.

@nike

What is your running personality? Take the test now and discover what gets you moving.

♬ Promoted Music – nike

@rosiebreenx

ALWAYS taking it at my own pace with @Nike 👏🏽 I’m not in a competition with anybody but myself! Try the quiz and let me know what type of runner you are! #NikePegasus #RunTok

♬ Loony Bunny – Laurent Dury

Clockhouse: GRWM

Clockhouse has leaned into the popular GRWM TikTok format, and used influencers to create outfits for specific events/outings, to make the content relatable. Content was initially posted to the creators’ own channels, before being reposted and boosted from the Clockhouse brand account. A significant number of videos on the account have over 1M views.

@clockhouse

GRWM for date night, according to @linda.szaa 🥂 #clockhouse #ckhstyle #TikTokFashion #ootd #outfitinspo #datenight

♬ Lovingcall – Official Sound Studio

@clockhouse

Another day, another banging outfit for @Richlove Rockson ❤️ #clockhouse #ckhstyle #tiktokfashion #grwm

♬ I Can Feel It v3 – Nick Sena and Danny Echevarria

Shein x O Beach 

Shein and O Beach in Ibiza collaborated for a takeover event for the venue’s opening party for Summer ‘23. Inviting influencers and reality stars from across Europe, attendees used the hashtag #SheinxOBeachIbiza across Instagram and TikTok. The hashtag on TikTok has over 2.2M views, and over 279 posts created on Instagram.

@demijones

Shein bikini ready for O Beach opening today😏🫶💖 #shein #sheinfinds #sheinbikini #obeach #ibiza @SHEIN UK @SHEIN

♬ original sound – yurrr

@benoit_chevalier

Incroyable weekend avec @SHEIN France 😍 #SHEINparty #sheinxobeachibiza #MeetSHEIN

♬ I’m Good (Blue) – Cupido

Speedo: Bikini Breakdowns

Speedo worked with influencers to promote its new summer FLU3NTE collection. Influencers created try-on videos, showing the new swimsuits on, discussing new elements and features, and why they were perfect for the summer. Influencers were allowed to create videos in their own style, adding authenticity to the content produced. Content was posted to the influencers’ own channels, and to Speedo’s, and boosted from the brand channel.

@speedo

@Isabela Grutman giving is all the inspo for summer outfits wearing the FLU3NTE collection #summeroutfit #summeroutfitinspo

♬ original sound – Speedo

@raeannlangas

Speedo is back and cooler than ever with the Fluente collection! I love how this collection combines sporty and trendy elements so you can be ready for anything AND look hot. I saved my favorite for last so be sure to watch til the end 🙂 I am wearing a size L in all of these pieces! Check the Fluente collection now available at us.speedo.com @speedousa @speedo #speedo #ad

♬ Hey Lover – The Daughters Of Eve

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

Loose powder transition

The trend taking over TikTok this month is a makeup transition involving loose powder. Beauty creators start with bare faces, blow the powder towards the camera, and seamlessly transition to a glamorous makeup look. The trend is used in conjunction with the filter BLUSSY, giving a luminescent glow.

@brynnemarieeee

dont blink

♬ original sound – Labrinth

@jilliannicolesmith

Replying to @Morgan Holian ok i had to try this

♬ original sound – Labrinth

Brand Spotlight

H&M

H&M is taking a deep drive into the cosmetics world with new stores. Opening in Oslo, alongside a beauty flagship store, H&M hopes to bring a new and upgraded in-store experience to customers, offering H&M own-brand cosmetics, as well as exclusive ranges from cult favourite Huda Beauty.

Collab spotlight

Clinique x Kate Spade

Clinique has teamed up with Kate Spade for a lip gloss collaboration, tapping into TikTok’s Black Honey lip colour obsession and the early 2000s nostalgia that’s sweeping through Gen Z audiences. TikTok and Instagram will be the main marketing channels for the collab by both Clinique and Kate Spade—so keep your eyes peeled for the launch in early June. 

Creator spotlight

Chloe Roberts

Chloe is a fashion and beauty creator who uses TikTok to share her “makeup obsessed world.” She regularly shares GRWM videos, product and tool trials and tutorials, as well as skincare routines. With a number of viral makeup videos under her name, she has amassed over 175.4K followers on TikTok.

@chloelouiseroberts

Crocodile world was actually a blast 🐊 #grwm #suprise

♬ original sound – Chloe Roberts

@chloelouiseroberts

Replying to @Megan THE MAKEUP TUT you’ve all requested 🫶🏼🫶🏼 #makeup #beauty

♬ original sound – Chloe Roberts

Content spotlight

Glossier G Suite Lip Cremes

Glossier partnered with lifestyle and makeup gurus to promote its new G Suit Lip Cremes. The brand used a diverse range of creators to showcase the products on different skintones. Creators mentioned the demi-matte finish and how comfortable the product was to wear. All Glossier sponsored content is accompanied with #GlossierPartner.

@thetennillelife

Okay babes, I’m officially IN LOVE with the new G Suit lip cremes x @glossier  GlossierPartner Just look at these gorgeous colors! 😍 The application is everything – so luxurious and buttery-smooth and they don’t stain your lips! Now the hard part, which color is your fave? 💋

♬ Lo-Fi hip hop that feels melancholy(968938) – Mikrostatik

@jaeldorotan

OKAYYY, which shade stole your heart?? Literally in love with the @glossier G Suit collection 💘 it’s in the formulation that I absolutely love, a velvety, demi-matte cream finish with high colour payoff. Dab or swipe, it’s up to you! #glossierpartner #glossier #glossiercheck #glossiermakeup #glossiergsuit #gsuit #lips #makeup

♬ I Think I Like When It Rains – WILLIS

YSL Beauty x Yasmin Finney

Following Yasmin Finney’s announcement as the newest (and first ever trans and UK) YSL Beauty ambassador, YSL sponsored creators to recreate the look Yasmin wore in her YSL beauty photoshoot. All content tagged YSL Beauty on TikTok, and used the “Paid partnership” toggle.

