15 Inspiring Brands on TikTok to Fuel Your Creative Strategy

September 20th, 2021 by

TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok users and ever-changing trends, it’s almost certain that brands can find a strong space on the platform. Pairing these with the best time to post on TikTok, you are in for a winner. 

Don’t know where to start? No worries. Keep reading to find out who the best and most followed brands on TikTok are. 

The 15 most inspiring brands on TikTok

1.  Ryanair

In an unlikely turn of events, Ryanair is one of the most active and successful brands on TikTok. By using humour and TikTok trends, Ryanair has increased engagement and its brand presence on TikTok. It’s consistent tone and posting has resulted in many viral videos, assisting its growth to 1.1 million followers. 

@ryanairThat better be your answer😃!! ##ryanair♬ original sound – Bear

@ryanairMy prices got yous acting up🥵😩 ##ryanair♬ excuse me mommy – tim

Ryanair mainly uses images and footage of its planes while using a TikTok  filter designed to superimpose human facial features onto any background, resulting in an almost-personified mascot. While using trending sounds and memes, Ryanair successfully gets its message of cheap European flights across to viewers. 

2. Little Moons

Little Moons Mochi’s TikTok fame began when the brand went viral as younger TikTok users discovered its products. The brand gained two organic hashtags for the content users were creating: #littlemoons and #littlemoonsmochi. The 15 thousand Little Moons themes videos racked up over 500 million views, resulting in a 2,000% sales increase. 

@littlemoonsmochiThat main character energy when you come home with Little Moons…🍡 ##littlemoonsmochi ##littlemoons ##fyp ##sainsburys ##mochi♬ Stromae Alors on Danse – ᴍᴇɢᴜᴍɪ & ᴋʏᴏ 🦋

@littlemoonsmochiTrue story… ##littlemoons ##littlemoonsmochi ##mochi ##icecream ##fyp ##nobodynobodynobody♬ original sound – ariana

Since then, Little Moons has begun joining in on trending sounds, filters and videos on TikTok to further grow its presence. It currently has over 250K followers on TikTok and more than 3.5 million likes. 

3. Innocent Drinks

Innocent Drinks is one of the best brands on TikTok in terms of humour and engagement. It follows a similar strategy to Ryanair and drives engagement with humour and relatable topics. The account regularly pokes fun at its own TikTok strategy which helps personify the brand and make it more relatable. 

@innocentdrinksAnd yes, we know the B looks like an 8. You try and do better with bottles. ##buysmoothies ##marketingprofessionals ##foryoupage♬ original sound – Kwame Sarfo

@innocentdrinksWe’re not sure what our real job actually is at this point. ##buysmoothies ##foryoupage ##worklife♬ original sound – Jennifer Louise Emma

Innocent Drinks uses the popular “I’m Lost” filter and trending TikTok sounds, which has helped it gain many viral videos. The brand also engages with organic comments by responding in an approachable and witty tone of voice, reminding marketers that great content will only get you so far. 

4. Warner Bros UK

Warner Bros’ typical TikTok strategy includes using trending music and sounds on TikTok and pairing them with clips from its most popular TV shows and films. In doing so, it is able to appeal to fans of these series and films while staying relevant and funny on the platform 

@warnerbrosukkendall is quaking right now ##prettylittleliars ##kendalljenner ##dance♬ original sound – E! Entertainment

@warnerbrosukgeorgie’s no.1 fan ##IT ##pennywise ##johnmayer ##kourtneykardashian♬ Why is everyone using this audio – zineb🧋🤎

Warner Bros also uses TikTok to tease and hype up new film or series releases. Since TikTok is relatively easy to go viral on, it is able to create a large buzz for release days. 

5. Gymshark

Gymshark is consistent with its tone of voice and messaging across all platforms, which is why it has been able to become one of the top brands on TikTok. It has a clear purpose to help its followers stay active and realise their potential. 

@gymsharkYou’re not defined by your aptitude, you’re defined by your attitude 💪 ##Gymshark ##InspirationalStory ##Swimming ##Paralympics♬ original sound – Gymshark

@gymshark😳💀 @garrettcurto @amberysuh ##Gymshark ##Fitgirl ##Gymtok♬ original sound – Gymshark

Gymshark regularly reposts content from its influencer ambassadors that include workout tips and sets, product try-ons and fitness and gym skits. By repurposing influencer content it gives itself social proof as a reliable brand and doesn’t need to use its own resources. 

