Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!
Fashion Social Spotlight
Cider has been going viral on TikTok thanks to a combination of using TikTok Shop, Search and In-Feed ads, and boosted influencer content. The hashtag #ShopCider has over 281.5M views, and the most popular video concept is Cider hauls. The brand uses fashion influencers of all shapes and sizes to show the versatility of its garments and sizing.
okay new favourite outfit i’ve linked both of them just above here 🥰 #ciderhaul
New Fashion Tech
Snapchat launches AR Shopping Suite
Snapchat has unveiled AR Enterprise Services (ARES) to offer businesses access to a “Shopping Suite”. The AR lenses will allow people to try on different clothing, shoes, and accessories from partnered companies, including Amazon. The Shopping Suite can be integrated directly into a brand’s app or website, so customers can engage with them while discovering products.
New Fashion Collaborations
H&M x Mugler
H&M’s latest designer collaboration will launch in May, in collaboration with the House of Mugler. The collection designed by Mugler’s creative director Casey Cadwallader includes womenswear, menswear, and accessories. The collaboration has caused a stir on TikTok, with the official hashtag #MuglerHM already achieving over 1.3M views in five days.
Get that main character energy #MuglerHM @Mugler @Casey Cadwallader @SHYGIRL @Eartheater @Fountain Baby LAUNCHING 11.MAY.2023
New Fashion Content
Victoria’s Secret Midsize Review
Victoria’s Secret is making a comeback in the fashion scene by using boosted influencer content where creators of all sizes showcase the new and improved size ranges from the brand. Victoria’s Secret is using TikTok to rebrand itself as a reliable lingerie and nightwear brand for women.
With handmade lace detail and silhouettes ranging from unlined to push-up, @christina.lagios tries our Dream Angels collection 😍 Which bra is your favourite? #victoriassecretuk #brareview #midsizefashion
Microsoft x Junk Kouture: #IMadeThisWithJunk
Microsoft has partnered with Youth Sustainable Fashion Competition, Junk Kouture to raise awareness and educate the next generation about circular systems in fashion, as well as celebrating solutions where technology and creativity work together to help drive change in the industry. Using TikTok, the brands have shared weird and wonderful fashion creations made from recycled materials.
I gave old junk a new zero-waste look. Show us & @junkkouture an upcycled creation with IMadeThisWithJunk.
Junk ➡️ runway, we make eco-friendly couture with @Microsoft. Share your eco-friendly creations with #IMadeThisWithJunk
Boohoo Man: TikTok Shop codes
Boohoo Man has jumped on the TikTok Shop bandwagon, and has offered its audience exclusive TikTok Shop codes. Videos containing the codes in the caption are boosted to wider audiences, and show the product being styled as inspiration for potential customers.
If you want more of our industry insights, visit our influencer marketing & social media blog here.