Are you a brand looking to maximise your engagement on social media? Leveraging interactive posts might just be the key to your success.
Today, consumers crave interaction. They crave a personalised experience when using social media. Brands who understand this can lean into the power of interactive posts to create a two way conversation between them and their followers. Once this conversation is opened up, engagement will increase.
Your interactive post ideas can be tailored to suit your brand’s image and tone of voice. This way, you’re guaranteed to be putting something out there that you know your existing audience will love and be rewarded with their engagement, in return.
Ready to get started? Follow this short guide for all there is to know about creating and publishing your own interactive posts.
What is an interactive post?
Interactive posts add a whole new dimension to the social media consumer experience. They actively encourage users to interact with the posts they see in exchange for personalised results they care about and to move everything forward.
Put simply, an interactive post is social media content – whether it be an image, video, Reel etc. – on which users can click, swipe, tap, key press or any other action their device can register.
Here’s an example of what an interactive post looks like:
ThredUp’s online Fashion Footprint Calculator has had over 44k social interactions. Here, the interactive element of the content is the ‘calculate your impact button’ which users can click on to participate in a quiz.
Interactive posts come in many different forms. Here are some of the most common types you should be familiarising yourself with:
1) Interactive Calculators:
If using an interactive calculator as your chosen interactive content, you must know how to do it correctly.
Your post should address a customer problem that you have noticed arising and want to tackle. From here, you can prove your willingness to help by offering a free calculator to your customers to solve the problem.
A great example of an interactive calculator can be found on Third Love’s website.
For this, consumers need to answer a series of questions to receive the results via email.
This is the perfect example of a win-win situation, as the customer overcomes a problem encountered during the shopping process while Third Love expands its reach to a wider audience, generates new leads and, ultimately, gains more customers.
2) Instagram and Facebook polls
Polls make for great interactive content.
They are also extremely accessible and easy to create/run on both Facebook and Instagram, which makes them great for spontaneous postings and gaining insight into your audience’s minds.
The first step is to choose an interesting poll topic. The most popular are:
- Satisfaction polls – these help businesses understand what their customers think of their products or services.
- Finding out what products/services your customers like the most.
- Discovering your audience’s opinion on pressing matters.
- Involving your audience in the decision-making process.
Polls also are the best way to generate an increase in engagement, as they require users to click on them to record their input.
These are a fun and engaging way to entertain your audience and are readily available on the likes on LinkedIn, Instagram, Snapchat and Facebook.
An interactive post that incorporates a quiz can either reveal something about your audience or test their knowledge with industry-related questions.
A more simple strategy is to transform images and video content into an interactive post. After all, everyone likes to have fun, so why not do this while using social media?
This option requires nothing more than a little imagination and creativity.
5) Giveaways and Contests
Perhaps the most popular interactive post option, giveaways and contests have proven to land brands copious amounts of engagement. This is simply because they offer audiences something that is worth their while – a prize – in exchange for their clicks, swipes, taps etc.
In order to maximise your engagement opportunity, here are a few rules you could implement into your giveaways and contests:
- Participants must like, comment and share the post.
- Participants must tag 3 friends in the comment section to enter the draw. This is great for increasing reach, also.
- Participants must follow your account to enter. Great for increasing following.
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6) Fill-in-the-blank posts
With fill-in-the-blank posts you can quickly kindle interactions and put your comment section to good use.
Here are some ideas your audience might enjoy:
- One item I can’t live without is _______
- I could listen to _____ every day and never get tired of it.
- My dream holiday would be to _____
7) Feedback requests
Show your followers that you value their input by using your social media platforms to gather feedback and brainstorm new initiatives.
Remember: social media interactions can be both fun and productive at the same time, so involve your followers by sharing specific questions that will get them talking and debating in the comments section of your interactive post.
The benefits of implementing interactive social media posts into your strategy
Above everything else, interactive posts help boost engagement.
Interactive content provides users with an opportunity to share their opinion. Creating posts that interest them will not only encourage them to interact with what you are putting out, but might also lead them to share it too.
Increases brand loyalty
As we mentioned earlier, social media users love a personalised experience. By offering one through your interactive content, it keeps them coming back for more. This will also help set your brand apart from your competitors, as you will be able to offer your audience something others can’t. In fact, according to Demand Gen Report, 88% of marketers said that interactive content is effective in differentiating their brand from their competitors.
Helps capture valuable data
The most important benefit of implementing interactive social media posts is that it helps in lead generation.
Through polls and feedback requests, you can easily capture user data that can further guide your marketing efforts.
Interactive post ideas for Valentine’s Day
With 81% of marketers agreeing that interactive content grabs attention more effectively than static content, more and more brands are turning to interactive posts to win their customers over this upcoming Valentine’s Day.
If you are looking to become one of them, here are some inspiring ideas to kickstart your creations.
1) Interactive greeting cards
Greeting cards are the second most common gift given on Valentine’s Day.
Create an interactive experience where users can easily design, add their message and send Valentine’s greetings to their loved ones through you.
2) Interactive quiz
Not sure which products to promote for Valentine’s Day? By asking a series of questions targeted towards your products, you can gain insight into which items are more desirable for customers to purchase for the big day.
As explored earlier, quizzes can be run on multiple social media platforms and, if you are present on all of them, why not run the quiz everywhere?
3) Gift finder
Start by deciding which items you want to promote for Valentine’s Day and create a short questionnaire of a few questions to help your customers find the perfect gift for their loved ones.
Through this, you can learn a lot about your customers’ preferences and use this later for retargeting purposes.
Implementing interactive posts into your social media marketing strategies for Valentine’s Day and beyond is a way to stay current, in-tune with your customers and fun! The great thing about them is that they are not industry-specific. Anyone can take an interactive post idea and tailor it according to their industry; whether it be beauty, consumer tech or beverages.
What is an interactive post?
An interactive post is social media content on which users can tap, swipe, click or perform any other action their device allows them to.
How do I create an interactive post?
On Facebook, for example, you can:
- Run a poll
- Host a giveaway
- Run a quiz
- Ask a question
- Ask for feedback
- Create or participate in a challenge
On Instagram you can:
- Post memes
- Invite users to fill-in-the-blank
- Ask questions
- Create a poll
- Create interactive Instagram stories
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