6. Elf Cosmetics

Elf Cosmetics is one of the most successful brands on TikTok thanks to its TikTok campaign efforts. Elf commissioned an original song to be used as part of a hashtag campaign called Eyes Lips Face. The brand worked with a few influencers to kick off the campaign but it soon became a viral trend on the platform. The hashtag #eyeslipsface currently has over 8 billion views. 

@elfyeahOur e.l.f. mama @kellyrosesarno is throwing it back to the year 2000 😙 That EYESHADOW 🔥 ##y2k ##2000 ##y2kmakeup♬ original sound – elfyeah

@elfyeahAlllways have $ for e.l.f. with these affordable prices 😉💰 ##affordable ##elfcosmetics♬ Candles – Joshua Long

Elf’s TikTok strategy now uses influencers on the regular and also trending sounds that show off its products. It also uses the popular “I’m Lost” filter to superimpose eyes and lips onto products. 

7. Amazon

Amazon has five official TikTok accounts: @amazonprimevideo, @amazonfashion, @amazonmusic, @primestudent, and @amazon; amongst which Amazon Prime Video is the most popular. 

@amazonprimevideoWe love to ✨hear✨ it! @joshplaysdrums x @funnyasiandude ##jimmyoyang ##gooddeal ##primevideo ##apvcreator ##gooddealapv♬ original sound – Amazon Prime Video

@amazonfashionGoodbye, “Where’d you get that outfit?”! Hello, ##StyleSnap! Amazon app to try it now 📷♬ original sound – Amazon Fashion

Amazon uses TikTok to launch hashtag challenges and recognises the importance of TikTo influencers—both micro and mega. The #amazonpartner has over 75 million views. Content on Amazon’s Fashion account consists of ambassador content and reposts of organic TikTok trends like #amazonfinds which has over 12.4B views

8. Crocs

Crocs launched a TikTok account to reach Gen Z consumers and within a week its TikTok account had more followers than its Twitter. Crocs launched a challenge camp;aign with Post Malone called #ThousandDollarCrocs. The hashtag has amassed over 3 billion views. 

@crocsIt’s Dad vs. Daughter IN Crocs! ⚽️⚾️🏈 On and off the field, our NEW Bubble Block pattern was never meant to hide! @jackmitrani ##CrocTok♬ original sound – Crocs

@crocsComfort👏 Without👏 Carbon👏 We’re fully committed to our goal of Net Zero by 2030! Let’s make our world a more comfortable place💚 See bio for more!♬ 오리지널 사운드 – Crocs

Crocs regularly uses influencers and celebrity ambassadors to announce new products or initiatives. The content is colourful and fun, much like the Crocs products. 

9. Fortnite

Fortnite is still relatively new to TikTok, it has already gained over 6.2 million followers. TikTok has used influencer marketing and hashtag challenges to establish its presence on the platform. 

@fortnite…Strange things have been happening on the Island while you were asleep.♬ original sound – Fortnite Official

@fortniteYou’ll only see plays like this in the FNCS. Speaking of which you can catch broadcasted on TikTok this weekend!!🎮 ##fncs ##ch2s7♬ original sound – Fortnite Official

Its videos regularly receive over 1 million views, and it posts a mix of in-game content and streamer play-throughs. 

10. American Eagle

American Eagle has had a huge influencer push on TikTok and has made Addison Rae a brand ambassador. American Eagle regularly uses influencer campaigns to show how versatile its jeans are. 

@americaneaglePassing the phone to our “Future Together” cast 👀📱Campaign + new collection drop tomorrow! ##reveal ##AEJeans♬ original sound – American Eagle

@americaneagleWe put @therealcalebmclaughlin under the Q&A while on set. ##FYP ##behindthescenes ##backtoschool ##fitcheck ##aejeans ##strangerthings ##calebmclaughlin♬ Lazy Sunday – Official Sound Studio

Its other TikTok brand ambassadors regularly feature on the brand’s TikTok page in Q&As or behind the scenes moments—these videos tend to perform the best. 

11. Adult Swim

Adult Swim recently went viral on the platform as a result of an organic trend. Users would create their own TikToks that mimicked the style of an Adult Swim advert. Adult Swim encouraged users to create more by creating their own and joining in. 