@sophie.floyd

recreating this beautiful @YSL Beauty Yasmin Finney look. ♥️ #makeup #ad

♬ Drop the Look – Chloe Caillet

@sarahnewsfx

Recreating the @YSL Beauty x Yasmin Finney Makeup🖤 Products- All hours foundation MW2, Touché Éclat 62W, Couture Blush 06, Colour Couture Clutch Eyeshadow Palette Desert Nude (coming soon!), Crushliner 1, Lash Clash Mascara, Rouge Pur Couture The Bold Lipstick 1971 #ad #makeup #beauty

♬ original sound – Sarah New

Lancôme: #TeintIdoleUltrawear

To announce the launch of the reformulated Teint Idole Ultrawear foundation, Lancôme sponsored beauty creators to create quick review videos of the product. Offering application tips, and discussing the product’s formula and 45 shades, videos were accompanied by the hashtag #TeintIdoleUltrawear, which has received over 254M views to date.

@estare

ad • NEW @Lancôme #teintidoleultrawear Foundation! Available in 45 shades, find yours #makeup #lancome #beautytok

♬ original sound – estare

@leilanikeaa

AD | @Lancôme have reformulated their #teintidoleultrawear iconic foundation! 😍✨#makeup

♬ original sound – Leila Nikea

Jo Malone: Sofia Richie Grainge 

Jo Malone was quick to the post in nabbing TikTok’s new idol: Sofia Richie Grainge. Sofia joined TikTok in late April, and took over the platform showing her wedding, appealing to the younger generation. Jo Malone partnered with Sofia to find her signature scent, positioning the brand as accessible and desirable to younger audiences.

@jomalonelondon

We partnered with @Sofia Richie Grainge to find her #JoMaloneLondon signature scent, which scents would you wear? #SofiaRichieGrainge

♬ original sound – Jo Malone London

Maybelline New York: Superstay Vinyl Liquid Lip

Promoting its Superstay Vinyl Liquid Lipstick, Maybelline used lifestyle and beauty creators to post wear tests to their own channels. These videos were creative, with one influencer who is known for TikTok pickle taste tests trialling the product against a pickle, and another pair of influencers showing the same shade on different skintones.

@ash_holme

Lippy 1 – 0 Basilisk @Maybelline New York Superstay Vinyl Ink doesn’t budge & still glossy! Wearing shade fearless #vinylink #makeupdecoded #maybelline #ad

♬ original sound – ASH

@wendyandmay1

We haven’t been this pleasantly surprised by a drug store lippie for a while!!! – @Maybelline New York Fearless Superstay Vinyl Liquid Lip IB @jazzi manalo 💄 @Monica Ravichandran ✨ #colourtheory #wendyandmay #maybellinesuperstay #maybellinevinylink #colourtheorymakeup

♬ original sound – spedupaudiossss

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life. 

With Snapchat updates including new monetisation features for Snap creators, a brand new AI bestie, larger options for discovery and sharing, and more interactive marketing features, Snapchat is set to become a dream for users, brands and creators. 

Snapchat Updates: Engagement insights

As of 2023, Snapchat has over 383 million active users, and over 350 million Spotlight users, which is also showing a 170% uplift in annual viewership. 

The audience is still skewed towards younger audiences, with the majority aged between 18 and 24, but this can climb up to 35. 

But what are the updates the platform has implemented to keep this number climbing, and more importantly, will they work?

Snapchat Updates: Creator

Creator monetisation: Crystals

Snapchat’s update for creator monetisation has made the platform become a creator favourite, attracting some of social’s biggest names. Snapchat’s Snap Stars revenue stream reportedly splits revenue 50/50—a significantly more lucrative split than other platforms offer. 

Creators within Snap Stars are paid in Crystals—the exchange rate works out to $1 to 10 Crystals, and can be paid out once a creator has earned over 1,000 Crystals (or $100). 

Snapchat also allows Stars to earn through gifts. This is where users essentially tip their favourite creators by sending sticker-like or filter gifts, to even more expensive items like Bitmoji outfits and Lenses. Users need to purchase Snap Tokens in order to send virtual gifts.

Stories Revenue Share Program

Creators with over 50K followers, 25M views, or 12 hours of view time are eligible for Snapchat’s Stories Revenue Share Program. Creators within the program can place ads within their Stories, generating recurring revenue. 

The Program allows users over 18 to share their Story content with friends and a wider audience from one account, and even schedule Stories to go live at any time. Scheduled Stories is particularly useful given Snapchat’s new feature of tagging locations. 

Snapchat Updates: New features 

My AI

One of Snapchat’s newest features is MyAI—an artificial intelligence bestie for Snapchatters. The tool can hold a conversation, help you find gift ideas, answer trivia, and more. Users can start a chat with the bot just as they would with a real friend. 

Snapchatters can even bring their AI into group chat conversations by @’ing them, and asking questions on behalf of the group. 

The bot was initially only available to Snap+ subscribers, but has since rolled out to all users. The bot has gone viral on multiple other social platforms for people posting funny conversations, but also for safety concerns. 

The AI bot is still learning and developing, and runs on a custom version of AI tech provided by ChatGPT’s maker OpenAI. The bot can often switch from responsible adult to mischievous friend within the same conversation.

After Dark

After Dark is Snapchat’s edited version of BeReal. It’s where users can make and send content to their friends after 8PM, but recipients can only view the content after posting their own Story. The feature was added to allow users to create a space to “relive last night’s escapades.” 

This feature can not only be used by Snapchatter, but brands. Brands could post exclusive After Dark discount codes and deals to their most loyal fans. 

Snapchat Updates: Marketing opportunities 

AR Enterprises Services (ARES)

ARES allows brands to use AR tech to enhance brand experiences for users through the Shopping Suite. Through the Shopping Suite, users can access three AR elements; the 3D Viewer, AR Try-On, and the Fit Finder. Tools available within the Shopping Suite work in tandem to provide bespoke virtual shopping experiences for brands and users. 

Snapchat has been at the forefront of AR tech since its conception. ARES has made third-party integrations seamless, offering a fluid shopping experience to users that brands can leverage. AR tech makes shopping interactive and fun for users.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

The gaming industry has come a long way in recent decades. With the rise in esports popularity, the birth of multiple new streaming platforms and the desire for community now more than ever, the gaming industry is booming, with a few top gaming companies leading the way. 

