A Month in Fashion: December 2022

December 22nd, 2022 by

The year might be slowing down as it draws to a close, but the fashion world is as bustling as ever. We’ve rounded up the top insights we’ve seen over the past month.  

Keep reading to find out who’s been busy! 

eBay: #BuyBetterThanNew 

eBay has relaunched its #BuyBetterThanNew creative on TikTok, spearheaded by its pre-loved fashion ambassador, Tasha Ghouri. The campaign connects its second hand proposition showing how campaign stars will be pledging to buy second hand. 

@ebay_uk Whatever you wear this festive season, be sure to make it pre-loved 🙌🔁💕 Just like Tasha Ghouri and her pre-loved sparkle team ✨ #BuyBetterThanNew #eBayWay ♬ original sound – eBay UK

Tesco’s F&F Clothing lands on TikTok 

Tesco’s F&F Clothing launched on TikTok with a giveaway and challenge called #AisleWalkToCatwalk. To be in with a chance to win, users had to show their best outfits while using the Branded Effect to strut down a greenscreen Tesco aisle with a trolley. F&F also used influencer to promote its arrival and giveaway. 

The #AisleWalkToCatwalk hashtag has over 466.8K views to date.

@fandfclothing 🔈Announcement🔈 We’re ✨ officially✨ on TikTok and to celebrate, we’re giving you the chance to feature in a F&F influencer campaign AND win £250 to spend in store All you have to do is give us a follow, strut your stuff down our custom aisle background and show us your best #AisleWalktoCatwalk ♬ What I Want for Christmas – Tripov

@sophiena_official #ad Walking in an F&F wonderland 🎄 How to enter 💫 UK 18+ only. Max 1 entry p/person. Internet access and TikTok account required for entry. Opens 30.11.22, closes 23:59 7.12.22. Follow @fandfclothing , use the Branded Effect Feature to walk towards the shopping trolley & show your catwalk strut and include #AisleWalktoCatwalk. Judging criteria: Enthusiasm (35%), Fun (25%), Individuality (20%), Pose (20%). 1 prize winner. Prize is a £250 F&F Gift Card plus a chance to participate in the F&F January 2023 Influencer Social Campaign. Ts&Cs at Prizeology.com/strut. Promoter: Tesco Stores Ltd. #fyp #viral ♬ What I Want for Christmas – Tripov

New Balance teams up with Snap Inc 

New Balance has teamed up with Snap Inc’s augmented reality tech and voiceML speech recognition tech to recommend users the right accessories, apparel, and footwear as gifts for the holiday season. 

In selfie mode, the lens will prompt users to answer questions about the person they are shopping for, and voiceML will help them use their own voice and answers in matching them with gift ideas for family, friends or themselves.

New Balance teams up with Snap Inc 

Pinterest reveals its fashion predictions for 2023

Pinterest revealed that 2023 fashion trends will be femenine, with airy styles and ethereal detailing such as lace, ruffles, tulle and shimmer fabrics leading the way. We can expect to see Romcom Core lead the way, with fringing and galactic fits peeking through. 

Pinterest reveals its fashion predictions for 2023

Virtual fashion influencers are here to stay

Virtual fashion influencers are still gaining popularity with consumers. A study by Roblox found that 42% of digital world users value expressing themselves digitally just as much as they do in the real world. Marks and Spencer recently revealed its first virtual influencer, Mira. 

Virtual fashion influencers are here to stay

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