@blackquarterzip#vano3000 #adultswim♬ Running Away – VANO 3000 & BADBADNOTGOOD & Samuel T. Herring

@adultswimMorty-ish collaboration with @seanmcverry ##rickandmorty♬ original sound – [adult swim]

Adult Swim posts clips from its popular series and reposts organic content from fans of the channel and influencers. 

12. Revolution Beauty

Revolution Beauty is one of the most successful brands on TikTok. With many viral hashtag challenges and successful paid-ad campaigns, TikTok is paving the way by its early adoption for TikTok shopping. Its content is primarily reposted influencer content, but it also reveals new product launches. 

@makeuprevolutionA colour for every occasion💋 @abbyroberts Revolution Matte Bomb Liquid Lipsticks 💄❤️ ##makeuprevolution ##liquidlipstick ##abbyroberts♬ GET YOU SOME – Gibbz

@makeuprevolutionCONGRATULATIONS to our Final 15 moving onto Challenge 2!🤩🌈##CreatorRevolution ##makeuprevolution ##final15 ##creator♬ Creator Revolution – Makeup Revolution

Revolution engages TikTok users organically by hosting regular creator challenges. The beauty brand sets a theme and hashtag and then encourages users to create their own looks and post them under the hashtag. 

13. Hissy Fit Clothing

Hissy Fit Closing is one of the most popular small clothing brands on TikTok. It recently went viral organically thanks to global fashion weeks.

@hissyfitclothingReply to @butterflyheaveng Phoebe Buffay 🌞🔮🐈‍⬛ inspired fits featuring our new midi skirts! Dropping at 6pm today 🌟♬ original sound – hissy fit

@hissyfitclothingDidnt stick to the theme AT ALL lol but new midi skirts have just dropped on site 🌟❤️ Use code ‘TIKTOK10’ for 10% off ✨♬ Deceptacon – LE TIGRE

The brand shows off its products by showing different ways they can be worn on the founder. By using popular music tracks and joining in trends within FashionTok, the brand has grown its audience significantly and quickly. 

14. Marvel

Marvel has an incredibly engaged and active fanbase that is present on the platform. Marvel encourages these creators to continue making theories and organic content by reposting and featuring key Marvel creators on their TikTok. Marvel creators are well-respected in the Marvel community, and by reposting their content, Marvel solidifies their position. 

@marvelListen to @theoriesbyt , and download the ##MarvelUnlimited app now! 📲 ##MarvelComics♬ original sound – Marvel Entertainment

@marvelMarvel Studios’ ##ShangChi and The Legend of The Ten Rings is playing in theaters NOW! Who’s seeing it this weekend? 🎟 ##MCU @simuliu @awkwafina♬ original sound – Marvel Entertainment

Marvel also shares trailers, interviews and behind the scenes footage of upcoming films, series or comics. It also joins in on generic trends on TikTok to appeal to a wider audience. 

15. Zara

Zara has used TikTok to dip its toe into the world of AR. By creating a series of videos showcasing products that were produced by Zara Creators, Zara has been able to keep users engaged for longer when scrolling through TikTok. By offering a unique video viewing, Zara has positioned itself as an aspirational brand. 

@zaraDecompress to discover ##zaranewin ##zara♬ original sound – ZARA

@zaraPress for pink ##zara ##zaracreators ##asmr Thank you @marblemannequin♬ original sound – ZARA

The AR videos are reminiscent of luxury brands—especially relevant at the moment given the sheer number that are entering the crypto market and the Metaverse. 


What brands work with TikTok?

There are countless brands on TikTok. It has become a go-to marketing strategy for many brands, but mainly those hoping to attract younger audiences. 

What are the best brands on TikTok?

The best brands on TikTok are: 

  1. Ryanair
  2. Little Moons 
  3. Innocent Drinks
  4. Warner Bros
  5. Gymshark 
  6. Elf Cosmetics
  7. Amazon
  8. Crocs
  9. Fortnite
  10. American Eagle
  11. Adult Swim
  12. Revolution
  13. Hissy Fit Clothing
  14. Marvel 
  15. Zara

What luxury brands are on TikTok?

Some luxury brands on TikTok include Prada, YSL, Gucci, Ralph Lauren, Dior and Louis Vuitton. Luxury brands join TikTok in hope of targeting younger audiences and to make themselves culturally relevant. 

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