With an anticipated projected revenue of $365 billion for 2023, much of the industry’s success is synonymous with tech breakthroughs, new business strategies and cleverly-crafted marketing campaigns for launches. 

The rise in gaming marketing agencies is a major contributor to modern-day gaming companies being able to push the creative boundaries when it comes to launches and this blog will pay tribute to the noteworthy campaigns rolled out over the years. 

Keep reading to discover the top gaming companies that have contributed to the immense success of the gaming industry thus far!

The top gaming companies dominating the scene 

Riot Games – K/DA for League of Legends

To promote the League of Legends World Championship in 2018, Riot Games created K/DA, a virtual K-pop group consisting of four themed versions of League of Legends characters, Ahri, Akali, Evelynn and Kia’Sa. 

Voiced by (G)I-dle members, Soyeon and Miyeon, Madison Beer and Jaira Burns, the group was unveiled at the world championships with an augmented reality live performance. Since the campaign’s launch, the performance video has amassed 58M views, and the Pop/Stars music video has reached 551M views. Both videos acted as great adverts for the game, while forming its own fandom, gaining Riot Games more leads than ever before. 

To many, creating an entire K-pop group to promote something might seem far fetched. However, it is definitely worth looking into creating music videos to promote your latest game launch, at least. If the song is good/catchy, it will automatically gain traction and convert solid leads over time.

Bungie – Believe for Halo 3 

Believe is considered to be Halo 3’s most successful ad campaign, featuring a string of video advertisements with the tagline ‘Believe’, beginning September 11th 2007. 

The videos were estimated to cost around $10 million to create and were directed by Rupert Sanders, a legend in the video game advertising industry. A massive diorama spanning 1,200 square feet and 12 feet tall was used to film a single battle scene from the game, with handcrafted human and Covenant figures represented at one-twelfth scale. Halo 3 fans could pan the length of the diorama on the Believe website. 

Over 10,000 retail stores across the US held midnight launch parties for Halo’s release, along with multiple others across the globe. Within the first 24 hours of its release, the game made $170 million in US sales alone, generating the most amount of money than any other American entertainment property up to that point. By 2008, Halo had sold 8.1 million units worldwide and, to date, has sold in excess of 14.5 million copies. 

If you are to take anything from the success of Halo’s Believe campaign, it should be to spend more time on your ad ideas and try to connect them with fundamental human emotions.

Sega – Sega does what Nintendon’t 

To promote the Mega Drive in the early 1990s, Sega sought to battle Nintendo’s market leader position, attaching the slogan “Sega (or Genesis in North America) does what Nintendon’t” to a video ad that highlighted the features of its new gaming console. Take a look:

At the time, Sega knew that all school children and teenagers wanted to be part of the Genesis group, and used emotional, logical and ethical appeal to connect to this. As a result, Sega’s sales amounted to double of its competitor, Nintendo, for four holiday seasons after the ad was released. 

We understand that assigning celebrities to feature in your campaign ads is a little excessive, particularly for small companies, however, regardless of size, all companies can adopt the key aspect of Sega’s ad – highlighting your product features.

Ubisoft – My Life as an NPC for Assassin’s Creed

Ubisoft’s My Life as an NPC campaign is proof that humour is often a great way to drive results. In this social campaign, dozens of NPCs took over Ubisoft’s Facebook and Instagram accounts to share what their life looks like in the game. Here’s an example of the sort of things they produced:

Even if your games don’t have the virality that Assassin’s Creed does, you can still use this quirky, funny and offbeat approach to promote them on social media. Instagram Reels, short videos, social media takeovers etc are all a great way to popularise your game and make it relatable to new and old players alike.

Tips for creating gaming ads

Connect with users through a story

You may have noticed that most of the examples we have shared employ some kind of storytelling in one way or another. The reason for this? Players like to choose games that run a different story from their own. It allows them to escape to another world to de-stress, be entertained or join a new community of like minded players. 

Gaming marketers like to pair their compelling stories with impactful visuals. Check out Playstation’s Double Life advert:

Know your players’ motivations

As a gaming marketer, you should know exactly why people are choosing to play your game. 

For example, if you are promoting a cosy game with stand-out design elements and encourages problem solving, you are most likely looking for casual gamers with interests in design and decor. Taking it one step further, you’ll soon realise that the main motivations for puzzle gamers are thinking, relaxing, passing time and exercising cognitive skills. You should be targeting people with these interests.

Advertise in-game

The best place to market games is within already existing ones. A lot of mobile games nowadays give players the option to watch an ad for more advantages in that game. This is a great way to be seen by more relevant players, increasing your likelihood of more downloads. 

In-game ads are also great for brand awareness. While the largest franchises of games might not be available to smaller businesses, you can target various free-to-play titles instead.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Pride month is fast approaching. There are multiple ways brands can get involved and display their allyship during the month of June. 

Being an ally of the LGBTQ+ community is not only a decent thing to do, but also opens your brand up to a new, invaluable audience. As we know, new audiences equal higher chances at driving engagement, increasing brand awareness and gaining more followers. 

Too many brands have had a brush with performative advocacy in the past, so we’re here to put them onto the most followed TikTok accounts advocating for LGBTQ+ rights in the hope that they can learn something and turn their inauthenticity into allyship. Recruiting the help of a TikTok marketing agency is always a great idea, should this be your first Pride campaign, as they will know how to keep things professional and authentic. 

Without further ado, here are the top 22 most followed TikTok accounts and LGBTQ+ advocates taking TikTok by storm.

The top 22 most followed TikTok accounts advocating for LGBTQ+ rights

@queeeerchameleon

Queer Chameleon is a pocket of the internet where cartoon chameleons talk about their experience as a member of the LGBTQ+ community. Using a mix of audio from other queer creators and original audio, each video touches on a unique aspect of the LGBTQ+ community.

@queeeerchameleon

👁️👄👁️ #lesbiansoftiktok #lesbian #lesbianpride #lgbtq #lgbtqia

♬ original sound – mylesweberjoker

@alokvmenon

Poet, comedian, speaker and author Alok is a trailblazer in the LGBTQ+ community. Along with calling for degendering fashion, they fiercely advocate for the visibility and acceptance of members of the queer community. Head to Alok’s account for motivational speeches and outfit inspo!

