Following a busy fashion month in September, October was go-go-go in the fashion world. We’ve rounded up the key highlights you need to know for this month. 

Keep reading to find out who’s been busy! 

Walmart expands virtual try on technology 

Walmart has expanded its AI try-on technology that helps shoppers visualise clothing on models

that look like themselves, in both appearance and body type. The new tech, called Be Your Own

Model, allows shoppers to use their own photos instead of choosing one of the existing fashion models.

Ebay’s bagging bargains on TikTok

Ebay has been using paid TikTok ads to promote its services. Using the hashtag #ebayway and the phrase “bagging bargains on…”, Ebay has amassed over 34M views with just 4 TikTok ads. 

@eBay_UK Saving a pretty penny on… pretty much anything. That’s the #ebayway ♬ Promoted Music – eBay_UK

Nike integrates its digital services

Nike is integrating its digital services with Zalando and JD Sports in return for a better understanding of its customers. Shoppers from Zalando and JD Sports will have access to Nike’s exclusive member’s products and loyalty scheme in exchange for customer data. Nike members will also be able to add their Zalando and JD Sports purchases to their Nike account, gaining further points. 

Shein launches resale program in the US

Shein has launched a resale program, Shein Exchange, in the US, with plans to expand into global markets come next year. The platform, which was created in partnership with branded resale technology platform Treet, pre-populates customers’ previous purchases to streamline the resale process, and bring pre-loved Shein products back into the Shein ecosystem. 

Shein exposed in new Channel 4 documentary 

Chinese online retailer Shein has recently been at the centre of a social media storm, following a damning documentary by Channel 4. The documentary revealed that Shein is guilty of paying factory workers under £500 a month (while making 500 garments a day), or just 3p per garment made. In addition, one factory was found to be docking one third of a worker’s pay for each mistake made on a garment. 

Still. Shein remains one of the biggest fast-fashion companies in the world, with a valuation greater than Zara and H&M combined. 

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