The beauty industry is arguably one of the most dominant industries on social media seeing as it is prevalent on platforms like YouTube, Instagram, Twitter and TikTok. In recent years, there has been a rise in beauty influencers, with the likes of beauty gurus such as Jeffree Star being one of the richest beauty bloggers on the internet. Many beauty fanatics are inspired by the top beauty bloggers, and have made successful careers for themselves after posting makeup tutorials and product reviews online. From skincare to makeup, the beauty industry is filled with a diverse range of beauty bloggers that share their expertise of the beauty industry.
Beauty bloggers are also high in demand for several beauty brands as their authentic and genuine personalities help brands to drive product sales and promote brand awareness.
Let’s take a look at the top beauty bloggers that have made huge names for themselves on social media.
Top 5 beauty bloggers to follow
1. Jennie Jenkins
Instagram followers: 409K
YouTube subscribers: 650K
Jennie Jenkins is a British beauty influencer, who is previously known as BeautyByJJ. She is best known for posting makeup and beauty blogs. Jennie frequently uploads to her YouTube channel, where she not only posts makeup tutorials, but a range of product reviews, clothing hauls and hair tutorials. Since rising to fame on social media, Jennie has launched Jennie Jenkins Beauty, which is her own collection of false eyelashes. Jennie’s Instagram account is also filled with aesthetic photos of her trendy outfits, as well as Instagram Highlights of her travels around the world.
2. Many Gutierrez
Instagram followers: 4M
YouTube subscribers: 4.87M
Manny Gutierrez has one of the best beauty blogs on social media. The American beauty blogger is best known for creating polished makeup looks on his YouTube channel. His content has a heavy focus on product reviews and eyeshadow looks, where he frequently features celebrities and internet personalities such as Halsey and Liza Koshy in his videos. He has also used his YouTube channel to openly talk about belonging to the LGBTQ+ community, and the struggles of his family accepting his sexuality.
Manny’s Instagram account primarily focuses on his creative makeup looks, which show off his talents. The self-taught beauty blogger also represents brands such as Lunar Beauty.
3. Michelle Phan
Instagram followers: 2M
YouTube subscribers: 8.86M
Michelle Phan is an American makeup artist and entrepreneur who specialises in creating beauty content on social media. After creating her own makeup blog in 2005 (which centred on discussing makeup tutorials), Michelle has become a household name within the beauty industry. Her strong online presence and expertise within the beauty industry has led her to become recruited as a makeup artist and spokesperson for Lancôme. Michelle regularly uploads makeup tutorials to her YouTube and Instagram accounts, where she focuses on dewy and rosy looks.
In 2013, L’Oreal launched EM Cosmetics by Michelle Phan, a skincare collection that promotes skin-empowering ingredients.
4. Nyane Lebajoa
Instagram followers: 1.5M
YouTube subscribers: 40K
Nyane Lebajoa is a beauty blogger based in the UK. She has gained popularity on Instagram for her ethereal makeup looks. She is known for matching her eyeshadow colours with her hair colour. Nyane also posts popular Instagram Reels where she recreates her favourite facial expressions in her Instagram posts and also posts wig inspiration videos. She first rose to fame on social media after posting her makeup looks to Tumblr.
Nyane also has a self-titled blog where she posts a variety of her favourite makeup looks and has collaborated with brands such as Temper Hair and NYX Cosmetics.
5. Penelope Gwen
Instagram followers: 282K
YouTube subscribers: 17.5K
Penelope Gwen is a UK-based makeup artist and fashion model. The beauty blogger shares both makeup and modelling content to her Instagram account. Her makeup tutorials revolve around colourful, high fashion looks. Penelope has also represented brands such as Fenty Beauty and Kat Von D Beauty. She has even been featured on the cover of HUF Magazine.
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