@alokvmenon

To all the #queer #trans and #nonbinary people in the world I am so proud of you. Thank you for having the courage to be yourself. #purpose #life #healing #dissociation

♬ original sound – alokvmenon

@esme.louisee

Have you ever wondered about the origins of the chastity belt? Or what dirty talk sounded like in the 1700s? If so, you need to check out Esme on TikTok. The Australian Ph.D candidate is best known for her ‘Kinky History’ lecture series in which she discusses history through a lens that highlights the queer experience.

@esme.louisee

Queer icon, activated 🌈🤺 #KinkyHistory #JulieDAubigny #History #LearnOnTikTok #QueerHistory

♬ Pirate orchestra for events and games – RYOpianoforte

The Old Gays

What started as a reaction series for Grindr’s YouTube channel, is now a beloved four tet advocating for LGBTQ+ rights by sharing their experiences growing up queer in a time when it was unacceptable. The Old Gays, Robert, Bill, Jessay and Mick, make entertaining and educational content on their TikTok account for their 10.8M followers, always ensuring a touch of comedy is sprinkled throughout.

@oldgays

Men in black 😎 #transformation

♬ suono originale – Carman

@sethsanker

Seth is one of the #femboys pioneering the fashion de-gendering movement. They excel at connecting fashion with current trends and advocates for more skirts to be worn by all genders. We would be lying if we said we weren’t jealous of their hair too…

@sethsanker

Reaaallllyyy leaning into my daddy era with a bit of Blokecore this summer. Thanks @Major League Soccer and @LA Galaxy for the dope Pride jersey! #blokecore #fashion #lgbtq #pride

♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

@camerongraggg

Cameron has found the perfect approach to mixing entertainment with educational content that discusses microaggressions and transgender issues in 2023! We couldn’t not include them in our list of LGBTQ influencers!

@camerongraggg

Like mind your business #fyp #trans

♬ nosey nelly – Tik Toker

@kissyduerre

Kissy is at the forefront of reminding others that queer youth matter, are valuable and are not just a trend. Her educational content uses trending audio on TikTok to reach wider audiences, with acceptance and love being at the core of everything she creates. Follow Kissy if you need that motivational pep talk!

@kissyduerre

We need to stop with compliments at the expense of degrading another person/woman. It only perpetuates toxic beauty standards, hate, and distorted self-esteem and body image. @Dylan Mulvaney sending you my love and soldier on sis! #transisbeautiful #learnontiktok #beyou

♬ original sound – Kissy Duerré

@jayhawkridge

Jay’s content is frank, upfront, tongue-in-cheek and informative when it comes to living with HIV. Approximately 38 million people are living with HIV, globally, so knowledge is paramount when it comes to discussions surrounding it. With his bio saying “education we could all do with”, it is great to see accounts dedicated to breaking stigmas and raising awareness.

@jayhawkridge

Regular sti testing is hot

♬ Hot Girl (Bodies Bodies Bodies) – Charli XCX

@neoitgirl

Nykita is a trans model and MUA from New York. She is very open about surgeries most trans women undergo to complete their transition and shares with her audience her tips and tricks for more feminine-appearing makeup looks.

@neoitgirl

Replying to @justdaurnt anything for you 💗 #lashes #mascara #makeuptutorial #mua #neoitgirl

♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

@2deafgirls

Duo Becky and Immy share relatable relationship content, but from the perspective of a deaf couple. They challenge stereotypes and regularly highlight the intersectionality between disability and sexuality. On top of this, the majority of their videos are conducted using British sign language, making their content accessible to the deaf community and those who would like to learn.

@2deafgirls

Reply to @mariannagunzz any questions? Just ask. #deaf #2deafgirls #comments #xcyzba #learnontiktok #viral

♬ original sound – Becky & Immy 🤟🏻 🌈

@kai_isaiah_jamal 

Kai is a non-binary creator who shares their journey towards self-acceptance. Catch them walking for Mugler in a recent campaign and answering their most-asked questions as a member of the non-binary community.

@kai_isaiah_jamal

2 in one day. Full fit Ferragamo

♬ Oxlade x Kolo Sa x DJ Jesse x Smiley Music – Jesse Ogbomor (DJ Jesse)

@elliemedhurst

Looking to learn more about the history of the LGBTQ+ community in a cool and engaging way? Ellie is the creator for you! Expect to find content talking about the history of the word ‘lesbian’ and where “lesbian hair” originated from.

@elliemedhurst

Who else is a young priestesses of Lesbos?? #lesbianhistory #lesbianvisibilityweek #lesbianvisibilityweek2023 #lgbthistory #lesbiansoftiktok #queerhistory

♬ original sound – Eleanor

@djkrystallake

Krystal’s content covers everything the schools don’t. Calling out systemic issues such as racism and homophobia, you can expect to find content that educates people about the issues facing marginalised groups and moments throughout history that have impacted women, people of colour and the LGBTQ+ community.

@djkrystallake

❤️ What does being a feminist mean to you? 🎤 Hear what I had to say in the first-ever #FEMINISTZINE available now📓 Sign up now in the #linkinbio @feminist Commissioned by @wetransfer. #FEMINISTFORALL

♬ original sound – Krystal Lake

@totallyprincessjasmine

Jasmine is a desi, trans woman who shares her transition with her followers and celebrates the trans community. Her content helps to break down misconceptions and spotlights everyday trans experiences.

@totallyprincessjasmine

you have now <3 #transandproud #desi #indian

♬ оригинальный звук – speed songs

@therealasherah

Singer, songwriter and trans activist, therealasherah regularly amplifies trans issues and voices, spotlighting the importance of unlearning transphobia.

@therealasherah

1 year on hormones. It has changed my life thank you all so much. You have Changed my life make sure to donate link is in my bio. #gofundme #hormoneupdate #genderaffirmingcare i will be posting my crowdfunding video in a few hours

♬ original sound – Therealasherah

@glow_with_ola

Ever wondered how people make walking in heels look so effortless? Ola is the creator for you. Ola regularly calls out internalised racism and homophobia and unapologetically walks the streets in his iconic high heels, embracing his identity wholeheartedly.

@glow_with_ola

8 inch life #runninginheels #runninginheelschallenge #howtowalkinheels #howtowalktutorial #meninheels #catwalkchallenge

♬ america has a problem – NHLZS™

@itsmillyevans

Queer sex educator and author, Milly, shares content about sexual health and safety for the LGBTQ+ community. From encouraging lesbians to use protection during sex, to advocating for the ban of conversion therapy in the UK, Milly’s account is a great resource to follow.

@itsmillyevans

Part 2 coming soon! Dental dam tutorial 👉@itsmillyevans #healtheducation #learnontiktok #advice #wlw #lgbtq

♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

@maxhovey

Max is the queer bestie you needed growing up. His content is a great mix of relatable, funny and educational videos about life as a member of the LGBTQ+ community. Another great resource to follow!

@maxhovey

Replying to @CreePing_StarFish masculinity is a social construct🫶🏼 #queerness #internalisedhomophobia #internalisedmisogony

♬ Morning Moon – brd

@zoestoller

Social worker and queer writer, Zoe, provides TikTok users with endless educational content surrounding almost any and every LGBTQ+ topic you can think of. From explaining queer-related terms to helping others find their identity/sexuality, Zoe makes their content easily digestible.

@zoestoller

👋🏻 Here’s your reminder that lesbians don’t have to be women! 🌈 Some people see the identity lesbian as very rooted within the gender binary of man and woman, and so they define lesbian as “women who love women.” And it’s valid for anyone who wants to define it as that — but in truth, the word lesbian can go so much further beyond just the gender binary. There are nonbinary lesbians. Lesbians who might connect to womanhood in a way that’s different from how society traditionally defines it. Lesbians who might connect to manhood! There can be lesbians that connect with any gender— because it doesn’t have to be constricted within that gender binary. As such, some people choose to define lesbian as “non-men who love non-men” — but even that label doesn’t feel comfy for everyone, as it defines lesbianism in opposition to manhood, and it also excludes any lesbians who do connect with manhood in their identity. In the end, you’re allowed to define the word lesbian in whatever way feels most validating for you — while also keeping in mind that anyone of any gender identity can use the label lesbian if that’s what feels best for them!❤️ 💬 How do you define the word lesbian? Do you have any questions about expanding the label beyond the gender binary? 💬 #zoestoller #lesbianvisibilityweek #lesbianvisibilityday #nonbinarylesbiansarevalid

♬ Daylight – David Kushner

@justflintisfine

As a queer student and LGBTQ+ educator of nearly 10 years, Flint shares invaluable videos about allyship and creating queer-inclusive classrooms, along with a range of other topics.

@justflintisfine

We can’t all just outrun this, my dudes. #trans #transtok #transrights #queer #queertok #lgbtq

♬ som original – SUZY SANTOS

@thejeffreymarsh

Jeffrey is no stranger to the online LGBTQ+ community. Marsh uses their platform to encourage and empower viewers of all identities and sexualities with positive, affirming content and a soothing voice. Their account also promotes trans, non-binary and queer-inclusivity.

@thejeffreymarsh

finding peace 😇💛✨️🌈💕 #lgbtq #nonbinary #trans #peace #healing #meditation #manifestation

♬ original sound – Jeffrey Marsh

@hellomynameiswednesday

Coming back full circle, we have another animated TikTok account headed by trans illustrator Wednesday Holmes. With a focus on mental health, Wednesday creates inclusive artwork that celebrates and encourages all of their followers.

@hellomynameiswednesday

Love u ✨✨✨✨

♬ outside – Øneheart

FAQs

Who is the most followed person on TikTok?

@khaby.lame is the most followed TikTok account with 157.4M followers.

Who are the top 10 most followed TikTok accounts?

1. @khaby.lame 
2. @charliedamelio
3. @bellapoarch
4. @addisonre
5. @mrbeast
6. @zachking
7. @kimberly.loaiza
8. @cznburak
9. @domelipa
10. @dixiedamelio

Who is the highest paid TikTok creator?

Charlie D’Amelio with an est. annual earnings of $17.5M.

Who is the most famous female TikToker?

Charlie D’Amelio with 150.5M followers.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!

Fashion Spotlight: Social

Jacquemus

Our social crown goes to Jacquemus this month. The luxury brand has gone viral across social platforms for its kooky and out-there fashion installations and event invitations. The brand has embraced the silly posting that’s capturing people’s attention on TikTok, and brought it into the real world.

@jacquemus

Did you pass by our instalation in paris ? #JACQUEMUS

♬ son original – Jacquemus

@amovivirlavida

Who’s for toast? 🍞 Visiting the Jacquemus pop-up in Galeries Lafayette Paris #jacquemus #galerieslafayette #paris #fy #fyp #toast

♬ ceilings – Sped Up Version – Lizzy McAlpine

Fashion Spotlight: New Tech

Zalando to launch AI fashion assistant 

Zalando is launching a fashion assistant powered by ChatGPT across its app and web platforms. With the new assistant, customers will be able to navigate Zalando’s product catalogue using their own terms and prompts, making the process more intuitive. The assistant will be able to provide the customer with relevant recommendations, with conversation to further refine the results.

Fashion Spotlight: New Collaborations

Lacoste x Netflix

Lacoste has collaborated with Netflix, remodelling its iconic crocodile to honour the streaming platform’s top shows. The genderless Netflix & Chill range tapped into the global series: Stranger Things, Elite, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone, and Bridgerton. The Netflix x Lacoste collaborative collection is available at select stores as well as Lacoste and Netflix websites.

@netflixde

Lieb das Demogorgo-dil 🐊 #lacoste #crocodile #netflix #netflixde

♬ Originalton – NetflixDE

Fashion Spotlight: Content

Calvin Klein: Get Dressed With…

To promote its new collection inspired by Y2K fashion, Calvin Klein worked with influencers to create outfit inspo in a VR spinning wardrobe, reminiscent of a Y2K fashion game. Content was posted as In-Feed Ads, and was supported with additional videos on the influencers’ own channels.

@Calvin Klein

The Y2K wardrobe. Get dressed with @josefmiichael.

♬ Promoted Music – Calvin Klein

@Calvin Klein

The Y2K wardrobe. Get dressed with @curlyfrysfeed.

♬ Promoted Music – Calvin Klein

Jack Wills: #TechRange

Jack Wills has been working with popular UK fashion and lifestyle influencers to promote the launch of its new Tech Range collection. Influencers created GRWM videos or edited videos showing multiple outfits. Content was posted to influencers’ own channels, and reposted to the Jack Wills brand account. The campaign hashtag #techrange has over 6.4M views to date.

@jackwills

Get ready for the ultimate Y2K collection of the year. Shop trending unisex styles that will send you out of this world. THIS is Tech Range 👽 @Marj Moore @FRecKles #jackwills #TechRange #fyp

♬ Hot – Stepz & Ivorian Doll

@theclairewardrobe

Spring ready in my Y2K Unisex Tech @Jack Wills #TechRange #JackWills

♬ original sound – wehearthouse

Coach: Coachtopia 

Coach launched Coachtopia, a community of Gen Z designers, experts in circular fashion. The content uses AR-inspired visuals to tell the story of Coachtopia, highlighting the circular fashion process and showing the activists and designers (called Coachtopians) who support the new sustainable initiative.

@coach

This is Coachtopia: reimagining Coach leather scraps and more for a circular future.

♬ Promoted Music – coach

@coachtopia

Once upon a single scrap of leather… 🪽♻️👜. Welcome to Coachtopia—a new world of circular craft from @coach. #sustainability

♬ original sound – Coachtopia

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend beauty spotlight

K-beauty snail essence

This summer we’re staying hot and hydrated with COSRX’s Snail Mucin serum. Recently found trending all over #SkinTok, this serum is formulated for hydration, anti-aging and reducing dark spots, promoting an overall healthy glow. The Korean skincare brand took on a creative and playful approach to the product’s promotion through a hashtag challenge titled #SnailDuoShot, which saw participants pose for three ‘shots’ for a chance at winning COSRX products. The hashtag has received 103.6M views and over 19,000 participants.

@epharmacynepal

Watch Till End To Know That Ingredient #epharmacynepal #foryourpage #skincarecontent #skincare #damagedskin #skintips #skincaretok #fypシ゚viral #skintok #snailmucin #cosrx #snailcream #goviralgo

♬ spin back X collide – ★yt_o00★

Pickle skincare

Just when you thought being told hairspray was just as effective for setting makeup as an actual setting spray, the pickle skincare trend came along. Rather than consuming pickles for their natural antioxidants, some users have begun putting the brine directly on their skin or into a DIY facemask. The trend claims to treat acne and remove the top layer of dead skin cells to reveal a healthy, glowing complexion. TikTok skincare trends are usually reliable, but we advise steering clear of this one.

@babycakesslime

IT ACTUALLY WORKS! I made my own diy face mask out of PICKLES #lootbana lootbana.com

♬ original sound – Nicole Skyes

Brand beauty Spotlight

The Beauty Crop

In recent months, the makeup brand The Beauty Crop has secured its place as a staple in everyone’s makeup kits. Trending products include the Oui Cherie Gripping Primer and the Vitamin Babe Loose Setting Powder, along with a multitude of others that continue to sell out on TikTok shop time after time. The most recent collection to be added to The Beauty Crop’s roster is the Pore Filter collection, featuring a primer, pressed powder and mattifying mist, helping people achieve a flawless matte complexion. Much of the brand’s success on TikTok is owed to the high-quality user-generated content that is reposted from the accounts of the most engaged makeup influencers on the platform.

@jordanlipscombe

@thebeautycrop NEWNESS‼️ update: oily skin gal perspective, im impressed… #fyp #beauty #review

♬ original sound – Jordan

@beautylooks_ls

A MATTE SPRAYYYY plus a cheeky other pressed powder mention #beautycrop #makeup #makeupspray #settingspray #mattesettingspray #fixingspray

♬ original sound – Beautylooks_ls_

Creator beauty spotlight

Quetta Lawson

Shining brightly under our creator spotlight this month is Quetta Lawson, a self-proclaimed “plus size, acne covered, GRWM queen”. Having fast accumulated nearly 500k followers, Quetta’s content and makeup skills have proved to be leagues above the rest, allowing her humour, charm and expertise to shine through. She has not gone unnoticed by popular brands either, with partnerships including Jordana Ticia, Look Fantastic and NYX Cosmetics. Follow for colourful eye looks and a flawless base, with a slice of humour on the side!

@quettalawson

BLAH BLAH BLAH #idontlikemakeup #idontlikemakeupimagainstmakeup #makeup #makeupartist #makeupart #makeuptransformation #makeuphacks

♬ original sound – whatever.com – whatever.com

@quettalawson

Shes back and shes BIG @Jordana Ticia Cosmetics #jordanaticiacosmetics #jordanaticiapowder #jordanaticiacosmeticspowder #powderrestock #setandbrighten

♬ original sound – Quetta Lawson

Content beauty spotlight

Rare Beauty: Soft Pinch Tinted Lip Oils

Our prayers have been answered. Rare Beauty have launched lip oils. Unlike a traditional lip oil, the 8 available shades feel like jelly and melt down into an oil that leaves a beautiful coloured tint on the lips. Rare Beauty has gained a cult following on TikTok, and used influencers to conduct wear tests, show range swatches, and first impressions, which then resulted in a multitude of UGC. The hashtag #RareBeautyLipOil has over 143.3M views.

@charbarker

@Rare Beauty’s new lip oils 🎀💗✨🫶🏼🩰#rarebeauty

♬ som original – bella

Armani Beauty: #IAmWhatILive

The launch of Armani Beauty’s new ‘My Way’ perfume doubled up as the launch of the brand’s TikTok account. Led by Sydney Sweeney, the campaign features the branded hashtag #IAmWhatILive, which encourages selected influencer partners to pull together a series of video shots depicting what they feel the fragrance means to them, being sure to include a text overlay of the scent notes. The hashtag has 283.6M views on TikTok.

@siannlilly

ad I Am What I Live, my scent of Spring- the new @Armani beauty My Way Parfum #MyWay #IAmWhatILive

♬ Armani – My Way (15s) – Armani – My Way

NYX Cosmetics: #FatOil

NYX Cosmetics recently launched eight shades of its new Fat Oil Lip Drip product. NYX is another cult brand on TikTok, and used influencers to promote its new Fat Oil Lip Drip. Content included shade swatches on creators with different skin tones, and wear tests, and emphasised the virality of the product on the platform. The #FatOil hashtag has 42M views.

@cambellkenneford

ad | trying @nyxcosmetics_uk new Fat Oil Lip Drips, let me know your favourite shade, I have too many! #FatOil

♬ original sound – Cambell 💞

L’Oreal: Infallible Concealer

The entire Infallible range is no stranger to the internet, but L’Oreal has proved it is the master of trending/viral products once again. The always-on promotion of one of TikTok’s most famous concealers has put it back into circulation on the platform, regaining it viral status. Creators were encouraged to promote the product by using the concealer in creative ways to show off its versatility.

@cameronvalentina

Concealer eyeliner using @L’Oréal Paris AD ✨ #concealer #concealeroutine #eyelinerhack #lorealinfallible #lorealinfallibleconcealer #makeup

♬ Light – L’Oréal Paris

Jo Maole: #GiftGiving

To mark the end of Ramadan, Jo Malone positioned its fragrances as a meaningful gift to be given to loved ones to celebrate Eid. The brand’s luxury feel ties in perfectly with the love and warmth surrounding Eid celebrations, encouraging special gift giving at this time.

@chinutay

☪️Gift@Jo Malone London giving ideas ahead of Eid with @JoMaloneLondon #AD #GiftGiving #FriendsofJoMaloneLondon

♬ original sound – Chinutay

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Welcome back to another beauty roundup! Every month we round up our favourite beauty ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend Spotlight

Stop motion makeup

A beauty trend taking over TikTok in March is stop motion makeup, where beauty gurus animate their makeup routine. This is done by stopping to take a photo of every new application and blend before continuing with the rest of the routine to create a stop motion animation technique.

@colleen.makeupp

This lipstick omg its my fave part. Another stopmotion makeup video i have so many ideas hehe #stopmotion #graphicliner #CapCut

♬ Boy’s a liar Pt. 2 – PinkPantheress & Ice Spice

@thisartperson

First time trying stop motion too!!! How did i do? 🖤🎥 #stopmotion #makeup #gothmakeup

♬ Christmas Kids – Roar

Brand Spotlight

Nature Spell 

This month’s spotlight is shining brightly on skin and hair care brand Nature Spell. Through a high volume of user-generated content, the brand’s rosemary oil sales have skyrocketed to 287K units sold through TikTok Shop alone, despite not having a TikTok account linked to the product page. This just goes to show the power that UGC on TikTok holds!

@bygeorgiaobrien

Day 2 of using @Nature Spell rosemary oil for hair growth 💖 #fyp #foryoupage #hairgrowth #hairgrowthtips #hairgrowthjourney #rosemaryoil #rosemaryoilforhairgrowth #scalpmassage #mua #beauty #skincareroutine #hairroutine

♬ Fake ID X Walking On A Dream Carter Walsh Remix – CarterWalsh

@melcampbell_

Best rosemary oil on the market!! 👏 @Nature Spell #rosemaryoil #oilmask #rosemarywater #rosemarywaterforhair #rosemaryoilforhairgrowth #hairgrowth #fyp #viral #tiktokmademebuyit

♬ original sound – Melissa Campbell

Creator spotlight

Aditya Madiraju

Aditya (he/him) is a self-proclaimed “makeup nerd” based in New Jersey, US. With 192K TikTok followers, and an additional 330K on Instagram, Adi loves to share his own journey with skincare, beauty and makeup not only as a person of colour, but also as a man in the beauty industry. On his accounts you can find a range of content, from makeup hacks to reviews from top brands like Fenty Beauty and Charlotte Tilbury. 

@adityamadiraju

The way this had my jaw dropped 🤯✨ @Charlotte Tilbury #HollywoodHighlighter Glow Glide Face Architect Highlighter 🙌🏾 #GlowGlide #Ad #Highlighter #HighlighterTutorial #MakeupReview #Makeup

♬ Feel Things – Free Arlo

Content spotlight

e.l.f Cosmetics: #elfOFACE

e.l.f Cosmetics launched a campaign for the release of its new O Face Satin Lipstick. Using its second original song ‘Lip Positions’ to promote the rollout, the brand encouraged TikTok users to post their interactions with the product through a lips-only “dance” to the trending sound. To date, over 500 pieces of UGC have been created using the song.

@meredithduxbury

Going out tonight 💋 Tune in on 3/22 for a GRWM featuring @elfyeah 💄 #elfcosmetics #elfOFACE #elfpartner

♬ original sound – Meredith Duxbury

@mangomoniica

Showing my #elfOFACE using my fav shades of the NEW O FACE Satin Lipstick💄 #elfpartner #elfcosmetics #elfyeah #satinlipstick #affordablelipstick #liptutorial #elfOFACE @elfyeah

♬ Lip Positions (O FACE) – e.l.f. Cosmetics

PROVOKE: #BlondeRehab

PROVOKE promoted the launch of its Blonde Rehab range through partnering with social media beauty influencers, who incorporated the #BlondeRehab campaign hashtag into their captions, amassing 6.4M interactions across the platform. The campaign involved influencers checking their blonde hair into and out of “rehab”, showcasing the noticeable difference the products made to their hair after use. 

@eleanorcerys

Getting date night ready, checking into Blonde Rehab with my faves 🧼💕 AD @PROVOKE Haircare #ProvokeHairCare #ProvokeAReaction #blonderehab #CheckInCheckOut #fyp #hairtok #haircare

♬ GASLIGHT – INJI

@millyhancockk

Checking into Blonde Rehab with my faves @provokehaircare #ProvokeHairCare #ProvokeAReaction #BlondeRehab #CheckInCheckOut AD#OlsaSüperOlur

♬ GASLIGHT – INJI

NYX Cosmetics: #BareWithMeBlur

To promote the UK launch of its new Bare With Me Blur skin tint foundation, NYX gathered real people with real skin problems, such as texture, acne scarring and shine, to feature in its latest beauty campaign on TikTok. Some creator videos have amassed over 1.1M views.

@nyxcosmetics_uk

Blur ON ✨ NEW! Blurring Pro Foundation ✨ only £9.99! 👀 shop all 24 shades @Boots UK #BareWithMeBlur #NYXCosmetics_UK #MatteFoundation #AffordableMakeup #CrueltyFreeBeauty

♬ original sound – nyxcosmetics_uk

@izzierodgers_

MY SKIN LOOKS LIKE BUTTER😧🧈✨ @nyxcosmetics_uk ‘s new Bare With Me Blur Foundation is £10 of heaven 🫶🏼✨😍 ad #foundationreview #makeupreview #acnepositivity #selflove #makeuplook

♬ original sound – IZZIERODGERS

Estée Lauder: #MyShadeMyStory

As a continuation of its #MyShadeMyStory campaign promoting the Estée Lauder Double Wear foundation, the beauty brand recruited creators within the beauty space to share sponsored videos within which they revealed their shade number along with a story they wish to tell the world about them as a person.

@jahanara.makeup

Can you believe this base lasted me all day?! 🫶🏽The @esteelauder double wear foundation is perfect for someone like me who doesn’t have time for touch ups on busy days. ad. You didn’t know you needed this until now!⭐️ #MyShadeMyStory #Doublewear #ad

♬ original sound – Jahanara Rahman

@linnygd

First date get ready with me using all @esteelauder products AD 💗 my favourite pairing is the night repair serum and the double wear foundation (with over 55 shades) for glowy healthy looking skin that lasts for 24 hours 🌟 you can use the virtual try-on on their website to find your shade 💘#MyShadeMyStory #DoubleWear

♬ original sound – Linasha

Eborian UK: Super BB Cream 

The Korean skincare and cosmetics brand, Eborian, promoted the launch of its new Super BB Cream using beauty and lifestyle influencers on TikTok. The brand asked its partners to emphasise the products ease of use and full coverage despite not being a foundation.

@quettalawson

AD The key to flawless makeup WITHOUT foundation @erborian_uk #erborian #makeuptutorial #makeuptransformation

♬ original sound – Quetta Lawson

@maddylucydann

AD @erborian_uk ‘s Super BB is my favourite way to even my complexion, add coverage with SPF and it’s 50% skincare too so while it’s making me look good it’s doing good for my skin too! #erborian

♬ original sound – Maddy

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!

Fashion Social Spotlight

Cider

Cider has been going viral on TikTok thanks to a combination of using TikTok Shop, Search and In-Feed ads, and boosted influencer content. The hashtag #ShopCider has over 281.5M views, and the most popular video concept is Cider hauls. The brand uses fashion influencers of all shapes and sizes to show the versatility of its garments and sizing. 

@mariajoynson

okay new favourite outfit i’ve linked both of them just above here 🥰 #ciderhaul

♬ original sound – Maria

@melodaydream

@shopcider has done it again ♡ I can’t wait to wear this out & about! #shopcider #viral #fyp #plussize #plussizefashion #plussizeoutfitinspo

♬ It’s Called: Freefall (Sped Up) – Rainbow Kitten Surprise

 

New Fashion Tech

Snapchat launches AR Shopping Suite

Snapchat has unveiled AR Enterprise Services (ARES) to offer businesses access to a “Shopping Suite”. The AR lenses will allow people to try on different clothing, shoes, and accessories from partnered companies, including Amazon. The Shopping Suite can be integrated directly into a brand’s app or website, so customers can engage with them while discovering products. 

 

New Fashion Collaborations

H&M x Mugler

H&M’s latest designer collaboration will launch in May, in collaboration with the House of Mugler. The collection designed by Mugler’s creative director Casey Cadwallader includes womenswear, menswear, and accessories. The collaboration has caused a stir on TikTok, with the official hashtag #MuglerHM already achieving over 1.3M views in five days. 

@hm

Get that main character energy #MuglerHM   @Mugler @Casey Cadwallader @SHYGIRL @Eartheater @Fountain Baby   LAUNCHING 11.MAY.2023

♬ original sound – H&M

 

New Fashion Content

Victoria’s Secret Midsize Review

Victoria’s Secret is making a comeback in the fashion scene by using boosted influencer content where creators of all sizes showcase the new and improved size ranges from the brand. Victoria’s Secret is using TikTok to rebrand itself as a reliable lingerie and nightwear brand for women. 

@victoriassecret_uk

With handmade lace detail and silhouettes ranging from unlined to push-up, @christina.lagios tries our Dream Angels collection 😍 Which bra is your favourite? #victoriassecretuk #brareview #midsizefashion

♬ original sound – victoriassecret_uk

 

Microsoft x Junk Kouture: #IMadeThisWithJunk

Microsoft has partnered with Youth Sustainable Fashion Competition, Junk Kouture to raise awareness and educate the next generation about circular systems in fashion, as well as celebrating solutions where technology and creativity work together to help drive change in the industry. Using TikTok, the brands have shared weird and wonderful fashion creations made from recycled materials. 

@microsoft

I gave old junk a new zero-waste look. Show us & @junkkouture an upcycled creation with IMadeThisWithJunk.

♬ original sound – Microsoft

@junkkouture

Junk ➡️ runway, we make eco-friendly couture with @Microsoft. Share your eco-friendly creations with #IMadeThisWithJunk

♬ original sound – Junk Kouture

 

Boohoo Man: TikTok Shop codes

Boohoo Man has jumped on the TikTok Shop bandwagon, and has offered its audience exclusive TikTok Shop codes. Videos containing the codes in the caption are boosted to wider audiences, and show the product being styled as inspiration for potential customers. 

@boohooman

Styling a racer jacket😮‍💨 Hit the link in bio to shop and use code TIKTOK10 👉 #boohooMAN #fashion

♬ original sound – boohooman – boohooman

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and Europe.

If you want more of our industry insights, visit our influencer marketing & social media blog here.

@ Socially Powerful